August 2, 2014
What a waste! This was such a perfect concept for a video and just pfffft it fell apart. We couldn’t find a bottle that was the exact right size for the machine, sadly. But those bottles don’t exist anymore! We’d know: our studio is in bar-central. There’s beer everywhere. I’m pretty sure the streets are paved in broken bottles and barf. Ha, no. But – really – there is a lot of barf in this area on the weekends. More public barf here than I’ve ever seen anywhere else.
Anyhow, I’m not even sure why this device is necessary. It’s a cool concept and all. I get it. But it’s solving a problem that doesn’t really need solving. When pouring Somek, you don’t really care that much for accuracy. Beer glass. Dump in shot of soju. Mission accomplished. This here is technology that doesn’t really need to be made. And, really, a whole lot of drinking in Korea happens in public places, at restaurants and bars, so where are you gonna get this from? Are you just gonna casually pull it out of your purse, because you keep it there for emergencies? I’d imagine, maybe, you’d bring this on camping trips, or pension trips, and it’s fun for your friends. That’s about the best guess I’ve got.
So that’s it for this week’s WTF. Great potential: poor execution. If this thing did work out as it was supposed to we’d flip out with excitement. We were really happy when Soo Zee first ordered this, and saw limitless potential. I guess now we know that the limit to this is bottle width. Poop!
Click on this pretty button below. It’s good for hangovers!