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EXO – What is Love: Kpop Music Mondays

February 20, 2012

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YESSSSSS!!!!!!! FINALLY!!!! Exo-K! We’ve wanted to talk about this song since it came out. It’s so bloody amazing, and if you haven’t heard it yet, listen to it in the video below. Then listen to it again and again, on loop, cuz it’s that awesome

Uhhh! That was such an awesome song, even if there’s a lot of weird stuff happening with SM, EXO, and this song. First off, this isn’t considered EXO’s debut single, even if it’s the song they’ve debuted with. It’s just a song, a taste of what their music is like, supposedly, and thus should be considered a “Prologue” or whatever. It’s also not all of EXO, but just two members. Also, this is just the Korean version of the song, while there’s a version in Mandarin as well, hence the names Exo-K for this song, and Exo-M for the other song. Also, after this song was released, many more teasers have been released for the band, for some odd reason, even though we’ve already got a “Prologue” of what their music is like. We’d understand if each of the teasers were supposed to introduce different members of the band (which, in our opinion, has eight members too many), but supposedly most of the teasers are of just Kai.

I don’t know. I want to say that I just don’t care about how ridiculous this whole situation is, and laugh off how bad the marketing for this has been, but – well – this song is so damned good that we have no choice but to pay attention to it. And hopefully we can just pay attention to that: good music by good singers mismanaged by their company. And I hope SM diehards aren’t going to get too upset about this. I’m sure some people can agree with what we’re saying here. We like EXO. Their first song: awesome. Just don’t like the marketing strategy for them, which just gets us more annoyed at the marketing team than at EXO themselves.

So, now that that’s off our chest: umm. Who likes…stuff? Stuff’s cool. This video was cool in some respects, not cool in others. Love that they’re not in silly rooms for most of the video. The whole Indiana Jones-esque feel to the video was really cool, and makes it look really fun, almost like they were out WANKing with each other. Ha!

Anyhow, that’s it for this week. We usually link to albums for you to buy if you like the song, but EXO still hasn’t released an album, so best we can do is just link to the song on iTunes. Otherwise, check out this week’s bloopers, in which Spudgy demands bananas. What a spoiled dog!

Oh! And for those of you who might, for some reason, want our cheesy remake of the Exo-K “What is Love” loop, here it is! We didn’t embellish it at all. Just got the basic DUM DUDU DUM DUM part down :D

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EXO – What is Love: Kpop Music Mondays

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  1. Exo! I hated The Boys, it’s a terrible generic, terrible pop song. That said i loved their remix contest as it spawned alot of remixes of it I really do like.

    Also i prefer Exo-M’s version. I think their vocalists are better. :p And since i don’t speak manderin or korean the language it’s in is irrelevant.

    8 years ago
  2. I’ve the same thought about teaser videos… and i think they’re gonna be a lot more before a real debute, cause it seems they are about 12 guys of Exo … i actually like Kai, so far it seems is a really awesome dancer, so i don’t care if he appears a lot more, even though is anoying that it takes so long for the others to show they’re skills and debut already XD … by the way, love this song :)    Saludos desde Chile ;)

    8 years ago
  3. what is love is like a bad version of hot times by sm the ballad. as for teddy riley, i actually loved listening to dr feel good but i don’t like the boys or this. and i love snsd so much, i listen to all their other songs non stop but despite my efforts to try and like the boys, the song just sucks. the only bit i like in what is love is when they sing in english “i looossstt my miiinnndddd”, “get in slow motion~” hahah but i’m not anticipating exo, i feel like sm really stuffed up their marketing strategy with this group and usually i’m the first to jump to sm’s defence.

    8 years ago
  4. EXO What is Love!!!!!!!!!
    and yes i do believe the teasers are getting VERY annoying!!! but still i’ll be waiting for their debut!!! (it better be awesome SM!!!!), i’m not a crazy fangirl though that’ll instantly like any song they release!
    anyway what is love is an amazing song!!! at first when i heard the weird instrument in the background i was like O_O….what…is….this….? but it actually quickly grew on me!!!

    8 years ago
  5. You have Big Bang as ur wallpaper! I noticed that immidietly bc their soo sexy!

    Btw guys, I totally agree with u guys not liking SM’s marketing plan. I actually heard their gonna be debuting in March! this has gotta be the world record for the longest debut. Seriously. Imagine when they finally debut, and no one is interested….thats gonna be a lot of money down the drain. Their teasers itself look expensice and they already have 18 out. 0_0

    Anyways, this vote is easy. I prefer What is love by EXO than the boys by SNSD. The boys would have been good if not for the really bad chorus that will never grow on me, no matter how many times I hear it!

    8 years ago
  6. SNSD’s The Boys. All the way. 

    8 years ago
  7. I vote for EXO. Beautiful song. I have tried listening to The boys some times, but i just dont like it. Sorry to all sones. 

    8 years ago
  8. My favourite Teddy Riley song?…. RaNia’s “Dr. Feel Good”!!!… Sorry but I didn’t like this song nor The Boys…

    8 years ago
  9. I choose The Boys mainly because it appeals more to me. Not the best song from SNSD but quite okay after a few run,not to mention Jessica & her dove makes me giggle everytime. Sorry gurl.

    Anyway, What is love sounds like a hybrid btw DBSK Before u go & SM ballad Hot Times, IMO. Not to mention that I kinda annoyed with all the teasers. Just debut them already SM!!! Since this is just their prolugue, whatever that supposed to means, I’ll wait their official debut song to reevaluate my position. =)

    8 years ago
  10. KA

    EXO. I’m a Sone, but EXO. I’ve listened to “The Boys” only 106 times, but “What is Love” has 146 plays on my iTunes. You can clearly see which one I favor.

    8 years ago
  11. The Boys!!

    8 years ago
  12. The house that EXO was in looks like FT. Island’s house in that one song. I think the house was used in another song too.

    8 years ago
  13. My eyes zoomed in on the laptop!!!

    We have the same wallpaper!!!!..o(OvO)o

    Can we VOTE ahead of time for Blue MV??
    I heard its gonna be released tom!!!

    8 years ago
  14. As a long time SNSD fan of several years that went to Paris and back for less than 24 hours just, only so I could see them live for once at SMTown Paris last year and because of it has been called by Korean friends weird because of it I’ll now happy vote for…

    EXO

    The Boys freaking sucked… Better luck next time girls… Hmmmm, guess this technically is a vote against The Boys rather than a vote for EXO but whatever…

    8 years ago
  15. I thought it would never made it to KMM because it’s a ballad and it’s been a long time..plus it’s not exactly a debut? Anyway, I love the song a lot too! B.A.P. Was awesome but this song is the only one stuck in my head all week!

    *sings along with simon..lol, like I can’t say the words “I lost..” anymore without singing this song

    8 years ago
  16. yy

    I HATED The Boys, so my vote goes to EXO. Even though I’m getting supersick of SM’s bajillion teasers and other bullshit. Also, I LOVE YOUR LAPTOP WALLPAPER THIS WEEK!!!! :))

    8 years ago
  17. haha that was hilarious! I agree with many of your comments. Exo-tic would be a cool fanclub name. And yes, the teasers are annoying that I’ve ignored them, especially since the majority of them are of the same member, Kai (not that I dislike him or anything, but there are 11 other members of the group, you’d think they’d at least get some show time). I’m more of a fan of the Chinese version since I like the other two member’s voices more. 
    I was surprised Teddy Riley wrote this because I did not like “The Boys.” The weird rap in the middle of the song…didn’t make any sense to me. Anyways, I vote for EXO. 

    8 years ago
  18. EXO hands down!

    8 years ago
  19. I have to say, knowing Teddy Riley produced this song, makes so much more sense to me, now.  I have not been overly impressed by Teddy Riley, much less this song.  The boys can sing, I’ll give them that, but  this song was not impressive to me overall.  It takes more than good vocals to make a song good.

    Having said that, I also have to say that I think SME had reached “Over-Hype” on this group at about teaser #3.  They started talking about these guys over a YEAR ago.  They should have debuted last year, and then they should have debuted earlier this year, and now it has been pushed back again and we are instead getting MORE TEASERS.  Add all that to a “prologue” single that I still say is better suited to album filler, and you get a group that has been waiting way too long and will likely be crushed in the wave of comebacks of bigger, more-established groups.  SHINee is coming back, so is UKiss, Big Bang, and need I mention Shinhwa?  At this rate, I expect EXO’s ACTUAL debut to be around 2015.   So done, so over it.

    Having said all that, time to vote.  I still say it was the WRONG song for SNSD, but I have to vote for The Boys, if only because it is NOT a ballad.  I am not a ballad girl, generally, and it takes a truly amazing ballad to even make me listen more than once.  So, The Boys get my vote.  Sad, really, because I didn’t like that song, either.

    Note to SME, if anyone from that company happens to read things like this: Just because a producer is American does not make them good, nor does it mean they know anything about what kind of music will work for the group you want them to work with.

    And yes, I know it was a little repetitive, there. But, I have to say that it all had to be said. :oP LOL

    8 years ago
    • Boom, Ba-ta, Tasssssss. Yoo Young-Jin co-wrote this. Sounds more like Jin’s style.

      Hot Times, Before U Go, Sorry, Sorry – Answer.

      You know?

      8 years ago
  20. I really like both of them, but I like the boys more. So my vote goes for snsd!

    8 years ago
  21. I think this song a bit boring and repetitive, and the music type is same with SM Town – Hot Times (Powerful Ballad), maybe the one of the composer of these songs is same. But this kind of song really showcase their vocal…

    8 years ago
  22. LOL! Spudgy begging for bananas. xD
    My vote goes to EXO cause the song finally sound non-recycled unlike some song. *cough*theboysmrsimpleachabonarama*cough*
    I don’t really like it though but at least it sounds decent.

    Did you straighten you hair, Martina?

    8 years ago
  23. EXO – What Is Love is a better song in my opinion. ^^

    8 years ago
  24. Would be great if you could post up the cowboy theme on ya soundcloud =D ringtone FTW

    8 years ago
  25. I just love the point you pointed out (huh?) in this edition of kpop monday… those teasers are… sickening. You nailed it!

    8 years ago
  26. What is Love by EXO without a doubt! The boys is just cringe worthy… *shudders* But OMG Bigbang wallpaper! <3

    8 years ago
  27. SM Entertainment:
    “Oh, they didn’t like SM the Ballad? But we had so many more songs written for them! Luckily we had these guys in storage. Let’s dust ’em off, translate some of these SM Ballad songs into Chinese and ship them out……..eventually.”

    8 years ago
  28. Favorite line from EXO is still: Roll like a buffalo…this song doesn’t even come close to that awesome-ness…^^

    8 years ago
  29. exo ftw

    8 years ago
  30. Oh my GOD. Yes. I thought the first few teasers were cool, like teasers 2 and 7, and they really got me hyped up. But I’m so annoyed by the teasers now. SM has to stop teasing and release their “official” debut already, before more fans get completely annoyed.
    I didn’t like this song at first either, but i listened to it more and more and i really started to like it. Especially the beginning! It has a very relaxing fell to it.
    I vote for Exo K!

    8 years ago
  31. I agree that the teasers are a bit too much, but the song’s quite well done. I can’t imagine what would happen if the song turns out to be unsatisfactory, when SM has pulled so many resources from other bands to get EXO on stage. >w<
    And I would like to vote for EXO. ^~^

    8 years ago
  32. Found it at some random clothing shop in Hongdae.  It was imported from Japan, though, according to the price tag.

    8 years ago
  33. Simon WON :D  heheheh

    8 years ago
  34. absolutely i choose EXO. love Baek hyun’s voice XD

    8 years ago
  35. For once I have to disagree with about everything you guys say..
    I’ve watched the MV just before watching your review (cos it’s blocked in germany and I never bothered to go to the extend to unblock it)
    and while watching and listening to it, I was just hoping it would end soon! They have nice vocals but the song in itself sounds boring to me.

    Don’t like the boys that much either but I guess I’ll vote for them..

    8 years ago
  36.  I think they really good singer .. but as simon say SM doing that to promove the group I think is to much at that point it makes me…. I don´t know, i don´t like it. it´s annoying
    And also for me this song is a copy of TVXQ – before you go. is what I though the first time I saw it.

    8 years ago
  37. my vote for the mv is edfinitely EXO-K.  I liked your review since I agree, just come out with the album!!

    8 years ago
  38. lol cowboy…’La vie comme un étranger’ as a french speaker i laughed so hard at this XD i agreed with Martina, the song grew on me too at the beginning i didn’t really like it…my vote goes to ‘what is love’ i really love their voices and i’m not tired of the song yet oops the prologue kkkk :P i think Teddy R. did a great job (even if for me the best song he did was ‘Dr feel good’ for Rania

    8 years ago
  39. I pick Dr. Feelgood! Yeah!! :D Aww… not a choice :( Actually, I think EXO’s song is better although I still think Rania is still underrated ;) Their last song wasn’t the greatest though… IMO. 

    8 years ago
  40. EXO….rcism? 

    :DD

    8 years ago