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A Drinking Guide to Psy’s “Hangover”

June 10, 2014

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We’re talking about Psy’s “Hangover” which just came out today for this week’s Kpop Music Monday. Yes, we’re talking about it instead of other Kpop videos, because – don’t deny it – Psy’s a lot more important than most Kpop artists. Stop denying it! And, hey, we like Psy’s video a lot more than everyone else’s video. If you haven’t seen it yet, check it out here:

So, this video here isn’t in our typical Kpop Music Monday review style. We thought it’d be a good opportunity to explain a lot of the scenes for those of you who aren’t really familiar with Korea’s drinking culture. While Gangnam Style was pretty far out there, Hangover is – for us – more of a documentary than a pop video. Well, except for the flaming destruction at the end, of course.

What we didn’t really talk about, though, is our thoughts on the song. Err, well, let’s just say it’s our least favourite of Psy’s songs. It’s still really fun, but not as high energy as what we’re used to from Psy. And, really, it seems more like Snoop Lion featuring Psy, rather than Psy featuring Snoop Lion. Snoop coulda done this song with someone else and it woulda been ok. Psy couldn’t have done this song without Snoop, though.

But that’s just our thoughts on the song. We freaking LOVE the video, though. Oh man! This is what we’re looking for! We were so disappointed with CL’s bizarre “The Baddest Female” which is nothing like Korea whatsoever. Psy’s video, though, is very much Korea. These are scenes from our lives, people! This is a FAPFAP for alcohol, just with a bigger budget and better soundtrack and cooler people. But the idea is the same! Psy’s video shows what makes Korea cool. CL’s video shows what makes CL seem cool, though we can smell through it. It’s almost like Psy makes videos for, you know, Korean people, while so much other Kpop tries so hard to emulate Western Culture, Batoost’s Beautiful Night and Troublemaker’s Now being the prime examples. Psy, we like your videos.

One major thing we forgot to mention in this video is how it depicts 1cha 2cha 3cha, which I don’t think we talked about in any of our videos before. Basically, it’s Korea’s version of barhopping. You go to one place, eat some food and drink, then go to another place and eat food and drink, then another place and do the same, then noraebang, then something else, until you pass out or give up. You see that a bit with Snoop and Psy, when they go for Chinese food, then to the noraebang, then to the amusement park, then for some more food, and then it’s sunrise. Interesting info on this video: we just watched the interview of Psy and Snoop on Kimmel, and Snoop said how they shot nonstop for 18 hours. Kinda fits the vibe of the 1cha 2cha 3cha, but it’s mostly just because that’s how music video shoots in Korea usually are. Drink till you pass out, work till you pass out.

Also interesting to note: G-Dragon’s singing in the Noraebang wasn’t weird for weirdness’ sake. He’s emulating the trot lounge singer style. Kinda like a jazz singer, almost. There are lounge bars in Korea where people sing like this, and throw the mic around like that as well. It’s not common to see for people in our demographic, but it’s out there. We’ve seen it, fleetingly :D

And, I gotta say, this is probably the best crossover collaboration I’ve seen in Kpop. G-Dragon’s song with Missy woulda been better if Missy was back in her prime. Instead, it kinda felt out of place and just a paid for verse, like JYJ’s Ayy Gurl with Kanye. Both seemed forced. Psy doing a song with Snoop about substance abuse: now that’s something that makes sense. Though, I will admit, Snoop rapping about being in Korea…did seem a bit awkward to me.

Anyhow, those are our thoughts on the video. The song’s growing on us but it’s still not fully hooked in. I’ll give it a week once every freaking store in our neighbourhood plays it all day everyday. OH WAIT! We’re going to LA on Wednesday! We should be safe! Well, we’ll see.

We’ve got some bloopers from today’s video as well, if you’re interested in seeing us fumble at pool, check it out. Hot damn that game is difficult!

And, lastly, if you like this video, here’s an awkward product placement telling you to click on the bottom button right here for more! Aww yiss!

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A Drinking Guide to Psy’s “Hangover”

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  1. The video made me laugh so much! But the song wasn’t too great. It felt like the song was by Snoop Dog and featuring Psy. Psy was hardly in it. But I did like how Snoop Dog rapped a little in Korean.
    The only part of the video I did not like was the dancing women. Whenever an artist runs out of ideas their failsafe is to put a bunch of half naked women gyrating. It’s just laziness.

    2 years ago
  2. wow I absolutely did not like this song AT ALL. I couldn’t really pay attention to the video much because I was too busy cringing at the song. I’ve never particularly loved Psy’s songs, but I still think Gangnam Sytle was the best

    2 years ago
  3. I think the collab with Snoop.. Lion (is he still a lion? lol) was great! Not really my style of music, and I agree that Gangnam Style was way better, but the collab seemed pretty smooth. I was also impressed by how much this video showed off Korea!!! :D

    2 years ago
  4. Sad that this got pushed into Music Monday instead of what was voted… ): Psy’s a cool guy, but still.

    2 years ago
  5. This was popular in facebook. Which is kinda true here in Manila, Philippines :)

    https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-prn2/t1.0-9/150705_10150757961683119_527968405_n.jpg

    2 years ago
  6. I think many are missing the irony of the video. Psy was quoted by the Sunday Times Magazine about his drinking habit saying, “If I’m happy, I’m drinking, if I’m sad, I’m drinking. If it’s raining, I’m drinking, if it’s sunny, I’m drinking.” asked when he isn’t drinking? “When I’m hungover.” Is PSY promoting Korea’s drinking culture in the video or mocking it. (LOL) Like all of PSY’s work it is double edged, kinda brave for a guy who is sponsored by an alcohol company. As always PSY is spot on! Go PSY!!

    2 years ago
  7. I was also disappointed you didn’t do UKISS.

    I’m pretty sure Eli didn’t a NASTY shout out.

    2 years ago
  8. I personally didn’t like this song, but I loved the video.

    To me, the song didn’t have that Psy feeling. Psy was in it, but not IN it.

    I just gotta bear it when the song is going to be played at the next Pep Rally when the school year starts…

    Or someone plays it during summer school.

    Also, New Single “Daddy” Coming [out] this summer/

    I took that the “right” way.

    2 years ago
  9. How did I know the k pop charts were going to be ignored for psy again. Am I they only one that cannot stand his songs? As a person he seems like an ok guy. Very nice and friendly but his music soooo not my thing. I was soo disappointed this morning. Set up of the music Monday was interesting but defiantly not my favorite kmm sorry.

    2 years ago
  10. Oh shots in beer. Reminding of my youth because we would go across into Mexico and drink because you only had to be 18…but we were younger… uhm anyways our favorite was Flaming Dr. Peppers. A cup of beer and shot glass with amaretto and 151 proof rum. Take the shot, light it on fire, drop it in the glass of beer and jug baby jug. We got drunk pretty darn fast.

    Your video/review was great. It was informative, shed some light on the happenings of the video. As for the MV/song. Uh I’m just not a fan of either at all. My friend who’s from Korea isn’t a fan either. Choosing I like the MV over the song and actually I like both over CL’s Baddest Female (that’s odd). The overly dominate presence of Snoop Dogg has given me the desire to listen to my old Snoop Dogg/Dr. Dre albums.

    2 years ago
  11. I’m actually pretty sad that this song was chosen for music Monday. I was hoping for Taeyang or VIXX perhaps. Psy has never really been my favorite and this song didn’t help. I do like Psy but this song honestly seemed like a Snoop Dog song featuring Psy instead of the other way around. Kinda disappointed :/

    2 years ago
  12. I actually like the video ^^ but I don’t like the song itself…
    I’ve to say that I didn’t like Gangnam style at the beginning (I didn’t really knew Psy back then) but after some Interviews and Shows I really started to like Psy. I think he has a great Humor and by now I’m a big fan of him as a person/ artist. I think his songs are quite catchy but I don’t consider them as (how do I say this…) really high quality songs. Don’t get me wrong… I think they’re good songs, I know every song needs much work and I think every artist is free to do what he likes but they sometimes seem a little bit effortless to me :/ I like the different between Psys songs and MVs and it’s funny to watch the videos and Interviews :))
    Nice KMM :) I really liked that kind of format… Thank you for another great Video and Blog-post ^.^

    2 years ago
  13. I’m pretty sure that almost everyplace has some version of dropping shots into bear or another version of some alcohol. Many of bar-hopping trips have had at least 1 JagerBomb (with beer not an energy drink) and I don’t even like beer…

    I actually like Hangover best out of Gangnam style, Gentleman, and Hangover. But the video seemed.. a little low key I guess.

    Anyways, I liked this KMM. It was an interesting format. I enjoyed it and wouldn’t mind if you do similar types of formats (and less skits cause I’m sure we all know that I’m not big on KMMs that have tons of skits).

    2 years ago
  14. Well, since I live in ktown L.A., I’ve done a bit of the 1cha 2cha 3cha stuff. I’ve never gone to the pool halls. They weird me out here, but I’ve pretty much done everything else in this MV. Even sneak in alcohol into a noraebang.

    As a someone not in Korea, but in a neighborhood with a lot of Korean establishments, a lot of the MV was like… OMG, I’ve seen that. OH WAIT, I’ve done that. From food to hangover drinks to the swishy swing of the soju bottles… yeah.

    I think I need a juice cleanse after watching it.

    BTW, my bestie and I agree Chum Churum is better. WOOOO! It’s funny because I used to drink it as the Lee Hyori soju and had no idea what it was and when that bottle was phased out, I went with Chamisul. I should have learned the name back then. Chamisul is for desperation use only. haha!

    2 years ago
  15. I didn´t like the song :( Gangnam Style was absolutely great, Gentleman was hilarious, but this… the MV is just ok (beer´s brand advertising everywhere); also, I know PSY songs are not the meaningful ones, but they are chatchy and funny: the only thing I can hear here is “hangoverhangoverhangover…”. Is it autotune? (I´m unaware about music stuff), because I think it´s too much.
    However, I acknowledge the drinking guide was interesting.

    I was expecting you to review “Quit Playing” :,(

    2 years ago
    • Same! I freaking hate this song as much as I am disappointed by the MV for Quit Playing, but I’d still rather have seen U-Kiss get reviewed. I found this MV amusing at best.

      2 years ago
  16. I read an article on Koreaboo stating that some people(korean, specially) are kind of bashing PSY for a depiction that isn’t showing the right side of Korean Culture, and I was put off by that kind of comments. I also felt like it was a clear depiction of what Korean drinking culture is, and in a way poking fun at it.I highly respect Psy for doing that. I think it’s best when an artist show both good and bad sides, but I also feel for PSY and all the pressure he has to go through because of Gangnam style, he didn’t expect it to be HUGE, but it did, and somehow people are expecting more and more of him, such as portraying a “beautified” version of Korea, to be viral as well, and to be the same crazy dude having a signature dance.As for the song, well, not my cup of tea, but something I can get down to if it’s played around me.

    2 years ago
  17. In Poland we’ve got similar drinks to this ‘domino shots’, we call them u-boots (like this german submarines). But instead of putting whiskey to he beer we put a shot glass of some flavored vodka, and I must admit it’s pretty good :D

    2 years ago
  18. It’s not my favorite Psy song either, but it’s growing on me and I had “hangover hangover hangover hangover” stuck in my head all day xD I loved the video it looked like they had a blast :D

    To me this song and video looked like a fun-project something that doesn’t need to be the deepest & best thing ever, but something that’s just a lot of fun to create.

    Really liked your video & blogpost as well. I didn’t know some of the things you talked about, like gd’s dancing, so it’s nice to know what it’s all about :D

    2 years ago
  19. Okay, saw this last night (my time) and I thought it was kind of catchy but not really my style. Then I went to sleep and had a weirdest dream ever. I had a dream that I was Snoop Dogg’s best friend and we went to eat burgers together O___O so weird…

    2 years ago
  20. After reading the blog post, I watched Psy’s video thinking I’m not going to like it at all. Surprisingly, it wasn’t bad. I agree it’s not as high energy like Gangnam Style. That scene where Psy was so drunk that he mistook the ahjummas for hot girls was funny. I think one of the ahjumma is a comedian? Or at least she looked familiar. And I do agree that Psy could have made this video without Snoop.

    2 years ago
  21. I’ve only listened to it once and at first I wasn’t stuck but the more the song played the more it kind of grew on me. I still don’t think it’s as good as Gentleman or for that matter Right Now which is my favorite Psy song, but I think it will definily migrate to my playlist.

    I am hoping that the song does get some air time in North America, no where on Gagnam Style please God but I would like to hear it on the radio occasionally =D

    2 years ago
  22. Ahahahaha great video! But I wonder, did you see the video before it was released? It just seems unreal that you managed to watch the MV, script it, film it in all the different locations, edit it, and upload it in less than 24 hours. But if you did, wow, you must be super humans and I bow down to you.

    2 years ago
  23. This song is just meh to me, though the video is quite entertaining I’m not a big fan on the auto tune style.

    2 years ago
  24. Honestly, I don’t really like the song. As much as I love Snoop and Psy, this doesn’t really seem like their style. Sure the video is crazy and it involves alchohol, but it’s the beat that really sucks the fun out of it. I feel that it should have had a different vibe. Then again, I am one to blare old Snoop Dogg, so I may just still be stuck in the 90’s:p

    Anyways, thanks for the cool video! I feel like I learned something new (even though I dislike alcohol) and it was very entertaining. I hope you guys get some rest though ’cause fimling and posting this right after it came out must have been so tiring. Also, have fun getting ready for L.A.!!!!! And if you’re craving desert heat, take a trip down here to Vegas. We got plenty to spare :p

    2 years ago
  25. i LOVED this version of KMM!! you learn something new everyday!! =) one small thing though… i dont quite understand why you mention CLs baddest female; as someone who lives in the US i never got the impression that she was trying to represent Korea in that video but rather herself and how badass she is. Hangover on the other hand I do see how it represent a night out for some people in Korea. But speaking about CL i was kinda disappointed with her cameo, was hoping for more comedy than diva lol

    2 years ago
  26. I have also just scrolled through the comments and so far no one has said they really like the song – that’s interesting actually. I thought, because I don’t drink, and I don’t really know about Korean culture – drinking or not – I just wasn’t understanding the music. But maybe it’s more than that after all – I don’t know ¯\_(ツ)_/

    2 years ago
  27. I loved this video! I really didn’t like Psy’s video at all when I saw it – it just seemed like really repetitive dub step about drink, the same as what about 100 million other singers are doing, and I was so disappointed. I’d been waiting for it to come out for ages. But now I’ve seen your video I think I’m gonna be patient with it, because I understand more what it’s trying to talk about. It’s definitely steeped in Korean culture, in a way which is oddly subtle because once you know what you’re looking for, you can’t miss it. Sorry that made no sense XD I guess people mostly presume culture is like, art and temples and history. But every country’s got their own special way to get smashed too – and that’s just as unique and just as special as the art :) I hope more people see this video so they understand more about what Psy was talking about!

    2 years ago
  28. I liked Gentleman and Gangnam style, I thought they were funny and catchy. I saw hangover just this morning before I saw this music monday posted and I didn’t care for the song at all. I thought it was boring and not catchy at all like Psy’s other songs.

    2 years ago
  29. I liked that you guys combined KMM with a culture lesson on Korea <3 I found it really interesting and informative.
    As far as the song goes, I liked it a little but it felt really disjointed for me. Like this is my "I Got a Boy". I feel like it could've been made into two or three songs- 1 Snoop Dogg song, 1 of that "hangover hangover hangover hangover" part and 1 of that "drink it up" part at around the 1:30 mark. Also, just a question: Is that fountain he's in towards the beginning supposed to be alcohol? It kind of looks like Mountain Dew.

    2 years ago
  30. I actually liked the video. It’s catchy, classic Psy, and just plain fun. Aside from the fact that it does depict heavy drinking. I would have so much fun in Korea. The food, activities, different cafe’s, nightlife, All of it!!!!!

    2 years ago
  31. CHUCHURUM FOR LIFE. But I actually love me some somaek when I go out for meats.

    2 years ago
  32. “Drink till you pass out, work till you pass out.”
    You guys seem to have adapted to the Korean style of video shooting as well.. It’s not easy to make a kmm about a MV that came out so recently, while having to pack and prepare for a very soon trip! so THANK YOU, but get some rest! :)

    2 years ago
  33. The song is just meehh for me, it lacks Psy’s craziness but the Mv is full of it!! After I watched the MV I wanted to go out to drink hehehe!! I like the fact that he shows parts of Korean culture that anyone else does (except for few exceptions) and all the crazy badass drinking was a plus for a good laugh. I especially like the part when they look at the ajummas and imagine them as young beautiful girls that ladies and gentleman is what ALCOHOL CAN DO TO YOU!!
    On a side note: I think snoop’s and psy’s rapping together was kind of awkward , for me their voices don’t fit well together … is it just me??

    All in all the MV Great!! Song … not so much

    2 years ago
  34. I didn’t really love the song. I think it’s just because I’m not a drinking person. I prefer not to get a hangover or get wasted. The song was fun at parts but maybe needed more Psy in it. I didn’t understand all the drinking references so thanks for explaining! The video makes a lot more sense now. This might be one of those songs I dislike at first but then I end up jamming out to it. Who knows, maybe I will change my mind.

    2 years ago
  35. I actually really liked Eat Your Kimchi Style and Eat Your Kimchi Like A Man over this one. :/ But that’s just me. X3 Can we expect a new single from the amazing idols at the EYK Crew, maybe a new song called, Come Over (For Kimchi)? :D You know, like ‘come over come over, come over come over (and eat your kimchi)~’ XD

    2 years ago
  36. I don’t like the song much. The music video was kinda good though. I am already hearing about how this video is a criticism of Korea’s drinking culture, but if it is a fairly accurate portrayal…

    2 years ago
  37. I dislike the song and the MV, nothing really interested me except the alcohol domino and the kaaroke with GD’s cameo…
    Apart from that I’m just terribly disappointed by this, I hope daddy is way ebtter than this. I can’t raelly exlain it, but it’s just bad, sorry for sounding rude, I’m just telling my opinions here and I noticed a lot fo people disliked this song

    2 years ago
  38. Definitely not a fan of the song, but the video is hilarious, I will admit. My mum showed it to me last night, and then proceeded to laugh at the face I made. Fun, right? I noticed some of the things you pointed out though, like the hangover cure, which surprised me that I recognized it x3 I just hope the song doesn’t start to get played everywhere like Gangnam Style did… because that’s painful… Yeah.

    2 years ago
  39. Hate the song. But I like your video. Thank you for explaining things to us.
    By the way, has anyone else stopped voting for KMM? I just think it is meaningless at this point.

    2 years ago
    • I stopped voting for Music Monday quite a while ago. It just got too frustrating and I felt I was just wasting my time.

      2 years ago
    • Hmm… I wonder if Simon & Martina can shed some light on how they pick songs for KMM? I noticed the one week, Jun Hyosung’s song was number one at the time the voting closed, and I was like, AW YEAH Hyosung’s gonna get reviewed! But the week after that, something else was number one (I can’t remember what it was) and Hyosung’s song never was reviewed. :/ I’m curious as to how you guys pick what songs to review! Shed the light for us oh mighty kimchi warriors?! (hoo!) <3

      2 years ago
      • Yeah, They have a “policy” but they frequently ignore it when they want to do something else. I understand that they have their desires too, but I didn’t find this KMM very interesting…

        2 years ago
      • They did a video on it some time back I think. Story is they pick between the top 3 (usually), unless there is something else “spectacular” or stuff they want to talk about (like the “not title tracks” one) :)

        2 years ago
  40. I really didn’t like this song. The vibe is bad and yuck the flow is so…. non-flowy. Yeah, that’s the word. Hopefully this won’t be a viral song… because I.. won’t handle it. [starts crying at the thought of it].

    2 years ago
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