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WE ARE BUILDING A COFFEE SHOP!

April 24, 2014

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Guise: this month has been the most exciting month of Eatyourkimchi Studio’s existence. We’re opening up a coffee shop, right here in Hongdae, right beside our studio. Come, grab a seat, and we’ll tell you everything we know and all the heart and the feels that went into the planning of this place.

We’ve been working on this for months now, discussing ideas, hunting locations, talking about shop names, the look and feel of the place, the menu…the everything! Many of you know how passionate we are about coffee (and how much we drink), and you’ve heard us talking about our dreams to open up our own shop in the future as well. But that idea was distant future for us. We thought that we’d do that when we’re older, in our late 50s, and not sprightly enough to make awkward jokes on the internet. It was a pipe dream, and so we’re totally amazed that this is happening decades before our plan.

We’re partnering up with Hyunwoo and the TalkToMeInKorean crew. We’re all youtubers, we’re all into promoting Korea, and we’re all into coffee shop culture. We’ve spoken a lot about how awesome it would be to open up a coffee shop that would incorporate good coffee, homemade healthy baked goods, and a great atmosphere for both visitors to Korea and Korean people.

On top of that, we like what the Talk To Me In Korean crew do. They’re good people. We’ve spoken with lots of other businesses in Korea, some multi-million dollar companies, and they’re bad, bad. Evil bad. We never get that feeling with Hyunwoo. Whenever we do anything together we feel nothing but “goddamn that guy is a good person.” We couldn’t be happier working together with him and his crew!

We also know that lots of people want to visit the Eatyourkimchi Nasty Studio, but it’s a really difficult and impractical location. There’s a gate at the third floor that we can’t hear the ringing to, because there’s no bell. There is an office below us that understandably doesn’t want people socializing during their work hours. And now the club owners in the basement put a gate at the first floor as well. It’s impossible for any of you Nasties to stop by as a result, and that sucks!

Having a coffee shop that’s close to the studio, then, is a perfect solution. We can meet up with people there! It’s not impossible to get to! Gandalf isn’t sitting at the stairs saying “UUUU SHALLL NOT PASSSSS” We’re thinking of doing lots of events in the coffee shop including maybe live chats!

So in order to get this dream going, we have an investor who’s funding the development of the coffee shop and who believes in Hyunwoo’s and our shared vision. Otherwise, again, this is something we would have had to wait decades for. He’s actually a good friend of Hyunwoo’s already, which makes us really happy, because it’s not a shady person trying to take advantage of us. It’s someone who likes what we do, and wants to help see where we can go with this next.

We’re thinking about what we can do with this coffee shop as well. We’d love to shoot videos there, would love to see you there in our videos, too. So, no, this doesn’t mean that we’re stopping Eatyourkimchi videos and focusing entirely on this. This isn’t a replacement of Eatyourkimchi; it’s just a new branch, one that we think goes well with those of you we’d love to be able to see but can’t see. We were flabbergasted at how supportive you all were when we had the Studio Pop Up Store event, so we think that you’d like to come to this place as well. Martina has been working on the menu for months now and she’ll even be in the kitchen making healthy homemade baked goods. You know you want to try her cookies, cupcakes, muffins, and loaves!

We do know, though, that our schedules are going to be a bit hectic now that we’re starting this new dream of ours, but we’re doing our best to film things in advance so that we can stay up to date with our videos as much as possible. You might remember how scattered things were when we were building the studio at the end of 2012, and how some videos just never got made because we were picking the tiling and the paint. We’re hoping that this won’t be the case this time, but if it does happen, we hope you’ll forgive us.

We are going to try to keep you updated on things as well, with videos of the studio development, construction, and whatnot. We’re still debating what name we should go for, how we should decorate it, and all that. We’ll let you know as things advance! We’re just happy to finally have found a place after, really, six months in the works. Woohoo!

Side note: Dongho, if you’re reading this (and I know you probably are) do you know how to either bake or to make coffee? If so, we’d love to talk. Just saying ;)

We’ve got some bloopers from the hunt as well. Check em out if you feel like a few extra lols:

You can also check out Talk To Me in Korean’s Announcement Video and read their blog post as well. Yay!

So, yeah! That’s it for now! Click on the subscribe button below so you can keep up to date with what’s happening. We’re also trying to think of a way to have something special on the menu for YouTube subscribers. Gotta figure out how to do that. Till then, make sure you click on this pretty button right here:

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WE ARE BUILDING A COFFEE SHOP!

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  1. GUISE! CONGRATULATIONS!!! This is amazing!! You have no idea how happy I am for you! Now I really would do anything to be able to come to Korea! I wish you the BEST of luck in your business :D But seriously guise, If I came I’d want to see you and visit your coffee shop more than I’d want to see my bias, or all my favorite idols in one place <3

    3 years ago
  2. KYAAAA I’M SO EXCITED! Last year when I visited Seoul, my bff and I were too scurrred to go up to the studio~ and we also saw Hyunwoo when eating in Insadong, but he was just walking by keke… ah, this would be so great! EYK and TTMIK/Hyunwoo fighting! I hope to have delish coffee there and Martina pastries next time I visit!

    3 years ago
  3. EXQUISELLENT! Are you gonna serve KimChi too ;-)

    3 years ago
  4. get some cute Korean guys to work there, then me and you will be best friends forever XD

    3 years ago
  5. lol If I got to eat Martina’s baking I think I’d never be happier! If I got to eat Martina’s baking AND Dongho’s baking I think I might die of happiness! I’m looking forward to this shop and your dream coming true! You guys are such an inspiration to keep chasing my dreams! ASDFGHJKL: I LOVE YOU SO MUCH!!!!!!!!!! TTTTTT_____________TTTTTTTTT

    3 years ago
  6. omg i am so excited for you guys! the coffee shop is going to be on my checklist for places to visit when i come to korea!!! <33333333

    ps i met you last year at the singapore meetup hehe :)))

    3 years ago
  7. AHH, THIS IS SO COOL! I totally hope one day I can travel to Korea and experience having coffee in your coffee shop!

    3 years ago
  8. Congrats!!! It so nice to see the cutest couple and loveliest people make their dreams come true. When i come to Korea next year I hope this is all up and running. Goodluck with everything guys :)

    3 years ago
  9. good for you, guys!! all the best for you. too bad since i’m not in Korea or will go there at summer, so i can’t go there.. T^T
    ah, btw, will BAP’s Coffee Shop be played as the BGM there? hahaha..

    p.s. don’t forget BTOB’s [When I Was Your Man] please. this song is also have a nice music.. hehe.. good luck guys! ^^

    3 years ago
  10. wow! IM happy for you! Im visiting seoul this june and i was planning to visit the studio! :3 or at least have a photo with the EYK logo outside the building! XD Surely the shop wont be prepared within that time, but i’ll make sure to stop by! i really wish i could see you guys!^^ if there is a Filipina girl running behind you to greet u that would probably be me! XD I was planning to bring you wine from italy! white, red or sparkling? :D goodluck! ;) Greetings from Trient, Italy!!! :3

    3 years ago
  11. wow that’s amazing!!! I love that it’s animal friendly as well and how involved Martina is in this it seems like a great outlet for her baking love >.< (also totally volunteering as waitress/dishwasher tribute)

    3 years ago
  12. Coffee goooooood,,,,,,

    3 years ago
  13. Looks like you won’t have a problem promoting your shop…^^

    3 years ago
  14. OMG!!! So happy for you guise!!! I would totally go there one day…when I’m back in Korea…some day….aaaarrrgghhh!
    CONGRATULATIONS!!!!!!!

    3 years ago
  15. Omgomgomg so awesommmmmmme. If you need a web developer to make your web page i know someone whod be brilliant at it.

    Like omg…does Korea still have the five koreans per foreiner rule? Lol. Loving this. And oooh different rooms can be different themes, and u should have a lounge area with couches. And also have it where people can rent it out for parties. Gah…..now to c9nvince hubby to buy plane tickets.

    3 years ago
    • We’ve actually been looking for a web developer now for a while. It’s not easy finding someone with a Korean Visa who knows WordPress!

      3 years ago
  16. Dongho yes! Do it!

    3 years ago
  17. THIS IS AMAZING, SIMON AND MARTINA! ^-^ ♥ I love Hyungwoo from TalkToMeInKorean, and I totally understand that you want to work on this with him, because he really IS a great great dude! I’m so happy for you guise having your dream come true so soon, you are very lucky and I think this will be a great success, because you’ve made a great name for yourselves not only in Korea, but abroad as well, so making this coffee shop go through with nothing but joy and success I don’t think will be a problem! I’m so looking forward to hearing cheesy, nasty-intern-joke k-drama and k-pop names for the coffee and dishes on your menu, kkkk ;) ♥ Just imagine a BATOOST Espresso Boost hahahaa~

    3 years ago
  18. Holy hell, I’m so EFFIN’ PROUD OF YOU GUISE ;_;!!! I wish you all the luck you’ve had up until now (AND THEN SOME) and will naturally support you as best as I can! I CAN’T WAIT FOR THIS :D!

    3 years ago
  19. That place looks so awesome!!! I can’t wait for all this to come together and help out and everything! It is going to be so awesome to have a space like this in Seoul.

    3 years ago
    • We’re definitely gonna see you there, yes?

      3 years ago
      • Yessss. We want to help as much as possible too. I love big projects like this. It’s in my Australian renovating blood. Let’s renovateeeeeeeeee! Actually I’ve been wanting to make a proper patio at the house here and make use of the roof space… but no one understand me… :(

        3 years ago
        • Collect pictures and show examples of makeovers, Koreans may not be as used to it hence the initial apprehension. A nice rooftop has so much potential. My grandparents’ house has a rooftop covered in vineyards, it’s a great place in any season (except when grapes fall on you and stain your clothes; pick a different plant).

          3 years ago
  20. Omg congrats!! I’ll be studying abroad at yonsei university for a year starting spring 2015. Is employment open to someone in my situation?

    3 years ago
  21. Congradulations !!! Im excited that you guys are expanding so much ! I hope everything goes well ~~

    3 years ago
  22. “우유 SO NASTY” Chance missed? I think so :P

    3 years ago
  23. OMGGGGGGGGGGG YESYESYESYESYESYESYESYESSSSS major happiness attack XDDD
    I live close by 홍대 and I ALWAYS go there to shop, eat, take sticker pictures with my friends, etc. I went to the ChikaLicious area for the first time thanks to you guys and my mom and I LOVED it!!! Butbutbut I never went to see you guys because I didn’t want to disturb you guys during work and and and… ya things didn’t work out… :/ anyways CONGRATS and I’ll be one of your guys 단골손님 :3 Can’t wait to see the coffee shop!! (oh and there better be wifi!!!!! XD)

    3 years ago
  24. “thrice”. LOVE DIS WORD :’3

    3 years ago
  25. OH MY GOD THIS IS THE MOST EXCITING THING EVER!!!!!!!!!!!! I can’t wait to visit your awesome coffee shop :D Now I just have to figure out some way to get over to Korea……but once I do I am SO THERE!

    3 years ago
  26. Oh my god, I’m so happy for you ! You’re are really a model to me in time like that. Believing in your dreams, and making them come true, step by step, is something I really want to do, but sometimes I’m loosing courage. But watching your videos, seeing how happy you are and how you’re doing all this so nicely, it makes me want to complete my dreams too, believe in them.
    Thank you so much and congratulation again ! Be sure I will come to your coffee when I will come to Korea ! :D

    3 years ago
  27. And as a Hospitality and Food Tech student, I look forward to hearing all the nerdy info about the shop. (I need uniforms, staff, plate designs, napkin folds, HUUURRRRYYY!!)

    3 years ago
  28. Are you guys going to live above the shop? The one you chose is so pretty!

    3 years ago
  29. Yay! Congrats guys! And thanks a lot I was about to go to sleep when I see on twitter your post and I got back on my laptop to see this.
    As of right now, no plans to go to South Korea but when it is in the cards I am so there! It’s absolutely adorable looking place and it’d be awesome to have Nasties and TTMIK fans be able to have a place where they can do meet ups.I can’t wait to see how this progresses and hope that we’ll have a video when it’s all finished.
    I do wonder if after this Martina will want to do a cookbook after this and also loving that t-shirt at the end.

    3 years ago
  30. Guys, you are living the dream. :) Congratulation, I hope everything will go well. I’m glad you could find good people to work with, that’s a really important thing when you want to open a business… this is a nasty word, but now nasty meaning bad and not meaning us, awesome Nasties. xD
    Anyway I’m looking forward to see how things develop in front of my computer screen and I hope one day I can visit you there… I will try to squeeze you guys in my hectic schedule after hunting down idols to meet, if I ever go to Korea. xD haha kidding i’m not gonna go after idols all day… or am I? xD I guess I will go sight seeing too. :D

    3 years ago
  31. REQUEST FOR THE COFFEE SHOP TO HAVE GORGEOUS WAITERS LIKE “COFFEE PRINCE” -nerd flem-

    3 years ago
  32. Gaiz, this is actually making me a bit emotional. I’M SO HAPPY FOR YOU!!! I’ve seen you guys grow so much over the past few years (buying new houses, gettting the studio, getting tattoos, designing more merchandise, creating the “EYK Crew”, etc.) and it makes me so overjoyed that you guys are fulfilling another one of your dreams. Seriously feel like a proud mother (although Im 16….)

    3 years ago
  33. HOLY FLIPFRICKIN FUCK, THAT’S AWESOME. Seriously, congrats on fulfilling this dream of yours! I’m going to Korea in June/July, hopefully I’ll see you there! Oh, and name suggestion: Drink Your Coffee. It has a nice abbreviation, too, with no dirty connotation at all: DYC.

    3 years ago
  34. Guise! This is super awesome! :D
    Can’t wait until I come back to Seoul! Meeting my favorite teachers from Talk to me in Korean and you guise and Spudgy and Meemers and other Nasties and others who also is learning Korean! :D

    3 years ago
  35. This is so exciting! If you guys need a barista, I VOLUNTEER AS TRIBUTE! I have formal training, love coffee, would love to work in Korea, and will pay for my relocation. :P

    (I’m totally not kidding…>.>)

    3 years ago
  36. OMG!!!!!!!!!!!
    I’ve only read the title and I am seriously crying with happiness!!!
    Best idea evarr, good luck with it!
    Love you guise, thankyou for making smiles for all us nasties!!

    3 years ago
  37. I’m SO happy for you! Congratulations! Then i have a new stop if I ever get my butt down to Korea^^ I wish you the best luck and hope that your coffee shop will become sucsessful^^

    3 years ago
  38. Thats totally awesome you guys! Its a shame i live in Australia and would never ever be able to go :( ughhhh whyyyyyyy XD I really hope this works out amazingly! Super-Duper-Amazingly-Awesomely-besteddly Congratualtions!

    3 years ago
  39. Oh my goodness – CONGRATULATIONS!!!

    PS Love your business brains!

    3 years ago
  40. OH MY GOD GUISE

    3 years ago