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Lee Hi “It’s Over” – Kpop Music Mondays

March 12, 2013

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DUH LEE DUH LEE EE EE EE! This week we’re talking about Lee Hi’s “It’s Over” for Kpop Music Monday. It’s awesome! It’s fun! If you haven’t seen it yet, check it out here, and then sing it in your heads incessantly afterwards

Isn’t this video so odd? It’s a really fun concept. A big grumpy jerky teddy bear. Hilarious. Especially when he Rick-James-to-Charlie-Murphy’s all over the shopping cart. The whole video just looked like loads of fun, and it was fun to watch as well. Match that with the super catch chorus and it’s clear why this video would get so many views so fast.

We also like that the cute innocence of this video is actually cute and innocent, and not lolita-esque, like “I’m cute and innocent oppa but I’m so sexy!” Lee Hi is just cute, and – though I know she’s in high school – I swear, she looks like, 9 years old TOPS in this video. See, what struck us about Kpop a while ago is that it seems so much more innocent than Western Pop music, and that’s what’s part of it’s appeal to us and to a lot of other people, but it seems to be losing that more and more lately. This video, though, harkens back to that sweetness, you know?

One theory we tossed around back and forth when we were scripting for Music Monday, but ultimately scrapped, is that Lee Hi might become Korea’s new sweetheart, now that IU seems to have lost that title, from what we read in the news somewhere a while ago after that whole IUnhyuk thingy. We’re not fully convinced that this is the case, but we’re not fully not-convinced, either. We just abandoned it when we tried to squeeze in an Eunhyuk joke in there, and realized we’d be murdered. Screw that! We’re dedicated to corny jokes, but not that dedicated!

Otherwise, this is the first video that we’ve talked about on our KpopCharts that wasn’t in first place since we announced the Personal-Choice-Among-Top-3 rule. You guise vote for the top 3, we pick one and make our video on that. This rule is, amongst other things, to try to prevent the vast amount of boybands out there from ruling our Kpop Music Mondays, like they did in 2012. Sure, it sucks that we didn’t review U-Kiss this time, but hopefully we’ll review them next week! Uggh. Tumblr ban for the next week!

Anyhow, if you’re a fan of this song like we are (and you definitely must be. This song RAWKS!) pick it up on either iTunes or YesAsia. Do it! And, we were rather on point this week for Music Monday, so we don’t have as many bloopers as usual, but if you’re addicted to watching us mess up, here’s Martina making out with our giant Unicorn a bit too much…

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