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Kpop Music Mondays: 2NE1 “Come Back Home”

March 11, 2014

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Now that I look at the final edit of the Music Monday, I’m not sure if I made my point clearly enough with 2NE1’s video. Doing videos on the internet means you have to compete with limited attention spans, so you gotta get to your point as soon as you can before people drift off. People have longer attention spans when they’re reading blog posts, though, so I can get a bit more in depth here, I think:

Here’s what I was trying to get at: 2NE1’s video poses a bit of a conundrum for me, and I’m not sure if it’s the core message that poses the conflict or if it’s just that they didn’t get enough time in their video to flesh out the argument. From what I saw, the video in a nutshell suggests “virtual world = bad, real world = good.” Connect more with the real world around you than the virtual world on your phone. My point, though, is this: 2NE1 exists in the virtual world. You view them on your phones and on your laptops and iPads. You don’t know them in real life. You’re lucky if you can see them in concert. There’s nothing real to you about 2NE1, by their definition of real vs virtual, that is.

2NE1’s virtual world is so much more colorful and vivid than Dara’s real monotonous world – both in color and pattern, so Dara’s boyfriend plugs into Virtual Paradise. But…but…real life is better, right? Is that what 2NE1’s getting at? If that’s the case, then isn’t the way the Virtual Paradise is described a lot like how Kpop is described? It’s so much more vivid and colorful. People look different. They speak a different language. They live in a different world. Their music sounds different. And gotdamn they’re so much prettier than we are. Kpop is the virtual paradise. Your life around you is the real world.

Kpop isn’t only a genre of music. I’d argue that it isn’t a genre to begin with, the way Rock and Folk and Electronica are genres, because Kpop has no consistent sound to it. Kpop is more of an aesthetic than a genre. Kpop is more often music for eyes than it is for ears. And the music for eyes that Kpop makes is, for many people outside of Korea, a version of Virtual Paradise.

So, I’m not really sure how 2NE1 can reconcile their video’s message with their careers. Are 2NE1 saying “don’t drink that poison! I just saved you! Here: drink OUR poison instead!” I don’t want to think that 2NE1’s saying that. It’s like us here at Eatyourkimchi saying “get off the internet! YouTube sucks!” when our careers are on the internet.

My basic argument is that I don’t agree with what 2NE1 are posing as opposites. The dichotomy between real world and virtual paradise doesn’t exist. Nothing is virtual. Everything around us is a part of our real lives, and seeking distractions is a part of human existence. If we don’t do it online, we do it in books. If we don’t do it in books we do it in play. If we don’t do it in play we do it in our minds as we walk and think. We do it when we listen to other people’s stories when they talk to us. It’s exceptionally challenging to be in the moment, when so much of what we do depends on things not in our immediate vicinity.

We’re built to think about things outside of us. We’re all escapists in one form or another. Sure, our current world makes it easier for us to do so, by giving us interesting pictures and videos to look at much more easily than it would be for us to conjure them up in the aether of our thoughts. To argue against distraction isn’t going to get us anywhere. I welcome distraction, and so I’m not really agreeing with 2NE1 here.

I will find a middle ground with them, though. Hey: maybe they’re not arguing against all distraction and “virtual paradises” altogether. They might not be arguing against the dichotomy; maybe they’re just arguing for moderation, which is something I can agree with. Don’t check your phone constantly when we’re talking face to face, please. Most people can’t carry on two conversations at once, and talking on your phone makes you suck at talking in person. Unless you’re the rare exception that can keep up with both conversations, in which I don’t mind, but I haven’t yet met someone who can do justice to both at once. Technology’s doing so much to help us connect with others away from us that we’re forgetting how to connect to people in front of us.

Aw hell. That’s too much to talk about in one blog post, but at least I could talk about it more here than I could in the video! I’ll leave it at this: I know we sometimes talk about deep stuff on Kpop Music Monday, like we did in the Cleansing Cream review, the Grasshopper Song review, and now, in a small way, this review. Can we do this for every Kpop Music Monday? No. A lot of kpop videos are very superficial and empty. Some videos use symbolism, but not in any ways that convey messages that interest us. I won’t care about love songs from people that have been singing about love for less time than I’ve been married, because I don’t think that their messages can contribute anything of value to me. Maybe they can be of interest to others. Sorry that we can’t help in that way. The same way some people can read illuminati symbolism into videos, we’re also not interested in those kinds of analyses, because they bore us.

This video, though, had a message that we found stimulating, so we dealt with it more than we did with other, personally less interesting videos. I hope you found this somewhat interesting as well, I hope! Let us know your thoughts and what you take away from it. Are 2NE1 raging against their own careers? Or is there another way to view their hostility towards Virtual Paradise?

Another opinion we need of you, to fan the flames of Fanwar (the Struggle is real!) let us know what comeback you liked more. We can’t agree amongst ourselves. Whose side do you agree with?

[gravityform id=”32″ name=”KMM 14 – FLAME WARS!” title=”false” description=”false” ajax=”true”]

On a less serious note: here’s more footage of Spudgy and Meemers being freaking cute as hell!

Aaaand, just in case some people want the 2NEmum video on its own, we made a separate video for it as well. Check it out here if you’re interested :D

And, lastly, click on this pretty button here. It’ll give you a super sexy virtual lover, IN REAL LIFE! Just one click away!

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Kpop Music Mondays: 2NE1 “Come Back Home”

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  1. aw seeing spudgy wait at the door made me feel so sad T^T

    2 years ago
  2. Hmm… I’m surprised that the English wasn’t harped on.

    3 years ago
  3. If someone here didn’t understand the MV, go watch Total Recall and you will get it x) ! If you did understand the MV, go watch Total Recall because it’s good anyway !
    So, I really liked this song but mostly for the Kazoo (Kazoo, I just love to say that with the London accent, it’s brilliant) part because this is 2NE1’s attitude for me.

    Talking now about THE BATTLE ! So I’ve always like 2NE1 even if I disliked some song but I NEVER liked SNSD and I hated everything I heard from them. But seriously, Mr. Mr. is one of the best K-pop song I’ve heard in a while. Disco vibe, cool electro, awesome voices, the bridge has some ballz. I was really pleased to hear something like that in K-pop and, to be honest, I didn’t think it could come from SNSD.
    So what was better, 2NE1’s Come Back Home or SNSD’s Mr Mr ? 2NE1’s MV wins. Of course. Who could possibly argue ? But coming to the music, SNSD’s is definitely more Kpopish so I would go for them this time even if I really like Come Back Home. The only problem for me is that there are really good parts but too many weak ones in this one.

    3 years ago
  4. Your shirt Martina… I want it (@_@”)

    Seriously though, I’ve lived enough of what’s in the Forgot My Phone video to be fed up with that kind of behaviour. It’s just lame when the picture is more important than the sight. People at concerts not even raising their eyes to look at the stage as they’re too concerned about how stable their camera is, so as to have better ‘proof’ that they were there. These things are that with which people construct their lives as others see it and, to an extreme, this ‘curating’ becomes more important and validating than having lived that time in the first place. It’s a lot more common than it should be and my takeaway from the MV was just that: don’t forsake the sight for the picture.

    3 years ago
  5. If we’re talking “Come Back Home” V “Mr Mr” I think SNSD won hands down. It’s a better song imo. But I have to admit that I think 2NE1’s album is a lot stronger than SNSD’s ep. Particularly liking Crush at the mo.

    3 years ago
  6. I agree with you guys 100% on the video being contradicting. For international fans, myself included, the internet is the ONLY way to get access to K-Pop. I probably wouldn’t be into K-Pop like I am now if not for the internet. How else can I watch K-Pop MVs and performances and TV Shows and get access to the music? Not to mention EYK videos! :D I definitely agree with the exoticness of K-Pop videos and South Korea and foreign appeal of it. I’m interested in different cultures and countries around the world and want to learn more. I’m used to my area and my country and all. Getting to experience something new, different and fresh (at least to someone who’s not from Korea) is an amazing experience. :)

    3 years ago
  7. I think they’re saying that something like this shouldn’t happen in the future. We shouldn’t let this happen to people. As our society gets even more advanced, we have to remember that there is a world outside that we cannot forget, even if they do have things like a virtual paradise. Programmed things have no physical feelings like humans; they’re just machines. They might have machines and virtual worlds in the future, but that’s artificial and nothing like REAL human interaction, no matter how real it might seem.

    3 years ago
  8. The music video reminds me of the matrix, but now you’ve mentioned the online/phone world it does make sense. Do you think in the near future we’ll be so involved with our cyber lives that we won’t talk to anyone in real life? Hmm makes me wonder. On a less deep note; omg spudgey and meemers are so adorable! Spudgey looked so happy when you came back home, his little tail wagging, I can’t contain my cuteness feels!!! x3

    3 years ago
  9. Martina? What is written on your shirt? Tattooed but …?

    3 years ago
  10. you chose snsd because park bom had ps?

    3 years ago
  11. 8 votes difference across nearly 16K votes that’s a virtual tie. I’m torn as to who has the best comeback. I’m biased, 2NE1 wins, but just. Mr Mr is great, Come Back Home is why I love 2NE1. 2NE1 (and CL) had 4 okay songs in a row, SNSD last song was a mess IMHO. 2NE1 had a longer streak, SNSD a greater pit to dig out of.

    3 years ago
  12. 2NE1 come back hom mv youtube Kpop ranking 1 , happy mv 3.. psy 2.snsd.4
    2NE1 come back hom mv youtube Kpop ranking 1 , happy mv 3.. psy 2.snsd.4
    2NE1 come back hom mv youtube Kpop ranking 1 , happy mv 3.. psy 2.snsd.4

    3 years ago
  13. i love this review and your insight on the video is great :’D (andalsohowcouldgirlsgeneration’svideoevencomparetothisqualityofvideoandmeaning.forreal.thiswasthebest2ne1videoEVER.)
    although i kinda have to disagree on the acoustic part i loved it :D i noticed that in the acoustic part, CL is wearing animal-print clothing and her hair looks like an animal mane. they also put her up against a background of palm tree leaves at one point. then she gets plugged into the digital device – i don’t even know if that holds significance, but just the idea of a very natural, wild animal being plugged into something so manmade seemed interesting to me.

    3 years ago
  14. I feel bad for doing this to 2NE1, but this time SNSD won in my books. I have always loved both groups, but I was more on 2NE1’s side. I feel like I am alone here, but I didnt.. really.. enjoy …. their comeback :c ! The song Come Back Home is too inconsistent to me, although the video is great! I honestly think Happy is a better song, but it is not really a song I want to hear on replay all day! Mr. Mr. was not as great a video, but the song is addicting. SNSD did a fabulous job not only on Mr. Mr., but the rest of their new songs as well! I have not heard such great music like this from in a while, but on 2NE1’s part, I am still waiting for something really great! I loved the video guys and Martina: Orange Caramel MV is finally out and it is phenomenal! Hope you guys like it too!

    3 years ago
    • Inconsistent because maybe you just want a straightforward pop song and dont want to be hassled about the meaning of a song.

      3 years ago
  15. Cleansing Cream is Great.

    3 years ago
  16. Neither. Orange Caramel FTW!

    3 years ago
  17. ahahaa, luv how you slid in your addiction for Sherlock!! ;)

    3 years ago
  18. Tam

    Aw shiz Girls’ Generation is beating 2NE1 on the poll. D:
    As for the break in the song with CL rapping from the unplugged version…AT LEAST IT WAS CLASSIER THAN GG’s “I Got a Boy”, because the breaks in “I Got a Boy” were just…cringe-worthy and NOT CLASSY.
    I happened to really enjoy the placement of the unplugged segment. It sounded pretty nice to me…I love the cello part with the guitar. <3
    I also thought "Mr. Mr." was not even that catchy. Being 2NE1-biased, I really truly honestly tried to listen with a fair ear…but even the very beginning of "Come Back Home" had me intrigued with those notes on the marimba or whatever that instrument was. I was pretty hooked from that, while I can't even remember what "Mr. Mr." sounds like, and I watched it at least five or six times in a row.

    3 years ago
  19. I loved “Come Back Home”! It was so good, although i do agree that the acoustic was kinda random. However 2Ne1 Trumps Girls Generation BIG TIME!!!!!!

    3 years ago
  20. i didn’t really like this song, I don’t know why :(

    3 years ago
  21. I adore both SNSD and 2ne1, but I have to say, 2ne1 had a better comeback.

    SNSD’s Mr.Mr. was pretty good, the video not so much. Their album was okay, but my personal favorite song was Soul, which was a Korean remake of a Chinese song. Goodbye and Wait A Minute were the better tracks on the album.

    2ne1 came back with Come Back Home, an okay song (in my opinion) and great video. But their album had amazing songs like Crush, MTBD, and Gotta Be You. Especially after the not-so-great singles in 2013, their album was the best thing we could’ve gotten.

    3 years ago
  22. I loved 2NE1’s MV, it may have been chaotic but it was also extremely visually pleasing.

    What I interpreted from this video is that the real world dara & the rest of 2ne1 are isolated from those who use technology every waking minute to feel happy in the dystopia they live in. 2NE1 enters the virtual realm to see what its like, and hate it’s overindulgence and so they destroy it. I don’t think 2NE1’s saying “technology is bad” but to use it in moderation as y’all have said. 2NE1 in the song wants real human connection, to “come back home”, for people to stop overdoing one thing.

    3 years ago
  23. I loved 2NE1’s comeback, and I was genuinely surprised that not everyone liked it, at least a little. At first the kazoo bit threw me but I loved the reggae, strong melodies and chord sequences and altogether it was a really interesting and original song, even compared to their other songs. It was more mature and I wondered if “Come Back Home” could have been a call to Blackjacks to come back home to mama 2NE1 as well? Anyway I loved it and the video only made me love it more.

    The sci-fi theme pleasantly surprised me considering the reggae, but I thought it was a nice twist which suited the song and was a suitably developed, large scale and different concept for 2NE1 since Missing You etc, whilst also tying in nicely with All Or Nothing. The production values really helped, the money was worth it for the movie epic-ness and it was much more pleasant to watch, personally, than SNSD’s MV, which was ordinary at best. I don’t know if it was because of the data losses but SNSD’s MV was underwhelming for me, I’m not a SONE but I expected something really awesome after a year and Mr Mr didn’t deliver that, whereas 2NE1 did. I really wanted to like Mr Mr, if only to support SNSD and K-Pop, but it was just meh for me. All the points I liked (e.g. suits, cuff dance and concept) were OK but could have been so much better. The song also was meh, good, but not ground-breaking and while I know IGAB was too much, it was at least more interesting. I don’t think Mr Mr will be a notable page in SNSD’s history whereas I think Come Back Home will.

    As for the meaning of this video, I think YG said it was about immersion in the digital world and overusing phones and stuff, but TBH I don’t think they would have thought about the meaning so much as to consider Simon’s point above. I think they were just trying to make a good video with a clear message and hint of symbolism, as opposed to genuinely trying to make a statement about changing things. Such is K-Pop. I appreciated it though, and it’s a relatively non-cliché concept which made the love lyrics more meaningful, far-reaching and accessible.

    The album I didn’t love at first, but it’s really grown on me. I hated Crush at first but then I also hated IATB at first, so there you go; I love it now, especially those English lines they take turns on. All the other songs I like either some or a lot; they all have very particular identities, in terms of genre and what they are for 2NE1, and the whole album is overall very varied, there’s a song for everyone. It is perhaps lacking a little cohesion, I think their 2nd mini album with IATB, Hate You, Go Away and Ugly was better, if only because they were all awesome songs with individuality AND consistency, but still, a great listen and worth the wait.

    Also, 2NE1’s styling and fashion was amazing as usual, don’t even need to discuss it, and while I anticipated SNSD vs 2NE1 I agree that there’s no real use comparing; they are different in purpose and concept and so they don’t aim for the same things in K-Pop. SNSD doesn’t need to have ground-breaking music or concepts and 2NE1 doesn’t need to have perfectly synchronised ground-breaking choreography. I personally like 2NE1 more if only because I found them first; I love that the members are SO differentiated and that there are so FEW (which I absolutely didn’t appreciate when I first found them and K-Pop, I appreciate it a lot more now).

    Sorry for long comment, loved Meemers’ voice and the lipsynching quotes! :D

    3 years ago
  24. My interpretation of the MV was that the virtual paradise was a place where people who are (terminally) ill go to, to forget their disease and live happily and painless untill they die. And you know how a lot of people are, those kind of things are ok, as long it doens’t affect them. Now, Dara (in the beginning) might also be thinking that the virtual paradise is good, but Dara’s boyfriend suddenly is one of those people who are dying and wants to escape the pain (I’m thinking this ’cause there’s a scene where they’re sitting at the table and he’s crushing pills with a spoon. Those pills might be painkillers and the fact that he’s crushing them may stand for him being sick of taking pain medicine and being sick). She first accepts his choice, but seeing him lying there makes her sad and angry. The other 3 members have experienced similar losses and the 4 of them decide to destroy this virtual paradise. Now, some of you who are reading this might think, “why would they want to destroy that? It’s kinda a good idea”. Simple, the people who choose to die in this virtual world might be happy, but the people left behind are, well, left behind. The virtual paradise is advertised as a happy and good thing for everyone, but the truth is that the people left behind are still hurting just as much as when natural death occurs, maybe even more. The fact that these people choose to die in virtual happiness might give the people left behind a feeling of being robbed from their last moments together. Destoying the virtual paradise might come across as “you can’t die happily”, but it can also be seen as giving the people a last few precious moments together. Or maybe I’m just reading too much into this :D

    And about the comebacks, I personally like 2NE1’s comeback more, ’cause when I listen to both songs, 2NE1 has a lot more parts that were stuck in my head after only one listen (like the kazoo breakdown and the “come back ho~me”). SNSD’s song just didn’t do it for me. Also, when I heard that 2NE1 title song was gonna be called “Come Back Home”, the first thing I thought about was Seo Taiji and Boys’ “Come Back Home” and with papa YG being part of Seo Taiji and Boys I was expecting a lot and became really excited for this comeback (despite Seo Taeji being from before my time :p). And when I heard that SNSD’s song was going to be called “Mr.Mr”, the first thing I thought about was the boyband Mr.Mr. … I obviously was not the only one who thought that and, well, we all know what happened after that, so yeah (Sidenote, I like Mr.Mr’s Mr.Mr more than SNSD’s Mr.Mr, just putting that out there as well :p). On top of that, I feel that 2NE1’s song has a much deeper meaning and has a lot more raw emotion put into the vocals. Just listening to the song makes me all nostalgic and sad. I get the same feeling as when I reminisce about the past and how good it was and how I’d do anything to go back, but that’s just me. Yup, that was it. But apart from all that, 2NE1 FIGHTING!!! SNSD FIGHTING!!!

    3 years ago
  25. The best song!! (Even if the poll says “best comeback”, hehe~)

    3 years ago
  26. I prefer SNSD’s song but 2ne1’s video. Then again, I’m kind of ambivalent towards both groups beyond, like, three or four songs that they’ve released.

    That said, I actually really enjoyed this MM because of the point you made about the virtual reality. I normally prefer light humour to meta stuff, but this time I really appreciated it. (Possibly because I have a philosophy exam tomorrow.)

    Also… is it just me, or is the lip sync a YG thing? I remember people complaining about TOP and Lee Hi’s lip syncing in MVs before… maybe they’ve been taking tips from them XD

    3 years ago
  27. For the battle of the comebacks… I’m just going to compare Mr Mr and Come Back Home since I haven’t heard SNSD’s album, ok?
    For me, Girls’ Generation had a boring comeback. They’re all wearing suits. Sure, it looks ok, but I’d rather seen costumes for each and one of the girls, like in I Got A Boy! Those were much more interesting to look at! And nurses..? I don’t know, but I don’t like the idea of sexy nurses in short skirts and… well, everything is pink. Ok, it’s SNSD’s color,but still, it’s so girlish. I hoped they would look a bit more mature, even if they’re *Girls’* Generation. And the song felt like a bad entry for Eurovision Song Contest from Sweden or something. xD I’ve never liked when they make the song, um, higher? before it ends like Mr Mr does. If it hadn’t that kind of ending, I might have enjoyed it more than I did.

    2NE1 had a difficult story in their video and it wasn’t before Mr YG told us the plot before I understood it all. But, the song is great in my ears (except that they put CL’s rap from the unplugged version in it – why?? It just made me confused and I don’t like it at all). The effects are great and so are the costumes. I really like the song, but the video… Ah, just read my other comment, I’m too lazy to write it all again. Or copy and paste. xD
    So, 2NE1 win!

    3 years ago
  28. (I thought just like you, Simon, I didn’t like that they put CL’s rap part in the middle all of a sudden either!)

    I don’t think 2NE1 is telling everyone to spend less time watching their videos, I think they want to send a message to people to make them aware that it’s not suitable to check your phone all the time. And I know what they mean, it’s like you’re not there and like they just forgot about you because they found something more interesting than you. That feeling sucks. :c
    But I can’t help feeling that not everything in this MV is 100% new material as people are saying? I get vibes from GD’s “A Boy”, Bigbang’s “Fantastic Baby” and 2NE1’s “Ugly” when I saw the metal-thingy over CL’s eyes, the homemade bombs and all the heads/busts (you know, like sculptures) in the “come baby baby come”-part, and also the spray can reminded me of “Ugly”. Am I the only one? The digital effects and the song itself are awesome though!

    3 years ago
  29. Oh I remember watching that. The Charlie Brooker thing, right? It was so interesting yet difficult to watch (especially the first episode). I never saw the second series, but now you’ve jogged my memory I might just go back and watch it :)

    3 years ago
  30. I preferred Soshi’s song but 2ne1’s video. Don’t get me wrong I really like the song, it’s just that the whole album is excellent and I prefer most of the other songs on the album to ‘Come Back Home’. I wish they’d have chosen a song with a bit more punch as their title track like ‘Crush’. But that’s just me. I really like the mood and the story for the MV. It’s really interesting and there can be so many interpretations of it. Although, I’ve been playing a lot of video games and watching a lot of films about ‘overthrowing the system’ recently so that might be why I’m in the mood for it :P
    At first I was fairly unimpressed with ‘Mr Mr’, but it’s really grown on my the more I’ve listened to it. It reminds me of their Japanese stuff which I love. But the MV is …. but the live performances make up for it ^^.
    So I’m not voting ^^. For me, both are on equal footing. But I really enjoyed both comebacks, it’s just a shame that some fans have to go too far with the whole ‘fanwar’ thing. I’m thinking of just deleting my accounts on other kpop websites and just living here :P Much more peaceful.

    3 years ago
  31. I want to know what Martina’s shirt says D:

    3 years ago
    • Okay thanks! :D I find it really annoying when the text is cut off like that and I can’t see the whole thing… ^^

      3 years ago
  32. I actually have to pick 2NE1 for this one.
    I didn’t really like the random different-genre sections, but I liked the song (and ESPECIALLY the video) better than SNSD. It’s not that SNSD’s song was bad, but I watched the video, listened to it, and didn’t even finish it because I didn’t think it was that entertaining. It just didn’t catch me. But 2NE1’s video captivated me.

    So, 2NE1. Yep.

    3 years ago
  33. To be honest I thought the ‘All or Nothing’ teasers are the album teasers, so I was expecting like space warriors with light sabers saving the world kinda thingy for the MV..But I was still blown away by the whole movie in an MV thing that they did.

    I think the concept exaggerates the ill effects of being too disconnected from the outside world, so much so that the reality starts to be a dystopia after all the neglect as opposed to the virtual utopia. I think the video is just reminding us to keep a balance. There’s no way YG’s gonna stop selling perfection in the form of BigBang and 2NE1 soon right, right?

    Or maybe, he’s telling us that not all pretty things are good for you. Come back, not everyone live in such perfect world and to get real. A jab at SM music box/world or Kpop in general? The jab at Kpop would work, if we assume that YG doesn’t see itself as Kpop. Something more than the typical Kpop perhaps? That said, 2NE1’s comeback is definitely better. It’s different, and brave. GG is still GG, can’t imagine how different they can be in terms of sound and image, so it’s like a continuation of where they left off previously. As for 2NE1, it’s a whole different package altogether.

    Finally, I still want to know…JUST WHO OR WHAT IS IN THE HOODIE LOITERING AROUND THEM IN THE VIDEO?

    3 years ago
  34. I’m pretty sure they’re talking about moderate use of the “virtual paradise” and not get too distracted that we lose connection to reality. The real world is always cruel. It’ll never be as colorful and flashy as most Kpop videos, but that doesn’t mean that we have to get away from the struggles that we have in our personal lives. Take for example Dara’s boyfriend in the MV. In one way or another, there’s something wrong with him. It could be a sickness or it could be the slow death of their love. It could be both for all I know. We see him crushing his pills, shaving his head, and thinking about doing sweet moments with Dara in the virtual paradise while she is left alone in the real world, crying. Her boyfriend got too distracted to even face his conflicts that she can’t take it anymore. So she decided to pull the plug (whether or not he died is another argument). I guess pulling the plug symbolizes the end of their relationship. If you’re not man enough to face your conflicts, then you’re not good enough to have a relationship.

    In the end, the virtual world is neither good or bad. It depends on how we use it and how much time we waste towards it. For me, the MV tells about making a balance between both worlds. Distractions are ok but let’s not completely lose our touch to reality.

    3 years ago
  35. Did anyone else notice that the “kazoo” part of this song seems to have been copied directly from the backing track of “Falling in Love”?

    3 years ago
    • Now that you mention it, it does sound alike! It’s just a bit darker in Come Back Home. I think you got a point there!

      3 years ago
      • Ooh, it’s like your making up a story with the songs here, I like it! Yeah, two persons met in the summertime and now it just isn’t working anymore..! <3 I like your thoughts, haha!
        However, I feel like the couple in CBH has known each other for a very long time, you know like for several years. This wasn't just a summer flirt. :P
        BUT, as I said(wrote), I like your thoughts! ^^

        3 years ago
  36. i cant decide which is my favorite part, Martina’s lip reading or 2NEMum…

    but my vote goes for 2NE1, definitely prefer their sound. and I Love You is one of my favorites of all kpop ^^

    i just came to korea 3 weeks ago!!! im teaching in bundang ^^
    i walked by the nasty studio my first weekend ^^; i hope i can see the eyk crew around one day!
    (actually the day i arrived i saw G-Dragon, Taeyang, and Seungri in customs at the airport!! when my heart stopped beating too loud to hear my own thoughts i was thinking, ‘welp, nothing left to see , my work here is done , might as well get back on a plane home’ *brushes off hands*)
    i just wanted to comment that because your apartment door unlock sounds the same as mine! :3 (or maybe they’re all the same here, idk yet haha)

    3 years ago
  37. Yeah – I think Spudgy mimes better than 2NE1 – that’s shockingly bad…

    3 years ago
  38. I think the real world in this video is so bleak and depressing because everyone is hanging out in the Virtual Paradise. I can imagine that this would happen if you were too spend all of your time in Virtual reality the whole system would fall apart. Also, I think being in the virtual paradise too long will make you sick, possibly paraplegic. I think Dara’s boyfriends right arm was lame and she was probably trying to convince him to gtfo but he just looks at her with disdain. I can imagine if you’re only connected to a saline solution, your muscles will just atrophy.
    So that is all pretty scary since some people in these current times are constantly online or playing video games. My brother being one who all he does is play video games. He doesn’t seem to have any goals or thoughts about the future. -_-

    3 years ago
  39. i used to be one of 2ne1’s best and biggest fans untill they tottaly insulted all muslim by being so racist against them :( i mean you guys are christian would you accept to have the bible’s words as background song for mtbd cl’s song i don’t think so …. all we asked is cl and yg to take the quran off and apollogies to muslims being rasist is not what kpop àbout :'(

    3 years ago
    • I heard a comparison of MTBD and a boy reading/singing the Quran, and yes it does sound very alike. However, I can’t hear a single word in CL’s song, so I don’t know if they just copied the melody or had someone to sing it for them.
      But I don’t think it’s ok to wish CL to death and threaten her on social media as I’ve heard people been saying. That’s not fair to her and I don’t think she, or anyone from YG, ment to hurt anyone.
      I might not fully understand everyone because I’m not at all religious, but I can understand why some people feel offended. But please guys, be angry in a respectful way. Would you tell CL to go kill herself if she was standing in front of you? Probably not.
      (And I’m not speaking only to you, but to everyone who feel offended and/or has been bashing CL)

      3 years ago
    • Bible is used in many songs and seriously there wouldn’t have been much problem with it, only religious fanatics would have took it offensively. Religion isn’t just took as seriously in most Christian countries.

      Anyway, nothing is yet confirmed. Using Quran in my opinion isn’t racistic (it doesn’t discriminate race) but can be considered as religiously offensive and I hope Teddy and CL didn’t really use it or didn’t know there origins of it.

      3 years ago
    • I don’t think CL or YG were being racist against Muslims. And since CL only wrote the lyrics to that song she might not even know that there is Quran in the song. They’re probably just ignorant about your religion and how important the Quran is to you. If there really is Quran in the song (people say there is and there isn’t so I dunno for sure), I don’t think they put it there so that they could purposefully insult Muslims. They’re just ignorant and they should have done research on it. I hope YG does make a statement about it and apologizes.

      3 years ago
  40. Actually the “kazoo part”-music genre is called “trap”.

    3 years ago
  41. im sorry if im not sensitive or wat… im tearing when i heard this song…n if anybody know abt the missing flight early saturday…this song is just like hope of relatives/friends to the missing flight for the passengers to come back home safely… #praymh370

    3 years ago
  42. I listened too their album a lot before the mv came out so first when I heard come back home It was a bit meh to me. But the virtual story they put behind it and made me imagine with all the cool effects and very pretty looks made me like the song, even to love it. Sure, when it co es to their profit, us diving into kpop as a virtual world is very convenient and good for them. So if we actually listened to them they would suffer loss in a large or small scale. And they still wanted to say what was bad in out society even though they are the very benefactors. I think that’s cool but 2 faced a little. To me it’s like saying ‘too much internet and forum friends and long hours spent on YouTube is wrong but if you’ll do it anyway why not watch me.’
    Not meaning to offend or start discussion wars…i’m just saying how I feel about the message ofthew song.
    ALSO everyone seems to be ignoring Happy, their 2nd video. It has I think a better message. YG posted a video before the album came out and one dude said that this song genuinely made him happy. So I was looking forward to it a lot. And when I started listening to the song the sound of it was nice so I was like yeeeaaah, happy song. And then they said ‘I hope you’re happy cuz I’m not happy’ so I’m thinking wtf, the review dude must have had something wrong with his soul if this made him happy. Then I looked at the lyrics, since I don’t Korean, and then I understood. With that message in mind the video was still over the top HOWEVER it did make me happy.
    Considering all the above this comeback doesn’t really stand out for me from the previous comeback. The buzz around it is kind of the same and they always deliver something very good. Songs that ppl didn’t like I loved those, too and tbh I’m still listening to them. So yeah. Nothing groundbreaking, just different again.

    3 years ago
  43. I prefer 2ne1 over Girls Generation. Girls Generation never made something I liked, no bash, no hate.

    3 years ago
  44. My vote goes to SNSD. I liked the video for Come Back Home and the song’s grown on me, but ultimately, I like the song and video of Mr.Mr. more. However, I really liked Crush and MTBD. I would probably pick one of those over SNSD if I wasn’t so biased OTL At least I’m honest~ lol But regardless, there’s really good competition this time around and I’m curious to see who comes out on top. It won’t matter much tho seeing as they’re all doing well and the girls are all friends regardless ^^ No hate, Black Jacks. I love 2NE1 too (Daraaaa <3) SNSD's just my first love so I'm a SONE forever XDD

    3 years ago
  45. I think Girls’ Generation’s song was better. 2NE1 definitely won in the music video department, however. Still, their song didn’t really grab me like Mr. Mr. did. And even then Mr. Mr. wasn’t exceptional. Certainly not horrible or anything! Just wasn’t as catchy as it could have been, but I still find myself humming the chorus throughout the day, so it’s good enough. The nostalgia won me over. Sorry, 2NE1! :( Their last song I liked was “I Love You”. The only Come Back Home I like is this one here: https://www.youtube.com/watch?v=qFt5H0oZWvM Very different from 2NE1’s, hehehe.

    By the way, Simon and Martina, have you noticed how many songs are coming out called Lonely? Ugh. Or even how many KPOP songs are called Lonely, period? It’s like…Gosh, can they not think of better song titles? I don’t understand… :C At this rate, we’ll being seeing a KPOP song called Wrecking Ball or Adore You in a few months. Ugh.

    3 years ago
  46. I think this pic fits here perfectly: http://ha-ha-pics.com/wp-content/uploads/2013/12/back-in-times-people-reading-newspapers-in-train.jpg

    Is “virtual world” meaning internet, smartphones and other eletronic media’s that bad or different what we used to have? Surely we don’t need to go out so much but it’s so much easier to connect with people via internet and find other people to talk to. When I was in middle school and we didn’t have internet (there was life before internet??!!) I mostly just read books everyday. I didn’t have friend in my school nor my neighborhood so I was really lonely. Now I have many close friends, but currently they live all over my country and I can’t see them often eye-to-eye. But I can talk with them daily with skype, facebook etc without worrying about phone bill. Also from forums and stuff I can find lot of new people around the world to discuss about things that I’m intrested in and when you are intrested in something like kpop, well in North Europe you don’t find many people who share the same intrest with you but in internet you will find people who you can relate to.

    3 years ago
  47. I spent most of the video trying to figure out “TATTOOED BUT…….”

    3 years ago
  48. I have a slightly different interpretation of the video/song, probably because my view is biased due to personal experiences. I NEVER thought I’d be revealing this on the Internet (and much less EYK of all places, considering it’s so happy) but I’ve suffered from depression for a very long time. Now, it’s manifested itself in many different ways, to different degrees of severity (that’s a story for another day, little kiddies) so I guess you could say that I’ve been there, done that. Because it’s so emotionally exhausting, with depression comes a high degree of escapism – it’s not that you feel ‘sad’, it’s that you LITERALLY do. not. feel. You live in a world entirely different from your own because that’s the only way that you can deal with it all. So basically, you live in a “virtual world” because it’s so much ‘brighter’ than the bleakness of the “real world” (as shown in the video). But the truth of the matter is that you’re fooling yourself and it’s not all that great – you’re trapped in a ‘utopia’ which is actually not happy at all because it’s fake happiness (I interpreted this from the scene of them all in white suits eating together like in some sort of classy prison). Needless to say, all of this is terrifying for someone close to you who’s on the outside, looking in because they can do nothing but sit there and wait for you and plead for you to ‘come back’. Of course, the truth is that genuine happiness can only be obtained by battling through the hard times, too, with your loved ones at your side to help you. So I think what the girls are saying is basically to GTFO your escapism and face your problems head on, with the ones you love.

    I hope I explained that well… Just my interpretation that makes sense to me, though you might think it’s entirely wrong. And if that’s the case then the message is probably all about drugs, because, you know, drugs are always a plausible interpretation of symbolism.

    3 years ago
    • Thank you for sharing this! It really touched me, because I have as well suffered from depression for many years. I got well about a year ago, and it saddens me to now realize how hard it was for my friends and family.
      It’s important when you don’t really feel that much to reach out to real people close to you, and not in gloomy dark places where you can lick and salt your wounds instead of talking about them to people who actually love you.

      3 years ago
      • Aw, I’m glad :) And I’m even more glad to hear that you’re ok now! It sucks to realise what had been going on around you whilst you were absorbed in your own world, but the point is that it’s over now, and that’s all in the past :) I’m sure they’re just beyond grateful that you’re ok and that you got through it. I end up always trying to show the people who support me how grateful I am for them because I feel like nothing is ever enough to do so xD

        3 years ago
    • bs

      I feel you so much right now. I had a dark period in my life and tbh my virtual reality was kpop. It was my way of escaping and running away from life to a ‘happier place.’ But every so often I’d have to face to real world and it was so stressing/terrifying. In the end, I got up and I faced it. I still love kpop and enjoy it but I no longer use it as a way to run away from reality. And now I have a friend who’s very depressed but she’s on another continent so all I can do is beg her to not kill herself and face life head on.

      3 years ago
      • You’re really brave :) I don’t even know you and I’m proud of you! Glad to hear that you’re better and I really hope that you can help your friend through it, too.

        3 years ago
        • bs

          Thanks :) I don’t know what to do with my friend though. She says she’s going to meet her boyfriend, then say goodbye and kill herself. At this point and everything she’s been through (her past is really not a happy one), I wonder if it’s kinder to let her kill herself :(

          3 years ago
    • It also is hard for a person with depression to reach out for help (i would know). When you’re in a state like that, you just want to be left alone to die, and sometimes, the only goal we have is to be alone and don’t worry about anything and not know anything, and we want to be in our “virtual paradise”. I realize that at some point imma have to deal with all that, but right now i need to be left alone and just disappear.
      Right now, i’m coming back home

      3 years ago
      • Yeah, I know exactly what you mean. But although it seems scary to reach out, it often really helps because only then can people really understand what you’re feeling when they haven’t experienced it themselves and thus offer you the support you need. For me, urges to reach out to specific people come in little spurts. At those points, I always try to take advantage of the situation and give myself that little nudge to get myself to open up to said person and it’s done me a world of good. I really hope for the best for you, too :)

        3 years ago
    • I TOTALLY get you. I’ve suffered from depression too but in a small scale, I’d say. However I have a family member that suffers from severe depression, suicidal tendencies and all, and it’s exacly like that: you feel powerless and the only thing you can do is to plead them to come back home, as you put it. Very interesting interpretation!

      3 years ago
      • Yeah, exactly :) Sometimes it hurts more to see how you’re hurting others than having depression itself and sometimes it becomes counter-productive, but I think that both you and those around you have to learn how to deal with it for the moment and get through it by being each other’s pillar of supprt.
        Thank you! I do try X)

        3 years ago
  49. Hey just watched your reaction video and it was great.
    Okay I personally agree with you regarding the message on the video since that’s what YG Ent. also explained but then like what you said what are they expecting the viewers to do now. It really is worth an argument and I would like if Simon and Martina will create a segment were people will be asked for their views on MV’s with deeper meaning other than just the usual love and brokenhearted plot..that would be great. Hehehe.
    Thank you guys

    3 years ago
  50. Does Spudgy have cataract? o.o I see that his left eye has a milky sheet covering the bottom half of it..:(

    3 years ago
  51. I really enjoyed this song as their comeback. I feel like 2ne1 has fallen into an unfortunate situation where people are expecting from them power songs like I am the Best and Fire, they expect them to come back with catchy tunes that make us dance and are not allowing them to move onto better things. For the mv however, I agreed totally with Simon, that was exactly what I was thinking as I watched the video. But I really like the video, just because it was different from the kpop norm. And I think 2ne1 had a better comeback than snsd.

    3 years ago
  52. I actually liked I Got A Boy a lot more that MR.MR.

    I know IGAB wasn’t necessarily a good song, but boy was it fun and catchy. I listen to it ALL the time. I find both the video and song for IGAB more entertaining than MR.MR.

    3 years ago
  53. I am so glad to see someone else wasn’t that amazed by the suit and hat outfits. Everyone seems to be swooning over them. But for one, it has been done MANY times before, so its not new like you said. And two, it wasn’t done very well. They don’t look attractive at all. Although I am a huge fan of the concept because it can look really sexy in a powerful way. They just don’t look good in it. I think it just looks like the cheap version of it? Skinny jeans, boots, a blazer and a hat. KARA also came to mind when I first saw it and thought of how much better they did it.

    3 years ago
    • The jeans are what did it most for me to. They don’t look good on them. I think its the silhouette it gives them.

      3 years ago
    • This isn’t the look I was referring to, nor is it the one Nove_REMIX is referring to. The white suit one you have in your picture is actually really nice, and I prefer it to the other one. The one we are referring to is the one in the video with the hats and the skinny jeans, the one during the “dance break”. They wore it for their first live performance I think.

      3 years ago
  54. Oh boy, did Simon’s verse on the exoticism of Korea ever strike a chord… I often escape in the Kpop and Kdrama world when mine is boring. But I am also capable of enjoying my life to the fullest, thank God! It can be difficult to find the balance. I avoid tumblr and fansites except for a couple because the loss of the time for me is not worth it. I’d rather spend it listening to the music and watching live performances and laughing my ass off on variety shows (I just started EXO’s showtime and it is amazing. Guise, I’m officially an Exotic…).
    But of course everybody spends their time the way they want. What is your Kpop experience, fellow Nasties?

    I want to add this:
    “The dichotomy between real world and virtual paradise doesn’t exist. Nothing is virtual. Everything around us is a part of our real lives, and seeking distractions is a part of human existence. If we don’t do it online, we do it in books. If we don’t do it in books we do it in play. If we don’t do it in play we do it in our minds as we walk and think. We do it when we listen to other people’s stories when they talk to us. It’s exceptionally challenging to be in the moment, when so much of what we do depends on things not in our immediate vicinity.”
    I’ve been thinking that for a very long time and that is why I’m very skeptical of the general criticism of virtual worlds. Art, games, stories, they are all virtual, they come from our imagination or the imagination of other people. And in my opinion, they contribute to make life amazing. I couldn’t live without music. I just couldn’t. Everybody has their own little virutal paradise…

    Simon, the more I read your blog posts, the more I find things we have in common!

    3 years ago
    • Good points about ‘virtual paradises’ it’s true, I often am hanging out online and on the comment section on this EYK website since I don’t know anyone who likes kpop/korean culture like I do. But I think the danger is is when your own ‘virtual paradise’ takes over every other aspect of your lives. Like there are people in the gaming culture especially who would rather go raiding than go hang out with friends. So either they need better friends or something is wrong and the gaming is taking over their lives. I’ve seen youtube videos where players had their accounts hacked and lost everything. It was a bit of a wake up call like “what have I been doing with my life..” since they are putting 8+ hours of their lives just playing a game. Well it’s a discussion that can go round and round. But yes, people will always try and distract themselves with some form of entertainment, I believe.

      3 years ago
  55. I felt the same about 2NE1’s song and mv. I really felt the chorus (i think it’s the chorus) was just annoying to continuously hear the words come back home.
    As much as I love studying technology and its effects on society, politics, and everything, this video was extremely boring. If they want to do this concept of society being engrossed in tech, that’s fine. But add something interesting like humanity becoming cybermen, or ppl trapped in the virtual world and their physical bodies and minds become dead. This is a better extreme then what I remember seeing in the mv.

    3 years ago
  56. I have never been a fan of SNSD, their style of music just isn’t my cup of tea. But I had recently started getting into some of their songs, the more mature stuff like Galaxy Supernova and Genie I think are great! So I was really looking forward to their comeback. It would be their first comeback I would be a part of and was hoping it would be what opened me up to their music. So I was expecting a lot from it since they are such a huge and well liked group. I was looking forward to fallowing a new group. However, their comeback to me was very disappointing. Their songs were good, but they weren’t anything special. They seemed generic to me, and nothing at the level of what a top tier girl group would be putting out. I was hoping the video would be redemption since the concept seemed so interesting from the teasers. But again, a huge let down. It was a pretty generic video that wasn’t really well made.

    On the other hand, I’ve been listening to 2NE1;s whole album everyday, from beginning to end. No, I don’t like the songs as much as I did their older songs, but I still like them and still really enjoy listening to them. I felt both videos where great as well. And as far as the message in Come Back Home goes…. I don’t think its THAT literal. It can be, but it could also be associated with other situations. It felt more like, “the grass is always greener” type message over all.

    3 years ago
  57. I agree with you on how people are spending too much time in the “virtual paradise” by being too much on their phones, computers, or whatever device they’re using. I’m not gonna say that I don’t do it, but I try to be polite and don’t do it when I’m talking with my friends or something (unless I’m doing research or something for homework). But if we’re all silent or I’m all alone then I’ll check my stuff (I’m not a good conversation starter and I’m really shy when it comes to speaking but i do my best ^^’). However, I have notice from my classmates that they are constantly checking their phones when we are in class; there are classes where you can use our computers to take notes (I prefer pen and paper though) and I sometimes notice students checking their Facebook or whatnot, last week I think someone was watching a movie or something in class. When I notice that I just think to myself “dude, you’re in class. At least have some respect for the teacher/TA/guest lecturer.”

    3 years ago
  58. I agree completely. To be honest, the reason for it is that it all comes down to their inidividual styles. Technically speaking, I know that 2NE1 are “idols”, but I actually view them as “artists”. The reason being that they often come out with songs that deal with the heavier and/or more real issues of life, as opposed to just being all about love. It also helps that CL gets involved with the production of the song and they’re all very involved with their concepts. It’s also a YG thing for me, too – his artists genuinely have talent.

    One the other hand, I can’t view SNSD as anything other than idols, in which case it’s their job to go “look at me!” I’m linking you to an article by NB on what happened when Sooyoung said they wanted to be known as artists:

    http://netizenbuzz.blogspot.gr/2013/03/sooyoung-wants-to-be-called-artist-not.html

    Basically, they were completely ridiculed. And whilst I feel bad for them, I’d be lying if I said that I didn’t have the same reaction. The thing is, people always compare 2NE1 and SNSD, but I don’t think we should because I feel like they’re two completely different groups, with completely different purposes.

    3 years ago
    • Found this funny, I think artist is a pretentious label in and of itself, however I see neither as artists. If you’re comparing them, perhaps, but there is a whole world of musicians who do almost everything independently and write from their souls. I notice in Kpop that if one writes/composes one song out of 50 they seem to deserve a trophy. They’re a music group, and I would not really consider them really that monumental in the grand scheme of things. In Kpop there’s just a “well as idols they are the most artsy” mentality, but I wouldn’t stay that mentality should promote them to be artists at all. Artsy, sure, artist? I wouldn’t say so.

      Artist is an uppity word anyway, so I guess I understand what you mean in the “Kpop Idol world” but we wouldn’t even put them on the same level of other non-idols in kgroups, would we?

      3 years ago
      • I see where you’re coming from, and to be honest I think the two differing opinions come from our own interpretations of the word “artist”. I think what you would define as being an “artist”, I would define as being a genuine “musician”, which is something I don’t agree Kpop idols are.

        Whilst I whole-heartedly agree that, in the grand scheme of things, idols have nothing on musicians, I also actively try to accept them as people who love music too, and who have talent, though it’s often oppressed by their companies. Sure, maybe they have a tonne of support from their companies (and that’s something I kind of resent) but I don’t think that that means we can immediately look down on them as people lacking in musical skills, if you see what I mean. I don’t agree that they should be revered just because they wrote the lyrics to one song, but I’m grateful that they’re attempting to do even just that, more so when they actually compose the song.

        When it comes down to it, I guess idols aren’t even supposed to be musicians, in a sense. I’ve always viewed them more as people who sing, dance and perform well (well… most of the time) but who don’t necessarily have the skills to actually compose and produce their own songs. But then again, I guess that’s also often the case for big artists with big production companies all over the world. I’m just appreciative that YG doesn’t stick his idols into the “idol cookie-cutter mould” – he seems to let them have their say a bit. Basically, what I always try to remember is that ok, I respect musicians (who are usually indie artists) for what they do more than what idols/big artists do, and am more likely to view them having musical talent. But I’m trying not to disregard idols/big artists, as I’ve come to understand that many of them probably do possess talent and skills, but they have to abide by a contract that oppresses this. Am I making any sense at all here? xD

        3 years ago
    • thanks for the article, I think you described it better then me :p

      3 years ago
    • MmM

      I think I can see where you’re coming from.

      I had completely different expectations from SNSD and 2NE1’s comebacks, even though I like the music that each group produces. I was especially looking forward to seeing the dance for MrMr, and in the end I was disappointed because it wasn’t as iconic and fun as I had hoped it would be. On the flip side, I wasn’t even expecting a dance for “Come Back Home”, and it probably wouldn’t have been a factor in how much I liked the song. 2NE1’s music has such a different style, and a different purpose, that it requires a different style of presentation anyway.

      I could be totally wrong about this, but SNSD’s image seems to be very carefully regulated so that it’s harder for them to appear as artists. Yuri, Sooyoung, Tiffany, Jessica, and Seohyun have all done some song writing for their albums, but SMEnt. seems to be more focussed on presenting them as a cohesive and well-polished unit than as autonomous musical talents. Even while showcasing three of SNSD’s strongest vocals TaeTiSeo came off as a well-polished unit that didn’t allow the ladies to express much individuality. Their most popular songs come with iconic dances and concepts (e.g., Genie’s military blazers) that require them to appear uniform. SM strayed from this idea a little with “I Got A Boy”, where each girl had her own unique outfit, but MrMr has them dressed identically like in most of their previous promotions. However, this is a pretty strategic way to market a girl group with 9 members, since displaying 9 vastly different and unique personalities might be confusing or off-putting to people who are just starting to get to know the group. And it truly is a feat to make that many performers look uniform. Meanwhile, the CL, Minzy, Dara and Park Bom of 2NE1 each have individualized costumes, vocals, and roles when it comes to their music, and the fact that their dances aren’t in perfect synch is less important since, instead, we expect each of them to contribute their individual flavour to the performance. Maybe the way that SM markets SNSD doesn’t detract from how skilled we think they are, but how inherently musically talented we think they are.

      3 years ago
      • All I can say is:
        *bows down to ultimate worldy wisdom*
        I think you definitely hit the nail on the head there! :)

        3 years ago
  59. I didn’t really like come back home because of the weird bit where CL goes all nasal and techno. I did like MR MR but I tend to get weary of Girls gens songs faster and their music video was weird. Plus I like 2ne1 more as a group and I can actually tell members apart. SO I don’t think I can pick lol

    3 years ago
  60. I’m a sone and a blackjack so choosing one over the other is hard when they are so different. I prefer 2ne1’s video and even though I like Come Back Home more than their last yrs releases I think I would have to go with GG. It was much better than IGAB (even though I actually liked that song) and so so so much better than The Boys. They are one of the first girl groups I listened to when I first began listening to kpop and there’s just something about them that I’ve always liked. Besides I also want to see 2ne1 go back to some of their old style b/c I’m not a fan of their newer stuff.

    3 years ago
  61. is the poll broken?
    2ne1 is stuck on 1999.

    3 years ago
  62. Hmm… what a perplexing decision over choosing 2NE1 or SNSD. I do like them both, but I do have more likings toward SNSD.

    2NE1’s video had great cinematography(I could easily analyze the plot of the video and possibly do an essay (curse AP English) and organization (as the budget was about $500,000), but I did not like the song nor much of the other songs on 2NE1’s new album (I liked “Happy” more) as they are not my aesthetic. What also irked me is the lip-syncing that has bothered me since “I Love You” and “Missing You”.

    I could see why some people would say that Girls’ Generation’s music video and song for “Mr. Mr.” was a bit typical for them, but honestly, they never fail to impress me. This may sound biased considering that I am a hardcore SONE (I am a Blackjack as well), but I agree with what Simon had said that “Mr. Mr.” is a turning point to K-Pop’s appeal to me (I am not ashamed to admit that I liked “I Got A Boy”). What SM did though is that Girls’ Generation’s comeback seemed rushed because of the re-filming due to data loss, which may explain the editing of filters, resolutions, and flares that were too long that somewhat had me see less of Girls’ Generation and the plot.

    It’s a bit 50/50 for my choice in terms of the two music videos and the songs. But, I’m more leaning toward Girls’ Generation overall because I’m not liking the direction 2NE1 is going for.

    P.S. Great K-pop Music Monday Eatyourkimchi! I loved Spudgy’s and Meemer’s skit. ~ From Orange Region of #USNasties

    3 years ago
  63. PLo

    Oh common, simon and Martina- surely you’ve seen the matrix, read some Phillip k dick or dabbled in cyberpunk.

    3 years ago
  64. I enjoyed this K-Pop Monday more than usual! I think it’s the fact that there was actually something to discuss about the music video? I do agree that K-Pop is an exotic alternate universe that many people have become attached to. The same thing with K-dramas, we watch them to peek into a different entertaining world. Although these worlds are mostly fictional. By the way I loved the Spudgy Comeback Home!!! So cute!

    3 years ago
  65. i think i can think of a meaning of this mv.

    in a land full of sadness and sorrow,technology they call ”virtual paradise” was used to retain some type of happiness.

    daras boyfriend seemed to be depressed/sickness there for doing the virtual paradise,she cries because she’s lonely and that now she’s in the corner while he is in a little fake happy place,and thats the only joy he has,not her.

    therefore 2ne1 try to makeup a cure to get rid of it.(cl hitting the power box to turn off ad)

    i guess the potion stuff didn’t work,therefor just going in and breaking the whole place down,and having dara rip off the tecno things @ his head to get the guy to come back to real life.

    therefore the ”COME BACK HOME” means they want you to come back to the real world,and never live in a place so happy that its dark.

    ”WHY WHY,TOO FAR AWAY”was to show that he’s so distant even though he is right there.

    the breakdown/tecno is used to show what you see in this world,full of fake everything even the people. so they are the saviors.the ending was the virtual place disappearing. you can see 2ne1 in the virtual gear in order to wreck the place.

    wow a lot of typing……tell me what you thought it meant(before you searched it)

    unless you can tell me what you thought it was same as mine.

    3 years ago
  66. not to be a jerk,but NEVER EVER,don’t even joke,about the ”illuminati” thing,it’s spreading around,and its untrue.

    3 years ago
  67. Oh yeah~ HORRIBLE lipsynch of YG in full power! Lmao
    Seriously, when you read 2ne1’s lips I doubled laughing! ;D

    3 years ago
  68. this was my first time hearing spudgy bark and i think the voice they gave him fits really well.

    3 years ago
  69. I usually like 2ne1’s songs, but this time snsd’s song won for me. It seemed more cohesive, and the sexy suit concept was a refreshing change.

    3 years ago
  70. I personally thought-as well as many others in these comments- that the video was depicting the idea of a place that is ideal and happy but that can never be real distracting you from the goodness that is already yours, and showing that this is something that is very destructive and sadly prevalent in our society today. The media, the distraction with the largest effect on people today has lead people to push away their relationships to merely view ideas and images of perfection.

    3 years ago
  71. Hmm… You guys went ultra deep on us this week. And I’m really glad; not only did I find this song all around great, but the video leveled it up in a way (kind of like how G-Dragon leveled up the meaning of That XX with the accompanying video for that).

    Protip – So for those of you who care, I’m going to answer the showdown question now, instead of at the end of my comment like I usually do. Why? Because it goes hand in hand with my thoughts of this Music Monday.

    Now that all the hype has died down and we can really judge both bodies of work from 2NE1 and SNSD, I think the clear winner of this showdown is 2NE1. Not only did they come out with a solid body of work that stands on it’s own and not on it’s title tracks (even though Come Back Home and Gotta Be You are extremely good), but the video for Come Back Home is amazingly crafted and offers a message you rarely see in K-Pop. Based upon last year’s output from 2NE1, one would be very quick to say that this group has lived past it’s prime and it’s time for YG to let these girls go their separate ways. I’m not gonna lie, I was definitely one of them. Falling in Love, Do You Love Me, and Missing You were decent songs, but I didn’t want decent songs from 2NE1; I can get decent songs from any K-Pop or western pop act. 2NE1 have a very solid and distinct image (in fact, I think they and BIGBANG are one of the most well rounded groups in K-Pop), but last year’s output from them was incredibly anybody. Falling in Love sounds like a shoddily put together b-side solo that the producers give to a member because they know that it can sell based upon the member’s brand. Do You Love Me was more energetic and closer to the 2NE1 brand sound that we’re used too, but it ultimately just doesn’t leave an impression (in fact, it comes off as a second rate rip-off of their better up-tempos). Missing You was the strongest of the three songs (and really, I was thirsty for a song 2NE1 song that I was glad this song came out), but the switch at the chorus was so typical of the 9290342 Korean ballads that released as album fillers and OST tracks (yeah, I just went there :P); I literally felt like the verses were wasted on them. When YG finally announced this album (and the accompanying mess that is so typical of his b/s), I was really over this group. I just wanted him to focus on WINNER (who still don’t have a new debut date), Akdong Musician (they ain’t gettin’ no debut till 2030), and his SNSD-But-Not-SNSD girl group who have yet to be named (I have no [shady] comments for this), but when I finally got my hands on this album (2NE1 was one of my first K-Pop groups, they will always have a place in my heart), I was pleasantly surprised.

    Crush is a culmination of everything 2NE1 has done before, with a generous application of that new car smell that we just can’t get enough of. Yes, I totally just used new car smell to describe this album; deal with it. One could easily dismiss this album, because this is all stuff we’ve heard from 2NE1 before, but there is a distinct evolution in their sound. To use an extremely over quoted cliche: 2NE1 are back, and they’re better than ever!! Crush is IATB on drugs. Come Back Home is reggae-tinged electronic hip hop done right (I will never stop shading Falling in Love, do you hear me :P). Gotta Be You is reminiscent of tracks like Hate You and I’m Busy (not in lyrical content, but structure; chill verses with soaring choruses). If I Were You and Good to You are leveled up versions of Lonely and It Hurts. Mental Breakdown is bonkers; CL has definitely atoned for the sin that is the Baddest Female (yes, I did love that song, but I recognize that it’s a hot mess :P). Baby I Miss You is like I Don’t Care 2.0, but a lil bit more happy. The only weak tracks of the album are Happy and Scream, but only because they seem so… old (literal in the case of Scream and metaphorically in the case of Happy, but many speculate this song could have been recorded in 2012). What Crush is at it’s core is 2NE1 doing what has worked for them in the past, with just enough newness to keep Blackjacks happy. And that is it’s greatest downfall. This album is strong, yes, but it panders way too much to Blackjacks. 2NE1 are effectively staying in the comfortable bubble that they’ve created, and while that works well for me and the 239042 Blackjacks out there who were thirsty for new material, it doesn’t work for casual fans and those who want an evolution in 2NE1’s sound. And while I do think that this is a very solid album from K-Pop’s most fierce foursome (how many times have I said that XD), YG should have skipped the garbage last year and released this. I feel as though I’ve already experienced this album through the six digital singles released these past two years, and that we should be gearing up for an entirely new body of work. That sounds selfish as fuck (it *is* selfish as fuck, and I honestly do not expect any more new music from 2NE1 as a group this year), but… My feels, yo XD

    *double ahem* So now that I’ve ranted your faces off about the album, allow me to zero in on Come Back Home. The song is like a mashup of 2NE1’s most vulnerable moments with a spoolfull of their more fierce ones (that breakdown, anybody), and a dash of reggae charm in case we weren’t already hooked in. I can’t exactly call this a ballad, even though it’s got that feel to it. The girls are lamenting about a past love and urging him to “come back home” to them. The video wins to me purely because they not only related the original message of the song to it, *but* they added on it!! The message of the video is kind of basic (and a bit overdone, if you ask me), but it is decently executed (even though there were a few hiccups along the way, but meh; take the good with the bad, eh). In my personal and (not so humble) opinion, I feel like 2NE1 are saying that this “virtual paradise” that we escape into (whether it be books, Tumblr, K-pop, etc) needs to be regulated so that it doesn’t take over our minds and affect our perception of reality. In the video, Dara and her boyfriend’s relationship is pretty much non-existent because he’d rather be in the virtual paradise and it’s clear that there are lots of people who feel this way by the drabness feel of the city. To be honest, it’d be extremely counterproductive of 2NE1 to advocate that we completely log out of our various virtual paradises, because their livelihoods are basically one big virtual paradise (being one of the biggest groups in the K-Pop machine). And like you guys said above, even if we cut ourselves off from the various paradises that exist online like the K-Pop machine, we’d still find them in books and our imagination. TL;DR – 2NE1 don’t want you to stop logging into your personal virtual paradise (they’d lose lots of money that way), they want you to do it *less*.

    Anyway, this was a great video this week ^^ A nice balance of the funny and the serious, and if anyone was any kind of confused, the blog post clarified your entire point. I loved the 2NEMum video (SPUDGY AND MEEMERS ARE SOOOOOO CUTE!!! THEY JUST MAKE ME WANNA 983205U09QWEJFOIASJGDLK;ASDJGPOIAWUGHH489THAPOGNA;LKSDJGHOAPSHGALS;DFJALEFHIOW4HQ98-HA) and Martina threatening Dara was all kinds of hilarious! Possessive women, while kind of attractive, can be really scary when they wanna be XD

    3 years ago
  72. Hey guys,

    I don’t agree with your opinion at all. That being said, this doesn’t mean I’m bashing you. Just puttin’ that out there :)

    Firstly, I know that international Kpop fans make a good portion of their fans, but personally (and I repeat, PERSONALLY), I don’t think that KPop companies should be catering to us at all (except for special occasions, such as an overseas concert). Kpop is pop for the Korean people (that is, people living in Korea and/or that culture), and addresses that specific culture. I find that it is more attractive for foreigners to embrace that almost-exotic culture anyways.

    Secondly, even if we look past that and say that Kpop is for everyone, I do not agree that this is a stupid move for YG to “push away” their international Kpop fans. The message of this video is to encourage a healthy lifestyle, and to not be so attached to this “unhealthy addiction to a fantasy world,” whatever this “fantasy world” may be. This should still include the rabid crazy overseas Kpop fans (not saying that EVERY overseas Kpop fan is one of these). There are still many international fans that are obsessive with Kpop, and so called Korean culture. They are so obsessed, that they talk down their own culture and say that Korean culture is always better. They even try to speak in random, broken Korean (this is not including people who genuinely want to learn the language). The nickname for these people are Koreaboos (like weeaboos, or crazy otakus, for the Japanese/anime equivalents). I think this MV addresses people like these obsessive Koreaboos – people with an unhealthy addiction to their fantasy world. I don’t think it pertains to a regular, international Kpop fan.

    So regardless of who this video is addressing, I think it is a relatively good message. My opinion about the video itself is that they either should’ve put more clips with a beautiful, good, real life world (like the I Forgot My Phone video), or they should have made it obvious that the bland, real life world is how the boyfriend perceives it to be. Or both. Because the feel I got from this is that the real world is boring.

    And those are my two cents :)

    Oh yeah, LOVED that Spudgy and Meemers version of the MV!
    Is that really all Spudgy does when you guys leave?! D:

    3 years ago
    • Koreaboos? Did you just make that up? I don’t think that’s a thing.

      3 years ago
      • Well rest of my country already is Americanboo’s, all music, tv-shows, everything is from America and US is so glorified. I don’t see why koreanboo or weaboo are that bad in side of that, especially when there is only small group who likes those things.

        3 years ago
      • Is running around speaking random Korean really any different than the random English that’s thrown into the Kpop songs themselves that’re being listened to? That double standard. If someone wants to regal over Korean culture over their own then let them. For them, Korean culture probably really is m ore ideal than what their own is. I’ve had some pretty intense “weeaboo” friends before and I know they’d never go on and on about it to anyone but close acquaintances or friends (in which case it’s no hold barred, strap yourself in for some intense anime skewed cultural learning), so I’d be questioning the kind of people these “horror stories” are coming from more than the person trying to “convert people to Kpop”.

        I did meet a few “Americaboos” on my trip to Japan, which was pretty interesting. And most people are aware that Marina from Marina and the Diamonds is also infatuated with the kind of American glamour seen in Hollywood.

        3 years ago
      • Nope, it’s a thing. Unfortunately.

        3 years ago
  73. I really like this song except for that hideous part with that “dirty sounding kazoo”. That part just ruined it for me. On the other hand SNSD had an interesting chorus which I wish 2NE1 had been genius enough to use in their song. So although I’m not a fan of SNSD, I have to say that SNSD had a better comeback. I think they stepped it up with their comeback while 2NE1 left me a little disappointed. And I did not like the MV. I find futuristic themes and too much technology in movies and music videos boring.

    3 years ago
    • I liked the tecno breakdown,it separate the 2 worlds.
      i like both songs,but i think 2ne1 was a bit better on the videos like martina said
      it was very interesting,but i didn’t find snsd’s too popping to the eye(even with all the colors)
      it didn’t really have a story to conflict about.
      other then that its nice to heres other peoples sides of things,

      3 years ago
      • Come back home had so much potential (it could have been my favourite 2NE1 song yet) but that part kazoo part is the most hideous thing I’ve ever heard. Oh and 2NE1’s video is better but it’s my least favourite 2NE! MV. I usually find that their MVs pull me in even when I don’t like the song at first (Hurt, I Am The Best, I Love You) but this MV had too much going on for me. It looked like a mashup between I Am The Best and Fire (space version). The colours in the MV were great though. I didn’t like SNSD’s MV except for the dance part~ it looked poorly filmed and I doubt that was the look they were going for.

        3 years ago
        • at least you have a GOOD reason for not liking some parts,unlike some people.
          i heard that snsd had a problem with clips,like someone lost a few,so it was in more pressure.
          and the effects in the real world were amazing,dim,but not too dim.
          on youtube everyone is saying the effects people should go to hollywood for movie effects.
          1 question:do you like dubstep?if not.why?

          3 years ago
        • Haha thank you and no I don’t like dubstep. I like organic sounds best…and dubstep just sounds like electronic music on a scratched CD. It took me a while to get into electronic but now I can appreciate it. I think I’m too old to get into new genres.

          3 years ago
        • Eat my shorts.

          3 years ago
        • ahhh i get it now,well i am still pretty young,so i was kinda forced to like the music around me,not the bad ones,i refuse.(ex:gas pedal)
          not really into the twerking either,so I’m gonna stick it clean and stay on kpop.

          3 years ago
        • I’ve been listening to Come Back Home a lot more and I’m starting to like it more. I blame the 2NEmum version for getting it stuck in my head.

          3 years ago
        • lolXD i know how you feel
          meemers part get me.
          so you’ve been listening to come back home and your starting to like it more.
          even the breakdown?

          3 years ago
        • Yes…I’m liking the song much much more…and even the breakdown. ^.^

          3 years ago
        • GREAT

          3 years ago
  74. Guys, soon you will be going through the mega Sherlock withdrawals and find yourself watching all the episodes over and over again, managing in only making your addiction worse…or it could just be me…nah it’ll grow it exponentially

    3 years ago
  75. To be honest, I was a bit underwhelmed by both groups this time around. Here’s why (in my own opinion, of course):

    My issue with 2NE1 is this: While I love their concept, I feel like what I hear from them is the same thing that I hear on the radio here in the USA. That’s not necessarily a bad thing, but more so like an eye opener. I had to ask myself this: is this REALLY that different than what plays on the radio here? Sure, they’re AMAZING but if I wanted to listen to R&B, I would just go listen to someone who is already defined at that particular sound (i.e. Destiny’s Child). This song had a cool vibe but in terms of which song I would have preferred to hear for their comeback, I definitely would have chosen “Crush”, which is the FIERCE 2NE1 that sets them apart from other girl groups… CBH was great to watch and I LOVED the theme of the video but the song doesn’t have the replay factor for me. AAAAAAAAAAND my other pet peeve was that I wanted at least SOME choreography in the video… there was none. At all. For girls who are known to SLAY their dancing, I was expecting at least SOMETHING. Even during the live performances, I felt it was a bit underwhelming. This album will go down as a classic 2NE1 album (it was AMAZING), but I felt that this song was a bit weaker than expected from them.

    My issue with GG is this: I feel like they don’t take enough risks…This song in particular was a bad follow up to IGAB (super risky but also made people PAY attention to GG) and The Boys (released in multiple languages to ATTEMPT to appeal to their large, international fan-base) to me. As much as I wasn’t too fond of the lyrics in each of those songs, the BEAT made up for the fact that the lyrics were crazy. And the choreography was powerful. For Mr. Mr., I was expecting the same beat that plays during the dance break to occur for the duration of the song. Instead, it became a mid-tempo electronic pop/r&b song which is nice but it also sounded like something that could have been released on their Run Devil Run album in the past. And the one EPIC part of the video (i.e. that amazing suit-and-tie dance break) was cut SUPER short (I think it lasted less than 15 seconds lol). I ended up having to go watch the live performances just to SEE if there was ANYTHING missing (and sure enough, there was). Had they added in the ENTIRE dance break, the video would have been MUCH better. I know SM lost the footage (side eye >_>) but even so, the editing was ALL OVER THE PLACE. While I can always appreciate ANY TIME SM allows the girls to step out of their “boxes,” this video almost had me WISHING they had a box set so that I could focus on them as a whole instead of the super awkward camera work.

    I’m a SONE and a Blackjack of course, but I’m also an objective fan of each respective group. In terms of albums, I don’t really think it’s fair to compare them because SNSD gave us a MINI album, while 2NE1’s is full-length.

    Overall: I prefer SNSD’s song and 2NE1’s music video.

    3 years ago
    • I’m the same. like you too I also thought snsd would come back with this awesome song and choreography. the song is somewhat slower so naturally the dance is too but the choreography for Mr Mr wasn’t great. Even though I think Mr Mr is a better song than IGAB it hasn’t had the same appeal. The Boys and IGAB had a cool beat with cool choreography which was something Mr Mr was lacking so I feel less ppl are interested despite them being so popular. Just look at the views for the video. The same could be said for 2ne1’s song too. I like snsd’s song better but 2ne1’s video was a lot better.

      3 years ago
  76. When Mr.Mr. first came out, I was totally excited and thankful they were out of that weird Gotta Boy phase (bc ngl /hated/ it. Then, 2ne1 came out with Crush and was TOTALLY blown away. I kinda didnt like the reggae/dubstep feel at first bc a lot of american artists are doing it rn, but i’ve really grown to like it. Go 2ne1!

    3 years ago
  77. i think i can think of a meaning of this mv.

    in a land full of sadness and sorrow,technology they call ”virtual paradise” was used to retain some type of happiness.
    daras boyfriend seemed to be depressed there for doing the virtual paradise,she cries because she’s lonely and that now she’s in the corner while he is in a little fake happy place,and thats the only joy he has,not her.
    therefore 2ne1 try to makeup a cure to get rid of it.(cl hitting the power box to turn off ad)
    i guess the potion stuff didn’t work,therefor just going in and breaking the whole place down,and having dara rip off the tecno things @ his head to get the guy to come back to real life.
    therefore the ”COME BACK HOME” means they want you to come back to the real world,and never live in a place so happy that its dark.
    ”WHY WHY,TOO FAR AWAY”was to show that he’s so distant even though he is right there.
    the breakdown/tecno is used to show what you see in this world,full of fake happiness.so they are the saviors.the ending was the virtual place disappearing. you can see 2ne1 in the virtual gear in order to wreck the place.

    wow a lot of typing……tell me what you thought it meant(before you searched it)
    unless you can tell me what you thought it was same as mine.

    3 years ago
  78. SNSD song MR.MR is pretty catchy after a couple listens and 2NE1 Come Back Home took me a couple listens too, but i like the reggae feel they have been doing, specially in this song. The vibes are opposites but it makes for a better competition.
    I don’t think you can really compete with a group that hasn’t had a full album in 4 years, but then again these are the two main girl groups out in kpop right now.The mini-album that girls generation was ehh i listened to it but didnt really fall in love with any songs. On the other hand 2ne1 album…i love it. Sure they may have more sappy songs but why not WHO CARES they’re back (and those songs were good too), and hey at least they gave us CRUSH <- that was 2ne1 original feel rigth thar.
    Now if i compare MV's i think any one could see the difference in production value. I MEAN REALLY SM? why choose a parking lot to dance in -_- anyways i just think 2ne1 did better.And for SONES out there i did like their comeback it's just i just feel like Sm just threw the mini album together and said here you guys go now lets go promote it.

    3 years ago
  79. The thing I got from 2Ne1 ‘s video was that the virtual world was seemingly perfect, drawing people in, and leaving behind a crappy world. I’ve seen this happen to some of my friends. Be it kpop or drugs, or whatever you want to use, instead of working to improve their lives they use that as a substitute, unaware of the world crashing around them.

    I used to be that way too, with reading, dramas, etc. By society’s standards I did nothing wrong, but one day I realized that instead of working to make my own life better, I used other things to ignore it.
    This creates a vicious cycle-you use something to escape your crappy life, then your life gets worse, so then you use it more. Until your willing to wake up and face reality, nothing will improve.

    That’s what this video made me think of. Not condoning the virtual world necessarily, but condoning how we as people can use such mediums to avoid-and therefore lose-our own lives.

    3 years ago
  80. Well 2NE1 and SNSD have different styles… In case of Come Back Home’s video… I really like it the spotlight is cool and have a message but go to a explanation of Mr. Mr.’s video they have an interesting spotlight too. I love both songs but I’m in love with Mr. Mr. I can say both groups are great and Come Back Home in unplugged ver is better than the original.

    3 years ago
  81. I have to say I liked Mr. Mr. but I didn’t.. loved it. I think the video and the live performances made me like it more but the song alone didn’t impress me that much at first. I already know it’s an SM thing to release awesooome MV teasers and then when it comes out it’s just the same as every damn time, but I was kinda hoping that this time around i’d be different with all that cool outffits and because the medical concept could have had a creepy plot or something. I felt like it was just a buch of random shots mixed together with very bad editing skills. On the other hand, I was sooo impressed with 2NE1’s comeback! The whole album was exactly what I was expecting to hear from them. It reminded me of the good “I’m the best” old days. The video did confuse me a bit but it was cool nonetheless. Being said that, I’m happy that both goups came back with their old styles, tbh it’s been a while since I felt this excited about the kpop scene <3 I can already picture the end of the year shows are going to be AWESOME this year o/

    3 years ago
  82. I didn’t really like the song as much as I was hoping to, however the video was awesome, and I was especially pleased with that fire explosion at the end, in true 2NE1 fashion XD

    3 years ago
  83. i did like 2ne1’s video more, but because i listen to music more than i watch music videos, i must say that snsd surpassed my expectations with mr.mr. i haven’t really liked their past couple songs so they really impressed me this time around.

    3 years ago
  84. I though the video was about drugs and the virtual paradise was like a metaphor , and like getting high he escape from reality but idk .it would be certanitly strange if the message of the video is just “dont spend time on the internet”

    3 years ago
  85. I definitely liked 2NE1’s video and song more! I was expecting something better from SNSD. Although I liked the song, it wasn’t what I expected from them and I liked the video but it wasn’t very impressive (but I mean its SM… I wasn’t expecting much from the video tbh). While when I first heard 2NE1’s song I was super impressed! It sounds different and mature but it doesn’t fall too far from the usual 2NE1 sound, and the MV was incredible! I think there are deeper meanings in there…. idk! Also the whole album is really good! And the performance for Crush is amazing! Martina if you miss their powerful days watch that perf!! Anyways I love and support both groups but 2NE1 took this one for me.

    3 years ago
  86. To me I don’t think 2ne1 was telling their fans to get off the internet. (lol i’m pretty sure yg would disagree as well) I think 2ne1 was telling their lovers to get out of the virtual world and spend time with them. I can relate because I had a boyfriend who liked playing xbox and he would talk to the people on there. He basically live on xbox, playstation, and the internet (if you were wondering why I dated him is because he had a good personality and he also had a interest for anime like I do). I would always ask him hey lets go out lets do couple things or I would come over and he would not leave his devices alone so we can have a decent conversation. So I believe 2ne1’s message is for couples to actually spend time with each other physically instead of living life virtually.

    3 years ago
  87. I have to go with SNSD for this one. I didn’t like either of the videos, SNSD’s being boring and while 2NE1’s was a great video it’s theme and story line is cliche and overdone. So that left just the songs to decide by. I’m a fan of both, but SNSD’s definitely has me tapping my fingers along with the beat more often than 2NE1s does.

    3 years ago
  88. Ooh, “From: YG” talked about the (intended) concept behind the video: http://www.yg-life.com/archives/28671?lang=en

    What I got from the video was that if you’re going to enjoy the virtual world, enjoy it in moderation and remember to smell the roses versus what I got from the YG blog is that people are starting to get way too deep at a young age and that’ll become detrimental to society as a whole in the long run. Which they’re both something to be concerned about because it’s so freaking true. I thought Simon’s point about video was mad extreme until ‘moderation’ was mentioned. I think the video HAD to be extreme to get their message across. Not everyone watching the video has the consciousness to analyse it in-depth like, oh I don’t know, a couple of English middle/high school teachers :p

    BUT MAN I AGREE WITH THE MESSAGE NONETHELESS I’d be out with my friends and it’s like a rotary system where they’d would try to subtly text their boo. CAN’T YOUR BOO WAIT YOU SAW THEM YESTERDAY I HAVEN’T SEEN YOU IN MONTHS I mean, I can understanding checking your phone when a message pops up because what if it’s semi-important, I’m not that heartless. But I can’t stand it when they carry out a full-blown conversation when you’re out with someone you’ve already scheduled your time for. So. Rude. It’s a major pet peeve :)

    I’m a bit torn btwn 2NE1 and SNSD tbh. I was super hyped for 2NE1’s comeback since they haven’t put out an actual album, mini or full in YEARS (kpop time) and their title tracks are one I dance to when I’m in the car. While I appreciate the lengths they went to to put out a kick-ass video, I kept mentally rolling my eyes to the poor lipsyncing. It was really distracting and I almost want to throw mouldy food at EYK for point this out to me lol It’s so distracting! I haven’t heard SNSD’s entire album yet, but I loved the teaser when it came out. I was so pumped. BUT THE VIDEO. The teaser and the sound was so edgy, but the actual video… wasn’t. I wasn’t unhappy with the video but the song and the video just lacked something. Not sure what. But my biases were gorgeous and hot so I kinda just forgot about it and let it go. Hurray for short attention spans!

    3 years ago
  89. A brilliant and beautiful analysis! I also thought that the message was to not use the virtual world to escape all of your problems, but rather to go out in the real world and fix the problems/make the “paradise” you want into a reality.
    When videos like this come out, I always wonder what the actual message that the video writers and directors intended is. It’d be really cool to find out if your awesome analysis is exactly what they were going for.

    3 years ago
  90. The lip synchronicity is *so* very off that I have to believe it was entirely intentional. Symbolic of the disconnect in communication with the people around you – which is so ironic because that’s all people do these days. Everyone feels compelled to communicate every little detail of their day, or what they’re feeling, or their opinion on what’s around them. But how much of everything people post and blog and tweet and update is actually in sync with themselves and the people around them? So much talking, how much actual processing and listening and thinking?

    Or maybe I’m reading too deeply into it. :)

    3 years ago
  91. omg, meemers is so fat… lol. he’s like as big as spudgy now. lol.

    great one guise!

    3 years ago
  92. Although I do think the video has a lot to do with technology, I thought it was more about how you can’t live in a kind of “fantasy land” and ignore how everything is falling apart in real life. People go to the virtual world because it feels their lives are somehow out of control or worse than the virtual world, and if you don’t use it right you just let your real life go to shambles and only live in the virtual world. But what 2NE1’s video shows is that this is unsustainable. Not only is it all a lie, and not only will the world fall apart if you don’t pay attention, but you yourself become vulnerable and susceptible to being “unplugged” and dying or losing what made your life good in the first place.

    3 years ago
  93. Okay seriously you guys need to start doing more of your own horrific overdubs for k-pop videos. Comedic GOLD. I was busting up laughing at that segment of the lip syncs.

    3 years ago
  94. The Spudgy and Meemers duet is too cute!!! And the showdown just reignited the biggest girl group fan war battle now…but I have to say I like both songs equally.

    3 years ago
  95. Your animals are so…darling. That’s honestly the only word I could come up with omg what era am I living in

    3 years ago
  96. I really like this song for the most part, like Martina I couldn’t stand the “sappier” 2NE1, it was really cheesy and just weird seeing them like that. But honestly, I HATE Dara’s kazoo breakdown! It grates on my ears and just feels so weird and unnecessary in a song that flows so well for the rest of it. I personally prefer SNSD’s “Mr. Mr” because it’s such an overall banging song and the kazoo part kills “Come Back Home” for me. It would have been a lot harder to pick had it not been there.
    As for the video, I got the message for the most part, but can I just say that (and this may be me being nitpicky) I really don’t like that YG had to go out and explain the meaning of the music video in an interview. I think that the video should be able to stand for itself and should be open to interpretation by viewers. And this video is pretty easy to follow and I think it is a good message. I don’t think that they are trying to undermine their careers for the most part, I think it’s a call for moderation, and a good one at that. But what you guys said is true, they made the “real” world look so boring, so that in itself, to me, undermines the message more than 2NE1’s career living on the internet.
    Also though, and I’m a bit surprised you guys didn’t mention this, but then again you do work under a time constraint, can we please talk about the wackest most boring revolt ever?! Why is CL spray painting everything? She isn’t even writing messages or graffiti, just lines. Is she supposed to be disrupting the perfection? But the virtual world is already so colourful. Why does Minzy just shove a shopping cart full of Molotov cocktails in some random direction? Not only is it incredibly dangerous, I’m pretty sure it’s kind of ineffective so far as Molotov cocktails go. And why, in a technological virtual world are they still using Molotov cocktails and baseball bats? Why is Bom singing to the people? I personally thought she was a part of the regime and meant to brainwash people. And why does Dara fail at starting a food fight? Finally, where did that random army come from?! How did they whip up a massive resistance so quickly? While the message comes across pretty clearly in the end, I think the more than anything this video would have benefited from more time to flesh out the plot and the message even more.

    3 years ago
  97. I think the message that 2ne1 was trying to covey was that people are constantly attached to their phones and other electronic devices that it seems as if the real world is monotonous, and that’s why they showed the real world in the video to be kind of lacking color and not that appealing; I also think that the video was too short for the message t e clear but I was left with the impression that the. video will have a part 2.

    3 years ago
  98. Ada

    The first time that I saw 2ne1s video I got chill and I love it. I was really trying to figure out what was the message. At the end I ended up thinking about how we live. yes we have advanced so much in technology and lets be real if we have a phone we have it at all time, sometimes we feel nervous if we don’t have it with us. We sometimes forget how to even talk to other people bc we decide that texting is way easier we don’t take the time to actually have a full conversation with people see their reaction to what we r saying or how they feel. Maybe in their mv is telling us yes sometimes the virtual world looks more appealing to us but at the same time its just that, we will never get to live it and we need to face reality and if it sucks try to make the best out of it make, maybe this will also encourage us to do something about how messed up this world is and do some good. Thats my opinion either way I vote for 2ne1 even my dad liked the mv and he never really like my music hehehe

    3 years ago
  99. I liked the concept of the video, exactly to make an interesting counterpoint about this “abandonment”, not cliché for another love, but by an illusion. It is as powerful as “I’m the best.” Showing that changes, even drastic, can be realized.

    3 years ago
  100. I thought that t meaning for 2ne1 video was that you should not only spend your life living and wanting a life that you only have in your mind, but make that life real, and don’t just ignore the people you love. That’s s why they used the virtual paradise, that showed the world the guy wanted, but never made it real.

    3 years ago
  101. 2NE1 for sure. I don’t hate on SNSD but I just like 2NE1’s music and style more. They bring the hype , they bring the energy, the attitude and the fierceness.

    3 years ago
  102. i gotta be one of the very rare that was so sO underwhelmed by this ong and comeback. man i was expecting so much for their comeback and… meh… it just… slipped on me. i didn’t feel anything. it’s not like it’s a bad song but… this isn’t my cup of tea and thing. this isn’t what i wanted from them. i actually really dislike that weird chorus, it ruins the song for me. i, way, much more love it as the unplugged version.
    i feel so sad tbh. i wanted to be thrilled and excited and overly happy with their new cd but… it just didn’t do it for me. sure the mv is nice, lot of money spend on it, and pretty wisely and in a clever way, i guess. (not like Infinite with their very meh Destiny mv. and i say this as a true fan). but as time passes, i realize how unimportant a mv is. for me. a mv doesn’t do the song. it can fool us. in the good or bad way. like make us feel/think a song is better or less good than what it really is. but well, in the end i don’t watch a song, so.
    anyway, to conclude it as much as i am not a snsd fan (at all, actually) i surprisingly really enjoyed and still enjoying their Mr.Mr song, and album. so, i’m sorry 2NE1, i love you girls but my vote goes for snsd this time.

    3 years ago
    • I’m one of the few who feels the same way. It’s not that the album was bad or anything, it just wasn’t to my personal tastes. I liked the Unplugged version of Come Back Home, Scream, and Gotta Be You, but even those don’t come close to their older songs for me. When their last full album came out a few years ago, I literally loved every single song but one. I was hoping to have similar feels here, so understandably I was disappointed. lol. Anyway, I think this MV made Come Back Home a way cooler song, and I love deep MVs like this. As for SNSD, Mr.Mr is a great song, but the video did it no justice except with the brief dance cuts in the suits and fedoras.

      3 years ago
  103. Like Martina mentioned, I couldn’t focus on the MV at all the first time I watched it because of that awful lip syncing and sound matching or whatever you call it orz I got so irritated like how can they miss something like that? I didn’t fancy the incorporation of the unplugged version in the original version either.

    Watching it again, my interpretation is slightly different? I think the main point is that people shouldn’t turn to virtual worlds when they’re having problems in the real world. I’ve met many people, on-line, who told me that Kpop, gaming, virtual worlds, etc are their “getaway” from real life problems. Their “escape” to reality, if you must. They said it’s better than taking drugs or something lol and I guess sleep isn’t an option for them either. The guy, in the MV, used to have a good relationship with Dara. Something strained that and instead of fixing the problem with her, he runs away to the virtual world. Dara’s left there waiting and looking annoyed~

    Anyways.. I actually prefer “Crush” more than “Come Back Home” just because the swaggy sass in the song is so catchy. If it was Crush vs Mr. Mr. I would’ve chosen 2NE1, hands down. Other than that, I don’t know because I like GG’s comeback as well D: D:

    3 years ago
  104. I liked how 2NE1 had a different direction then came back with a fierce concept for their full album. Sure they do badass right but you can’t have badass all the damn time
    I personally really like the song and mv, and loved CL’s slower rap part after the first chorus. Mr.Mr is good and the GG ladies look gorgeous as hell but I’m going with 2NE1. Much more of a comeback with a bang and it feels like they own their song more, not own as in OOOH YOU JUST GOT OWNED but as in they have more ownership over it, it’s 2NE1’s. With Mr.Mr, it just sounded like the typical SM song that a foreign composer made, then they injected korean words to make it korean (and I still agree with SooZee on the lyrics).
    I think that they put in this virtual paradise thing to go along more with the lyrics of “come back home,” asking the guy to come back home from the virtual paradise, rather than sending a societal message to the public to stop using technology so much, at all. The virtual paradise was just part of the plot bc the guy wasn’t coming back home from it. You’re thinking too deep into this Simon :P
    Spudgy was too cute waiting for you ^_____________^ Meems is so big now :O

    3 years ago
    • you said it perfectly. 2NE1 had more of a comeback with a bang.

      3 years ago
  105. Honestly, I didn’t quite like 2NE1’s comeback song that much. I enjoyed the MV but the song felt really off to me because it kept switching back and forth from a light ballad-like tune to dropping the bass with dubstep. I found SNSD’s comeback song a lot better since it was catchy and it didn’t continuously change its tone although I didn’t exactly find the MV to my liking.

    3 years ago
  106. 4:55 HOLY CRAP!!! SHERLOCK SEASON 3 IS OUT?????????????
    how come i can’t find it???????????????? WHAT THE CRAP!!!!!!!!!!!!!!!!

    3 years ago
  107. Oh God, the Spudgey video was so funny.

    3 years ago
  108. Wow, so I think both comebacks are great, but unique in their own way. Personally I enjoyed SNSD more because I can listen to the song on repeat AND watch the video a 1000 times, whereas for 2ne1 I can listen to the song forever, but the video isn’t really killing it for me. As for concept, I love SNSD’s stage presence and delivery, even though I only saw one 2ne1 comeback stage compared to 4 of GG’s, SNSD seemed to command the stage more for me and 2ne1 wasn’t as memorable.

    3 years ago
  109. Ok now shirt aside, I really like 2NE1’s comeback more, it’s not their best, I even like “Crush” more than “Come Back Home”, but “Mr.Mr.” it’s so generic and boring, and the MV is not interesting at all. It’s sad because SNSD have some talented girls there, but SM just don’t care since people buy whatever they release. Fans sometimes try to protect their idols by accepting whatever their company gives them to sing, and that’s not the way to help them to evolve and express.

    3 years ago
    • I would like to also add that I like 2ne1’s comeback coz it got people talking about the “music” and not really how pretty the girls are like what other groups are banking on.

      3 years ago
    • Actually, the “single” from misconceptions of us, Selene 6.23 is Jonghyun’s, though it wasn’t a promoted single, and he did the lyrics for Symptoms (which I wish had been the title track from Everybody) and Obsession (way back in the day), and IU just did one of his songs. ‘떠나지 못해 (Sleepless Night)’, which is one of my favorite songs from Misconceptions of Me, was actually written by Max of TVXQ. Which is to say, I think SM is starting to figure out to let their idols be artists, though probably slower for the girls (though Goodbye Summer on f(x)’s Pink Tape was written by Amber. Not promoted, though.)

      3 years ago
    • I’m a Cassiopeia, TVXQ is there for ten years now, and only now Yunho actually have a composed song on an album. When they were 5 all of them could write, especially Jaejoong and Yoochun, and SM used a few songs, but they could have used more. If you look at how many self composed songs JYJ released now, and how many songs composed by them SM used back them, it’s a shame. Such a powerful company, but no creative freedom. SM is always the best in gather and training the best ones out there, but not really good at managing them.

      3 years ago
  110. I vote for Orange Caramel. 2NE1 and SNSD both just felt meh after a few listens (But Generation’s suit outfits are still amazing #suckerforfedoras )

    3 years ago
    • Yeah I have to agree about the suits, I love Fedoras too, from everything going on in this world I don’t know why fedoras suffers so much hate U_U!!! Still didn’t listen to Orange Caramel’s new song, but from the teasers I hope it’s going to be hilarious!!

      3 years ago
      • They haven’t even released the song but I have a great feeling about this release. And yes the Fedora/Trilby hate is sad. Especially when the Tumblr community thinks okay to generalize the bad side of Bronies and older MRAs then shame anyone who wants wear fashionably headgear. >_<

        3 years ago
  111. First Martina I LOVE your sweater! And the 2en1 video remember me the movie “matrix”, don’t you think that too? They have similar thematic.

    3 years ago
  112. Tattooed but Employed kkkkkkkkkkkkkkkkkkkkkkkkkkkk

    3 years ago
  113. Loved the Seo Taiji & The Boys nostalgia to this song, and actually though that the virtual reality message was quite awesome. Why? Because in talking about a relationship, someone who checks out to be in a virtual reality is a heartache. Be that checking out into being a workaholic, an obsessive gamer, or into their band making it big. So it’s a metaphor? Sometimes metaphors just work for me, I dunno… ;)

    3 years ago
  114. I got a slightly different message when I watched “Come Back Home”, actually. I didn’t see this as much as a critique on society’s dependence on technological distractions, but instead as calling out a common problem in many romantic relationships. So often people are looking for an unattainable ideal and, as a result, neglect or abandon the relationship they already have because of its flaws. In this video, it takes the form of a technological wonderland, but I think it can have other real-world manifestations in addition to spending too much time on virtual media. Some of these distractions in search of an unattainable ideal can be more serious such as unfaithfulness, alcoholism, pornography, or drug addiction. I think this message really fits with the title and chorus of the song, “Come Back Home”– a desperate and really heartfelt plea for a partner to come back to a relationship and to focus on what really matters and on improving and fixing a relationship instead of turning away to other methods of escape. So yeah, that’s my take on it. :)

    3 years ago
    • Wow.. it’s true…

      3 years ago
    • i think i can think of a meaning of this mv.

      in a land full of sadness and sorrow,technology they call ”virtual paradise” was used to retain some type of happiness.

      daras boyfriend seemed to be depressed/sickness there for doing the virtual paradise,she cries because she’s lonely and that now she’s in the corner while he is in a little fake happy place,and thats the only joy he has,not her.

      therefore 2ne1 try to makeup a cure to get rid of it.(cl hitting the power box to turn off ad)

      i guess the potion stuff didn’t work,therefor just going in and breaking the whole place down,and having dara rip off the tecno things @ his head to get the guy to come back to real life.

      therefore the ”COME BACK HOME” means they want you to come back to the real world,and never live in a place so happy that its dark.

      ”WHY WHY,TOO FAR AWAY”was to show that he’s so distant even though he is right there.

      the breakdown/tecno is used to show what you see in this world,full of fake everything even the people. so they are the saviors.the ending was the virtual place disappearing. you can see 2ne1 in the virtual gear in order to wreck the place.

      wow a lot of typing……tell me what you thought it meant(before you searched it)

      unless you can tell me what you thought it was same as mine.

      3 years ago
    • Ahhhh ok I’m gonna watch it again with your explanation in mind!:P

      3 years ago
  115. First off, I have to agree with Simon on that 2NE1 did comment on a lot of people in modern society do spend more time on their phone and technology than with other people. However, I will disagree with the fact that they’re trying to get more people to spend time in “real life”, but rather that they’re just making commentary on the fact and trying to open more people’s eyes to the fact. I feel like they just want a balance between both virtual and real worlds.

    Second, aaahhhhh why is this the fan war edition?? (Although it couldn’t be helped, literally I saw way too much SNSD vs 2NE1, like, everywhere) I loved SNSD’s dances in their M/V, but some of the plot stuff, like mentioned last time, was edited out, which made me sad, but the song was great. I really loved 2NE1’s M/V and song, though (and I disagree with the inclusion of CL’s acoustic rap bit, it was nice to hear her rapping to such a mellow tone), so I’m gonna have to go with 2NE1. I will agree with Martina on the fact that I really miss 2NE1’s more powerful concepts (I feel like once a K-pop group has gotten a good following with their initial concept, they start to just follow a more cookie-cutter mold, or at least lean towards it more, like BAP (but I’m still a Baby ;AA;)) and while this was more like their older style, I want to see them going back to it more!

    Third, loved your lip-syncing, Martina :D

    3 years ago
  116. 2NE1 came back with not only the album of the year, but the best k-pop album of all-time for a female idol group, and it’s only March.

    3 years ago
    • Amen! If things go well, BB, winner, Psy and akdong are gonna release this year…2014, a YG year?

      3 years ago
  117. Tam

    Eeeeeyyyyy 2NE1. It actually had a message. It was a freaking MOVIE, guys. :D And like Simon and Martina said…DAMNNNN the sets and stuff. <3 <3 <3 This was such an amazing M/V.

    3 years ago
  118. The video really completed the 2ne1 experience for me. When I first listened to the album CBH felt a little flat to me, kinda missing a story/message beside the whole sad love story thingy, I mean 2ne1 can firemurder and the like!

    The mv had me confused as well I mean yes kpop is a virtual wonderland to me so I deducted 2ne1 were telling me to stop youtube and the like^^
    But understanding they tried to transport that people nowadays prefer to connect via whats app, or such, really gave me some thing to appreciate.
    I am the kind of person to go out and meet my friends acctually meeting them and savoring that expearience instead of beeing glued to a screen the whole night. Life is about Quality time, and people granting you this should appreciated and recieve the same! Sony Ericson non-Smartphone for the win!

    3 years ago
  119. Slightly torn because as much as I like Mr.Mr. video was lacking while I had the opposite feeling with Come Back Home. So I’m sticking with which song I’ve had on repeat more and that’s Mr. Mr. I wish they had gone with Crush even though I totally understand why they went with this song. They could dig deeper with this song than with the rest.
    Also Simon I have a feeling Chanyeol totally agrees with you on that part about having Dara as a girlfriend. And poor Spudgy and Meemers, they were so distraught over being left alone they had to write a song.

    3 years ago
  120. I almost started crying when Spudgy was singing… and then Meemer’s part came on and I started laughing! Definitely one of your best songs!!!

    3 years ago
  121. pfff, this made me laugh louder than i should have at 8:43 pm (the yum and i farted parts kicking me repeatedly.). And yeah that SL soloy acutsic part was part of the unplugged version, which didn’t bother me as much as it seemed to anyone else.

    i have to go with 2ne1, and while i always try to listen to all comebacks, even of groups I dislike, I only enjoyed the first few seconds of Mr.Mr., after that, the voices and tones of their singing I did not like. But that’s just me. Also, I really seem to see GG more focused on the look at me form, and I was really happy to see a more (but not long enough) Plot driven mv.

    Also, I think it is about moderation, Many people spend hours upon hours on the virtual world, especially trying to get away from their problems, but you simply can not do that. You have to face your problems eventually.

    3 years ago
  122. 2NE1 has a better MV. But I just love SNSD song, it’s easy listening and get more and more addicting.
    SNSD choreo is totally awesome. The song is really made for performing purpose. SNSD +1 (Simon, I’m with you *wink* *wink*)

    3 years ago
  123. I preferred 2ne1’s ‘Come Back Home,’ but not by much. I seriously think they would have done better coming back with ‘Gotta Be You’ or ‘Crush.’ BTW, where is the 2NEMum option? That’s who had the better comeback lol

    3 years ago
  124. I am a sone, and I loved SNSD’s song MrMr, but unfortunately the video was ……… I loved both 2ne1’s come back home song AND video, so I’m gonna vote for 2ne1 for the better comeback. :P

    3 years ago
  125. For me the message of this video is don’t give up on the real world and life even if they suck.

    3 years ago
  126. The kazoo part is actually the part of the song that kind of ruins the song for me. Overall I really like the song, but I really dislike that interjection in the song. It feels like I’m listening to three different songs.

    I like your interpretation of escaping the cyber world would mean actually escaping all our technological devices, thus the world of kpop. Which is interesting since I know for Big Bang world tour at least Samsung was the sponsor. Hmmm.

    Love, love, the Spudgy/Meems song!

    3 years ago
    • Interestingly enough, I think the kazoo part has people on both sides of the spectrum; some people like it and some people hate it. I personally love it and agree with Simon and Martina. Without it, I probably would have questioned whether I was listening to 2NE1 or not.

      3 years ago
    • is that part of the album song too? I liked it except for that. It’s like they took a really pretty song and then just….blech. Like when there your CD gets a scratch and skip, skip, skip play same part 3 times then move on to the rest of the song.. yeah like that. (whew, I saved myself there! I almost horribly dated myself by talking about scratched records!).

      3 years ago
      • Yes it is. The acoustic version doesn’t have that part obviously and so it flows much better, but for the concept the video is going with that trap drop beat was linked.

        I mean Dubstep sounds like it was an accident at first too. I didn’t believe that it was a real musical style at first when my friends got really into it.

        3 years ago
      • >_< Yup, it's sadly apart of the song on the album also.
        Lol, I was think of using a scratched record metaphor as well, but decided against it.

        3 years ago
  127. Interesting blog post. I didn’t think of it that way exactly. I thought originally that the boyfriend was bored with his life and sought the virtual world to make it more interesting? Colorful? Not quite sure how to word it really. And that the members of 2NE1 were trying to help Dara out by destroying the virtual world and in effect, saving her real world (saving her relationship with homeboy by taking away the thing that’s distracting him from their relationship). Maybe I didn’t look too deeply into the video. *Kanye shrug*
    Anyway, love you guise! ^_^v

    3 years ago
  128. I believe the acoustic bit is from the unplugged version of the song..
    Which I actually preference to the studio version (personal preference).

    I totally loved this MV.. but I’m still getting used some of to the songs & the “kazoo” part >.<"
    (SNSD's album was more of what I'm used to, though I don't listen to girl groups much anyway)
    If I had to pick a better MV, I'd pick 2NE1, but if I had to pick a song more my style, I'd pick SNSD

    3 years ago
  129. I’m actually SM biased, but 2NE1 won this for sure.

    3 years ago
  130. OMG you guys almost made me cry with the Spudgy and Memeers “Come Back Home”.
    Between SNSD and 2ne1, I gotta say 2ne1, just because the album has more songs that I like than SNSD one. Come back Home is not my favourite (that’d be Gotta Be You) and I agree with Martina it still isn’t as fierce as we’re used to. But I made my peace that we’re never gonna have another music as good as I Am The Best.

    3 years ago
  131. I’m so torn! Can’t we just like both comebacks equally and call it a day? But I guess my deciding factor would be how I was immediately drawn to Mr. Mr. whereas I wasn’t crazy about Come Back Home until I saw the video and that gave it a deeper understanding.

    3 years ago
  132. i thought it had something to do with drug addiction and recovery because the guy was crushing pills and Dara was sad cause she was dealing with loosing her boyfriend to his addiction, but then the virtual world was more of visual representation of the struggles an it looked cooler than just a video of a guy on drugs and his girl being sad and all.

    3 years ago
  133. Hahaha! Martina sure has some crazy eyes going on.

    I am staying out of the fanwar edition and will just observe.

    3 years ago
    • It funny though, although he thought it was boring, I think he understood the message better. They live in a world where there is no lie to the reality, because the virtual world has sucked everything out of it

      3 years ago
  134. Thanks for your interpretation guise! When I watched the video I just saw all of the frustration that comes with having a gamer boyfriend who TOTALLY IGNORES DARA for hours on end so she has to go into the game with her girls and mess it up! Whew, that hit hooooome.
    PS Martina I loved the “YOU STAY AWAY FROM DARA” voice lol

    3 years ago
  135. I think maybe the message isn’t to throw away the virtual world entirely, but to not be consumed by it.

    3 years ago
    • I agree with this. Honestly, moderation is the key to everything.

      3 years ago
    • I agree too…it’s more like a warning…do not loose the balance between reality and virtuality, or you’ll soon find yourself broken…and here it comes the “drugs” metaphore…it is not wrong to seek destruction, but it is wrong to enclose yourself in it forgetting the real world, just because it is too hard to deal with or not enough perfect…

      3 years ago
    • I agree!

      3 years ago
  136. Umm, did anyone notice in the very first scene that N Seoul Tower is about to collapse??

    3 years ago
  137. The Spudgy and Meemers song was brilliant!! I absolutely loved it. if it was them vs. SNSD, I might go with them. But I wasn’t super thrilled with 2ne1’s song. No offense to them, they obviously worked hard on it, but it just isn’t my style. Should be interesting to see who wins, though! Let’s keep this competition friendly, Nasties! ^_^ Only slap-fights, right?

    3 years ago
    • I agree with ya! I like the 2NEmum song more than the original! XD there should be a 3rd polling option!!!

      3 years ago
    • We like 2NE1’s song, but it’s not as great as their other stuff. While we still play older 2NE1 in our iPhones, I don’t think this song is going to get heavy rotation from us…

      3 years ago
      • I personally think MTBD and Crush are better songs. At least they have been really stuck in my head lately!

        3 years ago
      • when u said “heavy rotation”, that akb48 music video jumped right into my head……

        3 years ago
      • My favorite songs from their album are crush, MTBD, if i were you, and good girl, and Gotta be you has a fun clubby chorus. Since, Martina said that she listened to the whole album, what is your favorite song.

        3 years ago
      • Yeah, I can believe that. After watching this video, I really wanted to go and play “I Don’t Care.” That song was really great.

        3 years ago
  138. The Spudgy and Meemers MV at the end was great LOL wasn’t expecting that last banjun where Meemers ate all of your plants.

    3 years ago
  139. Although I’m a Blackjack… I like SNSD’s comeback better. It was totally raising the bar for SNSD, while 2NE1’s comeback was kinda meh. Like… I liked it, but it’s not as cool as their older music. I’m sorry, Blackjacks! DON’T KILL MEEEEEEEE. TT______TT

    3 years ago