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f(x) – Electric Shock: Kpop Music Monday

July 2, 2012


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F(x)’s Electric Shock topped the KpopCharts this week, as they’re finally back with a super duper awesome song but really boring music video. Check it out here:

Ughhh. What a predictable disappointment. Not with the song, mind you. The song itself was unpredictably AWESOME! We really love it. Like, REALLY really love it, and we’ve been singing it all week. The music video, though, we had to watch over and over again and it just got worse with each watching. IT’S SO BORING!

Now look: we know it’s difficult to be creative. We have to be creative weekly with all of our videos, especially with Music Monday. We frequently have to dig deep into our crazy imagination when we deal with music videos like this, so that we can think up something at least remotely funny that can make you guise giggle. Yes, a whole bunch some of our Music Mondays are not great, but we’re just two people who sometimes have creative brain farts and simply burnout. SM Entertainment, on the other hand, is a multi million dollar company, isn’t it? Doesn’t it have a WHOLE SLEW of people producing videos for them? Like, it’s their only job for the company: direct and make music videos? And yet, all they can come up with is THIS music video?

Seriously, this looks exactly like a live stage performance with a few costume changes. It’s like the director sat down and said, “hey, let’s make a music video in a room, with electric looking lights, and then they’ll dance. Oh and weird costumes, AKA, make a video out of their performances on Music Core” Really? I know we kind of ripped into Big Bang’s “Monster” a couple weeks ago, and now I feel like taking it all back. At least they tried to do something interesting, even if it was a little overwhelming and disorganized. It was different, though! With a title like Electric Shock, we imagined so many interesting music videos that could have been. We are going to share just two ideas, but we had many more:

Music Video Possibility #1) f(x) is walking down the street, wearing normal and dull coloured clothing, talking and humming their song, when Luna catches the eye of a hot guy walking the opposite direction. As they walk passed each other, they brush hands just as the EEEEEEElectric shock chorus hits in. Their touch sends out an electric shock wave ripple, which in turn causes everyone’s clothing to change to neon colours and super funkiness. Then, everyone dances on the street to the chorus – obviously – but when the chorus is done, the camera zooms out from Luna’s shocked face (and the other guy is shocked too), and they’re both surprised because none of that actually happened. It was just in their minds, and they keep walking past each other, but they look back shyly. The video would progress the same way in different locations, like grocery shopping (eye contact), or a library at school, and eventually it would end at a club where they meet on the dance floor and their “touching” causes everyone to change for real. BOOM!!!

Music Video Possibility #2) f(x) is hanging out outside having a picnic, when suddenly a storm rolls in and they all get struck by lighting from a weird looking pink cloud (not the same one from f(x)’s “Danger”). When they wake up, they all have crazy clothing on that’s all bright, and they’ve also got crazy teased hair (like the huge hair from Orange Caramel in Bangkok City). They then discover that they have the power to shoot electricity from their hands which makes people happy and fall in love. So, if a couple is fighting, f(x) would zap them, which would result in in the couple changing into funky clothing and also being back in love. They would then join in on the dancing with f(x). The video would continue with f(x) going around the city injecting colour, life, and love into all the people, until the camera zooms back and the whole city looks colourful and happy as they all dance with f(x).

See how easy that was! Sure, it’s gonna cost more money than dancing in a box, but it’ll at least not be boring.

Well despite our disappointment in the music video, I guess it really doesn’t matter as much as if the song is good. And the song is good. I guess from our perspective we will always respect an attempt to be creative rather than just a music video for the sake of making a video. Especially a really dull video loaded with unblockable advertisements that stay on the screen for five to ten seconds. “Hello, yes this is SM Entertainment. Why yes, we ARE looking for ways to make more money while saving money on our music videos. How did you know!”

OK ENOUGH RANTING! This song’s too awesome for us to end this on a bad note. We love this song, and we’d be surprised if you don’t like it. IT’S SO GOOD! Pick it up either on iTunes or YesAsia, because it’s so good. And, lastly, we’ve got bloopers as always. Martina had the late night crazies, and someone said Fart. HA! Fart jokes still make us giggle :D



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Kpop Music Mondays