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Advertising in Korea

February 20, 2014

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Ok, so this is an incredibly broad topic, because there are so many different forms of advertisement, not just in Korea, but everywhere in the world. Doing a short video about all that Korea has to offer in terms of advertisement is impossible, so we just talked about some of the things that stood out for us.

One of the things we didn’t mention, though, but we discussed with each other, was how cosmetics are marketed here. Now, I haven’t seen all of the cosmetic ads in both Canada and Korea, but for some reason I remember Canadian makeup ads seeming all scientific and stuff. People in lab coats with clipboards being like “we found the scientific formula to make you not have uglies” with chemical compounds silhouetted on the screen. The doctor is always a beautiful blonde girl with her hair in a bun with thin metal framed glasses. It’s all sciencey and stuff. In Korea, though, it seems like the cosmetics ads are more…nature based? Like “holy shit! I found this fresh fruit right off this tree! Let me crack this badboy in half and rub its insides on my face.” And they don’t even rub it on their face. They delicately dab their finger in it and then dab their face as well. Then they splash a boatload of water. So much splashes! But it’s so natural! Straight from Mother Nature! Is it just me? Maybe I remember ads differently:

Side note: we finished this video SO EARLY compared to our other videos. We usually film, edit, and publish TL;DRs on the same day. We thought this week, though, that we were going to be in Japan for the second part of our project….buuuuut it turns out that Japan is supposed to have another crazy storm happening the SAME DAY that we’re supposed to fly in. What is it with us and our bad luck for weather? I think Mother Nature is telling us to stay in Korea. Ha! Anyhow, we filmed this early so we can get this up before we went to Japan, and it turns out we didn’t need to film so early. Huzzah! We should be going NEXT week, though. I’m just afraid of mentioning that out loud in case Mother Nature reads this blog, which I doubt she does. I’m sure she has other cool stuff to read instead. I heard she was vegan. Just saying.

Another thing we didn’t mention that we find really interesting is TV advertisements. Namely, they’re not cutting the TV show into pieces all of the time. In Canada, it’s like, here’s 6 minutes of the TV show, and then here’s two minutes of ads, with another 6 minutes or so, and another 2 minutes of ads. In Korea, though, in an hour-long program, the show will air uninterrupted for its duration, 45 minutes or so, and then ads will be shown AFTERWARDS for 15 minutes or so. Isn’t that brilliant? Think about North American shows for a second, and how the show is edited with commercials in mind.

And the person….who will be leaving…MasterChef…today….is………….
CUT TO COMMERCIAL.
….and the person….who will be leaving….MasterChef….today….is….
going….to…..be…..cut…..today…..from….MasterChef.

Oh man those shows are so terribly edited. Holy hell! I hate it so terribly. But the shows here in Korea aren’t edited with that evil-ness in mind. HOWEVER, because of the lack of commercials during the programming, you might notice a boatload of shameless product placements in the videos themselves. Excuse me: just let me hold this Pepsi with my fingertips as I show the logo for all to see. AH! That was so refreshing, wasn’t it?

Last thing I want to mention, going back to small business advertising: we feel this the most whenever we come back from Tokyo, but we really hate those inflatable balloons outside of restaurants and noraebangs on the sidewalks of Korea. If you’ve been here, you know what I’m talking about. So many shops have them. Big inflatable things eight feel tall saying “Noraebang here!” or “Salon here!” outside of all of the businesses. Walking on the sidewalk sometimes feels like a modern day slalom. It’s tacky. Tokyo doesn’t have it. I don’t think it’s particularly interesting, and it just makes the place look cheaper. Let me know if you agree.

Yeah! So that’s it for this week’s TL;DR. Let us know how things are in your country and if you noticed any differences when you were traveling elsewhere. Yay! But before we go, let’s leave you with this stellar piece of honest advertising:

Also, let us know what you thought of the ending of this week’s TL;DR. We feel like you guys leave some really great comments, and we’d like to include those in our videos in the future, where we can talk about them a bit, and just show our thanks for your engagement. If it was lame, umm, don’t be afraid to tell us. We can take it!

Otherwise, make sure you click on this pretty button down here, so we can share some more cool stuff with you for our FAVORITE section of the week. We love doing these TL;DRs. Thanks for watching them, guise!

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Advertising in Korea

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  1. omgoodness i could watch that on repeat XD

    2 years ago
  2. Laughed so hard at “Nightmare version of ice-cream trucks” It’s SO true!! And 세탁소아저씨s(drycleaners in the morning) too!

    I’m from Korea and I’d like to add some things I noticed:)
    Billboard ads -They are not so popular compared to US or Canada I guess, but they are usually concentrated in busy streets and streets that are likely to by jammed all the time.
    In fact, there are number of products that’s endorsed by professionals-doctors, professors and athletes- which is related to their uses, like toothpaste, vitamins and sport shoes. Still, some companies want Lee Seung gi or other actors to be on their commercial film for toothpastes because their film’s message was -Hey, look, if you don’t use this toothpaste, you’ll have bad breath and drive all the hot guys away!
    Soju, yes! Sexuality!!!!! But a while ago some companies tried In sung Cho and Ah In Yu and they worked okay among girls, including me, who were tired of all these “sexy” girls shaking and touching.
    I do think Korean ads have too many celebrity endorsers and it’s pity all the commercial film has this same storyboard with different celebrities. It’s really no fun. Plus, most companies just want hot celebrity to be their endorser no matter what, like Martina and Simon mentioned, so sometimes it’s just ridiculous, like 2PM advertising water purification whatnots.

    Lastly, for chicken, I have no idea why they want K-pop idols as endorsers but I don’t let them mess with my choice anyway ;)

    2 years ago
  3. this makes sense now, when winner went to Japan they were like “oh!! look at the billboards!!” i didn’t get it then, i get it now!!!

    2 years ago
  4. In France, we don’t often see celebrities in ads. Almost never, now that I think about it… Our commercials are the boring type with good-looking actors. But they tend to be more quirky and less cheesy that North American ads from what I’ve seen.
    The editing is the same as Korea; the ads are all cramped up together and films are usually just interrupted once or twice. When we watch American shows, we get the stop/black screen/back to show but with no commercials in between. I thought it made for cliffhangers until I traveled to the US and found out they had WAY more commercials than we do.

    I LIKE THE ENDING where you read our responses! It’s great! Keep doing it!

    2 years ago
  5. Let me short it, in Malaysia we rarely use celebrities in TV commercials normally we use real models, and mostly celebrity that we used was actors and actress/comedians (no singers)..and rarely our commercial so intense or serious image with good looking persons. Our commercial mostly likely comedy, funny or humor jokes around like western style (I watch) but less nastiness and more polite jokes…obviously we have no boobs Simon! =P
    And we advertise everything just like S.Korea (with refrigerators, etc) but most popular ads was telecommunication lines ads and we do have a lot (I MEAN LOTS) of big/small billboards and banners!
    Specials about our TV commercials from other countries that we did commercial in 3 different language (Malay, Chinese-Mandarins, and English – sometimes in Tamils too) in different time of airings.

    2 years ago
  6. I like the new ending, I think it’s a nice way of interacting with us but I’m also worried that it could became a forced thing… I think it’s a great extension to the video but it should be used carefully … when there are no interesting comments don’t feel obligated to include it …. Either way great video and I’m really getting curious about Japan !!

    2 years ago
    • Thanks for the input! We don’t want to force it with the comments, either. If we find some that catch our eye we’ll use them :D

      2 years ago
  7. In India, there are a lot of family oriented ads. It usually has a housewife, or a couple. There are really few ads for younger people, since majority of the audience are housewives who watch al the soaps on the channels. If there are ads for younger people, they’re usually really trendy and hip, showing the latest trends, making pop culture references, using slang, etc. None of the ads are super-sexual, since there’s always the danger of little kids watching TV with their parents or siblings. If celebrities endorse something, it’s usually the small-scale TV celebrities, in southern India, at least. Unless you’re from Bollywood (northern India), you don’t endorse that many products. As for product placement, it can happen in movies or TV shows if they are supported by that particular company they are endorsing. But it’s not obnoxious.
    I kinda like how advertising works in India. It’s not obnoxious, overly sexual, or annoying, but still manages to catch the attention of people.
    EDIT: But that’s for the bigger brands. The small shops and street vendors can get sooooo annoying, but it’s still refreshing, since I only go to India once a year for about a month, and I think of it when I miss home.
    I walk up every single freaking day at 5am when I’m there because of the damn milkman yelling “AMMA PAAAAAAALLLL!!!” (Paal means milk in my language)

    2 years ago
  8. North American advertising is taking an interesting trend, a lot more commercials are bringing you into a story or a joke and a lot of the time they claim “these are real people who don’t know what’s going on”. For example this one http://www.youtube.com/watch?v=gKKVQLDYYcw also apparently the new Cheerios commercials are controversial but I see nothing wrong with them.

    2 years ago
    • I always find it hard to believe that the people in these types of commercials had no idea what was going on beforehand

      2 years ago
      • Same, we were talking about the Pepsi one with the test drive in my English class in Teacher’s college. The employee was in on it from what we’ve heard.

        2 years ago
  9. you should’ve mentioned the impossible-to-get-rid-of adverts that pop up in SM videos!

    2 years ago
  10. Omg! So true! I would always wake up to “TAMALEEEEEEEEES” xD

    2 years ago
  11. I’m studying marketing at uni and supposedly the reason that celebrities don’t advertise products very often is because it lowers their net worth. you need to be exclusive to get paid more so if they were to advertise something they’d have to be getting paid buttloads of cash; product association isnt really an issue. you do however see western celebrities doing lots of ads in asia because celebrities are held higher there so they can do as many ads as they want and not lose any worth. and thats how we ended up with those awful yet amazing miranda kerr lipton ice tea ads. so amazing.

    2 years ago
    • Miranda Kerr Lipton Icea Tea ads?… Waaa?
      Last thing I’d expect her to endorse. But a paycheck’s a paycheck I suppose

      2 years ago
  12. We’ve got really horrible TV ads here in Malaysia as well…always in between dramas every 10 minutes or so. Ads here aren’t highly sexualized at all. It seems that there’s more humor ads or family-oriented ads here or ads with really lame jokes. But around major holidays, we do get some really nice and meaningful ads.

    2 years ago
  13. It seems to me, that in America, the commercial breaks are getting worse. They keep getting longer and invading every facet of our daily lives. On t.v. and Hulu they keep increasing the length of breaks. Also there are more ads on Youtube and even in the super market. At Walmart they have little t.v.s everywhere and keep repeating the same 30 second loop of ads. Which can get quite annoying if you work there… So I try to limit my exposure to ads as much as possible by ad blocks and never watching live television. On a side note, I do enjoy the public broadcasting channels that do their ads in between programs.

    Also, I did enjoy the ending of this weeks TL;DR. I liked hearing your takes on viewer comments.

    2 years ago
    • This is why I’m not too disappointed that my family has canceled our cable. We only watch Netflix and movies we actually own now. It is ridiculous to pay so much to watch a 20 minute show with 10 minutes of stupid commercials. Now the only ads I run into are online or in the form of billboards. And I actually like most billboards. :) An hour away from my sister’s house is a billboard that just says “Have a nice day!” with no name of a company or anything.

      2 years ago
    • I know! It seems like there’s 2 minutes of a T.V show sometimes then another 4 minutes of ads. I really hate it. And then it forces you to either watch the ads again or waste time fast-forwarding them when you record the show

      2 years ago
  14. I’d rather have ads I can walk away from than product placement. As far as endorsements go, American celebrities have to be very careful what they pick or you get the “Oh poor Orson Wells, he’s been reduced to pitching crappy wine.” syndrome.

    2 years ago
  15. In Spain I’ve noticed lately a really weird trend in advertising: many spanish commercials are dubbed. Not only foreign commercials, but spanish commercials in SPANISH as well. It’s been happening for a few years now, it wasn’t like that before. But now it seems like they prefer to hire good looking people for the ads, and maybe they are not very good actors/actresses or have really crappy voices, idek… but fear no more! they will dub it with a sexy radio voice from a much better actor. We are really accustomed to dubbing but I think this is crossing the line a little bit XD

    2 years ago
    • ahh maybe that’s why here in Portugal we have a couple of commercials from there that are creeply dubbed. Or maybe we’re just not used to dubbing at all. I think no one here likes it.

      2 years ago
      • No wonder no one likes it! I think dubbing is really weird and creepy if you are not used to it. We are obviously used to it, but what’s the point of dubbing a spanish actor in spanish, if not a way of masking bad acting skills? How I envy portuguese non-dubbed tv! XD lucky thing I live right on the border with Portugal and I can watch some channels ;)

        2 years ago
    • Same with Middle Eastern ads! Bad acting and dubbing, to the point where all actresses sound the same (and their male counterparts sounding the same too)

      2 years ago
  16. In England we obviously do have celebrities advertise things but they try to put a comic twist on the advert. For example Virgin Media is normally quite funny and has David Tennant and Usain Bolt wearing ridiculous wigs or being in the presence of an abundance of cute kittens! Just going to casually leave this here… http://www.youtube.com/watch?v=uWpx5CHe2-o

    2 years ago
  17. I liked the ending ^^ I would love to see more interactions like that ^^

    2 years ago
  18. Here in the UK, once in a while you get a few hilarious ads on TV totally unrelated to the product being advertised but they soon become viral and gets everyone talking about them. Quite ingenious marketing there I think :D

    Watch this one from last year… http://www.youtube.com/watch?v=Ekr05T9Iaio

    2 years ago
    • We were shown this in our business class recently because we were discussing the horse meat scandal and the importance of traceability(I’m in Ireland, so it was a PRETTY big thing here). I was traumatised. WHY PONY, WWWWWHHHHHHHHHHHHHHHHHHHHHYYYYYYYYYYYYYYYYYYYYY! 0^0

      2 years ago
    • that was brilliant! that’s the kind of commercial we expect to watch in america during the superbowl :P

      2 years ago
    • The Cadbury ads spring to mind: The drumming gorilla and the dancing eyebrow (loved that!).

      2 years ago
      • The dancing eyebrow one creeped me out hahahah :D Loved the drumming gorilla….that was epic :D x

        2 years ago
  19. Well, in Czech TV we usually have about 20-25 minutes of show, that between 5 and 10 minutes of advertisment in commercial TV and in the public TV they can have ads only before or after show. We dont have really many celebrities in ads. But we are flyer world power, we have so many of them every day in our post box. 8D Also we use a lot of sex for selling things – on FB there is even group which pinpoint every ads like that – https://www.facebook.com/LidovaReklamniTvorivost/photos/a.154822348025734.1073741826.154749891366313/209735349201100/?type=1&relevant_count=1 – it is ad for curtains and https://www.facebook.com/LidovaReklamniTvorivost/photos/a.154822348025734.1073741826.154749891366313/209499269224708/?type=1&relevant_count=1 it is ad for flat renting. Our Tv ad are usually boring, but I like one for my favorite soft drink Kofola, which I send you last year in package. It has eng sub. 8D http://www.youtube.com/watch?v=Fz1WjfGnASw

    2 years ago
  20. In N.Ireland it depends on the tv channel really. The state channels (BBC1/BBC2) will show programs uninterrupted and then a couple minutes of adverts for OTHER shows that will be on BBC. That’s why we have to have a TV licence if we have a TV or anything that can stream live TV -.- Apart from that other channels do 15 mins of programs – ad breaks to fill out an hour.
    On the streets there’s no billboards really, there’s a loooooot of public service announcements about health, the environment and littering, there’s no adverts on buses or trains outside that (our public transport is entirely state owned). .
    I’m terrible for advertising though, I’m like an advertisers dream come true. Seriously one day I was deliberating over whether to buy VitaminWater or River Rock and eventually I was like “Well, GD advertised for Vitamin Water so, that one it is!”
    Afterwards I realised my reasoning and was like “….Halp.”

    2 years ago
  21. In Hong Kong, advertisements differ in terms of their cheesiness or seriousness, depending on the product being advertised. For supermarket sales, insurance and local products, they tend to be pretty cheesy. They also tend to use a lot of animation because they lack the money to actually film a proper scene. They also tend to keep advertisements running for a LONG time. There’s this one hair advert, along with a snack ad that’s been running for more than 10 years. They also tend to be pretty loud, with bright colours and lots of verbal comments. The advertisement for Watson’s bottled water involves lots of shock and horror, panicking faces and a scientific solution given by a child, and all the adults nod in agreement.

    On the other end of the spectrum, high-end goods are also pretty common on TV. There tends to be swelling music, slow-mo pans across the product and… that’s pretty much it. A lot of images of the product. Although there’s a watch advertisement currently running that involves a man pulling a watch from the smouldering remains of a burnt tree and crying over it because for some reason it’s connected to his lover who left him and I really don’t know what it means. God Save The Queen was also playing in the background. Idk.

    In terms of posters and physical advertisements, they also differ depending on the location. In popular shopping areas such as Causeway Bay and Central, the majority of the advertisements tend to focus on cosmetic products, clothes, shopping and electronic devices. In poorer, residential areas, they change to posters talking about community spirit, baby formula, recycling and medicine. This can clearly be seen on the escalators going up and down the MTR (HK’s metro), as they line the walls up and down.

    2 years ago
  22. I know in the States there are way more regulations about celebrity endorsements in advertising. It’s supposed to be like, they are actually to be regular purchasers/users of the product etc (at least that was the intention when the regulations were written), but of course there are a million loopholes. But I think there’s just more of a stigma with celebrities endorsing products in general here.. the idea of selling out… you’re getting money for not actually doing anything, instead of what your talent is, perhaps. Especially if it’s a product that doesn’t seem to directly relate to who you are/what you do.

    Just think about Pepsi when they got Michael Jackson and Madonna, and more recently Beyonce, and how that kind of thing made the NEWS here (Michael’s hair catching fire and Madonna’s constant pushing the envelope notwithstanding). Things like actresses becoming models for cosmetics companies and doing those commercials doesn’t seem quite as a big a deal (but it also puts out a very glamorous appeal for them, whereas Pepsi, not so much) – but it’s not often you see them touting tampons or beer or detergent or…water purifiers. (“Hey, Culligan maaaaan!” though that I think was water softeners…)

    But it seems to be accepted/expected/the norm in Korean celeb/idol culture, really. It’s also a large part of the principal income for a lot of the Korean celebrities, isn’t it? Whereas in the States, I know concert/tours and such are one of the biggest sources of income for music artists (pretty much never seems to be actual albums selling or anything, anywhere, haha). Endorsements and sponsorship for concerts also seem to be more ‘acceptable,’ because it’s not like the celebrity is directly on some ubiquitous media device selling the product to you and your kids right in your living room.

    30 minute programs are actually like 22 minutes, iirc, and 1 hr are 46? 48? Commercial breaks typically 3 mins and some. So figure like 3 commercial breaks in a half hour? Seems about right, most shows are written into 3 acts + the prologue/title? Reality shows are pretty bad with writing/editing for commercials though, with all the stupid cliffhanging. So annoying.

    2 years ago
  23. I actually do see fridge ads over here in the US! D: They’re not as high tech as the fridges you have over here. French doors are the big thing.

    As for the sexuality of ads in the US right now…I’d have to say I can’t recall many, either because I tune out all ads now or there just isn’t as many pure sexual ads anymore. Ads online are of course tailored to your taste, but even on TV, I can’t remember many! The last sexual ad I remember is Herbal Essences from looong ago (lol). Can’t remember the last time I saw an Abercrombie & Fitch ad, but there’s that too. Oh, there was that perfume ad for Britney Spears of people lying in bed, clutching bed sheets (soooooooooooooooooooooooo subtle) a while back.

    Then there’s the Old Spice ads, but that’s not really sexual so much as it is comical. Even the KY lubricant ads now focus more on the relationship aspect in a romantic or comical way, rather than just “slap this stuff on your genitals, feels good!” *videos of people making out*

    2 years ago
    • I was thinking the same. Ads don’t seem uber sexual to me, or I’m just missing them all. You do get some pretty bad ones, like pretty much any commercial for GoDaddy, but I don’t feel like sexual commercials are all over the place.

      2 years ago
  24. I don’t actually watch regular TV any more so I’ve enjoyed having no ads in my every day life – but whenever I visit my parents and we watch TV I get reminded of why I prefer Korean dramas and variety shows, where the ads are tasteful and well planned out in the scheme of the show – and don’t take up 15 mins of showtime…

    2 years ago
  25. SHOULD I LAUGH OR SHOULD I CRY AT THESE ADVERTISEMENTS

    2 years ago
  26. Martina! Are you wearing contacts, or is this your natural iris colour? It is so pretty!

    2 years ago
  27. Hm…Advertisements in my country:
    § actors who appear on tv shows and in theater advertise something
    § they take foreign ( usualy american ) advertisements and just voice over them with our native speakers
    § alot of health medicine advertisements (advertised by some people and professionals of that field )
    § alot of our countries products advertisements
    § we have more than one mobile serivce so they have commercials for those too
    § some of our commercials are filled with humor and sarcasm and others are normal
    § commercials for certain magazines and new issues
    § if there is some sort of an event in the country then commercials for those events will starts to appear ( example: winter Olympics 2014 in Sochi. Our skii team was there so we had a few commercials with them )

    Those things get pushed before, after and during programs ( but not the news ) and can last up to 10 minutes. We have that “master chef ” moment on our television ALOT.

    2 years ago
  28. Yup. In Germany they do the same.. they show like 10 minutes movie/series and 5minutes ads.. and so on. -.- ugh..

    2 years ago
  29. Fortunately, I’ve managed to insulate myself from advertising pretty well these last couple of years so being bombarded even temporarily with ads is usually entertaining just for the novelty. Thanks for including the ads in the playlist so that I could get the full picture. It would have been nice to see a fridge ad though, if I took nothing else away from this TL;DR is that those refridgerators with the extra door just for drinks are SU~WEEEEET!

    It would have been nice to include some Western advertising for comparison too, since you didn’t really mention any specific ones in the video, a fun TL;DR all around. Martina, did you change your make-up or lighting? because you are looking FLAWLESS girl!

    2 years ago
  30. That Coway ad was funnny! A trend that I have noticed in America recently is that advertisements have been pushing progressive viewpoints such as Oreo (pro-marriage equality), Coke-Cola (Beautiful America superbowl commerical), Cheerios (interracial couple and child), and JC Penneys (pro-marriage equality).

    2 years ago
  31. The frikking trucks! Oh god… The first morning I wake up in Seoul and I’m like what’s going on!?!? Then it happened for several days and I almost got mad during those 2 weeks… The thing I hated the most about them was that the men’s voice sounded boring and uninterested. Didn’t make me wanna buy from them…
    I like Finnish ads on tv, I mean in one hour you have like 3 commercial breaks I think… 5 minutes each so you can go to the toilet or fridge between! haha
    What I’ve noticed about Japanese and Korean ads is that they sing a lot in them. Doesn’t really happen in Western ads.

    2 years ago
  32. Also fun thing, I kept track of the different ads we had during a commercial break during the news yesterday and it went something like: pills, ICA, cure cancer, unicef, pills, babies, don’t wanna have babies? more pills, cars, travel abroad, PILLS. No joke, Swedish advertisement seem to be very centred around things available from your local drug store.

    2 years ago
  33. i study advertising…..i didn’t choose to! they put it as part of the course and my tutor did advertising as her career before so she talks to us about it A LOT…
    and i had to give a presentation today to some dudes who work at advertising companies and i still have that feeling of nervousness!! TT_TT (fortunately they really liked my work though….)
    as my tutor would say…. “sex sells”

    “that was medium bang” AHAHAHAHHAHAHAH!!!

    wow!! those really are some coolass fridges!!

    what i like about some of the Koreas ads i’ve seen is how much more fun they are!

    2 years ago
  34. Hahahahaha it’s so seriously true about the boobs. It could be an advertisement about a toy car for babies and somehow, SOMEHOW, they’d manage to find a way to include them, like “look! You can even roll it over your mum’s boobies! WHOO!”

    But when I visited South Korea I found that I actually quite enjoyed their ads. I don’t know.. They just seemed kind of straight to the point and pretty. I often see ads here that make me wonder what kind of drugs the advertisers are on because they’re SO irrelevant to the product, like “this is a picture of an elephant. Buy our house paint.”

    But yeah, I also noticed the thing you wrote about there being ads so frequently on American telly when I watch American shows online. I much prefer the way they do it in Korea. Here in Greece is the worst, though. You have like 10-20 mins of show, and then like 10-15 mins of ads. It’s RIDICULOUS! And the worst part is that the shows aren’t even worth watching! Greek tv is just so crap… No wonder I shunned it long ago. They have this really irritating habit of stopping the show about 2 mins from the end, then 15 mins ads, then you get the last 2 mins, credits and another 15 mins of ads. Just… What? Where is the sense?!

    And I love the new ending guys!! It’s a really nice way of interacting with us :) Great idea!

    2 years ago
    • The situation in Bulgaria is same….that’s why I stopped watching bulgarian TV and now it’s like I’m on dramas, kpop and stuff 24/7 like drugs! And last but not least you gays <3 ! Thank you for your work and to Leigh and Soo Zee! :) I've learn so much inf for what's like real life in Korea that can't be found on the Intrenet.

      PS: OMG the WANK about Eyelash Extensions was super cool (sorry Simon ;) but now somehow you have THE BOOBIE EDITION you wanted) I couldn't imagine that such thing even exists…Korea impress me every time :D

      2 years ago
      • I’m sorry about the picture… it wasn’t supposed to be post. I’m just not that great when it comes to technology :( But at least the meaning is awesome and it goes for EYK crew :)

        2 years ago
    • OOOOH!!! Glad you noticed the ending! We read all your comments and we discuss them off camera privately so we thought, why not include a few comments?? Yay!!!

      2 years ago
      • That ending is really awesome! very interactive :) I like it! :D

        2 years ago
      • Hey Guys,
        Thank you so much for including my comment in this video. I was totally not expecting it and I almost died of excitement when I saw it. And thank you Simon for pronouncing it correctly as well (most people don’t). As for what I said, I’d be more than happy to send you proof. My mom has her degree framed at her house, so next time I’m home I’ll take a picture of it and send it to you. Or even better, you can meet her in person and she can explain it all to you herself when you come to Chicago for the US Tour. I’ve actually been appointed by the Tour Admins as the person in charge of planning your visit here and I can’t wait to finally meet you both in person! ^_^
        P.S. I actually have a few questions for you guys regarding the Chicago Tour stop so I can finish making plans.

        2 years ago
      • Now I have to try and make my comments as witty as possible!

        One thing I forgot to mention is that we also have those creepy guys in trucks buying/selling old furniture. We call them a ‘paliatzi’ (literally ‘a guy who sells old stuff). There’s at least one in every neighbourhood that goes around at least once a week and you can here them coming from a mile off:

        http://www.youtube.com/watch?v=IKDvqq_5EL0

        2 years ago
        • “O paliatzis, o paliatzis!!” LOL
          I was surprised seeing those in the city, when I moved in Greece ;P
          For me these guise are smth associated with countryside in the past~ xD

          2 years ago
        • Really? Well I’ve never lived in the countryside so I don’t know what it’s like down there, but I’ve always seen them in the city. That being said… I DO live in the suburbs. When I was little it was a weekly occurence at school one particular year that during our ICT lesson he would pass by and we would hear him. We all thought it was the most hilarious thing and start imitating him. Thinking back, it really isn’t/wasn’t that funny… xD Kids will be kids?

          2 years ago
        • Well, neither did I lol
          I just sorta saw it in movies or just thought it should have been like that in the past gnerally xD

          Also those 3-weels “cars”! I’ve never seen anything like that in other countries ! XD I always think they’ll fall over when the turn! They look so unstablee! Lol

          2 years ago
        • Ohmigosh! Yes! Hahahahahaha those are hilarious! They’re the most unstable things I’ve ever seen. It’s as if they were screaming to get into an accident!

          2 years ago
      • YAY! Your TL;DR section was what brought me to you guise and also to Kpop so… THANKS!!! ^_^

        2 years ago
      • Wah! How did my comment get included!!! I think this interaction thing is already working! haha Now you just need to come to Perth (Australia) – where no one ever comes… not even Running Man [turns out they’re going to Brisbane and Melbourne even though Perth is much closer]. I can try and get my Korean class at university involved ^_^

        2 years ago
      • Yes, this was a great idea, makes it more interactive than just the question that starts it all off.

        2 years ago
  35. Even in the countryside…. it will be a beautiful day… the sun is shining, the air is fresh, there is a beautiful view of mountains…. AND THEN ONE OF THOSE TRUCKS WILL DRIVE THROUGH THE VILLAGE! Most annoying sound ever! Do those men deliberately make their voices the most annoying sound ever?

    I feel like in a lot of western countries there is a much more negative view of celebrities advertising stuff. Like they can advertise something associated with them but if they do too much or something that has nothing to do with them they will get criticism about selling out. I find my view also changes depending what country I am in. I’ll be more critical about western celebrities and advertising but in Korea I’m like “GD IS ADVERTISING WOMEN’S CLOTHING AND HANDBAGS?? SHUT UP AND TAKE MY MONEY!”

    2 years ago
  36. I think my favorite adverts I’ve seen are Yoochun’s adverts with the water (girls, train….can’t remember what its called) and food adverts like the noodles he did and the pizza place

    2 years ago
  37. Onew bursts into the EYK Studio
    “DID SOMEONE SAY FRIED CHICKEN ADS!?”

    2 years ago
  38. I really do like it when I watch the movie channels..and when its the commerical 15 minute long break. Its the best amount of time to use the restroom and make snacks :3!!

    2 years ago
  39. I saw boobs! So I came as quickly as possible!

    2 years ago
  40. Am I really the first one here? I’m in class, so I really shouldn’t be reading this, and i can’t watch it. But YES to the commercials thing. I would totally rather see product placement (’cause that happens anyways) than just adds all the times! And it would force producers to use things other than commercials to build suspense, which would be much more fun.

    2 years ago