F(x)’s Electric Shock topped the KpopCharts this week, as they’re finally back with a super duper awesome song but really boring music video. Check it out here:


Ughhh. What a predictable disappointment. Not with the song, mind you. The song itself was unpredictably AWESOME! We really love it. Like, REALLY really love it, and we’ve been singing it all week. The music video, though, we had to watch over and over again and it just got worse with each watching. IT’S SO BORING!

Now look: we know it’s difficult to be creative. We have to be creative weekly with all of our videos, especially with Music Monday. We frequently have to dig deep into our crazy imagination when we deal with music videos like this, so that we can think up something at least remotely funny that can make you guise giggle. Yes, a whole bunch some of our Music Mondays are not great, but we’re just two people who sometimes have creative brain farts and simply burnout. SM Entertainment, on the other hand, is a multi million dollar company, isn’t it? Doesn’t it have a WHOLE SLEW of people producing videos for them? Like, it’s their only job for the company: direct and make music videos? And yet, all they can come up with is THIS music video?

Seriously, this looks exactly like a live stage performance with a few costume changes. It’s like the director sat down and said, “hey, let’s make a music video in a room, with electric looking lights, and then they’ll dance. Oh and weird costumes, AKA, make a video out of their performances on Music Core” Really? I know we kind of ripped into Big Bang’s “Monster” a couple weeks ago, and now I feel like taking it all back. At least they tried to do something interesting, even if it was a little overwhelming and disorganized. It was different, though! With a title like Electric Shock, we imagined so many interesting music videos that could have been. We are going to share just two ideas, but we had many more:

Music Video Possibility #1) f(x) is walking down the street, wearing normal and dull coloured clothing, talking and humming their song, when Luna catches the eye of a hot guy walking the opposite direction. As they walk passed each other, they brush hands just as the EEEEEEElectric shock chorus hits in. Their touch sends out an electric shock wave ripple, which in turn causes everyone’s clothing to change to neon colours and super funkiness. Then, everyone dances on the street to the chorus – obviously – but when the chorus is done, the camera zooms out from Luna’s shocked face (and the other guy is shocked too), and they’re both surprised because none of that actually happened. It was just in their minds, and they keep walking past each other, but they look back shyly. The video would progress the same way in different locations, like grocery shopping (eye contact), or a library at school, and eventually it would end at a club where they meet on the dance floor and their “touching” causes everyone to change for real. BOOM!!!

Music Video Possibility #2) f(x) is hanging out outside having a picnic, when suddenly a storm rolls in and they all get struck by lighting from a weird looking pink cloud (not the same one from f(x)’s “Danger”). When they wake up, they all have crazy clothing on that’s all bright, and they’ve also got crazy teased hair (like the huge hair from Orange Caramel in Bangkok City). They then discover that they have the power to shoot electricity from their hands which makes people happy and fall in love. So, if a couple is fighting, f(x) would zap them, which would result in in the couple changing into funky clothing and also being back in love. They would then join in on the dancing with f(x). The video would continue with f(x) going around the city injecting colour, life, and love into all the people, until the camera zooms back and the whole city looks colourful and happy as they all dance with f(x).

See how easy that was! Sure, it’s gonna cost more money than dancing in a box, but it’ll at least not be boring.

Well despite our disappointment in the music video, I guess it really doesn’t matter as much as if the song is good. And the song is good. I guess from our perspective we will always respect an attempt to be creative rather than just a music video for the sake of making a video. Especially a really dull video loaded with unblockable advertisements that stay on the screen for five to ten seconds. “Hello, yes this is SM Entertainment. Why yes, we ARE looking for ways to make more money while saving money on our music videos. How did you know!”

OK ENOUGH RANTING! This song’s too awesome for us to end this on a bad note. We love this song, and we’d be surprised if you don’t like it. IT’S SO GOOD! Pick it up either on iTunes or YesAsia, because it’s so good. And, lastly, we’ve got bloopers as always. Martina had the late night crazies, and someone said Fart. HA! Fart jokes still make us giggle :D


  1. shoes !!! so meny shoes- and no my size neeeeeee (im the cursed one 11)neeee

  2. owww im so sad about they make Aber look like a boy, i know she’s not a dress person but stiil she she is a girl,women,famel

  3. They go for a “shock” effect by wearing colored contact lenses.

    My favorite thing about this video, though, is that it is a song about female desire that totally removes boys and replaces them with a number of electrical appliances :p

  4. I vote for 2NE1. Not because I like them most but because, I thought it was Boom Ratatata and not BAM Ratatata. And because I understanf na na na na better. Hahaha.

  5. Your first music video idea would have been so amazing! I’m calling SM. Right now. Telling them they should hire you. Lol.

  6. u guys y would u do that to fx i mean even though they cleary wistand a chance, 2ne1 is goin to beat them because, theyre hyperboling fans will completley spam ur sites

    (dont get me wrong i luv 2ne1 since day 1 but come on other groups need some luv too)

  7. Me want SunnyHill-Princess and Prince Charming! :3 why you no have it in your k-charts?!?!?
    Cheers from Curaçao ^_*

  8. my vote goes for 2NE1 ’cause “Bomratata” makes sense with the video (but i really liked f(x)’s na na na na, really pretty :p)
    oh and i love the possibility #1, awesome idea !

  9. I noticed this pattern that whenever a song is about love SME puts the groups into these empty though decorated rooms, as if they want to separate them from the average humans…
    Kind of makes sense with all the god/goddess promotion, it’s like Greece mythology – the gods and goddesses live on the Olympos but occasionally grace the human world lol

    Anyways, Electric Shock is indeed a really great song, a true summer hit in my opinion :) I too felt kind of sad the choreography wasn’t more “energetic” and they instead have chosen an aegyo style dance :/
    But I liked the “jump walking” part though…

  10. OMG I am so hooked on saying Spudgy and Spudge. It’s so catchy and infectious. I completely agree with the comment about the dance. I really thought their dance was gonna be more intricate and energetic like electricity. We already know F(x) has the potential to do intricate choreography. Come on SM!!!!

  11. Aww man I love their outfits because they’re crazy! The silver dinosaur hat in Danger was my FAVORITE haha

  12. I love that first idea you had for who the video should have gone!! You are both geniuses!! BTW this video didn’t show up on my subscriptions, I’m going to make sure I’m still subscribed to you two

  13. I adore you people !! ur ideas are great and i absolutely Love ur sarcasm :D
    Simon and Martina Banzai !!

  14. SM is really getting very lay back when it comes to making Music Video….just inside the studio and artists do the same on stage dance routine with a few backgrounds and interchange…and that is it! Look at other uprising Kpop artists video is getting more and more exciting but for SM they are falling behind…
    (the only exception recently is Shinee — Sherlock Clues and Notes)
    Super Junior just release another new MV and again they are inside a big room….
    and its even unacceptable as they are making lots of money from Kpop fans around the globe!!

    • lol i was gonna mention suju’s new mv as well… if they weren’t so hot and gorgeous i would dismiss it on the first minute – and i kinda like the song. and looks like simon and martina will get stuck with SME boring videos next week as well…

      in the mean time t-ara has released an absolutely gorgeous short-film/mv that seems to have repaired most of the flaws and plot holes from cry-cry/ lovey dovey. in any case ji yeon is PERFECTION! vote for t-ara people!! “day by day” is a way better mv and a million times better song than “sexy, free & single”.

  15. i vote for f(x) electric shock :D

  16. i agree with everybody
    SM has really good music so they don’t really need to decorate their videos so much to try and confuse you that their songs are good like some other groups,
    like hey, T-ara, (i love the group though) their new song isn’t so . . . great so they have this over the top movie-like video that is so totally awesome that you forget that the song is pretty bland.
    “““`just sayin
    though heck, sometimes I wouldn’t mind an epic video like that of EXOs =) every now and then

  17. This is one of the few girl band songs I like, THIS IS REALLY MY FAVORITE ONE…
    Its really energetic and sticky hahha~~ its a really good song.

  18. I’m going to make a group dance cover for fx’s electric shock and when we were thinking where we should record the video we didn’t remebmer nothing that we could associate with electric shocks, I think that’s one of the reasons that SM make sets for their artists’ music videos… Just try to think where will you record that music video, where? If you have an idea, please, could you tell me?
    I think the mv is actually pretty cool :)
    Some people talk this is cheap but do you even have the money that they invested for the Music Video?

  19. To go with the “no japanese songs by kpop stars” rule, would you guys be willing to make an addition to that rule about groups only getting to have one dance in a box video? It just stinks that good videos by Girls Day, Ulala Session and other middle of the road groups get lost in the fan waves. Too big to not be indie, but not big enough to stand up for a week on the ranking when every week its a big release.

  20. My vote goes to 2NE1!!! BOM BARATATATA TATATATATA

  21. Just go work as creative directors and advisors in SM ent already… those two ideas were simply brillant!!

  22. Definitely 2NE1, they have the whole package interesting and wacky video with a great song…and now for something completely different….

  23. Fart jokes FTW x)

    I totally agree with you, and thought the exact same thing when watching Super Junior’s Sexy, Free & Single about the video… Lol

    And you look like you’ve come out from an 80s movie in that Amber costume, Simon.

    Lol, electric socks x)


  24. i like the music video possibility #1

  25. Firstly: f(x), I can’t believe I like this song more than my favourite 2NE1 song but srsly, f(x) gets my vote.

    Secondly, I entirely agree with everything you said. Why bother spending money? If you ask me, I think they’re only gonna gather a few more fans if they make a better video, and they still make buttloads regardless, so I really don’t think they care.

    Technically they probably should for something like a US debut imo, The Boys probably could’ve been a lot better, but oh well a bit late now.

    And lastly, as for the outfits; it’s the same as the music video ordeal. Btw I’m still laughing at the TVXQ owl suits in the garbage btw … oh god I hated those outfits with a passion. But yeah … why change when it’s all working fine? Yes, it sucks but I still love and support for some reason. Dammit SM …

  26. I agree! I sooo love the song but the video is… mehhh… and I thought I was the only one who had issues about their clothes in the MV *i seriously FACEPALMed!*

    and i vote for BAMRATATATA! 2NE1 m/

  27. 2ne1!!! BLACKJACKS FTW!!! WOOOT and there comeback is real soon :D yays

  28. My vote: 2NE1 Just saying. :)

  29. The LED rooms are getting a bit old… But I think Super Junior’s new M/V is sort of an improvement? Idk. I still like to show my friends SM M/V’s though since I believe the music will get to them more than the video… But I agree, it’s kinda boring (I love M/V’s with a clear plot~)
    I really do love this song ^^ One of my favorites by f(x) XD But to make me choose between f(x) and 2NE1 is too cruel! D: But yeah, 2NE1’s “bam ratatatata” is a bit more catchy~
    Haha “SM”…

  30. nanana? Nah…too common. But BAMRATATATA? BAM!!! Hit the lights out of me

  31. I can solve ur “gaje” problem – its 깨지 as in “wake up to” which romanized might sometimes be spelled ga-je.

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