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Lee Hi “It’s Over” – Kpop Music Mondays

March 12, 2013

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DUH LEE DUH LEE EE EE EE! This week we’re talking about Lee Hi’s “It’s Over” for Kpop Music Monday. It’s awesome! It’s fun! If you haven’t seen it yet, check it out here, and then sing it in your heads incessantly afterwards

Isn’t this video so odd? It’s a really fun concept. A big grumpy jerky teddy bear. Hilarious. Especially when he Rick-James-to-Charlie-Murphy’s all over the shopping cart. The whole video just looked like loads of fun, and it was fun to watch as well. Match that with the super catch chorus and it’s clear why this video would get so many views so fast.

We also like that the cute innocence of this video is actually cute and innocent, and not lolita-esque, like “I’m cute and innocent oppa but I’m so sexy!” Lee Hi is just cute, and – though I know she’s in high school – I swear, she looks like, 9 years old TOPS in this video. See, what struck us about Kpop a while ago is that it seems so much more innocent than Western Pop music, and that’s what’s part of it’s appeal to us and to a lot of other people, but it seems to be losing that more and more lately. This video, though, harkens back to that sweetness, you know?

One theory we tossed around back and forth when we were scripting for Music Monday, but ultimately scrapped, is that Lee Hi might become Korea’s new sweetheart, now that IU seems to have lost that title, from what we read in the news somewhere a while ago after that whole IUnhyuk thingy. We’re not fully convinced that this is the case, but we’re not fully not-convinced, either. We just abandoned it when we tried to squeeze in an Eunhyuk joke in there, and realized we’d be murdered. Screw that! We’re dedicated to corny jokes, but not that dedicated!

Otherwise, this is the first video that we’ve talked about on our KpopCharts that wasn’t in first place since we announced the Personal-Choice-Among-Top-3 rule. You guise vote for the top 3, we pick one and make our video on that. This rule is, amongst other things, to try to prevent the vast amount of boybands out there from ruling our Kpop Music Mondays, like they did in 2012. Sure, it sucks that we didn’t review U-Kiss this time, but hopefully we’ll review them next week! Uggh. Tumblr ban for the next week!

Anyhow, if you’re a fan of this song like we are (and you definitely must be. This song RAWKS!) pick it up on either iTunes or YesAsia. Do it! And, we were rather on point this week for Music Monday, so we don’t have as many bloopers as usual, but if you’re addicted to watching us mess up, here’s Martina making out with our giant Unicorn a bit too much…

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Lee Hi “It’s Over” – Kpop Music Mondays

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  1. I loved the song,and your tale of Lee Hi-Teddy break up,it totally makes sense to me. :)
    Btw i love how yg promotes lee hi using these gigantic baloons over their headquarters.

    3 years ago
  2. I really like your interpretation of the MV :) I found it quite amusing.

    3 years ago
  3. 1. Actually, it’s -0.05 You said 4.95. (sorry for nitpicking, but I just had a physics exam)
    2. Martina, is that Simon’s hat you’re wearing???
    Also you guise are awesome :D

    3 years ago
  4. I feel they have to reinstate themselves so often because of the flaming…. which do affects them…. which is something I don’t like too.. but yeah. It’s their way of respecting everyone; the many fandoms out there. And the scary ppl lol disclaimers are a must!

    3 years ago
    • I certainly agree, it upsets me to see when people harper on S&M for no reason and it makes me scared to comment every once in a while :( I was thinking about back spacing my entire comment just when I was about to post it for fear of hurting simon and martina :)

      3 years ago
  5. Martina, don’t do that in library~ :DD This video is cute and Lee Hi looks more professional.
    I hope that teen top will have a chance on mm.
    I vote for Suju, this video is so hilarious.

    3 years ago
  6. I’m glad you reviewed Lee Hi’s video, it’s so cute and fun. And different. My vote goes for Super Junior, a crazy, fun video. I wish they got to do more fun stuff like that.

    3 years ago
  7. I wonder if the gangsta bear was friends with the bear from the “Ted” movie
    and you guys need to see SJ with their vegetable costumes doing their live for Cooking Cooking, hahaha one of my faves because is so random and hilarious xDD my vote goes to SJ-H of course.

    3 years ago
  8. Lee Hi over Super Junior though. That “Cooking? Cooking!” video frightens me for some reason. *Hides* Yes, definitely Lee Hi.

    3 years ago
  9. I’m really glad the two of you pick from the top 3 because:
    1) You have more freedom overall, which clearly translates to a more enjoyable filming time for you two. =)

    2) Although I like far more gentleman groups/artists than girls, I don’t always want a peanut fest either. (Simon said something like this once, I assume I can say it too.) Diversity for the win, yo.
    Either way you look at it, whether you solely have to go with the #1 pick or from the top 3, someone will feel particularly blue about it, to put it lightly. You can’t make everyone happy and that’s okay. You two work so hard and I think plenty of us appreciate what you do.
    I don’t mean to get super sappy here, but I do hope the negativity you two receive doesn’t bother you–too much.. Heck, you said you’ll have to put some sort of ban on tumblr? I’m not sure what that means, but that’s almost sad you know you have to take such a precaution..
    Before I become too rambly, I’ll just say you two are the coolest cats around (love your corny humor btw, I’m that way too) and keep on doing what you love and enjoy. You don’t need to apologize for everything you do. =)
    EYK -> Awesomesauce!

    3 years ago
    • I agree :) You guys are amazing and with you picking out of the top three it allows for more of a variety. I also thinks it helps some of the slightly less known artists because than they may gain more fans through your reviews.

      And plus this is your blog. You have the right to do what you want with it, and I will be a happy Nasty and support you…unless it becomes something bad then, we may need to have a talk about things.

      3 years ago
  10. Basically, we can vote on the Kpop chart for a week. At the end of the week S&M can choose out of the top three.

    S&M have recieved alot of critisim for this, however I fully support for a number of reasons. The most importantly they need to be able to be ceative. If they cannot think of somthing to say about the video its going to be a pretty dull video. I don’t really think people would want to sit and watch a video of them saying they have nothing to say, or try and force themselves to be funny.
    I know alot of youtubers that do some kind reviews or critisims of various topics, and most of them refuse to take requests, mostly because they cannot make a video to the standard they want.

    3 years ago
  11. Note: Do not watch these videos at work. O.o Loved it! But is Spudgy okay? :( There was a stand-in Spudgy.

    3 years ago
  12. What is this? Ukiss won fair and square ,,,,,,, this is not right :(

    3 years ago
    • Are you not familiar with the new voting system? :) Well it gives the chance for other underrated groups to stand in the spotlight. If there hasn’t come a situation, where a group you liked to be reviewed didn’t get it because it was not first place, it probably will. So you’ll get to thank them later :)

      3 years ago
    • Simon&Martina now get to choose one out of the top 3 videos. It makes for more suspense (which video will be chosen?) and more creativity in KMMs: they pick the video they have the most to say about and aren’t forced to review a video that’s not apealing to them. They explained that in a former post: http://www.eatyourkimchi.com/kpopcharts-update-40/

      3 years ago
    • You’re not nasty if you didn’t know what is this lol

      3 years ago
    • They’ve clearly stated that they will choose from the top 3. If U-KISS stays in the top 3 for next week, there will be another chance. I’m sure that they’ll be more likely to review it if they are NOT inundated with negativity about choosing Lee Hi this week.

      3 years ago
      • wow..sad… choose from the top 3? is like gambling my time to vote for my artists knowing they might not even get pick :(

        3 years ago
  13. Ah.. the Top 3 rule has been affected… Personally I would have chosen Teen Top’s video because there seemed to be much more to talk about but you know, “women and children first”.
    But why would you review U-Kiss next week? Wasn’t it skipped because its, for lack of better word, boring? If U-Kiss could stay on the top wouldn’t Lee Hi be able to? I don’t get the logic for that decision but whatever.
    I choose Super Junior H Cooking Cooking. Simply because there is real food in the video and Sungmin and Eunhyuk are adorable.

    3 years ago
    • Such a “thoughtful” Nasty right here…

      3 years ago
      • Oi oi be nice ^^;;

        3 years ago
        • *sigh* you’re right… it’s not like some things can change… sorry guise…

          3 years ago
      • To be a fan of Simon & Martina I am not allowed to be critical of or disagree with some things? Do you want me to be a fan or a thoughtless drone?

        3 years ago
        • I didn’t mind your opinion. In fact, I thought you stated it in a pretty nice way. That’s why I replied with my own opinion (which I also hope you didn’t mind). Being critical is a good skill to practice as long as it isn’t offensive or hurtful, so, no problem with your post from what I saw. ^_^ I guess some people are just a bit sensitive.

          3 years ago
        • That wasn’t directed to you. It was to someone that commented after you. :)

          3 years ago
        • To be a fan also means to be aware of your own actions and their consequences. To me seemed like stating your oppinion is the most important thing. What happens after: “don’t care” Yeah…”fan”

          3 years ago
        • nope. I posted a comment and I’m deleting it now. not worth the time.

          3 years ago
    • I can understand their reasoning. There are certain groups that always win the EYK polls and U-Kiss is one of them. Their fans are apparently extremely dedicated to voting on this site, so U-Kiss should have no problem staying in the top three, whereas Lee Hi has a lot of things working against her, such as the fact that she is a solo artist and female (BoA has only made it to KMM once and she’s pretty crazy popular from what I’ve heard). The chances of Lee Hi being able to maintain her Top Three status for two weeks is slim from what I’ve seen, but I could be wrong.

      I would have chosen Teen Top’s too, since it was so insanely bizarre and full of jokes waiting to happen. But I’m really pleased with their review of Lee Hi. I love their Teddy Bear Junk Food Theory. XD

      3 years ago
    • I don’t see the logic either, if they wanted to review it they would have done it this week and freed up the top spot for someone else this week.

      3 years ago
  14. Yay! I am happy! I love Lee Hi :) I hope someday you’ll get to review a Sunny Hill video..or SPICA! they never seem to make it on the charts :( too underrated!! Thanks EYK :D

    3 years ago
  15. The reason for simon making martina kiss weird unicorn for so long? Enjoyment :D

    3 years ago
  16. i laughed so hard at the “HI-larious” joke :D
    i don’t know who to choose between SJ and Hi, i love both songs and videos T_T
    … i pick up Hi, because i’m sure more people will vote for SuJu ^^

    3 years ago
  17. Lol lots of unhappy people! Don’t worry U-Kiss will be reviewed next week! ^^ <3

    3 years ago
  18. Yey! I was hoping Lee Hi would get reviewed because once I saw one of the bears was GD, I was wondering if all of the bears where representations of each Big Bang member and wanted to hear your break down of the video. Thanks!

    I’m hoping TeenTop – Miss Right can stay in the top three and get reviewed next week, because I want to see Martina break down their dance. It seems very Michael Jackson Inspired and I see moves similar to some of Super Junior’s dances. I also think it’s cute that they’ve made their own Shake videos similar to the Harlem Shake videos.

    3 years ago
    • Yes! Teen top’s Miss Right is begging to be reviewed it’s hilarious!! I really want to see S&M’s opinion it, the dance, all the teen top shakes, and… well… that one scene…. CHUNJI *o*

      3 years ago
  19. I haven’t seen the Super Junior video… But the tiny clip in the corner sort of scared me, so I’m voting for Lee Hi. I also really love and agree with your theory about the Bear. I’m watching the video with new eyes now… Poor, Bear.

    3 years ago
  20. when you guys said A BEAR AND A CHILD i swear the pedobear was about to come in but it didnt O-O!! that surprised me
    and my vote goes to SUJU’s cooking cooking >w<!! since it fits the theme more :3

    3 years ago
  21. Nice video, great song. I really liked the review, guys. Thank you! :)

    3 years ago
  22. I was hoping for U-KISS or Teen Top but Martina making out with the stuffed animal sure was entertaining lololol.

    3 years ago
  23. Wow. I really didn’t expect the top 3 rule to happen, but leehi is the best candidate for it I guess. I’m glad to see her chosen :D I love her to bits!
    I find the bear abuses both physically and mentally but you know how manipulative/unpredictable abusers are and how sweet they can be especially before or in the beginning of the relationship. I would like to dedicate this song to both rihanna and chris brown.
    And I would like gummy to do a cover with a much realistic and twisted version. She’ll have to do since tablo won’t be out of his happy mode anytime soon.
    Anyway. Love you guys! Muah! ♥♥

    3 years ago
  24. Aaaaaaaahhhhh I loved this week’s review!!! ;D

    But before all else I would like to say the tumblr rage might not be as bad as we think – this is KISSMES we’re talking about after all :)

    Now for some spazzing: OMIGAWWWWWWDDDD I AM SOOOOOO HAPPY IT WAS SOOO WORTH STAYING UP TILL 4AM FOR THISSSSS!!! I LOVE LEE HI SO MUCH SHE’S SO CUTE AND TALENTED AND THE VIDEO IS LIKE MY FABOURITE EVAAAARRRR AND I WANT THAT BEAR SOOOOO MUCH AND HER VOICE IS AMAZING AND THE REVIEW WAS LIKE FULLY POSITIVE AND AAAAAAHHHHH

    lol but seriously, this just shows what a difference it makes when you get to talk about something you really like!!i was nodding the whole time haha
    – i loved the lame HIlarious joke :p
    -lol the fight against diabetes!!! XD it all makes sense now – especially since I know how hard it is to change a patient’s dietary habits ^^;
    Very wise of you to leave out the IU thing, btw. And I would agree that I much prefer musicians who are relatable to myself (and have beards :p)

    Ok bedtime; thanks again for the great KMM, I’ll watch it again tomorrow ^^b

    PS. Did you know Tablo wrote the lyrics? Mwahahaha xD

    3 years ago
    • ooooooooooooohhh so he was tweeting about Special. I saw his tweet, and I assumed it was about It’s Over, since it’s also a breakup song :/

      3 years ago
    • Really? I read he wrote Special and Turn it Up, I didn’t know about It’s Over o_O

      3 years ago
    • “But before all else I would like to say the tumblr rage might not be as
      bad as we think – this is KISSMES we’re talking about after all :)”

      LOL. Yeah, I would say that most kissmes have been fans of them for too long to get upset over a KMM being delayed. Disappointed yeah, but not extremely upset. We’ve been through too much else, this isn’t a big deal in comparison. Most of what I’ve been reading on tumblr lately is a mass amount of hate being showed towards the Korean music shows for their poor treatment on their comeback week, but I’ve hardly read any raging/hatred towards eyk, other than the normal blogs that say bad things no matter who they choose or what they do. (Which I don’t even see anymore because I ignored them.)

      3 years ago
    • Wait wasn’t it master wu who wrote the lyrics? It even sounded similar to 1234
      **yesh its master wu :p tablo wrote the intro and special. Don’t know the other 2

      3 years ago
      • Oh ok :$

        I knew Tablo wrote 3 songs but I couldn’t remember which ones. And then he was tweeting about It’s Over (something about how not all breakups are painful?) – which is probably what gave me that impression ^^;;

        3 years ago
  25. i so love 1,2,3,4.. but it’s over i don’t have that BOOM kind of feel that i had with her first song.. the mv is funny her kind of sound is really new for the kpop world and is awesome… i hope to see u-kiss reviewed in KMM next week

    WAIT where is spudgy!? O.O!!! / and i will go with cooking cooking that song is so freaking funny..

    3 years ago
  26. oh godd, I remember the first time I saw cooking cooking… the toilet scene… just why? but I still think that super junior’s rokkugo is the wierdest one.

    My votes go for super junior, it’s inevitable

    3 years ago
  27. man…i totally forgot it was Monday!!
    surprised you guys didn’t call it pedobear!!!
    ahahahahahahahahhaha eeewwww Martina and the unicorn!!!! was NOT expecting that!!!
    poor bear!! trying to help Lee Hi!!! you go bear!! i support you!!
    again i didn’t really like this song…..i guess i just don’t like this style of music!! but of course she has a totally AMAZING voice!!

    ahahaha you guys should watch some more old Suju videos!!! some of them are just so funny!!!
    honestly i’d love it if they did some stupidly hilarious mv’s like that these days!!
    i’ll definitely have to go with Super Junior!!

    3 years ago
  28. Withholding my Kissme fangirl butthurt to appreciate the Lee Hi review. I enjoyed the song a lot and I’m glad she’s getting attention :) Plus, I have no doubt that U-Kiss can stay at the top for another week ^_^ Thank you for the review!

    3 years ago
  29. As much as I wanted UKISS reviewed this week, I’m actually really proud of you guys for picking Lee Hi. I mean, this is the whole reason you made it so you could chose from the top three. It’d be pointless if you always chose the number one spot on the charts because you were afraid of upsetting fans. Fighting!

    3 years ago
  30. Awww I was hoping for Teen Top if not U-Kiss but I guess this is alright too. You can’t win ’em all I guess :/
    Thank you for posting anyway!

    3 years ago
  31. THANK YOU FOR CHOOSING LEEHI~ 3<?!!! its suuuper cuteeeee if u read the lyrics :DDD

    3 years ago
  32. oh simon. first time watching cooking cooking eh? i remember my first time too… (*wait, is kangin taking a dump?!*) that song will live on forever in kpop history.
    as really really weird. http://media.tumblr.com/tumblr_me0ir4Kl6f1qg8p64.gif

    3 years ago
  33. thank you, thank you for making a review for Lee Hi’s new song!! I really like her style, something different and refreshing! Amazing girl, I’m looking forward to her future hits ^.^

    3 years ago
  34. I think it’s kinda awesome she used to be your student, Simon!
    Also, I really love this song. Lee Hi is fregggin awesome.

    3 years ago
  35. Yay Lee Hi!!! I’m so glad she got reviewed this week. Ukiss can definitely stay in the top until next week (and I will certainly be voting for them), but it was doubtful that Lee Hi would be able to and I was kinda sad that she might not get reviewed. Yay new KMM system!

    3 years ago
  36. SPOT FIRST PLACE!

    3 years ago
  37. I wanna se Teen Top in next music mondays!~

    3 years ago
  38. raise the shield EYK.. here comes the hate!! Not from me.. I love LeeHi and this video!!! I am sooo happy!

    3 years ago
    • Been prepping for it all day. Putting a tumblr ban for the next week.

      3 years ago
      • I think it’s good to bring in some newer artists c: plus LeeHi’s style is so unique she really deserves to be reviewed <3

        3 years ago
      • I was hoping for Teen Top, they have been in the top three for a while now :[

        3 years ago
      • Well I love U Kiss but I like the fact that you reviewed a song that you wanted to talk about, and it will allow you to have more time to think about things to say in the “Standing Still” review. We’ll definitaly vote for U Kiss, and don’t worry, we still love you quys!

        3 years ago
        • Yeah… I’d like to know more for the song than video(not that I don’t like it). I actually wouldn’t mind if it came into dicussion on kpopcharts update… but there are some new kissmes… that won’t agree with me I guess…

          3 years ago
      • well I promise to defend you!!!

        3 years ago
  39. I was waiting for a mordney present joke TT_TT

    3 years ago
  40. Yaaaaaaaaaayyyyy :D

    A new video from EYK!!!! Thank you for your hard work!!!! ;)

    3 years ago
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