Hey! Remember when we used to post Open the Happy sometimes? We haven’t been doing that in a while. You know how crazy things have been, with the studio being set up, these interviews, and our trips to Canada, so we kinda abandoned the channel a bit. SORRY! We didn’t forget about it, though, and we’ve felt bad for not keeping up to date with it.

BUT THOSE DAYS ARE PAST! We’re going to make a more conscious effort now to Open the Happy more often, and just show random videos about us having fun or small clips of our pets doing cute things. Yay! I know we already post something like 5-6 videos a week, but those are bigger efforts, more edited and scheduled. But videos like this are small and easy, so why not?!?

Ok, enough of us doing more random videos: on to the hats! Ummm…we’re not particularly drawn to hats that have lots of swearing in them, but because of the emerging trend in Kpop, we figured that it only made sense that we get some for ourselves. The Chicago Fucks hat is actually a birthday gift from Soo Zee, and that got the ball rolling. Soo Zee said that the hats aren’t random hats, but actually from a semi-popular designer in Korea, and she also read that the designer did Girls’ Generations hats. To which we thought “NO WAY! You’re lying!” Then, a couple of days ago, we were walking around in Hongdae and found the Fucking Chanel hat. Then we saw that the tag on it was the same tag as the Chicago Fucks hat.

The label is called ㅈㅈㅇ and you can buy more of their stuff on their site. That’s about all we know about it. We can’t give you the history of the designer. All we can say is that we were very amused, and want to get all of the swear hats we find in Kpop videos from now on. On a related side note:

Welcome Motherfuckers

…from the image above, you can buy the Welcome Motherfuckers hat here. I like how they have so many different angles on it. Really guise: two angles was enough: twenty is kinda overkill.

Anyhow, if you have no idea what we’re talking about, watch Girls’ Generation’s “I Got A Boy” in the video below, and you can watch our review of it afterwards, here!


  1. Aaarr, do I have to take an over 20 hour plane flight to get that fucking chanel hat?! I want it so bad, but I can’t travel that far until net summer or when I’m done in school… T-T

  2. How do I get them if I live in America?!? Me wants, me needs

  3. I clicked the website for the chanel b ball cap and its SOLD OUT T O T I WANT IT SO BAD :*

  4. Anybody know if ㅈㅈㅇ ships to the states????

  5. holy crap i want that chanel hat so bad!! is there any way for people overseas to buy them?? D,:

  6. ugh i cant find that hat to where i can buy it

  7. I think you should now go back and get the Wu-Tang Ghost Busters shirt to wear with your hat.

  8. I’m with you guys on this emerging trend; it makes no sense to me XD If I were to show the IGAB vid (or any of the teasers or anything K-Pop that has cursing in it) to my best friend (who does not like K-Pop at ALL), she’d probably go on a rant spree about how K-Pop is trying to appeal to Americans and they’re doing it wrong and it sucks even more and blah blah blah. Point is, this is really dumb and it needs to stop; I ain’t giving SM Entertainment a free pass for Sunny’s swear hat (I mean, not that it really mattered to me, but since they tried to cover it up and all XD), they very clearly have people who can speak English (Tiffany, Jessica, Krystal, and BoA to name a few), so they knew exactly what they were doing with that hat.

    EDIT – SeoulBeats did a bit of an editorial on this. Here’s the URL – http://seoulbeats.com/2013/01/cross-cultural-cussing/

  9. I’ve seen lots of idols wearing shirts and hats that say “Comme des fuckdown” and I actually like those too…
    Surprising since I try not to swear.

  10. O… k…. not a very good example they’re setting ..GG… I’m thinking that that website would get sued(not to mention that bull…I’m pretty sure it’s a copyright thing)… sometime in the future… So basically people swear when they’re angry and they can’t “express” themselves better or in this case to look cool??! O.o even if I’m very annoyed by something or just want to be cool (by swearing) I’d just use these http://www.youtube.com/watch?v=TqTHmzMk0Cw XDDD (Seriously this guy could make a fortune making clothes with these)

  11. You guys should be grateful that this website doesn’t censor swear words – otherwise this would be a very lonely thread :p

  12. I want Matina’s Chanel one sooo bad

  13. YES FINALLY! I really miss Open the Happy videos!! :D completely random, yet full of goodness lol

  14. OMG! Love those hats!!! But I think that I could die for… Well… not really die but, you know what I mean… For BigBang’s “Bad Boy” hats!!! I so want them TT^TT

  15. hehe warning us at the beginning of the video not go further in case we find it offensive!!!
    i personally don’t like swears and i don’t swear myself but i’m totally used to hearing it all the time from strangers and LOTS of my friends haha! i even have some friends who use the f word 5 times in like a 20 word sentence……..literally!!

    but anyway…er cool!! you have the same brand hats like GG!!!
    i have the same top as Minho from their first comeback performance of ‘Stranger’ which they performed along with Sherlock!! hehehehe!!!!

  16. I would love to order one of these and just walk around town with it on, and just see how many people look at me like I’m some sort of monster for wearing something that has curse words on it.

  17. I’m one who personally am a bit unapologetic about when I’m cursing or being myself when there’s adults around. With Children, I immediately get so self conscious about my swearing. I like the hats, I wouldn’t mind having one. I did get a real kick out of seeing them. I wouldn’t mind having the Chanel one and be able to wear it and not worry about family seeing the bottom half. I’m not even a hat person, but I’d wear the shit out of them. I really want one now, curse me being broke!

  18. I’m so glad you guys talked about this because I thought it was the funniest shit. I mean the irony of Sunny, the cutest most innocent looking girl of GG wearing a hat saying ‘welcome motherfuckers’ on it was just hilarious. Oh Korea, I really love you.

  19. I wonder if the brand name is supposed to be like “ChaChing” or something? If the first two symbols were “ㅊ” instead of “ㅈ” I’d be inclined to say so, but I’m not sure. Want one of the GG hats, though!

  20. I really need that f*@#ing Chanel hat! Do they ship to the US?

  21. I so want Sunny’s “WELCOME MOTHERF*CKERS”, but my parents would probs chuck it the trash baha

  22. Very stylish, would love to own some and add to my hip pop hat collection, but I feel like it would offend people and people would judge me as some bad ass punk. Maybe I’ll get the one Martina has because the swearing is underneath :)

  23. sooooo I run the “ㅈㅈㅇ” on google translate and this is what it appear XDDD LOL

    • I got that also when I put it into google translate~but when I asked a few of my friends from Korea, they said they have never heard of ㅈㅈㅇ before XDD ㅈㅈㅇ could also mean ‘good game’ when you’re playing games online ㅈㅈ stands for 지 지 (jee jee) which is equivalent to gg which means good game ~ and ㅇ is like ‘slang’ for 입니다 or 임… XDD thats all I know since I’ve seen it on the internet a lot.. hum… ~ this is the moment when we sing sherlock? OH IM CURIOUSSS YEAAAHH LALALALALA XDDD

    • HAHAHAHAHA! I thought it was a Korean name abbreviation thingy. For example, the girl from the company who designed out studio didn’t write out her full name on the wall, but just the first letters from her name. I thought this was the same thing…

    • I actually looked it up on naver and it says that it ㅈㅈㅇ=JiJiyo means “Good game yo” Said after playing a game

  24. I don’t think I’ve heard of that Chicago team. xD
    I’m curious as to how Chicagoans would react to someone parading around with that hat, but then, I also wonder if they’d even notice… Someone want to test this theory with me when it gets warmer? LoL

  25. I wonder if Peniel would wear a Chicago Fucks hat, lol. On a side note, I kind of want to buy one to see what people would say if I wore it XD

  26. someday I’m going to make my own crazy hat line that says offensive things in korea.. then sell it in the US so when koreans come to visit, they can feel what I’m feeling right now… OMG HOW CAN THEY BE WEARING THAT, DO THEY EVEN KNOW WHAT IT MEANS???

  27. I think the swear hats are silly, but I can’t resist the COMME line from Ssure Empire. (http://store.ssurempirestate.com/comme-des-fuckdown.html) It’s a horrid pun, but I love it anyway. xD

  28. oh man, more evidence of culture crossover. xD I love it, but all the Engrish and Konglish with smatterings of cuss words is pretty funny and a little embarrassing. It seems like that’s the part of Western culture that makes the strongest impact.

  29. You guys have the best disclaimers :P

  30. Ah, so cool! Thanks for sharing! :)

  31. Oh my god they got Hulk Hogan and Ultimate Warrior with the tag Super Sexy under it. My life is now complete

  32. I fucking love your Fucking Hats! >.< it's nice to know you have more random surprises coming to Open The Happy! I missed the randomness. But don't overwork yourselves! Have a nice day!

  33. Here’s something I’d like to know. Do they ever wear curse words in Korean, or just English?

  34. Thank you Korea for being awesome.

  35. For people who get in trouble for speaking informally idols sure do like to wear curse words a lot. Every time they go to the airport wearing curse words i cringe, a small part of me laughs, but yeah…

    didn’t Jay Park get in trouble for flipping the bird in a picture he posted, but other idols have worn (excuse my language) “I want to fuck you up” written on their shirts?

    • The problem is that Jay is American and has already gotten into trouble for things before. Also, he’s pretty unapologetic about the stuff he does. Some people don’t like him because they think he is a stereotypical arrogant American who doesn’t respect Korea, At least that’s how I have been reading the comments. ( also I think gestures like flipping the bird are recognized as rude more easily than written language. It is obvious and blatantly rude )

      On the other hand, these swear words are in English… I remember in one of Simons old school videos one of his students was wearing a shirt with English swear words on it to school. It would be like me wearing a hat saying ぱか and walking around my island. No one here would care because hardly anyone knows what it means.

      Edit: Makes me wonder then how GD’s song That XX was taken in Korea. It is a Korean curse… But is it also used sometimes on television, in dramas and variety show. Also, BigBang’s La La La came out in 2006 and has the words ‘ Real Shit’ in it. I often wondered about that.

      • Well GD was only allowed to preform That XX once and had to change the lyrics, and also his album was rated 19+ and the video also 19+, so in a way while he does swear its not like he is given a free pass

      • i just keep thinking about Siwon and Eunhyuk’s reaction when Hongki kept dropping the F-bomb at the end of the GDAs. Donghae just stood there and was like “This kid…”*shakes head*

      • YG does what YG wants, swearing and all since the beginning :) ‘specially 1TYM and Perry. Boy, those guise swore up a storm >.<

        • Yeah, but they weren’t really idols. Bigbang were.

          But you are right, YG does have a lot more freedom to do that sort of stuff. :-p

          Edit: is it because of the rap/hip hop influence?

        • Have Simon & Martina ever made a TL;DR about cursing in Korea? Because for a cultural that requires so much formalities while speaking, is really weird to see them using hats and t-shirts with curse names. Madeline I’m with you, everytime I see it I cringe _ _”’.

        • I think they view cursing in English differently. My students both adult and kids say shit instead of poop. It’s not a bad word here. They also say fuck but that one is kind of bad. I also seem to get the vibe that in Korean cursing isn’t just using bad words but mostly being really rude and impolite. My Korean friends say that saying “What are you looking at” informally is a curse here so yeah…

        • Thank you for explaining. I understand what you say about “shit” and “poop” because we have equivalents in portuguese. And depending on the context you say it’s not considered a curse. And although I don’t curse, I have plenty of friends that do so. I can understand that some people have the “need” to curse because they think they can express themselves better that way. What I’m surprised is that using clothes with english curse names is a trend in a country that requires so many politeness… it’s a contradiction.
          Btw, even if I don’t like cursing, but this Open The Happy was very informative. I was asking myself what was in SM head to let GG (of all groups) use hats with cursing names. It’s explained now :X. Thanks S&M!

        • No, I don’t think they have. You should ask that question in the last tldr video comments and see if others thumb it up.

        • Thank you for the instruction. I will :).

  36. Uhh isn’t the Chanel one copyright infringement o.o?

  37. i think chigago fucks was worn by gary from running man
    i dont remember seeing it myself but it was mentioned in a thread i follow about the show
    so hey! double celeb cuss hats!

  38. Lol, it’s so true about moms. Somehow my mom believes that my vocabulary is pure and innocent and I’m trying not to prove her wrong ;] I wonder, if I ever happen to become a mother, will I suddenly start to hate cursing?
    But I don’t really get your censorship rules… You have to beep out every swear word you say, but you can have as many fucks on your hats and in blog post as you wish?

  39. hahaha so the hats are Ok, but Martina can’t get the Wu-tang Ghostbusters Hoodie? xD I guess you can never have too many hats…
    Looking through ㅈㅈㅇ’s catalogue, I’m pretty sure I’ve seen idols wear the ‘Duck Camo Snapback’ too. But the ‘Cheese Beanie’, I’m sorry but is that a cockroach on a piece of cheese?!?

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