235 COMMENTS

B2ST is finally back with an awesome song and a video that – to us – at first seemed fun, but then turned out to be quite disturbing. If you haven’t seen it yet, here it is:

 

Ok, so we’re worried with this week’s Music Monday that we might come across as angry, so we want to clarify that, indeed, we are not angry. We are just passionate when it comes to expressing our opinions. We’re not name calling anyone here; we’re trying to present our points in a logical and – hopefully – convincing manner. We’re also quite disappointed. Simon and I have talked about this video a lot. We’ve tried to figure out why we feel so disappointed with it and we’ve come to the realization that are several factors contributing to our sense of disappointment.

To begin with, let’s talk about our personal experiences with Kpop, and then maybe you’ll get a sense of why we’re so let down by this video. we got into kpop only once we started living in Korea, before the hallyu wave really hit the overseas shores of our hometown. Having been in Korea for over four years now, and now fully converted to Kpop evangelists, we’re excited whenever kpop makes its presence felt in North America. It’s something we had no clue existed beforehand, so when we see it now in North America, we’re quite happy about it, not only because it shows that Kpop is doing pretty well, but also because it reveals all the hidden kpop fans and the special subcultures that comes with it. When we went to California for the Google Kpop Concert we were just BLOWN away by all the people waiting in line before the show and all the fans cheering at the concert. It was like, “OMG! Look at all these like-minded people that are into kpop! OMG! They know the dance to this song! OMG! They know the lyrics! The fan chants! The names of the idols!!!”

Moments of connection like this, for us, are rare. Even though we live in Korea, it might be surprising to people to hear that only ONE of our friends actually likes kpop. The rest are either indifferent to it, or absolutely hate it. And we’re talking here about both our foreign friends AND our Korean friends. In turn, if it wasn’t for you guise visiting our website, we wouldn’t really have anyone to talk to about Kpop besides each other.

So, we were really excited that B2ST was going to film in NYC, because we felt like this was a great opportunity to show kpop outside of the boxes in music videos in Korea, to show that it’s not only present in other parts of the world, but quite big there as well. It seems like every time I tried to introduce kpop to my friends back home, I found that every group with more then six members failed to impress them immediately. Bad English lost their focus, too much makeup on guys brought grimaces, and synchronized dancing for too much of the video was alienating…arghhh!!! SO FRUSTRATING!!) while I feel like groups like B2ST, SHINee, Girls Generation, Boyfriend, B1A4, Girls Day, Super Junior (and I could name more) are more difficult to introduce to people who aren’t already interested in Asian culture or Korea in general. I find that people who have zero interest and connection to Asian culture are really quick to judge a band by the way they look or the English they butcher. I’m sure you guise have experienced your non-kpop friends saying your favourite band “looks like they’re all gay” or “has way too many members” or “looks weird with those contact lenses”. B2ST in New York City would show them that, yes, you might not like them that much, but they’re quite big in the U.S. Give them another chance, maybe!

This video would be that chance! This video could have shown that Kpop is cool! And it could have been done, easily, with your help. I have a strong feeling that B2ST has tons of fans living in NYC. I JUST KNOW IT. These fans may not chat with each other on a regular basis or be even aware of each other’s existence, but if B2ST put out a message saying that they needed B2ST fans for their video in New York City, B2ST would be flooded with throngs of genuinely excited kpop fans. Instead – and this is not blame we’re placing on the members of B2ST because they are just following the orders of their company – we get this awkward sham of a music video which just reeks of fake fake fake. Yes, kpop is cool, but – come on – no one believes it’s as cool as this video makes it out to be. Graffiti artists, BMX bikers, people with low riders – they’re not the ones that listen to Kpop, and all of you know it. Sure, there may be SOME who do, but generally Korean Pop music is not a part of that culture. In trying to make B2ST and Kpop look cool by hiring a bunch of actors that represent another cool culture, they just made B2ST look like posers. Awkward, awkward posers. Such a frickin’ waste of a great opportunity.

It’s usually our friends who cringe at kpop music videos, not us. So, we sent this video to some of our friends who we mentioned above, and asked them what they thought. They most notably laughed at B2ST clothing, they called B2ST posers for singing pop music in low riders, they wanted to know why there was a DJ spinning when there was clearly no scratching present in the song, and overall they thought that the video looked like it was trying too hard to be “cool”. They found it awkward, just as we found it awkward.

Kpop companies are trying soooo hard to be successful overseas, but they will ALWAYS be successful for those of us that are already kpop fans. Breaking into the non-initiated kpop crowd should be their goal, but it feels like their marketing strategies are so poorly conceived. You can’t trick a North American audience into listening to B2ST because you hired a bunch of actors to pretend that they like B2ST. You could interest them, though, by showing some of the genuine hype surrounding Kpop. This video wasn’t for the world to watch, though. It was for Korean people to watch, so that they can say “Wow! Look at all the beautiful white and black people who like B2ST!” Seriously: where are the Asian people in this video? Are they not both a significant part of A) The Kpop Crowd and B) New York City?!?! Why were there no Asian people in the crowds in this video? Was that accidental or intentional? And, if you think it was intentional, what do you think it says about how B2ST and Kpop are marketed?

ARGHHH!!!!! *Martina collapses in frustration* I’ve had it. Guise, what do you think? Are we totally wrong? Did the B2ST video look great to you? Have you shown any of your non-kpop friends? All I know is that I need a cupcake. *mumbles while eating imaginary cupcake*

Anyhow, we’ve got nothing against this song or B2ST as a whole. We just really dislike this video both in execution and in principle. But, that doesn’t change the fact that this is still an awesome song. We’d like to give away a new B2ST Midnight Sun album, in support of the band itself. We’ll be hearing their song played outside everywhere. Fortunately, we won’t have to watch their video anymore. So, if you’d like to get a B2ST CD or a TOTALLY AWESOME BATOOST SHIRT, here’s what you gotta do:

YouTube Subscribers:
Let us know what your favourite outfit was in this video and why. Oh boy. Some of the outfits were…special. We barely even got a chance to talk about them! If you’re gonna leave a comment here, rather than on YouTube, let us know your YouTube username as well, so we can make sure you’re subscribed. Yeah!

Twitter Followers:
1) Click this link to Follow us on Twitter:
2) Click this link to Retweet this Post.

That’s it! We’ll pick two winners next week, and the first to contact us gets first choice in either CD or T-Shirt. If you’d like to get the CD yourself, you can pick it up at YesAsia. Not sure why it’s not on iTunes yet! And, lastly, though this was a bit of a serious Music Monday, we do have some bloopers that make us seem less serious. Our friend, Brendon, who you might remember from our Gangnam Style video, isn’t really the best actor. We’re working on it, though. Soon, he’ll be as Oscar worthy as we are :D Also, add a scene in there that we cut out from the main video: our comparison of B2ST’s video to Big Bang’s “Bad Boy” and Sistar’s “Loving You”. So, it’s not all jokes in the bloopers as well.

 

ToFebruary
  1. Simon is not alone.. Husband & I partake in the loving of Kpop… He is almost as white & nerdy too if that make you feel better!

  2. My favorite outfit was the one with Junhyung’s animal ears!!….. okie they *may* have just been his sunglasses on his head, but I think it would be way cuter as kitty ears!! who doesn’t love a kitten outfit!?

  3. 휴.. 리뷰가 정말 부정적이네.
     꼭 kpop이라고 항상 kpop스러운 걸 시도할 필요는 없잖아.
    약간은 어색하게 느껴질지라도 kpop과는 관련이 적은듯한 문화를 잘 융화시켰다고 생각할수도 있는거 아닌가:3 리뷰가 너무 부정적이라서 실망이야..

  4. youtube ID: littlespazz1914

    First off…were those fireworks even real?!…they all happened to shoot up and open in the air at the same time…

    3:11 pf the MV…its hyun bin from Secret Garden and his tracksuit! LOL…yeah…in the middle of SUMMER you are going to find men wearing track suits…in NYC…hm…probable? I think NOT!

  5. RODEO CLOWN SUIT? i thought he was supposed to be a lobster pimp… hehe i liked his hair though

  6. Yea I loved the song too!!!!!!!! :D
    *cough*trytopresentyourpointnotsobluntlyyo*cough*

  7. I am just baffled by the San Antonio spurs jersey. I am from San Antonio and it seems that they would be wearing a knicks jersey but the video did make me laugh and smile so maybe that is a good thing just kinda got a wtf face when I saw the jersey.

  8. Hmm, good point. Thanks, I’ll pass it on :)

  9. well,thanks for ur Review. i don’t know why i like the mv so much. it’s like BEAST says “hey we are BEAST ,please love us and enjoy with us”.

  10. Who is your friend that stared in this video ? I just loved his t-shirt :>

  11. My favorite was Yoseob’s outfit where you said he was all checking himself out ^^ I seriously love that outfit because it gave a vibe of the bad-boy trend that is going around. And as a dream to become a fashion designer I love how the colors stand out from his black leather jacket with an intriqute design but they don’t try to pop in your face. I seriously thought it was a representation of BEAST’s hardcore styles they have maintained over the past three years~ Thank you ^^ [vitna95]

    [Plus my twitter message was too long xDD] @eatyourkimchi ㅋㅋㅋ Thank you for all of your videos ^^ I’ve been a fan since way back although I have never commented. But your B2ST review neither made me hate you nor want to destroy you. It made me be grateful for the fact that actual B2UTYs out there who can be truthful without being all fake. so thank you~

  12. okay i know you guys just throw in “batoost” for fun But actually its pronounced Beast.
    See you spilt the “2” in half and it becomes a ‘e’ and ‘a’. its shows it on some of their first videos …just sayin.

  13. I just think they could have easily done this in korea other than that i dont see anything wrong with the styling and such

  14. Ok, when I read you haven’t liked the music video at all, I got angry. Very angry. But when I watched the very first 2 minutes of the video I just realized that you have pretty good reasons to dislike the MV. I still don’t agreed with all of them (I still love this video) but I sure agree that if they had made a documentary video in NYC it would be a lot more intersting and funny. And the One Direction comparison… Yeah, that wouldn’t be nice >.<
    Although, I think that if anyone besides you two had told me that, with the same arguments, I would most likely to hate that person for good. Yeah, I really can't be mad at you at all xD
    P.s: Just loved Dr.Meemersworth's voice and also when she was clawing at Spudgy's scarf… Sooooo cuuuutee! *3*

    For the giveaway:
    My favorite outfit must be JunHyung's tuxedo. With that hyper discrete pink tuxedo with white stripes and also his purple hair he can walk around the whole NYC and the other Batoost (damn Simon, I no longer can say it other way) members would still be able to find him while away. He will never get lost! :D (and ok, I confess, pink and purple are also my favorite colors, lol o/)
    Youtube username: 19pba95

    • Yay, way to go Diana!! Good on you for stating your disagreement in a mature and polite tone. I wish more kpop fans could handle the review in the same manner….. :(

      Tbh the points the mentioned didn’t really occur to me either, perhaps because I’m not American? Maybe if it was filmed it Australia with kangaroos and Aboriginal people in the bush, then maybe I’d be feeling a little awkward, but yea…..

      In other news, my sister used to have a kitten and she used to climb up all the mosquito net doors and windows, completely ruining them. I was not happy :(

  15. I agree the video SUCKED, song was great but video SUCKED……Yeah and how come they didn’t use more Asian fans in the video that’s just baffling.

  16. hello~my YT username is acarlex00 and my comment is WAY past the count on YT so I thought I’d leave it here and I apologize for it being so long but I really wanted to tell you guys what i thought on Junhyung’s outfits and why I liked his so much to see if you guys share the same point of view? Anyway, here it is:

    [outfit #1: black tee with heart, dragonfly(?) necklace, cap, printed pants] It is NYC…there’s bound to be something that stands out. Not everything there is plain high fashion…there’s always that one piece of the outfit that stands out…and that was his pants. Don’t tell me you just walk down the street and not notice him? Those pants just catch the eye. All together, the outfit itself seems like something I would see in NY. Plus, the blue hair does him justice in all the outfits he wears in the MV.

    [outfit #2: ‘LOUD PACK LIFE” tank, (correct me if I’m wrong) sleeve suspenders, navy blue shorts and cap] this is just a simple outfit that I think any guy in NY would wear or could easily pull off. The suspenders(?) adds a nice touch to it, in my opinion. Surprisingly, his hair caught my eye in the scene. I liked the way he wore the cap to show off his hair. It’s the way he pulls off this look that makes me think that he could easily blend in with the crowd in NY. Also, I liked the rainbow lips painted on his hand. It was cool and something I think I would LOVE to do if waving to someone or trying to catch a cab in NY ^^

    [outfit #3: same tee in outfit #1 but in white, gold chained necklaces, black skinny jeans and cat sunglasses] I JUST LOVE THIS OUTFIT!! I really do see someone in NY wearing this especially those sunglasses just because again, it’s new york. In the scene, all the members are wearing intricate suits, “look at me!” outfits or just a weird outfits while Junhyung wears skinny jeans, a white tee and sunglasses along with gold chained necklaces….this is why I loved this outfit. They are on a rooftop partying and there’s Junhyung wearing probably the most casual outfit out of all the members. I really really really loved the sunglasses since they added such a ‘cute’ touch to the outfit. ^^

    [outfit #4 (though it was barely seen when all of them walk down the street together): bright yellow shirt, dragonfly necklace (same in outfit #1), and black shorts] this is an outfit that is most ‘realistic’ or something I would see where I live. It’s really nice and I am mad that they didn’t show this one as much. It’s a really nice outfit that he pulls off, of course, perfectly. It’s an outfit that someone in NY would wear if they were going to the park or just walking around town (like B2ST seems to be doing but with pure perfection ^^).

    overall, I loved his outfits the best. They were really eye catching because of it’s ‘simplicity’ unlike the other members’. Sorry again for it being so long but I was just really curious to see if you guys understand why I like the outfits so much and share the same point of views as me! Again, my YT username is acarlex00 ^^

  17. Why would people get upset over this? agh seriously, I’m a Beast fan and I myself, while watching the MV thought: owh soo many people yaaay …wait they’re all white…wt..where are the asians? XD so yeah I’m sure others have felt the same way but just don’t want to admit it hehe but that doesn’t mean I don’t like the song cause seriously I really like it, I listen to it whenever I get up, it makes me kinda happy and cheerful :D

  18. Thank you so much for your vocal opinions on this video. I live in the NYC area and there are many kpop fans of all races. This video was so uncomfortable for me to watch. B2ST is the band that got me back into Kpop and I am a huge fan. But, this video was so not them. And the song is just so amazing. I love listening to it. Instead of watching this MV, I watch their live performance from Inkigayo outdoors with their fans. That would’ve been a better MV. They seem to thrive when their fans are there. That’s the B2ST I love.

  19. Ok its fun, why read anymore into it, The song is good and fun, I like watching it hearing it and a great fan. I know you guys are great at giving reviews and love ya guys but again its meant to be fun and they did it. Give them a break :)

  20. Hi Simon and Martina, love Kpop Music Mondays. Awesome to see how you pick apart videos and songs or find things to praise.
    In this one I will say that for the graffiti, if it is not your own-like gang related-than it is feasible that a rival would cover it up. Also when you have people who don’t pay attention they will cover up things like that too. The funny thing is, except for exceptions-like I am sure this was-graffiti is usually considered vandalism and is illegal. lol.
    Anyway. Keep up the awesome work on all your videos! Thank you.

  21. I like your honest opinion. Keep up the good work guys.

  22. My favorite outfit is Pink Gigolo, yeah Dongwoon…you can see him in 1.10 playing around with his poor friends with his outstanding pink pink chic (?) Pink Panther outfit “look at me beasties!”

  23. I liked yoseob’s clothes most when he had leather jacket and jeans and t-shirt.
    I thought his clothes were the best and looking cool out so I liked his clothes best. But I also liked a little hyunseung’s clothes.
    Youtube account:bellap3n

  24. Simon and Martina:

    Y U SO BATOOST BIASED??!!

    HAHAHAHAHAHA xD

  25. I vote for 2PM’s Hands Up MV~ XD

  26. Aweful… but unfortunately credible.

  27. LOL your words are so true XD Wish they also did more interaction with their real fans cause that would have looked awesome!

  28. Youtube name : DemiYori
    I would have to say my favorite is the red lobster suit, it doesn’t make me think gangster it makes me think Matador or some odd Pimp/Drug Dealer while the other outfits if they weren’t so brightly colored or pastely or floral patterned they could pass off as thugish. Oleh red lobster suit oleh!

  29. Hahaah, i knew i couldn’t be i looooost my money cause it simply didn’t make sense! But i was singing “Im youuuuuurs, mamani” which is kind of worse ._.

  30. I’m glad I’m not the only one who wasn’t starstruck by this music video. I was beginning to think I was alone, considering how many reviews I’ve seen praising it as a revolutionary chapter in Beast’s career.
    I agree with S&M one hundred percent. I adore the song, but the music video was a pretty big letdown. It was a good effort, but ultimately unsuccessful.

  31. What I liked about the video was the bright yellow colors
    and the summer vibe. And also how much fun Beast have in the video
    dancing and jumping around. It doesn’t matter if the people in the video
    are actors because they look like they are having fun and the last
    thing is that I like their new funny style. They all changed their
    hairstyle and had clothes bought from a store in New York. This is quite
    new.

  32. Totally agree with you guys.

  33. One of my favourite KMM. Thank you Martina and Simon.

  34. I’m really suprised to hear so many people here don’t like it.I’ve only heard about how much everyone loved it. I also loved it and it’s not just bcause I was there. They actually did something smart in my opinion. B2uties love B2st no matter what but I believe this video was to gain new or foreign fans. All of the people that I know who do not like Kpop but watched the video to to see my short takes absolutely loved this video. Also, everyone on set who didn’t know b2st, became a fan. So now b2st has their dedicated fans and non kpop fans. Although, I disagree with the review this week I always respect simon and martina for having such funny and clever videos that state their true opinion, which I know they constantly get torn apart for. The Hyunseung rooster dance is genius. I ve seen this video 10000 times and never noticed. XD

  35. I was wondering why this review didn’t really resonate with me….I think I get it now.
    Simon and Martina are FANS of Batoost, and of kpop.
    I am neither a fan of Batoost OR of kpop (in general).

    Thus, when this video came out, I expected nothing. Or rather, I expected a typical kpop video with a typical kpop song. So, my main reaction was “Hey, they’re not in a box!”
    (My next reaction was NOOO THEY’RE RUINING THE SUSPENSION but that’s irrelevant)
    I didn’t even know they were in NY, until I saw the comments. Sure, the video was cheesy and lame, the outfits were outrageous, and the whole concept was obviously fake – but what’s new? It’s what I’ve come to expect from kpop. And I’m still not a fan.
    The song, however, was quite catchy. I actually listened to it a few times while scrolling through the comments :)

    Simon and Martina, on the other hand, are fans of Batoost. They were looking forward to this. They wanted to show it off to their friends. So when it came out looking just as lame as all the other kpop videos out there – they were really disappointed. They were hoping for it to be a lot better. I suppose I can see where you’re coming from.

    In short – you can take Simon and Martina’s review as a compliment to Batoost. They believed that Batoost had the potential to act out an amazing video in NY, but their stupid producer ruined that chance for them. Such a shame, really.

  36. Your review is just spot on. I thought it was just me that felt awkward while watching the whole MV. I guess I’m not the only one…. *sigh*

  37. yt name:cloiebuggeater
    The Blue Shorts Suit! It makes its first appearance around 1:25/1:26. He wears it with such swag that I can almost forget it’s a neon blue suit with shorts instead of pants.

  38. Soo..,you didn’t do the big list of, “thanks to all the batooties who voted this week” and I was really looking forward to maybe seeing my name up there? Will you thank me anyways?

  39. I don’t really know why anyone would be offended by what you said, considering a large amount of the comments I’ve read so far have agreed with you, including myself. I didn’t really think much of the video when I first watched it, though I did find it kind of strange. And looking at it now, it’s just. Everything you said. All over.

  40. Hmm. Well, I agree with you guys, but I didn’t think it was such a big deal…most kpop videos are amazingly fake anyway, with their boxes and sets and whatnot. I guess this stands out because they managed to make it look fake even in a real location – pretty impressive huh? :p
    In other news, I’m glad I wasn’t the only one cringing over the hydraulics. I’ll be honest here, I care more about cars than kpop, so I was looking at the cars the whole time. They’re not really my type though, I prefer Japanese cars……

    Oh, and your friend Brendon is super cool……is he single? xD

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