Woohoo! Our first time reviewing IU! She’s really different from most of the Kpop idols we’ve reviewed. This week, “You and I” got voted in the most, and so, here’s our review of it. But first, you should probably see the video:


Now, just in case you’re confused as to how IU’s name can be pronounced as “Eww,” pronounce the letter I as in “igloo.” Now pronounce the letter U as in “tutu.” Put them together and you get “Ewwww!” That easy! Sure, it’s probably not what she meant when she got that name, but since when was I a stickler for pronunciation? EWWW IT IS AND EWWW IT WILL ALWAYS BE!

I don’t know: this feels like a whole different genre for us. It’s not bombastic and electronic and sexy and powerful. It sounds, really, like Disney music. Yes. Disney music. That’s the dominant feel that we get. And when you look at the video, it has a Peter Pan kind of vibe to it as well. Not sexy Peter Pan like U-Kiss’ “Neverland”. Just traditional, magical-fragical Peter Pan. And IU, also, doesn’t look like a typical Kpop idol. She’s not marketed for her sexuality (well, not overtly, at least). She has a Disney princess-like face. Yeah. Disney. It’s an aesthetic and approach we’re not really used to in Kpop. It sounds like family friendly music. IU’s marketed as a sweetheart and is doing a great job at filling that role.

Unfortunately, it’s just not our style. We can appreciate it all, though. The video was really pretty and well done, and IU’s got a great voice. Family-friendly…just really isn’t our thing. Not saying that we need to have everyone Bubble Popping all over the place. We’re opposed to over-sexualized Kpop as well. We just need something nestled between Family Channel and Soft Porn.

On another note, we went on a bit of a rant on confusing videos and their explanations by the companies afterwards. Many of the comments we’ve read from people, whenever we interpret a video, read like this: “well, [person involved in making the video] said that the video means this, so you’re wrong. Do your research!” To this way of thinking, we must fully object.

One of the best things we learned from our English degrees is the idea that “the author is dead.” Without getting too nerdy, it basically means that it doesn’t matter what an author says about his work. Once it’s published, your interpretation of the work is just as valid as his, so long as you have the evidence to back up your claims. Intentions are irrelevant. Authors can lie, after all. Also, there’s never really a definitive answer to a work of art’s meaning. Some can be more convincing of others, so long as the author’s intention doesn’t factor into your being convinced.

Nerdy talk over: the point of it all was that this video was really vague, and Loen Entertainment’s explanation of it, though it might make sense, isn’t justified when you look at the video. There’s no evidence in the video of a grandfather having created that boy for IU to be with when she comes of age. The old picture of an old dude is as relevant as old the picture of the baby. Why not assume that the baby made the boy? See what we mean?

Anyhow, we might have seemed like we’re badmouthing the song and video, but we’re really not. These are just tiny issues. IU’s style isn’t really our thing, though we can appreciate it. Kind of like Opera music. If it is your thing, though, make sure you pick it up via iTunes or through the YesAsia button below:


And, lastly, here are this week’s Bloopers. The Princess Penis Face scene went on for a bit too long, but we just couldn’t stop ourselves. Also, I couldn’t get over saying IU’s name:


  1. well i just thought he was in a coma in that dimension/time and that’s why she used the elevator/phonebooth/waterclosetfromhell, which had gauges for monitoring both of those and presumably could alter it, to take her to an alternate reality of sorts where they both could meet up sans the coma. the arm drawing was to build the time and date to meet up into his consciousness even in the new timeline. . . yha, i watch and read a lot of science fiction.

  2. That was a hilarious MM video, especially Simon’s coining the duck as Wigglebottom and referring to IU as “Ewww.” You guys picked a good K-pop video for the holiday season… the production values, photography and visual effects are film-worthy. It really is, and I keep revisiting the MV just to marvel at the little details and photography.

  3. LOL. This post made my day. I think you’re right. It’s also how readers/watchers interpret the art, not just what the artist thinks it is.

  4. simooonn dont make fun of her name…shes the love of my life …XP

  5. I loved FT Island’s music video, but IU is just so adorable and that goose. The goose. IU AND HER AVIAN SPECIES IN HER VIDEOS.

    I vote IU! <3

  6. I’m going for IU, because I love this kind of magical-steampunkish-disney-fantasy-like atmosphere (of course, from time to time). Even though FTI’s version of time travel was indeed much more easy to understand, I sometimes like to be left in guessing, so I vote for IU :)

  7. omg ur dog was epic-ly cute in this.

  8. Ok…..Did anyone else see this video and immediatly think….”OMG SHE HAZ A TARDIS?!!!”
    I mean…..spinning blinky timey wimey machine thing? yes. That was a tardis….

  9. I vote FT Island~ I think it’s easier to follow the mv’s plot and also the ending was cute in a bittersweet kind of way

  10. I vote for IU’s You and I 
    Its just sooooo sweet :3

  11. FT Island all the way
    I liked IU’s too, but I say FT Island’s video makes way more sense
    So, FT ISLAND!!!
    Plus, I’m a primadonna :)

  12. it looks like she fell for a guy when she was too young so she kept him in a crate and jumped in a time machine so they could hook up. is that so hard?
    ft ftw

  13. Hahaha. The bread-feeding scene was priceless! I personally think that IU was travelling back in time to the point before the tragic and mysterious incident of the magic coma. Unfortunately, just as she goes back to the past, the boy wakes up. Then they are forever separated by different time dimensions, but it’s all ok because IU still gets the past version of magic boy! She and past-version boy live together as she keeps him in perfect ignorance until the fateful day when he discovers there are two versions of himself. It’s too much for him and he goes mad, falling into a coma, beginning the cycle all over again! Muahaha. Can you tell I’ve read too much Victorian lit? That said, I enjoyed the little bit of steam-punk feel they hinted at with all the clocks and gears. I just wish the costumes had fit more with the set and the dancing had been a little less promotional-model-cheesy.

    Anyway, my vote is for FT Island, based purely on the fact that the video makes clear sense. 

  14.  I vote for f t island too <3

  15. I vote for FT ISLAND’S “I HOPE”

    p.s How is Lord Pernnington Wiggle Bottom II doing?

  16. I’ll vote for FT Island.

    Hey Martina, do a make-up tutorial for this look sometime, you look glorious.

  17. Omg can you PLEASE please do boyfriend-I’ll be there. :) 

  18. Vote for F.T.Island ^^

  19. FT Island for their retro time travel skillz!

  20. Have you guys listened to her song A Lost Puppy? It kind of has a slightly different feel, and it’s really good!

  21. only one thing makes sense here, she is responsible owner of gus and take it with her so it would not starve to death – 100 years is loooong time.. so FT Island (even if they should be able to recognize themselves on photos)

  22. can you make the batoost i like you the best mv? please,,,

  23. Ok good, that was intentionally a penis.

  24. wait, was he in god of study? the one who likes to dance?

  25. well, the UI video was a hit with my 4 yo, but I’m voting FT Island, cause it’s FT Island and they rock. Also their video made more sense.

  26. Not a fan of the song, video is sweet….but still not my kindda thing, I also thought it made no sense. I vote for FT Island!!

  27. I get how her name can be pronounced as eww and how that can be funny, but did you have to call her EWW! every single time? Making fun of names gets old and annoying quickly.

    As for the video, I had to fast forward. They have gone so overboard with the innocent doll image, which suits must think suit her well (and I hear sells well as well), but they should realize that they are limiting her appeal and potential. I mean once you go Disney princess, the garbs stick with you.

  28. I vote for FT Island! Such a catchy song and sweet video, though so sad at the end…

  29. FT Island. For sure~ Bias reasons, and… the plot seemed a so much more simple~ Go back in time, become a big band, inspire past self to make a band, go back to present and make that band.

  30. I’m assuming by “vouge” when you were talking about the male dancers, you meant “vogue”.  Unless “vouge” is the kpop/Engrish equivalent; in which case, carry on. XD

    (And Simon, totally with you on Lord Pennington Wiggle Bottom III.  We had geese alllllll over my university’s campus, and they demand respect, dang it!)

  31. While the video is buffering *sigh* I’ll throw in my 2 cents really quick on the interpretation thing (I was an English major for my undergrad work, too). My senior capstone professor was good friends with Donald Harington, a not-very-well-known Ozark author (but a great one IMHO). In this particular class, we read “Some Other Place, The Right Place” by Harington as one of the book and were fortunate enough to have Donald Harington come to our class one evening and talk to us about the book and listen to our ideas. Sometimes one of us would say something and he would respond, “Well, I wasn’t thinking that when I wrote it, but whatever you get out of it is up to you and just as valid.” Anywho, my point is that the people that keep jumping on y’all saying “so-and-so said this so this is the only meaning, bleeeeeeehhhhh” need to get the stick out of a certain orifice and lighten up. Even the creators of creative media, whether it’s books, songs, or videos, acknowledge that different people will get different things out of their creations. That’s one of the great things about music – it speaks to every person differently. Video’s loaded! *scurries off*

  32. I really love the choreography. It’s very relevant to the video and it is interesting. :D
    But no, I wasn’t distracted by the dancers though I was wondering where did her main dancer went, the one who danced Marshmallow with her. XD

    I was however distracted by LORD PENNINGTON WIGGLE BOTTOM III~!! xD
    He’s just looks sooooo cuddly~ <3

    BTW, no English rating this week?

  33. he no offense guys i really love your show and he nicknames u give are hilarious but i think “ewww” for IU is a little offensive… i mean i know u dont mean it like this but this is your only nickname that mean something is repulsive or gross…. its not very nice to IU ): other than that i enjoyed your review of the plot and everything u made a really valid point that backed up your interpretation 

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