OH oh oh OH OH!


4minute is back and they finally released a new song that we love! We really weren’t into their last two singles, “Mirror Mirror” and “Heart to Heart” so we were beginning to worry that their label might be taking them down a new path that we weren’t really digging, but their new song “Volume Up” has renewed our hope. We’ve always liked 4minute for their really loud, energetic, GO!GO!GO! kind of songs for the same reason we like T-ara, except T-ara has more ridiculously-fun-disco-ey-upbeat songs while 4minute has more fist-pumping-dance-crazy songs.

I think 4minute surprised us this time around with their range of singing, and I don’t mean this in a snippy offended way when I say this, but I never really thought of 4minute as a group of great singers, since most of their music involved a lot of angsty sounding rapping, or yelling or shouting out lines with short bursts of simple singing as a group. This time around, I was really impressed to hear Gayoon and Jihyun’s vocals, although I wish I could have heard more than 10 seconds from Jihyun because her part sounded really pretty. This song was pretty ridiculously catchy with all it’s “AH-ah-ah-ah-ah” and “OH-oh-oh-oh-oh’s” but I do have to say the “oh oh oh oh oh” sounded a lot, and I mean, A LOT like the OH OH OH OH from Hyuna’s solo song “Bubble Pop“. *I stroke my beard suspiciously* But nonetheless, both songs were still ridiculously awesome and catchy.

*Simon interjects* Why is Martina stroking her beard? Girls don’t have beards *Simon disappears again, but continues to lurk and edit this post for potential grammar mistakes*

When it comes to the video, a lot of people have been comparing it to Brown Eyed Girls “Abracadabra,” especially with the scenes of Hyuna and Ga-in being groped by a group of girls. Also the whole dark vampire theme in 4Minute vs. the pleather clad dark outfits in Brown Eyed Girls do resemble each other. However, I feel like “Abracadabra” has more of a interesting plot, with the spliced scenes of Ga-in and her lover, which dabbles in possible concepts such as S&M gone wrong (and I don’t mean Simon & Martina) from the imagery of the guy with the horse whip, and Ga-in’s exposed back, the rough makeout sessions, and the final surprise ending. Besides Ga-in’s erotic scenes, the other members of the band are all doing different things as well, from being trapped behind bars to sitting confidently in a chair in a suit with cane. That video has a lot of scenes to work with regarding symbolism which all lead up to the moment of Gain being groped, but by that point the videos is both erotic and sexy, rather than just sexy for the sake of sexy. If that scene with Ga-in getting groped came right at the beginning of the music video, it wouldn’t have had the same effect. It would have just been a plain old sexy dance.

Now, when I heard the comparisons of Brown Eyed Girls to this new 4Minute video, I really struggled to dig out a deeper plot that was clearly accessible through the video itself. The video really doesn’t lend itself to interpreting anything very deep. It’s really important to look at the video as it’s own entity, because that’s how analysis of symbols should work: you can’t bring in all the other information you know about 4Minute as a fan, or from the teaser photos, and so on. You have to look at the video as its own complete piece of work that can stand up on its own. It’s up to the director to have vision, and to make that vision come to fruition. It’s the same with a book: you can’t read it and analyze it based on what you personally know about the author’s life, or based on their other stories. You have to look at what they’ve given you and see it if it has anything you can delve from it.

The point of this talk about how to analyze stuff: 4Minute’s video doesn’t have anything we can really analyze. People have given the video a lot of meaning because of 4Minute’s history or past drama, but all of the interpretations we’ve read really seem like stretches. A white dress doesn’t represent innocence, for example, unless there’s something in the work of art to suggest that it means something else. Sometimes a dress is just a dress, and a cigar is just a cigar.

Long story short: we’re not buying the different interpretations of this song and video. To us, it’s not deep or profound or sends any message (and this is coming from the people who love finding deep messages in videos).

Ok, enough talk about artsy-fartsiness or lack thereof. If you’re a fan of the song the way we are, you can buy it and get it shipped to you via YesAsia. Not sure why it’s not on iTunes yet, oddly. Hrrm.

Otherwise, pretty cool announcement here: we’re going to start doing Live Broadcasting! Now, we’re not too fond of that phrase, because it sounds so important. We just want to do video chats with you, live. We sometimes have Twitter chats, or respond to comments on YouTube or Facebook, but those aren’t really good ways to get in touch with people, we think. It’s not too real time, or – in cases like Twitter – it’s too real time, and we can barely answer all of the questions coming at us.

So, tomorrow, 1PM Korean time, we’re going to Broadcast on Kondoot. We’ve read cool things about it, and we like to be cutting edge as much as possible, you know! It seems like a cool service, because it’s live streaming, but it’s also very social, and we like that. If you want to leave us questions or comments during the live chat you have to sign up for an account, but if you just want to watch the live streaming, you don’t have to do anything. It works exactly like YouTube that way. Anyhow, we’re gonna give it a shot and see how it goes. If you guise like it, then we’ll do it again and also we can take you to some cool places with us around Korea. Yeah!

And lastly, time for something silly! We’ve got bloopers this week, as always. Today is, probably, the first time you’ll ever hear Martina swear! Your virgin ears! Oh noes!


  1. Oh Simon, Simon, Simon….. Did you not see the Doctor Certificate in the background? Check again Simon.

  2. I have to agree with your review sadly. I normally don’t agree with any 4Minute reviews, but this one may be true to itself. I think Hyuna got more attention then the other members, which CUBE should’ve thought about before producing this song. I personally think this song would be better if ALL of the girls got fair amount of solos. I have a bad feeling that CUBE is going to be bashed on by 4ins sooner or later… I know I’m one of them. See, since I do not know any other of the other girls names, I can’t really criticize your judgement on the other singers. Great review.

  3. Woooww..!!
    Do Martina and Simon watch Yoochun’s recent drama too? >,<
    *out of topic but, hell yeah.. I'm excited!

  4. First 4min song and video I like :) Martina are you watching rooftop prince? I LOVE it!

  5. So there is a 2 AM parody video about this? Where? Can’t find it. 

  6. I wish that one day Shinhwa will win Kpop Music Mondays!! I will vote for them everyday!!!
    LOVE THEIR NEW ALBUM “THE RETURN”!!!! Epecially their songs Welcome, Venus, and Hurts!!!!!

  7. hm I think that the choreography-part is not valid; I mean that there is no focus on choreography in the MV, does not mean there is none. The director chose not to show the choreography that often (which is a shame, cause it is in the choreography where the meaning of the song comes together: “puppets and puppeteers”, through many controlling hand movements. But they should get more focus on the other members except for Hyuna (hopefully the double yoon project will help to at least get Gayoon and Jiyoon known)

    I vote for 4minute!

  8. FJS!! hilarious – thank you for the kristen stewart remark, i was beginning to think i was the only one ;) stay classy simon and martina and spudgy!!!

  9. If Kondoot doesn’t work out, how about Chat Roulette?

  10. “you’ve obviously get that wrong you misogynist.”


  11. rooftop prince wallpaper jyeah!

  12. You know you’ve been in Korea too long when, “Everybody, time to rock!” sounds OK. How about, “Everybody, IT’S time to rock!” It’s OK. I did the same thing when I lived in Asia. You kinda forget how English is supposed to sound. You’re like, “Let’s walking down the street? Sure, that sounds A-OK! Nothing wrong with that at all!” :-) 

    And YAY for a Mordney mention!!! 

  13. I vote for Tara! Cause the song was as addicting as the dance!! And oh man 50 points?! I guess its okay cause I love like both groups…but I love bap just a little bit more hehe

  14. i ‘ll have to go with 4minute caz the song it just so cool i mean my girls are back 4 real
    ( happy fan girl time ) ^^
    i hope sistar is next week so i can have another happy fan girl time kk XD

  15. Mordnay is awesome lol my vote goes to 4minute

  16. Miss. TROLOLOLOL <3

  17. what?! No comment on Sauron talking in the beginning?

  18. my vote goes to..Hmm its so hard… i loved lovey dovey but your were asking about the concept and for the concept i have to go for


  19. I spy Rooftop Prince…
    I agree with most of what was said in your review.
    excpet I really liked the sax part… I thought it was the best part of the song haha
    Yes, and this “Hyuna and the 4minutes” thing is really annoying.. I wonder how the other members put up with it :/
    BTW Martina, you look AMAZING with back hair and contacts.

    And I’m so crazy happy that EXO won (even barely).

  20. Simon’s ‘Go Away’ is brilliant!

  21. Martina, i loved your doctor scene.. that was soo awesome & funny :D 

  22. loved the review ^-^ 

    * I agree with the mouth-open poses…at first it was ok and then it just started to look weird… o.o
    Also, I agree that the other members should get more screen-time…all of the members should get an even amount of screen-time … honestly, when I saw 4minute for the first time , after a few MV’s I thought that Hyuna was the leader until someone said that the other one (forgot her name) was the leader…I was shocked…because she got like 5-10 seconds of screen-time and Hyuna was all over the MV’s … -.- it is kind of sad when one thinks about it…

    ** comment on the winner:  I am kind of sad that B.A.P. lost… oh well….

    *** can’t wait for next Monday ~ you guys are the best V(^-^)V

  23. I laughed really hard at this ’cause I actually have a real problem with OPENING my mouth sometimes. When I close my mouth, occasionally the disk-thing that slides forward (idk this is what my doctor told me a couple years ago and I’ve forgotten half of what he said) that allows you to open-and-close your mouth and doesn’t slide back, so I can’t open my mouth all the way. 

  24. T-ARA <3

  25. NOOOOOOOOOOOO!!!!! I can’t stand EXO winning. *sigh* BAP was way fiercer. 

  26. I think 4minute is emo & cooped up in their castle because they’ve wiped out the human race, hence the skull.

  27. Yes, I believe we may have all just crashed the server XD  I can’t sign in or get on now!

  28. I can’t get on kondoot either :( i think everyone’s trying to go on it so it doesn’t work for some people..

  29. I can’t get on to the live chat :(

  30. Ummm… I think you guys crashed the Kondoot server… :P ><

  31. you should do ailee heaven

  32. Simon and Martina bring up a good point when they mention basing and judging a piece of working on just its entirety. However, I feel as if you can extract information from a piece of work through back ground and other works at the time. To begin with, I learned that there are two ways to interpret a book or a play in my English class; there is the way that Simon and Martina brought up, and there is the way that I am about to introduce to you all. Let’s take “Night” by Elie Wiesel for example. The basic plot of the story is about a young teenage boy (Dr. Wiesel himself) being taken away from his home in Romania and is then put into the horrific setting of a concentration camp. This all took place during the Holocaust. Now, if you didn’t know what World War II or the Holocaust was about, then how would you understand Elie Wiesel’s life was in and out of the camp. It leaves you as the reader distraught and uninformed. It is crucial as the reader to be able to understand what the author has been through before reading a novel or a play. Therefore, there should be no reason to ignore such pertinent information that could in fact change the clarity of the reader’s interpretation. Sorry for the verbose post, but I just wanted to get my point across to you all. Thank you!

  33. OMG rooftop prince at the end!!!

  34. I heard it as volume … and I’m not asian at all, so um … yeah, maybe it’s a accent thing, I think they deserve a 5 really.

    Also, T-ara definitely! And damn, poor B.A.P!! ;o;

  35. T-ara!!!!!!! <3

  36. Definitely gotta go with T-ara on this one. A much funner (funner?) video. Looks like it would make a great work out dance.  Kinda an homage to Michael Jackson going on there too.

  37. lol, they can’t close their mouths because of their invisible fangs ;)….

    also, i vote t-ara’s zombies- they were gross enough to be more realistic than the 4min vamps :)

    btw, love your eye makeup Martina!!!! would love to see an ‘open the happy’ vid soon *hint hint* ;D


    aaanyways… lmfao at when you guys were talking about how unevenly the parts are distributed in the song and then on the top left corner you see Super Junior and SNSD “If we can do it, so can your band.” *sigh* so true. And i also feel that they should be renamed “HyunA and the girls”. The Doctor and Vampire skits were hilarious. You can especially tell that the majority of the video was made of HyunA because during the doctor skit all you see are pictures of her with her mouth open and like 1 or 2 pictures of the rest of the members. The choreography i also thought was rather weak.

    Ps. Martina, loved your makeup, your outfit, just everything. you looked great. 
    Pss. Simon…. you did too :)

  39. i really like 4minute, this song is playing on my head 24/7 but ive never understand why agencies in general create a 5+ group  if only 3 members will do something… i like Hyuna but after some time… watching Hyuna everywhere is tiring… give Sohyun more spotlight and lines… for Jihyun her vocals might not be the best but include her more too or give her more screentime… dont know why is it SOO difficult to divide a song or screentime equally…

    PS: yayy rooftop prince!! the Joseon Power Rangers are making their way to my innocent heart with every episode xDD

  40. bigbangfosho

    SO HILARIOUS! My god. Martina~~ you looked super pretty today, and Simon, loved the 4nia thing xD nanaanaa boo boo HAHAHAHAH I was also sad that Jihyun got like, 4 lines as she’s becoming my favorite. xDDDD grabbed TOP’s butt we wish. AHHA! I’m a doctor. Love your doctor scenes :D “off with their heads” xD xD
    I’m so sad that I can’t live chat with you guys!! time zone issues suck. and this comment is basically a reaction comment.

  41. ROOFTOP PRINCE!!! i am totally waiting for the next episode! xD i cant wait!!

  42. What happened to doing Nu’est – Face?

  43. Rooftop Prince!!  I love that drama.  Se Na is so evil…but I really want her wardrobe & officetel. So, being evil gets you nice things & a hot prince? I should change my personality…

    LMAO about the facial expressions and trolls really need to stop complaining…I also agree about the video.  I’m not a 4 Minute fan but I like some of their songs.  I just felt watching this video I kept seeing Hyun Ah’s face more than the other members.

    Oh & Facebook is misspelled as “facebok” in the annotations at 11:14~

  44. OH MY GOD!!!! Kirsten Stewart!!! XD Good job guys! 

  45. What happened to doing Nu’est – Face?

  46. Lmao, I enjoyed this episode, it seems idols suffer from a lot of diseases. Anyways, I actually completely agree with u. The song was okay, but could have been better. The sax actually saved it. Like the video though, the images were great to see, but Hyuna’s sexiness is a bit….weird. She kinda makes weird faces, I wish she would stop that and see how silly it looks. 

  47. Omigosh… WHY??!!! B.A.P should’ve won!!!!!!!!!!!!!! I’m actually crying over this, I’m such a BABY!! I DEMAND A RECOUNT!! GET ME AN ATTORNEY, OR SOMETHING! DXXXXXX

  48. Wai~? B.A.P should’ve won…….DX. DISSATISFACTION!!!!!!!

  49. For some reason this reminds me of T.A.T.U…

  50. is that Rooftop Prince i see in the background? :D i love that show <3

  51. i vote for T-ARA’s Lovey Dovey Zombie Version

  52. hee hee hee hee ….i enjoyed how the “doctor” was reading her lines. also, thought the backwards gloves were hilarious!

    as for the video, i LOVED the vocals and really wish they’d let the others sing more. their voices are awesome!! i wish they’d drop the sleezy sexualness of it all and really focus on the singing – these girls are really talented and should be allowed to showcase more than their boobs and apparent enjoyment of girl-on-girl action…

  53. I agree! I felt that the other girls could have gotten more screen time. I was kind of sick of them flashing to hyuna all the time. LOL SImon when you said, “Go awaay” you sounded like Severus Snape. Overall though this song doesn’t do it for me.I want their old sound back! But I do like the long notes in the song.

  54. I don’t understand why Cube Entertainment is making such a  fuss. They were saying that the meaning of the video was about the girls bands(In this case 4minute)dealing with the hateful comments brought against them.The snake represents the hateful comments. The song too : “When you first saw me you couldn’t take your eyes off of me”  ; “You talk about me and say you don’t like me behind my back because I’m too easy” .
    Well,the ENTIRELY fault is Cube Entertainment’s. Why?Because the 4minute isn’t anymore called 4minute. It’s called  “Hyuna and the others backdancers”.
    They are showing Hyuna so much,while the others members are in shadow.
    They are trying to make Hyuna looking like a stripper,porn actress (See Bubble Pop,Troublemaker) then blaming us for not liking her.
    They aren’t gonna get a good image with all the pornish mv’s.
    And finally of course, Cube Entertainment should let ALL the members of 4minute singing at least 40 seconds each other.

  55. omg thats a perfect way 2 explain it!  I TOTALLY agree that 4 minute is more like
    hyuna and her backroom dancers. I really do not like how the 4 minute members are touching hyuna….and hyuna’s bewbs 0____0!
    The 4 minute members are all copying hyuna wich i really do not like T 3 T
    thats y they part there lips A LOT!

    i would vote for hyuna volume up
    its more like hyuna’s video not the other members T ^ T
    I love they’re whole vampire theme…( i dont like vampires )
    Love they’re outfits 0w0

  56. I too suffer from “FJS” …….when I see BIG BANG… 

  57. Ah, Rooftop Prince! What a pity u can’t review it on MM, keke.

    Anyways, thanks for this week’s Music Monday – love the doctor part <3 Looking forward to seeing her again ^^

  58. NOOOOOOOOOOOO BAP didn’t win :( next time, eyk, next time =_= lol

  59. t-ara(b.a.p shouldve run)

  60. Not as good as meeting you real life, but this is such an awesome gift too. YAY!

    Check out www.younow.com! The layout is the best I’ve seen, and the constant active interactions between the broadcaster and the viewers make it seem like a game. Viewer can give coins, thumbs up, put the broadcaster in jail, and other weird things.
    Lots of social media “become a fan” options too.

  61. no offense i hate this song

  62. omg, thank you so much 4 mentioning uneven line distribution. its such a pain T_T i want 2 c more of my fav members and it cant happen wen only 1 person is singing 60% of the song. i vote 4minute, i liked their video and song better :) sigh B.A.P lost *givs consoling hug 2 Bang Yong Guk* 

  63. love the Rooftop Prince in the background!!! XDDD

  64. why are you guys always so YG biased? lol jk 

  65. I wished you guys had compared EXO and B.A.P’s debut performances, but I know that would just start so many fan wars. T’is alright! Just never do that again!!! That was almost as bad as when you put TVXQ2 against JYJ that one time. 
    4Minute’s singing is good here, but I still feel like they screamed things too much. I didn’t like the chorus as much as the rest of the song. It sounds and looks sophisticated, but “turning the volume up” sounds like a club song. The saxophone weaved in nicely though.
    And btw, I spot Rooftop Prince on your laptop. ^__^ 

  66. Woah, Martina! Those colored lenses make you look like a completely different person!
    By the waaaay, Simon, I like how you’ve been saying “go awaaaaay”.

  67. If Mortney can teleport himself, why did he got on plane, when you went to Canda :DD

  68. my vote goes to T-ara !
    and B.A.P, it’s ok, you are winners in my heart, i guess.

  69. Totally love this song …but your comment on the sax, there’s just a hint of Moldova in it :-) …brought this to mind - http://youtu.be/KHy7DGLTt8g which is taken from the Moldova Eurovision song from 2010…http://youtu.be/8h_hN0xQYv4 – BUT LOVE Volume Up – it’s kick ass

  70. Well… You know… Vocalwise… Jihyun is sort of the Yoona of 4minute… It’s limited so to speak… Not AS limited maybe but yeah… No one complains that Yooners don’t get all that much vocal time cause everyone understand that there’s a pretty good reason for it. So I don’t feel it’s any different with Jihyun. Heck I’m surprised she even got an entire interlude all for herself. I mean, she didn’t screw up, but still… Though that in itself is kind of a vote of confidence… Sohyun however… Not sure why she was overlooked, but she does more in other songs so yeah… Besides, Gayoon and Jiyoon are the vocal reserves of that group and they got that in spades so I don’t see why you wouldn’t utilize it as much as possible…

    Also, Mirror Mirror is freaking great… Just saying…

    • Though I agree with the comparison, YoonA is the face of SNSD, so even if you don’t hear her, you definitely are aware of her presence in music videos, whereas in 4minute music videos, members are usually shafted for those singing (or HyunA, because she’s also “the face”) hence those who aren’t singing usually go unnoticed. This problem seems to be a Jihyun problem, as it’s happened multiple times already.

      Members such as Hyuna aren’t the vocal prowess of the group, yet they still get their moments, there’s no reason for Jihyun to be put off.

      • This is true… Even though I personally find Yoona sorta ordinary looking… Very cute definitely, but she doesn’t pop out that much to me really… But that’s obviously just my opinion and especially in Korea she much more revered for her looks…

        But yeah, we were talking Jihyun here… And I know, she tends to get the short stick… Even if the vocal ability is taken into account, her stick just seem to be shorter on average regardless… Which, that might not be fair of course…
        But, and I know I don’t really anything to substantiate this, but I just have the feeling that it doesn’t bother her that much, which really is the most important thing here. Would she like more exposure? Sure, cause you don’t get involved in this business if you don’t like attention. But at the same time she’s probably aware of her limitations vocally and I believe she has a very good standing within the group too, so I’d imagine she’s mostly content with the situation all things considered… Or maybe it’s just my hope… What do I know…

  71. The lights (on the dishwasher?) during the vampire bit were quite distracting.

  72. The saxophone part just makes me think of Epic Sax Guy. I can’t evening get past the sax part due to me laughing and missing everything else.

    To bad the video didn’t have someone playing the saxophone solo.

  73. Lol, guess it’s just weird old me, but the sax in the beginning- first thing that came to my mind- EPIC SAX GUY! :D 

  74. T-ara’s zombies.  (This is not because I’m in any way prejudiced against vampires.)

    Great review.
    How long did it take you to get all those photos for the Flaccid Jaw Syndrome?  That was brilliant!  I was already giggling when the ones of 4minute came up, but I nearly choked with laughter when I saw all the ones you’d found for the boy bands.

  75. At least you finally got (took?) the chance to “review” Brown Eyed Girls’ Abracadabra…

  76. I vote for T-Ara’s but only by a small margin because none of the members were really too “zombified” but its the same deal with 4minute. The vampire thing was just a little trendy touch, not meant to be taken literally. Which is sad for me because I feel like they could have taken it to something really interesting if they did an actual vampire storyline. But 4minute’s more a dance group than acting anyways. I feel like T-Ara really incorporated the zombie thing better.

  77. Sobs Hyuna’s rap sequences are my favourite bit of the song and the only reason I grew to like it…I think they’re the best bit, not the worst.

    Also I think the chorus sounds like volume so I don’t know why you hear it as valium. I wonder if it’s an accent issue.

    lol the touching of the lips just reminded me of EXO…

    I vote T-ara. :D

  78. O.o 50 votes DANG   imagine when it comes time for rookie of the year, blood bath…

  79. i agree with the Hyuna and her gang term XDD 

    Oh please do Shinhwa!
    Eventhough i really like the song i think i’d prefer Lovey Dovey for the scary act .-.

  80. T-ARA’s zombie lovey-dovey was actually a scary in some parts. The song is more fun and the dancing is waaaay better.

  81. omg simon & matina as vamps = EPIC WIN xD

  82. nice song… but those SHOES!!!! TT_TT  (at 3:53 for example) i wannem’ ! *stomps foot*

  83. i want a dog with a translator that has Spudgie’s voice. =D

  84. I agree with everything :)
    especially the backup dancer part… i thought there were more fierce than 4Minute themselves… ;)

  85. Roof Top Prince on the laptop in the background :D Creepy because I was just watching that and then decided to pause it to watch this :’)
    Well Done and Roof Top Prince is SO FUNNY!!!!

  86. CUBE is always Hyuna biased…

  87. If Martina were a doctor, I’d totally go to her clinic.  She sounded pretty dead-on with her diagnosis to me!

  88. I see Rooftop Prince in the background!!!!^^

  89. I agree quite a lot with the review~ ;3  Great song, catchy, a little Hyuna biased, and some of the members needed a bit more parts, but over all I freaking LOVE the song so much~  And by the way Martina, I love your overall look today~  You look freaking gorgeous!  Hope Sistar is next week!  Alone is such a fantastic song in my opinion!

  90. Regarding to finding no meaning in the video… I saw an article where the CUBE reps themselves said it was supposed to symbolize 4min’s rise from hate. The lyrics say things like “you used to hate me and now you can’t get enough of when I sing,” so the skull and the snake in the video are supposed to somehow show how they persevered the haters. Idk, not saying that I agree, but that’s along the lines of what they said!

    • I really don’t agree with a bands rep says what the meaning is on the song. If it’s not clearly present in the lyrics or video, it’s just their attempt to put meaning on a song. The same thing happened with T-ara’s “Yayaya” which got so much negative press for being nonsense lyrics, but the label defended it with some crazy symbolism about “girls being free from blah blah”. Nope. Don’t buy it. :P

  91. whatthefuckallkpop aint gonna like this

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