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Etude House Make Up Haul

January 7, 2014

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It’s a video! YAY!! It’s a makeup related video! YAY? So I made this video before I left Korea with the intention of putting it up before Christmas (you’ll hear the Christmas reference in the video, which BTW my mom loves them) but for those of you that didn’t hear, we arrived in Canada and two days later got hit with an ice storm that took out all our power. We didn’t have power until Christmas day around 3:00pm and so we were frantically trying to charge our laptops/phones via the car and coffee shops and upload the EYKAs on time since no power = no internet. After the whole ice storm no power thingy, we had a lot of stuff to do, such as throw out the contents of my parent’s fridge (such a waste of food, *SOB*), clean it, shovel snow, and visit Simon’s parents (who also had no power) so we were a lot busier than we expected to be! This was a very unusual but exciting Christmas, I’ll tell you that much!

So here is my late but totally not time sensitive makeup haul video! Etude House tends to have big sales and whenever they do I can’t help but pop in a splurge on a whole bunch I products. I’m rarely ever disappointed and this time around I thought I’d give a brief review of a few of the products I found that have now made in into my makeup collection. Also, this was not a sponsored video or anything, although I’d LOVE LOVE to be sponsored by Etude House because I use almost all their products! *Martina waves her hands frantically trying to get Etude House Korea’s attention*

Etude House Oh M’Eyelash Slimcara Mascara $6.00

Slimcara

A few things I didn’t mention about this mascara. It’s very small and compact so I actually keep in in my travel kit (which I’d love to video about, it’s my mini-kit of must have essential makeup travel stuff that all fits into a tiny plastic knick-knack box). Besides being small, it’s also very very natural looking, like it really separates your eyelashes and applies a thing coat to one eyelash at a time so you really can’t see any mascara it only makes your lashes look longer. If you want volume or darkness DO NOT get this, but for a long flight where I just want to look “natural” off the place, I use this. It’s long lasting, doesn’t smudge, doesn’t rub off. One tiny negative thing is that you need to constantly re-dip the brush because it’s so tiny it runs out of mascara quickly. Hardly a big problem, right?

Etude House Proof 10 Colour Eye Stick Bling of the Sea $7.00

Bling of the Sea

These colour sticks are INSANE. They never come off, even in the water. I seriously was caught in the rain with this on and after rubbing my eyes (forgetting that I had on makeup) I was like, “OMG I JUST RUBBED MAKEUP EVERYWHERE!!??” but when I looked in the mirror it looked flawless. SO COOL! It’s comes off easily with makeup remover but not with anything else. The camera really didn’t do justice to the colours because there are about 10 colours and they all have lovely gold flecks in them that really catch the light. Hence the bling of the sea! The only negative side is that the chubby nature of the stick makes it harder to get in the corner of your eyes without smudging a huge streak up above your eyelids, so I usually sharpen it or just use a makeup brush to smudge it into the corner. If you want this to never come off, I applying a little eyeshadow in a similar colour to it and it really seals the deal. The makeup is scary good.

Etude House Surprise Concealer Kit + Mini Concealer Makeup Brushes $7.00 + $3.00

Surprise Concealer Kit

For how cheap this was I expected it to come off easily but it was really long lasting as well. My normal routine involves using BB Cream then I use this concealer to cover any stubbornly red pimples. I seal it in with powder (I use Benefit’s “Hello Flawless” pressed powder) and it just doesn’t come off! If I use BB Cream or any concealer without powder I find it smudges off a lot easier throughout the day, especially if you’re wearing clothing that rubs on your face…like a giant turtleneck…or a scarf. Why didn’t I think a scarf first? By the way, the turtleneck trend in kpop is getting out of control. OUT OF CONTROL I SAY! And TOP and I could never be together because he clearly has an addiction to turtlenecks. What was I talking about? Oh yes. There are two shades available, this one and a darker one, and as I said in the video this is a little to dark for me, but it seems to work in combination with my BB and powder. So lucky me!

Etude House Help My Finger Nail Pack $1.00

Fingerpack

This is such a fun little invention but it was a bit time consuming to put every single one of each finger. Once I got them on, I just sat back and watched an episode of Vampire Diaries (I’m only just starting season 3 don’t tell me anything!!!) and before I knew it my cuticles were all juicy and lovely. What was great about this was afterwards I used my cuticles clippers to clip off the dead skin and my nail cuticle pusher backer (the professional term of course) to push by my cuticles since they were so moist. It was like being at my only mini nail salon, only I was the worked and there was no one to beat the crap out of my hand with a scalding hot towel wrapped around my fist. That’s Korean style BTW. Anyhoo, I’m not sure I’ll have the time to use these frequently but they sure were nice and I think they’d make an awesome gift for valentine’s day or a girls/guys night in. That’s right, guys take care of their fingers too you know! Also, Simon has unfairly lovely fingernails even though he does NOTHNG to take care of them. Okay, so he uses the hemp hand cream from Body Shop but still, it’s cruel and unfair. *pouts*

Etude House Sweet Recipe Dear My Jelly Lips-talk Lipstick $8.50

Jelly Lipstick

These are probably my favourite on the list. I love love love these lipsticks and I was NEVER EVER a lipstick or lipgloss wearer. I hate the way lipstick feels, it’s heavy and dries out my lips and lipgloss makes my lips so sticky that all my hair gets caught on my lips. My lipstick of choice is that blue round container of Blistex Lip Medex that smells all mediciney and gross. HOWEVER! I bought this lipstick, or as they call it, Lip Jelly because of the adorable container and it was well worth it. It’s only $8.50 for this never ending lipstick that is so smooth and so moisturizing it just feels amazing! And it really isn’t a strong colour on your lips, it’s more like a stain or a tint but not a harsh one. And the more layers you add on the stronger the colour looks. I know my friend Jen (do you guise know the youtuber frmheadtotoe) when she visited Korea picked up some of these Jelly Lipsticks and the two of us babbled on about how amazing it felt on our lips while our husbands rolled their eyes behind us. DON’T THINK I DIDN’T SEE YOU!!! I SEE ALLLL!!!!! I especially love these in the wintertime because they moisturize your lips just like a lip balm. They even have these weird orange and yellow looking ones that are actually transparent with a tiny dash of colour to them. If you have an Etude house near by or you’re visiting Korea, don’t be weirded out by the brightness of the colours. Try them on your hand and you’ll be surprised to see how soft they are. Plus…the packaging is SO FREAKIN CUTE! AGHHH!!!!

So that’s it for my mini makeup haul. I tend to buy lots of random things whenever I catch a sale so if you guise liked my little haul video let me know! Any let me know if there is something you’d like me to review or something you’d like me to change. Did I talk to much? I know I ramble sometimes. Also, what crappy luck with the camera battery. This time I’ll prepare better, I promise! Hahah! Also, I really missed you guise. I feel like not publishing a video is not seeing my internet friends. Do I sound lame? WELL ACCEPT MY LOVE, OKAY!!?? *runs away embarrassed and crying*

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Etude House Make Up Haul

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  1. LOVE ACCEPTED AND RECIPROCATED! <3

    2 years ago
  2. THE TORONTO MEET & GREET WAS AWESOME!!! <3

    2 years ago
  3. I ACCEPT YOUR LOVE!

    2 years ago
  4. I’VE MISSED YOU GUIZE LIKE SO MUCH! ^_^ have fun while you’re still home, and good luck on your Toronto meet today!

    2 years ago
  5. I HAVE MISSED YOU SO MUCH! Can’t wait.

    2 years ago
  6. I love this! I have been waiting for you to do another make up Open the Happy~! I missed them. I really want to try those Jelly lipsticks. We don’t have anything like this where I live, but that is the great thing about the net. c: Also, can’t wait for you guys to come back! I know I am not the only one.

    2 years ago
  7. Oh, Blue Blistex tube, you are the besssssst!!!! Martina, this makes we really wish I could try the etude house lip jellies, now that I understand that your lipwear point of reference.

    2 years ago
  8. I was thinking about to buy the Dear my jelly lips talk lipstick but was afraid that it would look to bright. But after you said that they were sheer and when you showed the swatches I was solddd ^^★☆★☆★

    2 years ago
  9. i don’t wear makeup but if i did, i’d totally buy it from Etude House (and not just because SHINee are used to promote the store….)

    2 years ago
  10. Welcome back to the internet :D
    Actually I’m the contrary as you Martina: I hardly ever wear make-up, but when I do my product of choice is lipstick. Though I agree the feeling on the lips isn’t that great, my lips always feel so dry afterwards (and the lipsticks with moisturizer included are too expensive for me). Oh and I hate gloss lipstick because of the sticky feeling. But despite of that, I’m still a lipstick person :D

    2 years ago
  11. awesome, love those lipsticks!

    2 years ago
  12. Now I know what I’m going to spend my money on *_*. The concealer palette, eye shadow sticks and lip jelly are totally on my list for the next time I go shopping for makeup. I just need to find a good eye primer since the last few I’ve bought have been duds T.T

    2 years ago
  13. I actually started using makeup (like, properly using, with the right tools and the right techniques) only in my mid-twenties and I guess I’m still compensating for all the lost years :D And speaking about these puppies I’d use that finger helping pack all the time, I love taking care of my nails and this little spa would be perfect. Plus… everything is so cheap! I braced myself for higher prices but was pleasantly surprised!

    2 years ago
  14. YOOOOOO I love make up hauls! This makes me want to go to south korea even moooore!! BUT I CANT YET?? BUT I WANT TO???? btwz I`m really glad you`re back doing videos/posts I was getting EYK withdrawal and nothing seemed to work *cheesy thumbs up pose* Thanks Simon and Martina…*awkward smile*

    2 years ago
    • If you live in the States you can order Etude House and other Korean Cosmetic brand name items through Amazon but make sure its through their warehouse and not a third party.

      2 years ago
      • Thanks! I’ll try online shopping although it kind of scares me haha wish me luuuuuck~!!!

        2 years ago
        • Youre very welcome. Dont worry you will be fine. Just make sure on the sold by info it says order sold by Amazon or order fulfilled from Amazon so there are no extra shipping charges and less wait time.

          2 years ago
  15. Oh sure you finally come back on the day i will be driving 13 hours to see u-kiss in California. Good thing they are an awesome trade off if you cant have Simon and Martina. I might as well go chill with Kevin Eli and AJ for the weekend. Spevin 4 lyfe!

    2 years ago
  16. I really love this video, I learn about the jelly lipstick & bling bling shadow. I’ve been wondering about those two, trying to get a good one. I’ll definitely look into it some more.

    Since you live in S. Korea, you should tried wishtrend.com or w2beauty. They are really amazing with their products. My favorite is Klair bb cream. You should do a video on cc/bb cream you likes or dislike about it :D

    Happy 2014 Horse New Year *run off to sleep* :)

    2 years ago
  17. I missed seeing your videos so much!!! This makeup review was totally adorbs and I wish I can try out etude house stuff but there aren’t any stores available near where I live. Thank you Martina for uploading this even though it’s way past Christmas. I hope your mom liked those jelly lipsticks you got for her!

    2 years ago
  18. Kim

    I actually love youtube haul videos and I would love some Korean skin care hauls!! Especially since Martina you are Caucasian and I’d love to see how the different BB creams and concealers and face packs work for you since I’m always worried about ordering BB creams online bc I’m not sure if they will work for my skin tone (I’m ethnically Lebanese so pale but olive-y Mediterranean undertones). I’ve watched some youtubers (including Jen!) talk about Asian bb/cc creams but I’d love to see your take on them!

    2 years ago
  19. I don’t know if it’s because of the import tariffs, but the one time I went to Etude House in Tokyo and of the shops selling Etude House in Shanghai, all of the prices were much more inflated :( Guess they’re only that cheap in Korea?

    2 years ago
  20. i was came to korea last yr….yeahhh….myeongdong makes me crazy…cosmetics all over the place… so sad i didnt buy the lipsticks since its the main cosmetics i wanna buy…hmmm…:(… if i buy from EH outlet here…its 100% expensive than in korea……

    2 years ago
  21. can you please film a makeup collection and a wank about korean makeup stores??

    2 years ago
  22. Oh! I’m so jelly (jealous, yes?) right now! I love make up! Especially when it comes in cute containers! Unfortunately I live no where near Korea *le sigh* Oh well, I love turtlenecks too so I’ll take TOP off your hands, heheh. Thanks Martina! ^^

    2 years ago
  23. thanks martina. i’ll just go buy the eyesticks.
    /butnobodyknowsi’llsneakintomyparentsroomatnightanddrawmustachesonthem.i’manevilchildhehehehe/

    2 years ago
  24. I’m so jealous ; – ;
    In the GTA, we only have the Face shop, Holika Holika, Tony Moly and Missha. But I would gladly trade nearly all of those stores for an Etude House. I’m always looking at their stuff online and then shipping. sighh

    Martina: you should do more of these in the future ;) along with more hair tutorials and such ^^

    2 years ago
  25. You’ve surely peeked my interest with the jelly lipsticks. I hate the feel of lipstick on my lips, lip gloss leaves me with a Flaccid Jaw Syndrome feeling and well over all everything leaves my lips dry afterwards. With a side of I can’t find a lip color to go with my skin tone. The lip jellies however look moisturizing without feeling/looking like droll and the colors seem subtile enough to just enhance your own lip color.

    2 years ago
  26. man this makes me want to buy makeup but I’m too broke T^T

    2 years ago
  27. Natural Aquatic look.
    I’ll say that some time.

    2 years ago
  28. Yay a makeup haul video. After your video where you talked about bb cream ages ago I started looking and researching Korean cosmetics. I don’t think I could live without the etude house ‘Oh My Line’ eyeliner it is the only one ever that doesn’t smudge or deposit when I sweat or work in the kitchen. And Holika Holika petit bb cream with tea tree oil is doing wonders for my acne <3 These makeup videos are fun. You should totally do a nail tutorial because your nails are always always awesome!

    2 years ago
  29. Martina you should try Skin Food’s Tomato Jelly Tint Lip! It’s my absolute favourite & must-buy every time I visit Korea and if I don’t, I order it on gmarket. It’s similar to the jelly lip~ sheer & natural & moisturising~ a friend of mine compared it to the Etude Jelly lip & the Skinfood one was more moisturising & the colour stayed on better too~ Not to mention the price is always 5,000w haha~ Except it’s in a boring orange tube while the Etude one is really pretty and cute!

    2 years ago
  30. Wow, I never seen an color eye stick before but it looks AWESOME

    2 years ago
  31. THIS THURSDAY!!! We’re flying back!

    2 years ago
    • YAY!!! The kimchiness will RETURN!!!!!!!!!!!!!!!!!! (Is kimchiness even a word? It should be.) How are Spudgy and Memers? What did they do for Christmas? Eat turkey? I’m using to many question marks. Damn. >^<

      2 years ago
  32. I love Etude house too (it’s so pink~)
    and I’m ALSO not a lipstick person, but I will have to try those lip jellies. Next time I see a sale there, i’ll pop my head in. Since it is the new year I think they’re doing a lot of them.
    With the eye sticks: they also just have a bling stick which is just like. colored glitter. With that giant smog cloud that came over and covered Korea, I had a lot of eye-allergy problems and quit wearing make-up for awhile.. But those bling sticks didn’t irritate my eyes and the glitter comes in a bunch of different colors. I like the green the best (shows up the best) but I also like mixing all the colors together to give a rainbow-y look.
    I will also have to try those finger packs and the concealer thingy… I’ve been looking for a good concealer like that.. I got one from Nature Republic but it’s too liquidy..

    THANKS MARTINA YER THE BEST 8D! lol

    2 years ago
  33. Awesome! Which shade are you using?

    2 years ago
  34. Good to see a new video! I love the makeup in Korea – have you tried the lip stampers? They are pretty cool! I never bought much makeup before but there is so much amazing stuff!

    I also bought BB Cream in the guys’ section to give to my actors :) I’m still looking for more variety in the makeup for guys!

    2 years ago
  35. Holy crapolla! I woke the hubby with my giggling….ruh ro…. The jelly lipstick sounds awesome (hhmmm, wonder if that was what IU wears in Bel Ami…wait wrong show….uuummm OOHHHH! The Reply 1994 Epilogue thingy, didn’t someone say something like your lips look soft To Go Ara?!? Gah! I watched too many shows today, damn arctic vortex blizzard freaking cold thingy)

    Anyway, spiffy vid, the finger mask are on my wish list now. Oh, before I forget, I got my Tshirt (I’m not ugly, I’m exotic) Hubby ordered it for Christmas and it got here sooo fast, he said it would be weeks. Y’all are the best.

    2 years ago
  36. I am going to Seoul this summer I MUST RAID THE ENTIRE ETUDE HOUSE AND BRING IT HOME WITH ME

    2 years ago
  37. BAHHHHHHH!!!!! Addiction. I’ll change it right away! Thanks!

    2 years ago
  38. yes more make up videos :) I missed these and you guys I was going through withdraws :)

    2 years ago
  39. Martina, what are the shade numbers of the Dear My Jelly Lips? and which shade are you wearing on your lips?

    2 years ago
  40. omg, you know jen? she’s like my favourite beauty-related youtuber!

    2 years ago
    • Yes! She is lovely in real life too! She is just like she is in her videos. Last time she was in Korea we all hung out drank and ate pajeon until the wee hours of the morning.

      2 years ago
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