December 15, 2008
If you’re misled by the title of this post, then join the club. We walked past a bar here in Bucheon, and saw huge pictures of Angelina Jolie all over it. We were confused. Is this Angelina Jolie’s bar? Does she endorse it? Has she even been here before? What…what’s going on here? Is this just some kind of copyright infringement that we don’t fully understand but as Westerners are afraid of nonetheless? This fear of copyright infringement doesn’t really affect the storefronts of Bucheon, as there have been a surprising amount of stores that use images that they surely don’t have the rights to. Take this picture below, for example:
This is our best rendition of a hair salon logo in Bucheon, the Pama salon (“Pama” being the Korean pronunciation for “Perm”). We didn’t actually get a picture of it, because every time we go by it we’re in a taxi and we’re too slow to snap. Anyhow, the Pama hair salon, which simply replaces the “U” in the Puma logo with an A, is as blatant as it gets. What’s worse about the Pama salon is that its logo is the exact same Puma silhouette from the authentic Puma logo, only this time it has an afro. No, we’re not joking. If we ever see it again we’ll post real pictures, but this one here is about 95% accurate. For now, though, we did capture some other bad logo/branding decisions on video, and all of these places are very close to each other in Bucheon.