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f(x) – Electric Shock: Kpop Music Monday

July 2, 2012

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F(x)’s Electric Shock topped the KpopCharts this week, as they’re finally back with a super duper awesome song but really boring music video. Check it out here:

Ughhh. What a predictable disappointment. Not with the song, mind you. The song itself was unpredictably AWESOME! We really love it. Like, REALLY really love it, and we’ve been singing it all week. The music video, though, we had to watch over and over again and it just got worse with each watching. IT’S SO BORING!

Now look: we know it’s difficult to be creative. We have to be creative weekly with all of our videos, especially with Music Monday. We frequently have to dig deep into our crazy imagination when we deal with music videos like this, so that we can think up something at least remotely funny that can make you guise giggle. Yes, a whole bunch some of our Music Mondays are not great, but we’re just two people who sometimes have creative brain farts and simply burnout. SM Entertainment, on the other hand, is a multi million dollar company, isn’t it? Doesn’t it have a WHOLE SLEW of people producing videos for them? Like, it’s their only job for the company: direct and make music videos? And yet, all they can come up with is THIS music video?

Seriously, this looks exactly like a live stage performance with a few costume changes. It’s like the director sat down and said, “hey, let’s make a music video in a room, with electric looking lights, and then they’ll dance. Oh and weird costumes, AKA, make a video out of their performances on Music Core” Really? I know we kind of ripped into Big Bang’s “Monster” a couple weeks ago, and now I feel like taking it all back. At least they tried to do something interesting, even if it was a little overwhelming and disorganized. It was different, though! With a title like Electric Shock, we imagined so many interesting music videos that could have been. We are going to share just two ideas, but we had many more:

Music Video Possibility #1) f(x) is walking down the street, wearing normal and dull coloured clothing, talking and humming their song, when Luna catches the eye of a hot guy walking the opposite direction. As they walk passed each other, they brush hands just as the EEEEEEElectric shock chorus hits in. Their touch sends out an electric shock wave ripple, which in turn causes everyone’s clothing to change to neon colours and super funkiness. Then, everyone dances on the street to the chorus – obviously – but when the chorus is done, the camera zooms out from Luna’s shocked face (and the other guy is shocked too), and they’re both surprised because none of that actually happened. It was just in their minds, and they keep walking past each other, but they look back shyly. The video would progress the same way in different locations, like grocery shopping (eye contact), or a library at school, and eventually it would end at a club where they meet on the dance floor and their “touching” causes everyone to change for real. BOOM!!!

Music Video Possibility #2) f(x) is hanging out outside having a picnic, when suddenly a storm rolls in and they all get struck by lighting from a weird looking pink cloud (not the same one from f(x)’s “Danger”). When they wake up, they all have crazy clothing on that’s all bright, and they’ve also got crazy teased hair (like the huge hair from Orange Caramel in Bangkok City). They then discover that they have the power to shoot electricity from their hands which makes people happy and fall in love. So, if a couple is fighting, f(x) would zap them, which would result in in the couple changing into funky clothing and also being back in love. They would then join in on the dancing with f(x). The video would continue with f(x) going around the city injecting colour, life, and love into all the people, until the camera zooms back and the whole city looks colourful and happy as they all dance with f(x).

See how easy that was! Sure, it’s gonna cost more money than dancing in a box, but it’ll at least not be boring.

Well despite our disappointment in the music video, I guess it really doesn’t matter as much as if the song is good. And the song is good. I guess from our perspective we will always respect an attempt to be creative rather than just a music video for the sake of making a video. Especially a really dull video loaded with unblockable advertisements that stay on the screen for five to ten seconds. “Hello, yes this is SM Entertainment. Why yes, we ARE looking for ways to make more money while saving money on our music videos. How did you know!”

OK ENOUGH RANTING! This song’s too awesome for us to end this on a bad note. We love this song, and we’d be surprised if you don’t like it. IT’S SO GOOD! Pick it up either on iTunes or YesAsia, because it’s so good. And, lastly, we’ve got bloopers as always. Martina had the late night crazies, and someone said Fart. HA! Fart jokes still make us giggle :D

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f(x) – Electric Shock: Kpop Music Monday

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  1. from a huge SM & f(x) fan, i must say i agree with you with the creativeness of their MV. IMO, i was expecting alot for f(x) Electric Shock MV, but it just doesn’t bring ANY justice to the song. It was actually boring and familiar looking for me. Even their choreography is just sooo “MEH” for me. i preferred NU ABO and CHU’s dance more.
    Don’t get me wrong, i absolutely LOVE LOVE LOVE THE SONG, just the MV doesn’t cut it out for me :/

    4 years ago
  2. 2NE1

    4 years ago
  3. 2ne1 wins. Their nonsense is so much more badass. F(x)’s just sounds like playground mockery. “Na na na na na naaa! You can’t catch me!”

    4 years ago
  4. 2ne1 for sure! :D

    4 years ago
  5. hey, guys.! i’m new here. kinda… anyway, where can we vote for the showdown.? my vote goes to f(x) because they’re consistent using it. even since their debut la cha la cha cha ta (La Cha Ta), chu chu chu (chu), na na na na na (Nu Abo, electric shock), cha cha cha (pinocchio). so what i’m tryinna say is it’s like their music identity.! so f(x) for me.

    4 years ago
  6. like dollar store exploed all over them. LOL!

    4 years ago
  7. As probably the richest kpop company, it’s funny how SM probably spend the least amount of money on music videos. (besides EXO, of course)

    4 years ago
  8. I found the nonsense language in Electric Shock more awesome than in the 2NE1 song. But seeing how most of EYK voters are YG biased, I don’t see them winning.

    I actually found this Music Video better than some of their previous ones since the oddly lit rooms actually complement the song quite well. Music Video Possibility #1 looks legit ;)

    In the lyrics when Amber says ‘Gage’, I thought it was a Korean word.

    The most awesome thing about this song is definitely Luna’s vocals, especially the first chorus. It was amaaaaaaaazing!

    The dance was great as well. The dance at 2:50 of the video was very sexy.

    Anyways, I really love the song and my vote goes for f(x)!

    4 years ago
  9. I like your glasses. You 2 are funny. Greetings from Slovenia

    4 years ago
  10. OMG My friend, who’s korean, HATES KPOP. Why? He saw one SM video and was completely… taken aback? He now thinks kpop is weird. -.- Anyways, 2NE1 ALL THE WAY!!! BOOKM SHAKALAKA… Ahem. I mean BAMRATATATA!!!

    4 years ago
  11. 2ne1 Bambratatata… it always get stuck in my head (─‿‿─)

    4 years ago
  12. nice~~~and, oh, hey wait a minute~~did you~~you did, didn’t you? was that a– wait was that a Monty Python Dead Parrot reference?!? i knew i loved you guys for multiple reasons…

    4 years ago
  13. You two should totally review on Super Junior’s Sexy, Free & Single XD IF SMent ever releases it OTL Stupid trolls always release musicvideo’s too damn late T_T

    As for the poll; i’d go for Bomratatata~ idk it sounds more powerful than nananana~ XD

    4 years ago
  14. Of course it’s 2ne1 Bamratatata. It’s more creative and catchy. Oh and I like your 2ne1 screensaver.

    4 years ago
  15. Please call your cat Brohoho :’D

    4 years ago
  16. This dance really suits Simon HAHAHAHA xD YAAY 2NE1 ‘I love You’ desktop background :D

    4 years ago
  17. Bambratata 2NE1 :D

    4 years ago
  18. nah

    i just assumed that word was Korean pronunciation of Gage

    4 years ago
  19. I really loved your creative ideas.. next time SM make a music vedio they must ask you first XD

    4 years ago
  20. 2NE1 ALL THE WAY! So much more badass and cool

    4 years ago
  21. ooohh! 2ne1 in your mac! yey! are they going to release their MV the same time as SJ? And I still can’t get over with “I lost my pants”. I’ve been singing it for the longest time! the showdown should be any video vs T-ara’s Yayaya! lol I vote for 2ne1!

    4 years ago
  22. I think you missed the 360° slow motion camera box joke there. At least that wasn’t in the video. Also Was that a Monty Python joke at the beginning Martina or just a reference towards their weird costumes?

    4 years ago
  23. I think it’s really annoying of SM to make stupid music videos, I mean I’m not an f(x) fan, but if I was, I would have been disappointed. Just because you make a lot of money doesn’t mean you stop making cool music videos (actually, it should be the reason you DO make cool mvs), I mean I think even American singers are doing better mvs than SM and I usually like Korean mvs SO MUCH MORE. Also, a lot of groups from smaller companies are making AWESOME videos (like Sistar, t-ara, MBLAQ) which are what I show my non-kpop friends that really get into kpop because of some of them. Simon&Martina, you guys are totally right, I’m not going to show any of my non-kpop friends SM videos b/c they will fall asleep. Anyways, my vote goes to 2NE1 because they are the BEST and bom ra ta ta ta is like my cue to get up and dance ^__^ And don’t forget, 2NE1 is coming back this week too, so Blackjacks better VOTE!!

    4 years ago
    • speaking as a fan of f(x) i was disappointed. the video was completely generic and boring. it would have been alright if they at least had a creative dance, but no, they failed on that end too…. it’s disappointing.. but i still love the song so i let it slide ^^

      4 years ago
  24. Loved the f(x) costume mix up!

    4 years ago
  25. yes!! yes Sherlock is still awesome!!!hahahaha Simon as the employee part was hilarious!!!!!!!!!
    also i think SM does the box mv’s because i think they wanna focus more on showing the dance…..like in your Sherlock review i’m sure Martina said she just wanted to see SHINee dance and get away from the storyline….
    but then again they do release dance versions too……

    YES! next week it’s time to bingo!!

    4 years ago
  26. Hey just thought you might wanted to know..but this songs was actually produced and made by 2 dutch guys….3 guesses where i am from!!!!???!!!??? hehehehehehhe STILLL the video…sigh i totally agree on that piont -_-
    Greetzzz from Holland xx

    4 years ago
  27. my vote its 2NE1 their made up-ness lasts longer and keeps you interested for a longer period as well, na na na na na gets old fast

    4 years ago
  28. SM spent a lot of money to pay famous choreographer..
    And I personally think, the box videos would be the best to show off the choreography.

    4 years ago
  29. You guys should go work for SM and get paid millions to come up with music video ideas and correct their Engrish. Seriously, your ideas were amazing! I find it difficult to believe that no one on any creative team at SM could come up with anything better than dancing in a box. I’m sure there were people who were like “let’s do this and this and this” and the bosses at SM were like “we are a billion dollar corporation that produces and markets music, videos, and people, and you expect us to SPEND money? You’re fired!” *points finger Donald Trump-style. Perhaps SM really stands for “save money.”

    4 years ago
    • SM… Simon and Martina… They could secretly take over the company and not even have to change the name. I vote for a mutiny led by Spudgy!

      4 years ago
    • i believe that to SME, since they are already famous, they know that stans will buy whatever they do.
      just when they think that the production is important that they actually start to care ¬¬

      4 years ago
    • Yeah, right ^^ I could totally imagine the MV’s Simon and Martina describe ^^

      4 years ago
    • I have to wonder what their budgets are for every music video. I’m sure even with whatever miniscule amount it would be, S&M could make a way more interesting vid than oddly-lit rooms and, um, using tasers.

      4 years ago
  30. Me and my heat of farts……Daebak xD!!!
    I vote for 2NE1~~ :)

    4 years ago
  31. No mention of Amber’s first shot at singing instead of rapping? I’m surprised!

    4 years ago
  32. Why can’t SM realize that if they just spent a little more money, which they probably have, they can think outside the oddly-lit boxes and fix their horrendous English, and maybe I could convince my friends that I am not crazy for liking Kpop, and SM would have more fans, more sales, and more money!

    4 years ago
    • OMG YES!! I like kpop because my friend showed me MBLAQ’s ‘Its war’ mv which was super duper awesome but I can’t convert more people to kpop with boring music videos!!!

      4 years ago
    • i know right!! they used to be soo creative. remember TVXQ mirotic? fan girls are still drooling over that years later. at least they are still somewhat creative with SNSD, no one can argue that.

      4 years ago
  33. Heart of farts. LOL! XD

    4 years ago
  34. I agree with you Simon and Martina. SM should have conceptualized something better for f(x) since they’ve been gone for quite some time. But I love all the tracks of Electric Shock, especially Beautiful Stranger. I’m always waiting for Music Mondays, and I thank your creative minds. :)

    4 years ago
  35. I think SM goes for the box videos, because fangirls/fanboys just want to see their bias, either dancing or close ups of them, and this gives them an easy way of doing it.

    4 years ago
    • lol I don’t think it’s an excuse, it’s probably what SM is actually aiming for. If you’re a diehard fanboy/fangirl who just wants to drool over pretty boys and girls, SM can give you a lot of that. They’re very good at that, I admit.
      On the other hand, if you want original music, individualised artists, along with creative music videos….maybe try some other company.

      4 years ago
    • haha. It makes sense though. Close ups = fans screaming and ogling for their bias. If it’s just them, then there is no distractions. If there is a huge story and stuff, it takes away from the members’ faces.

      4 years ago
    • You have a point. :))

      4 years ago
  36. Hey guys, are you really getting a cat? How Spudgy feels about it?

    4 years ago
  37. hahahah i love u guies!! salam all the way from KSA *saudi arabia* :)

    4 years ago
  38. Wonderful review as usual. Got to agree with the boring video. But you have to admit, they all looked fantastic in it. ;)

    4 years ago
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