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f(x) – Electric Shock: Kpop Music Monday

July 2, 2012

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F(x)’s Electric Shock topped the KpopCharts this week, as they’re finally back with a super duper awesome song but really boring music video. Check it out here:

Ughhh. What a predictable disappointment. Not with the song, mind you. The song itself was unpredictably AWESOME! We really love it. Like, REALLY really love it, and we’ve been singing it all week. The music video, though, we had to watch over and over again and it just got worse with each watching. IT’S SO BORING!

Now look: we know it’s difficult to be creative. We have to be creative weekly with all of our videos, especially with Music Monday. We frequently have to dig deep into our crazy imagination when we deal with music videos like this, so that we can think up something at least remotely funny that can make you guise giggle. Yes, a whole bunch some of our Music Mondays are not great, but we’re just two people who sometimes have creative brain farts and simply burnout. SM Entertainment, on the other hand, is a multi million dollar company, isn’t it? Doesn’t it have a WHOLE SLEW of people producing videos for them? Like, it’s their only job for the company: direct and make music videos? And yet, all they can come up with is THIS music video?

Seriously, this looks exactly like a live stage performance with a few costume changes. It’s like the director sat down and said, “hey, let’s make a music video in a room, with electric looking lights, and then they’ll dance. Oh and weird costumes, AKA, make a video out of their performances on Music Core” Really? I know we kind of ripped into Big Bang’s “Monster” a couple weeks ago, and now I feel like taking it all back. At least they tried to do something interesting, even if it was a little overwhelming and disorganized. It was different, though! With a title like Electric Shock, we imagined so many interesting music videos that could have been. We are going to share just two ideas, but we had many more:

Music Video Possibility #1) f(x) is walking down the street, wearing normal and dull coloured clothing, talking and humming their song, when Luna catches the eye of a hot guy walking the opposite direction. As they walk passed each other, they brush hands just as the EEEEEEElectric shock chorus hits in. Their touch sends out an electric shock wave ripple, which in turn causes everyone’s clothing to change to neon colours and super funkiness. Then, everyone dances on the street to the chorus – obviously – but when the chorus is done, the camera zooms out from Luna’s shocked face (and the other guy is shocked too), and they’re both surprised because none of that actually happened. It was just in their minds, and they keep walking past each other, but they look back shyly. The video would progress the same way in different locations, like grocery shopping (eye contact), or a library at school, and eventually it would end at a club where they meet on the dance floor and their “touching” causes everyone to change for real. BOOM!!!

Music Video Possibility #2) f(x) is hanging out outside having a picnic, when suddenly a storm rolls in and they all get struck by lighting from a weird looking pink cloud (not the same one from f(x)’s “Danger”). When they wake up, they all have crazy clothing on that’s all bright, and they’ve also got crazy teased hair (like the huge hair from Orange Caramel in Bangkok City). They then discover that they have the power to shoot electricity from their hands which makes people happy and fall in love. So, if a couple is fighting, f(x) would zap them, which would result in in the couple changing into funky clothing and also being back in love. They would then join in on the dancing with f(x). The video would continue with f(x) going around the city injecting colour, life, and love into all the people, until the camera zooms back and the whole city looks colourful and happy as they all dance with f(x).

See how easy that was! Sure, it’s gonna cost more money than dancing in a box, but it’ll at least not be boring.

Well despite our disappointment in the music video, I guess it really doesn’t matter as much as if the song is good. And the song is good. I guess from our perspective we will always respect an attempt to be creative rather than just a music video for the sake of making a video. Especially a really dull video loaded with unblockable advertisements that stay on the screen for five to ten seconds. “Hello, yes this is SM Entertainment. Why yes, we ARE looking for ways to make more money while saving money on our music videos. How did you know!”

OK ENOUGH RANTING! This song’s too awesome for us to end this on a bad note. We love this song, and we’d be surprised if you don’t like it. IT’S SO GOOD! Pick it up either on iTunes or YesAsia, because it’s so good. And, lastly, we’ve got bloopers as always. Martina had the late night crazies, and someone said Fart. HA! Fart jokes still make us giggle :D

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f(x) – Electric Shock: Kpop Music Monday

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  1. 2NE1 ^^

    7 years ago
  2. LOVE the SM joke!

    7 years ago
  3. Kim

    2NE1

    7 years ago
  4. 2ne1

    7 years ago
  5. Did anyone else find this song incredibly similar to BoA’s Hurricane Venus? Whenever we hear the chorus of Electric Shock, my sister and I end up singing ‘Hu-hu-hu-hurricane ve-ve-ve-venus!!’

    7 years ago
  6. I can solve ur “gaje” problem – its 깨지 as in “wake up to” which romanized might sometimes be spelled ga-je.

    7 years ago
  7. My vote: 2NE1 Just saying. :)

    7 years ago
  8. 2ne1!!! BLACKJACKS FTW!!! WOOOT and there comeback is real soon :D yays

    7 years ago
  9. The LED rooms are getting a bit old… But I think Super Junior’s new M/V is sort of an improvement? Idk. I still like to show my friends SM M/V’s though since I believe the music will get to them more than the video… But I agree, it’s kinda boring (I love M/V’s with a clear plot~)
    I really do love this song ^^ One of my favorites by f(x) XD But to make me choose between f(x) and 2NE1 is too cruel! D: But yeah, 2NE1’s “bam ratatatata” is a bit more catchy~
    Haha “SM”…

    7 years ago
  10. 2NE1.

    7 years ago
  11. nanana? Nah…too common. But BAMRATATATA? BAM!!! Hit the lights out of me

    7 years ago
  12. 2NE1 for Bamaratata! It’s nonsense but it still gets stuck in your head. Love your ideas for music videos. So detailed and creative!

    7 years ago
  13. HAH!! Totally get a cat!! And call it spudgette!! Oh guys, have you figured out your cupple name yet!? Thats okay i have one you be Sitina? Ororor Marton!? Orrrrrrr if u included spudgy you could be ..SPARTON!! I know what your thinking … FREAKING EPIC RIGHT!? Anyways back to the video … I dont think you will ever see an sm video where it doesnt have two or three boxes they dance in T-T you guys should write a letter saying that you could do a better job than them. Love you guys! Oh!! And if u ever need alittle minion … Im your gal!! :D

    7 years ago
  14. My vote is for 2NE1!

    7 years ago
  15. Of course 2ne1! “electric shock” is so boring. IMHO

    7 years ago
  16. one vote for 2NE1’s BAM TARATATATA TARATATATA! Makes no sense, but you can sing along with it ;)

    7 years ago
  17. I vote 2NE1! :)

    7 years ago
  18. “heart of farts” wahahahahahahaha

    7 years ago
  19. Preach Simon and Martina preach! SM are quite stingy and narrow minded. I think if SM want to compete in a global music market and grow their international fan base (I assume this because of the SMTown tours in LA, NYC and Paris) they need to up the ante. Good songs and good music videos go hand in hand. There needs to be variety and some level of innovation with each new album or era to keep old fans excited and to attract new fans. It seems with their established groups they do a really good job with SHINee. With each album SHINee has released there has been different themes and concepts going on from Replay (Noona’s So Pretty) to Juliette to Ring Ding Dong to Lucifer to Sherlock. The other groups just get out-of-the-box teaser photos that have nothing to do with the MV and extreme hair colour and cut changes. Boy oh boy how I wish SM would watch Music Mondays and read the comments.

    7 years ago
  20. I vote for Fx because i swear, that “nanananana” was stuck in my head for the entreity of my french final exam -.-

    7 years ago
  21. 2NE1 of course 0/

    7 years ago
  22. Definitely 2NE1!!!! They r super duper awesome!!

    7 years ago
  23. I agree with Martina in the fact that SM is not putting enough effort in the videos of their most popular artist because the people already know them so if much useless, but it has to change because new people are becoming fans so they own them that!

    7 years ago
  24. I found that new group have more interesting music videos than their sunbaes.
    In most SM music videos, they dance in a tiny room and look into the wall and try to touch it. It does get boring.
    And I vote for 2NE1 for their non-sense English

    7 years ago
  25. I agree! I sooo love the song but the video is… mehhh… and I thought I was the only one who had issues about their clothes in the MV *i seriously FACEPALMed!*

    and i vote for BAMRATATATA! 2NE1 m/

    7 years ago
  26. Firstly: f(x), I can’t believe I like this song more than my favourite 2NE1 song but srsly, f(x) gets my vote.

    Secondly, I entirely agree with everything you said. Why bother spending money? If you ask me, I think they’re only gonna gather a few more fans if they make a better video, and they still make buttloads regardless, so I really don’t think they care.

    Technically they probably should for something like a US debut imo, The Boys probably could’ve been a lot better, but oh well a bit late now.

    And lastly, as for the outfits; it’s the same as the music video ordeal. Btw I’m still laughing at the TVXQ owl suits in the garbage btw … oh god I hated those outfits with a passion. But yeah … why change when it’s all working fine? Yes, it sucks but I still love and support for some reason. Dammit SM …

    7 years ago
  27. I noticed this pattern that whenever a song is about love SME puts the groups into these empty though decorated rooms, as if they want to separate them from the average humans…
    Kind of makes sense with all the god/goddess promotion, it’s like Greece mythology – the gods and goddesses live on the Olympos but occasionally grace the human world lol

    Anyways, Electric Shock is indeed a really great song, a true summer hit in my opinion :) I too felt kind of sad the choreography wasn’t more “energetic” and they instead have chosen an aegyo style dance :/
    But I liked the “jump walking” part though…

    7 years ago
  28. my vote goes for 2NE1 ’cause “Bomratata” makes sense with the video (but i really liked f(x)’s na na na na, really pretty :p)
    oh and i love the possibility #1, awesome idea !

    7 years ago
  29. OMG I am so hooked on saying Spudgy and Spudge. It’s so catchy and infectious. I completely agree with the comment about the dance. I really thought their dance was gonna be more intricate and energetic like electricity. We already know F(x) has the potential to do intricate choreography. Come on SM!!!!

    7 years ago
  30. I love that first idea you had for who the video should have gone!! You are both geniuses!! BTW this video didn’t show up on my subscriptions, I’m going to make sure I’m still subscribed to you two

    7 years ago
  31. Aww man I love their outfits because they’re crazy! The silver dinosaur hat in Danger was my FAVORITE haha

    7 years ago
  32. Me want SunnyHill-Princess and Prince Charming! :3 why you no have it in your k-charts?!?!?
    Cheers from Curaçao ^_*

    7 years ago
  33. u guys y would u do that to fx i mean even though they cleary wistand a chance, 2ne1 is goin to beat them because, theyre hyperboling fans will completley spam ur sites

    (dont get me wrong i luv 2ne1 since day 1 but come on other groups need some luv too)

    7 years ago
  34. 01:46 awkward kkkk

    6 years ago
  35. shoes !!! so meny shoes- and no my size neeeeeee (im the cursed one 11)neeee

    6 years ago
  36. owww im so sad about they make Aber look like a boy, i know she’s not a dress person but stiil she she is a girl,women,famel

    6 years ago
  37. Your first music video idea would have been so amazing! I’m calling SM. Right now. Telling them they should hire you. Lol.

    7 years ago
  38. I vote for 2NE1. Not because I like them most but because, I thought it was Boom Ratatata and not BAM Ratatata. And because I understanf na na na na better. Hahaha.

    7 years ago
  39. They go for a “shock” effect by wearing colored contact lenses.

    My favorite thing about this video, though, is that it is a song about female desire that totally removes boys and replaces them with a number of electrical appliances :p

    7 years ago