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EXO – What is Love: Kpop Music Mondays

February 20, 2012

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YESSSSSS!!!!!!! FINALLY!!!! Exo-K! We’ve wanted to talk about this song since it came out. It’s so bloody amazing, and if you haven’t heard it yet, listen to it in the video below. Then listen to it again and again, on loop, cuz it’s that awesome

Uhhh! That was such an awesome song, even if there’s a lot of weird stuff happening with SM, EXO, and this song. First off, this isn’t considered EXO’s debut single, even if it’s the song they’ve debuted with. It’s just a song, a taste of what their music is like, supposedly, and thus should be considered a “Prologue” or whatever. It’s also not all of EXO, but just two members. Also, this is just the Korean version of the song, while there’s a version in Mandarin as well, hence the names Exo-K for this song, and Exo-M for the other song. Also, after this song was released, many more teasers have been released for the band, for some odd reason, even though we’ve already got a “Prologue” of what their music is like. We’d understand if each of the teasers were supposed to introduce different members of the band (which, in our opinion, has eight members too many), but supposedly most of the teasers are of just Kai.

I don’t know. I want to say that I just don’t care about how ridiculous this whole situation is, and laugh off how bad the marketing for this has been, but – well – this song is so damned good that we have no choice but to pay attention to it. And hopefully we can just pay attention to that: good music by good singers mismanaged by their company. And I hope SM diehards aren’t going to get too upset about this. I’m sure some people can agree with what we’re saying here. We like EXO. Their first song: awesome. Just don’t like the marketing strategy for them, which just gets us more annoyed at the marketing team than at EXO themselves.

So, now that that’s off our chest: umm. Who likes…stuff? Stuff’s cool. This video was cool in some respects, not cool in others. Love that they’re not in silly rooms for most of the video. The whole Indiana Jones-esque feel to the video was really cool, and makes it look really fun, almost like they were out WANKing with each other. Ha!

Anyhow, that’s it for this week. We usually link to albums for you to buy if you like the song, but EXO still hasn’t released an album, so best we can do is just link to the song on iTunes. Otherwise, check out this week’s bloopers, in which Spudgy demands bananas. What a spoiled dog!

Oh! And for those of you who might, for some reason, want our cheesy remake of the Exo-K “What is Love” loop, here it is! We didn’t embellish it at all. Just got the basic DUM DUDU DUM DUM part down :D

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EXO – What is Love: Kpop Music Mondays

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  1. GIRLS BRING THE BOYS OUT FTW!

    5 years ago
  2. I LOVE that sweater, Martina!!!   I thought the same thing about the beat when I heard it for the very first time.  Now I can’t stop listening to it.  LOL

    5 years ago
  3. The Boys!!

    5 years ago
  4. great review as always, they’re all very pretty and sing very 
    well… looking forward to more from them…

    …but Martina, seriously, that sweater is soooo 
    wrong >_<

    5 years ago
  5. EXO. I didn’t even realize they had a song out, due to trailer overload.
    I was also totally distracted by the Big Bang photo on your laptop. I kept missing what you were doing because I was cheering for BB :P

    5 years ago
  6. the only reason they are not in s dimly lit room  in this “prologue” is because they haven’t made their official debut yet. I bet you three Internets that their first real MV they release will be in the typical SM setting.

    My guess is that only after or during the debut, SM locks their artist in their cellars and forces them to dance for our amusement. Before that, they let those pretty boys fly free thinking “this is how it’s going to be my entire life now! yay!” but then NOT.

    also, the boys is catchy but ridicules. my vote goes to WHAT IS LOVE~

    5 years ago
  7. How bout  making a review on the sng Bella- don’t let go .I really like the song

    5 years ago
  8. EXO xxxxx <3 xxxxx

    5 years ago
  9. hi guys..sorry i need to post my question here..uhhm the new mv of BIGBANG BLUE i cant find it on kchart list but when i tried posting it ,.it says its already uploaded,.i really want to start voting for it..hope you can help me out..i want you to review it guys the song is amazing…its quite refreshing and relaxing..(ps btw the MV is a bit common but the song is really great:)

    5 years ago
  10. EXO!

    5 years ago
  11. voting for EXO ♥♥♥

    5 years ago
  12. At 2.30 in the MV where the guy in white stands in a field with his arms up reminds me of “You’re beautiful”s Hwan Tae Kyung just moments before the ‘evil’ pig chased him (which was in slow motion……).
    Makes me laugh like hell every time.

    5 years ago
  13. omg simon u destroyed another song for meh >XD now i’ll be singin ‘IIIIIIIIIIIIIIIII LOST MA PANSSSSSSS…’ the whole time P: u should feel guilty~!! P: and btw i vote fot exo’s song xDD ‘the boys’ didn’t rock my socks that much hmmm…

    oh. and yes. i’m gonna stalk u with that question till i get yes/no answer >XDD soooo… i was wonderin… me & ma friend will be visiting seoul in may so i thought… wellll… is there any possibility to meet wit u guys? i don’t intend to take ur time or disturb u the whole day. just when u’ll be makin for ex some wanking in seoul, we’d meet like for 5 min just to tell ya how osom u r, make some photos & shake hands >XD oh and bonus for simon: we’re polish~!! (:

    5 years ago
  14. My Vote Is For EXO “What is Love” I absolutely love love this “Prolouge” song eventhough its clearly their first song and mv release; for me that means they officially presented myself as a new rookie group to the world. But thats just me though…anyways I love SNSD but im a EXO-TIC fan (I have to give Simon credit for the EXO’S Fan base, I think that it’ll be a fitting name :)p ).

    5 years ago
  15. Am I the only one who thinks that Simon sounds a little like Miss Piggy from the Muppets at 5:46? Also I vote for EXO.

    5 years ago
  16. EXO What is Love. Love the beats. I agree with you on the marketing. I gave up paying attention how many teasers were released after seeing Kai again…and again…Then came the confusion of how many people are in the group started to rise. >.<

    5 years ago
  17. I LOST MY MIND. COZ THIS SONG IS SO DAMN GOOD. no seriously, my day is not over until i listen 2 it at least 3 times. definitely EXO 4 me :) 

    5 years ago
  18. EXO….rcism? 

    :DD

    5 years ago
  19. my vote for the mv is edfinitely EXO-K.  I liked your review since I agree, just come out with the album!!

    5 years ago
  20. lol cowboy…’La vie comme un étranger’ as a french speaker i laughed so hard at this XD i agreed with Martina, the song grew on me too at the beginning i didn’t really like it…my vote goes to ‘what is love’ i really love their voices and i’m not tired of the song yet oops the prologue kkkk :P i think Teddy R. did a great job (even if for me the best song he did was ‘Dr feel good’ for Rania

    5 years ago
  21.  I think they really good singer .. but as simon say SM doing that to promove the group I think is to much at that point it makes me…. I don´t know, i don´t like it. it´s annoying
    And also for me this song is a copy of TVXQ – before you go. is what I though the first time I saw it.

    5 years ago
  22. For once I have to disagree with about everything you guys say..
    I’ve watched the MV just before watching your review (cos it’s blocked in germany and I never bothered to go to the extend to unblock it)
    and while watching and listening to it, I was just hoping it would end soon! They have nice vocals but the song in itself sounds boring to me.

    Don’t like the boys that much either but I guess I’ll vote for them..

    5 years ago
  23. I pick Dr. Feelgood! Yeah!! :D Aww… not a choice :( Actually, I think EXO’s song is better although I still think Rania is still underrated ;) Their last song wasn’t the greatest though… IMO. 

    5 years ago
  24. I definitely vote for EXO’s “What is love” <3
    I seriously can't stop loving or listening to this song ^^

    5 years ago
  25. My vote goes to “the Boys”…”What is Love” is so ugh… it reminds me of “Never Gonna Give You Up” and gets stuck in your head, it’s terrible.

    5 years ago
  26. Also, is anyone else kind of scared and disturbed by the number of people that seem to be in EXO from that final shot? I mean, I have issues with the 9 people in SNSD so 12 guys seems…. out of control. But maybe I’m alone here.

    Also, if they have 12 members, why does this song only have 2 of them?? Does this mean they’re gonna release 6 ‘prologues’, a song for each two members before having the group actually release a song song? Talk about over-hyping…

    5 years ago
  27. I’m voting for EXO, even thought I had pretty much no idea what was happening in the video. I did like that they got outside though, at least SM let them get some fresh air. XD
    Also, does anyone know if Teddy Riley also produced SM the Ballad’s Hot Times? I know he’s produced quite a few songs for SM and my friend mentioned he may have. I’m curious because they have sort of the same vibe.

    5 years ago
  28. EXO <3

    5 years ago
  29. I’m sick of their teasers and I haven’t watched a single one of them. However, I really love this song and can’t wait to hear EXO’s next song, to which I’m sure SM will release about 20 more teasers before they actually debut the video.

    5 years ago
  30. Frankly, all I think of when I see/hear this song is this: 
    http://www.youtube.com/watch?v=6zlViU5PBPY
    … T_T 

    I’ve got to vote for “The Boys”. The song’s really grown on me and I even like the “rap” sequences. I’m kind of just bored by Exo and “What Is Love”. I

    5 years ago
  31. EXO totally owns SNSD! :D (No offense!)

    5 years ago
  32. JSB

    Okay, I’m not a huge fan of either group, but my vote is for EXO. EXO has some awesome talent, but I find their “prologue” rather boring. Lol. I haven’t even been able to listen to the entire song. Great vocals though. 

    5 years ago
  33. EXO!!!!!!!!!!!!!!!

    5 years ago
  34. I vote for EXO!!! 

    5 years ago
  35. EXO to the max!! Their song is AWESOME!!!!!!!

    5 years ago
  36. never really got into the hype from the 18 teasers but i have to give my vote to EXO because the girls generation song  with English like “we get it in” just is wrong

    5 years ago
  37. what is love

    5 years ago
  38. EXO without a doubt.

    5 years ago
  39. Exo. Of course.

    5 years ago
  40. EXO!<3

    5 years ago
  41. I really like “What is Love”, I can’t stop listening to it!!! Their voices are just so nice~ 
    C’mon, the “forever alone” dance was kinda sexy!! ~<3 
    I can't wait until… uh… I guess an actual song comes out? =_= ::sigh:: 

    5 years ago
  42. “What is Love” is a thousand times better than “The Boys” in my opinion. I can’t even get myself to listen to that song all the way through. 

    And I see your screensaver Martina. I’m super excited for Big Bang’s comeback!!!

    Random side note: while typing ‘what is love’ above, i immediately started to bob my head and sing the following, “baby don’t hurt me, don’t hurt me, no more”

    5 years ago
    • lol. i thought i was the only one. the early 90s were a magical time.

      5 years ago
  43. I vote for Exo “What is Love”! First time I heard it, I didn’t really like it…Now I’m hopelessly addicted! And I really like songs that grow on you, as opposed to sound catchy the first time, but then get boring after a few plays. This song gets better each time I listen to it! * o*

    5 years ago
  44. EXO, even if it just a prologue :P

    5 years ago
  45. Apparently the ‘logic’ behind “What is Love” being a prologue single is that the vast majority of the group is not actually on the song. Apparently it’s just the two main vocalists of the respective groups singing (two for K, two for M).

    5 years ago
  46. Haha when I first opened eatyourkimchi up and saw the new thing at the top I almost started hyperventilating.

    5 years ago
  47. the chorus always gives me goosebumps, really good song.

    5 years ago
  48. Definitely EXO because I couldn’t listen to the boys more than 4 times. I listen to EXO’s song on repeat for hours everyday. Awesome song <3

    5 years ago
  49. That broken down barn set the used was also in FTIslands “Like The Birds” and Orange Caramel’s “Aing” BROHOHO!

    5 years ago
    • That’s what I realized too, when I watched this ^ MV! It’s rather sad… (and the sets looked better in it’s original MVs)

      5 years ago
  50. I find Exo’s “Prologue” so hauntingly beautiful that it wins over any SNSD song any day. SNSD is waaaay too set on keeping their whole “omg we’re cute but sexy but still cute so let’s act all innocent” scheme.

    5 years ago
    • That’s why SNSD is the most unique group.They keep their sheme, which is rare.

      4 years ago
  51. My vote goes to EXO. I have to say that The Boys kind of grew on me after a while since I listened to it a lot, but What is Love had me immediately. So, EXO!

    5 years ago
  52. exo what is love get smy vote!!!

    5 years ago
  53. EXO wins hands down!!!

    5 years ago
  54. I love how BIG BANG is in the backgorund…go MARTINA!

    5 years ago
  55. EXO WINS!!! Hey in the mandarin ver. “Get in Slow Motion” at 2:09 there like a mini spin but only like 90 degrees? hee really no 360s

    5 years ago
  56. EXO What is Love!!!!!! Stuck in my head tooo!!! Yeah I wish SM would stop all the teasers but it’s b/c they are trying to promote them better, since before people had trouble remembering who was who in SJ or SHINee, etc. Well, that aint happening to Kai. xD

    5 years ago
  57. Martina, that is the coolest sweater I have ever seen. WANT.

    I didn’t know Teddy Riley produced this! My vote’s for EXO, because I… I really can’t stand “The Boys.”

    However, now I will forever think of EXO’s song as “I lost my pants….” :D  

    5 years ago
  58. Wait, Teddy Riley produced this?  Didn’t he also use a cowboy sounding beat on “No Diggity”?  

    5 years ago
    • I love “No Diggity”

      If that song reminds me of anything its the song from Holes…haha

      5 years ago
  59. They haven’t even debuted and they already had their song reviewed by Simon and Martina! That’s a great career achievement right there!

     You know what would have been epic? If they had released “Two moons” instead! I mean, “Roll like a buffalo” and Simon+Martina sounds like a winning combo :’)

    Anyway, I like both “The Boys” and “What is love” but my vote goes to Exo because I think it’s pretty funny that they win stuff before even debuting.

    5 years ago
  60. “…Because regardless of what the band looks like, the sound of their music is the only thing that really matters.”

    Preach it Simon!!

    5 years ago
  61. EXO ♥♥♥

    5 years ago
  62. @simonandmartina:disqus : did you know that Teddy Riley will also be producing a song for shinee’s comeback?
    what do you think about it?
     

    5 years ago
  63. Exotic, nice name

    5 years ago
  64. i prefer SNSD the boys ..

    5 years ago
  65. I vote for SNSD’s The Boys not so much because I like but because I find What is love so anoying. I find it long, slow and repetitive and to have the bad version of stuck in your mind writen all over it. The MV was kind of lame as well. To me it is unbelivable that this got to #1.

    5 years ago
  66. you say that because youre ELF.

    5 years ago
  67. YES! FINALLY EXO IS ON KPOP MUSIC MONDAY! I love exo very much.. I also love their song/prologe… Even though I really likes The Boys by Girls Generation, I’ll have to go with EXO What is Love because I like the song better!

    5 years ago
  68. i honestly o.o didn’t c any plot in that mv
    but wow there vioce!
    i agree simon
    y da hell r they releaseing so many teasers…
    snsd is my vote
    i rather watch slow motion walking then get confused with plots

    5 years ago
  69. the boys(:

    (i love this song too though….>.<)

    5 years ago
  70. Exo’s what is love for sure :D

    5 years ago
  71. gosh I love this song so much :D and I don’t know why too (probably SM
    illuminati) because I don’t like kpop ballads, and on top of that it has this
    r’n’b feeling that I’m not into normally. damn you SM!!

     

    about the boys, I can’t believe how ridiculous bad this song is, but yet
    still I like it (kind of addicted to it), but I prefer EXO their prolog is definitely
    better.

     

    5 years ago
  72.  I don’t think he writes the songs, just produces them.

    5 years ago
  73. The house that EXO was in looks like FT. Island’s house in that one song. I think the house was used in another song too.

    5 years ago
  74. My eyes zoomed in on the laptop!!!

    We have the same wallpaper!!!!..o(OvO)o

    Can we VOTE ahead of time for Blue MV??
    I heard its gonna be released tom!!!

    5 years ago
  75. yy

    I HATED The Boys, so my vote goes to EXO. Even though I’m getting supersick of SM’s bajillion teasers and other bullshit. Also, I LOVE YOUR LAPTOP WALLPAPER THIS WEEK!!!! :))

    5 years ago
  76. I thought it would never made it to KMM because it’s a ballad and it’s been a long time..plus it’s not exactly a debut? Anyway, I love the song a lot too! B.A.P. Was awesome but this song is the only one stuck in my head all week!

    *sings along with simon..lol, like I can’t say the words “I lost..” anymore without singing this song

    5 years ago
  77. haha that was hilarious! I agree with many of your comments. Exo-tic would be a cool fanclub name. And yes, the teasers are annoying that I’ve ignored them, especially since the majority of them are of the same member, Kai (not that I dislike him or anything, but there are 11 other members of the group, you’d think they’d at least get some show time). I’m more of a fan of the Chinese version since I like the other two member’s voices more. 
    I was surprised Teddy Riley wrote this because I did not like “The Boys.” The weird rap in the middle of the song…didn’t make any sense to me. Anyways, I vote for EXO. 

    5 years ago
  78. As a long time SNSD fan of several years that went to Paris and back for less than 24 hours just, only so I could see them live for once at SMTown Paris last year and because of it has been called by Korean friends weird because of it I’ll now happy vote for…

    EXO

    The Boys freaking sucked… Better luck next time girls… Hmmmm, guess this technically is a vote against The Boys rather than a vote for EXO but whatever…

    5 years ago
  79. KA

    EXO. I’m a Sone, but EXO. I’ve listened to “The Boys” only 106 times, but “What is Love” has 146 plays on my iTunes. You can clearly see which one I favor.

    5 years ago
  80. EXO What is Love!!!!!!!!!
    and yes i do believe the teasers are getting VERY annoying!!! but still i’ll be waiting for their debut!!! (it better be awesome SM!!!!), i’m not a crazy fangirl though that’ll instantly like any song they release!
    anyway what is love is an amazing song!!! at first when i heard the weird instrument in the background i was like O_O….what…is….this….? but it actually quickly grew on me!!!

    5 years ago
  81. what is love is like a bad version of hot times by sm the ballad. as for teddy riley, i actually loved listening to dr feel good but i don’t like the boys or this. and i love snsd so much, i listen to all their other songs non stop but despite my efforts to try and like the boys, the song just sucks. the only bit i like in what is love is when they sing in english “i looossstt my miiinnndddd”, “get in slow motion~” hahah but i’m not anticipating exo, i feel like sm really stuffed up their marketing strategy with this group and usually i’m the first to jump to sm’s defence.

    5 years ago
  82. You have Big Bang as ur wallpaper! I noticed that immidietly bc their soo sexy!

    Btw guys, I totally agree with u guys not liking SM’s marketing plan. I actually heard their gonna be debuting in March! this has gotta be the world record for the longest debut. Seriously. Imagine when they finally debut, and no one is interested….thats gonna be a lot of money down the drain. Their teasers itself look expensice and they already have 18 out. 0_0

    Anyways, this vote is easy. I prefer What is love by EXO than the boys by SNSD. The boys would have been good if not for the really bad chorus that will never grow on me, no matter how many times I hear it!

    5 years ago
  83. I’ve the same thought about teaser videos… and i think they’re gonna be a lot more before a real debute, cause it seems they are about 12 guys of Exo … i actually like Kai, so far it seems is a really awesome dancer, so i don’t care if he appears a lot more, even though is anoying that it takes so long for the others to show they’re skills and debut already XD … by the way, love this song :)    Saludos desde Chile ;)

    5 years ago
  84. SNSD’s The Boys. All the way. 

    5 years ago
  85. My favourite Teddy Riley song?…. RaNia’s “Dr. Feel Good”!!!… Sorry but I didn’t like this song nor The Boys…

    5 years ago
  86. I choose The Boys mainly because it appeals more to me. Not the best song from SNSD but quite okay after a few run,not to mention Jessica & her dove makes me giggle everytime. Sorry gurl.

    Anyway, What is love sounds like a hybrid btw DBSK Before u go & SM ballad Hot Times, IMO. Not to mention that I kinda annoyed with all the teasers. Just debut them already SM!!! Since this is just their prolugue, whatever that supposed to means, I’ll wait their official debut song to reevaluate my position. =)

    5 years ago
  87. I vote for EXO. Beautiful song. I have tried listening to The boys some times, but i just dont like it. Sorry to all sones. 

    5 years ago
  88. LOL! Spudgy begging for bananas. xD
    My vote goes to EXO cause the song finally sound non-recycled unlike some song. *cough*theboysmrsimpleachabonarama*cough*
    I don’t really like it though but at least it sounds decent.

    Did you straighten you hair, Martina?

    5 years ago
  89. Exo! I hated The Boys, it’s a terrible generic, terrible pop song. That said i loved their remix contest as it spawned alot of remixes of it I really do like.

    Also i prefer Exo-M’s version. I think their vocalists are better. :p And since i don’t speak manderin or korean the language it’s in is irrelevant.

    5 years ago
  90. I agree that the teasers are a bit too much, but the song’s quite well done. I can’t imagine what would happen if the song turns out to be unsatisfactory, when SM has pulled so many resources from other bands to get EXO on stage. >w<
    And I would like to vote for EXO. ^~^

    5 years ago
  91. Favorite line from EXO is still: Roll like a buffalo…this song doesn’t even come close to that awesome-ness…^^

    5 years ago
  92. SM Entertainment:
    “Oh, they didn’t like SM the Ballad? But we had so many more songs written for them! Luckily we had these guys in storage. Let’s dust ’em off, translate some of these SM Ballad songs into Chinese and ship them out……..eventually.”

    5 years ago
  93. exo ftw

    5 years ago
  94. Oh my GOD. Yes. I thought the first few teasers were cool, like teasers 2 and 7, and they really got me hyped up. But I’m so annoyed by the teasers now. SM has to stop teasing and release their “official” debut already, before more fans get completely annoyed.
    I didn’t like this song at first either, but i listened to it more and more and i really started to like it. Especially the beginning! It has a very relaxing fell to it.
    I vote for Exo K!

    5 years ago
  95. absolutely i choose EXO. love Baek hyun’s voice XD

    5 years ago
  96. Simon WON :D  heheheh

    5 years ago
  97. EXO hands down!

    5 years ago
  98. Found it at some random clothing shop in Hongdae.  It was imported from Japan, though, according to the price tag.

    5 years ago
  99. What is Love by EXO without a doubt! The boys is just cringe worthy… *shudders* But OMG Bigbang wallpaper! <3

    5 years ago
  100. I really like both of them, but I like the boys more. So my vote goes for snsd!

    5 years ago
  101. I have to say, knowing Teddy Riley produced this song, makes so much more sense to me, now.  I have not been overly impressed by Teddy Riley, much less this song.  The boys can sing, I’ll give them that, but  this song was not impressive to me overall.  It takes more than good vocals to make a song good.

    Having said that, I also have to say that I think SME had reached “Over-Hype” on this group at about teaser #3.  They started talking about these guys over a YEAR ago.  They should have debuted last year, and then they should have debuted earlier this year, and now it has been pushed back again and we are instead getting MORE TEASERS.  Add all that to a “prologue” single that I still say is better suited to album filler, and you get a group that has been waiting way too long and will likely be crushed in the wave of comebacks of bigger, more-established groups.  SHINee is coming back, so is UKiss, Big Bang, and need I mention Shinhwa?  At this rate, I expect EXO’s ACTUAL debut to be around 2015.   So done, so over it.

    Having said all that, time to vote.  I still say it was the WRONG song for SNSD, but I have to vote for The Boys, if only because it is NOT a ballad.  I am not a ballad girl, generally, and it takes a truly amazing ballad to even make me listen more than once.  So, The Boys get my vote.  Sad, really, because I didn’t like that song, either.

    Note to SME, if anyone from that company happens to read things like this: Just because a producer is American does not make them good, nor does it mean they know anything about what kind of music will work for the group you want them to work with.

    And yes, I know it was a little repetitive, there. But, I have to say that it all had to be said. :oP LOL

    5 years ago
    • Boom, Ba-ta, Tasssssss. Yoo Young-Jin co-wrote this. Sounds more like Jin’s style.

      Hot Times, Before U Go, Sorry, Sorry – Answer.

      You know?

      5 years ago
  102. I think this song a bit boring and repetitive, and the music type is same with SM Town – Hot Times (Powerful Ballad), maybe the one of the composer of these songs is same. But this kind of song really showcase their vocal…

    5 years ago
  103. Would be great if you could post up the cowboy theme on ya soundcloud =D ringtone FTW

    5 years ago
  104. EXO – What Is Love is a better song in my opinion. ^^

    5 years ago
  105. I just love the point you pointed out (huh?) in this edition of kpop monday… those teasers are… sickening. You nailed it!

    5 years ago