The curse is finally broken! But I’m sure some of you are going to think that it was a warding spell of protection, rather than a curse itself. Check out Nu’est’s video if you haven’t done so yet and let us know where you side:


Ok, so let’s have a real discussion here: does Nu’est do anything new in terms of style and tempo? I don’t necessarily see it. Some might argue that it’s unfair to single out Nu’est as opposed one of the many other boy bands that debut and don’t necessarily bring anything new to the table. But, when it comes to those bands, they don’t market themselves as being different. Nu’est’s very name, their brand, what we identify them as, is what suggests the desire to be seen as different from the rest. We didn’t impose that on them, right?

So, the question stands. Educate us. What’s new about their style and tempo? Different BPM? Different instruments? Different sound mixing? Different clothing? What is it?

We were also really confused by the video. Can someone explain why the girl is so violent and grumpy? Isn’t the person who cheats usually apologetic for hurting the other person, rather than violent towards them after being caught? Nu’est just looked like they’re getting abused all video.

And, yes, I know some of you came here for more awesome humour and word play, but I’m all out of steam. I tried SO HARD to figure out a way to squeeze “Pu’est” in there. Tru’est? Blu’est? I got nothing. I spent my best material in the video and now all I got is…no I got nothing.

Side note, if any of you say that we pronounced Aron’s name incorrectly, we’ll send you to the principle’s office for being Insubordinate, and Churlish.

Also, allow me to say: GOTDAMN we forgot how to YouTube. We filmed without the audio recording, and then we filmed with the audio too loud, and then we filmed with the audio too quiet, and then we changed to something different and filmed without the audio recording again. HOLY HELL! Way to many mistakes. Here are a few more in this week’s bloopers:


As for the poll, umm, the site is acting a bit buggy at the moment, and I can’t make a poll like we usually do. Sorry! We’ve been adding some features to the site and one thing isn’t playing nicely with the other :(

And lastly, we’re back from Japan now. Yay! We were there for the weekend (we filmed this Music Monday right before flying out) and we got a lot of good footage. We might be coming back to Japan again next week to get some more footage. We’re not sure yet. We’ll let you know! Yes, we’re being mysterious about what we were doing. OOH WE’RE SUCH TEASES! If you want to know what we’re up to, make sure you’re subscribed :D

  1. Finaly! (FINALLY!!!) EAT considered NU’EST. But I’m upset(( U like almost every song, which u consider, but not this(( I love this song very much((

  2. if its possible…next 2,3 week will b jyp, sm, yg battle… sunmi vs snsd vs 2ne1… who will b review in KMM…its hotttttttt

  3. I’m a little confused about this Music Monday and why would a video from last year replace a EYKMM for this year. I like the best potential music monday category for EYKAs but not if the winner is going to replace a following years chart winner. I much rather hear about a new video then one from last year that’s old and played out.

    • They have done this two years running. Its a way of redemption. Sometimes S&M miss a KPMM because they are away on vacation or business, or a popular video get bumped down just before voting ends. Sometimes really interesting MV’s get looked over and this is a way to give them a second chance.

      • But if it takes the place of the next years chart winner for 1 week then your just adding to the existing problem. I really don’t vote often and I only watch music mondays when I’m curious. But I’ve seen some fans commenting on not knowing if and when their is going to be an actual Music Mondays and they feel like they have wasted their time voting.

        • Thats true, the thing I think makes this seem pointless is 1) There were many other (what I felt) more interesting videos to review and 2) Simon and Martina have been really lacking in releasing KMM for that past 2 months. If they stayed a little more up to date then I think something like this would make more sense.

          Either way, I still think its a fun way to allow the fans a way to pick a KMM and guarantee it gets reviewed.

        • I agree, you made a really good points it really the huge gap in KMM. I don mind Nu’est was picked it was a loyal sweet gesture from their fans. But because there have been i think maybe just 1 KMM since the new year this review was released at a very bad time. What I really can’t understand and it makes no sense at all to me is why do they not post on the charts if they are going to have a KMM or when the next one will be.

  4. I kept thinking of Face when Simon used the word generic that isn’t a word that ever came to mind when watching that video. I’m sorry if you feel depleted and sad for the Nu’est members.I don’t think winning should be important as long as it’s members are still happy performing. And they still have really caring dedicated fans. I look forward to their next come back soon. Remember even negative publicity is still publicity so don’t be disheartened by it. And I’m sure the members are happy having great fans like you. S&M spend a lot of time trying to make us laugh and spend less time trying to promote the video their fans loved enough to vote in. So it can sometimes be a bit of a let down even when they like the video.

  5. GOD have i missed these! My mondays felt so empty without kpop reviews!

    Especially since Music Monday is how I hear some new songs that I may not have otherwise gone to listen to.

    On that note – I’m glad to see Nu’Est on here! I’ve had a bit of a soft spot for them for a while now since I saw a video with them dressed in blue suits and dancing in a freeway tunnel (the name of that video would be super helpful because I can’t seem to find it anywhere and I’m pretty sure it was nu’est…) ANYWHO~! Thanks for the comeback! We’ve missed you a lot!

  6. Ahh the memories. All the teamwork and sharing. For example remember that time we got out voted by Psy’s Gangnam Style? Or Super Junior’s Spy? We would get so close and then we would reach rock bottom. But it’s nice to see this review now it feels like a job well done.

  7. But…isn’t it JR that smashes the phone? :o If so then he’s the wizard and Aron only wishes he was, lol

  8. The crumpled phone booth has JR in the scene, not Aron, Martina. And now I can’t watch that dancing in the end without thinking of Riverdance, which made my sis and I giggle through all of it. I love the song. The MV is good, but like Simon said, it’s fuel for fanfiction.

  9. This idea of voting the MV up like crazy to simply finally get them a review is (what I feel) a wrong way of thinking and is not in the spirit of EYK. Vote up a song that is truly interesting and great, not because of the group/artist behind it. Which is why we are here now with this review. The song was nice, I agree with Martina on this part, but it wasn’t their best work. Y’all pushed for it so much, but it wasn’t by taking into consideration the actual song. S&M try to stress this so much (and this includes other groups as you had mentioned, not just Nu’est) especially during the EYKAs.

    You need to remember that not everyone on here are as big of fans on Nu’est as you are. You seem to look at them on a more intimate level. I think this goes for Simon and Martina as well. I like them, I listen to their songs too, but I’m not as involved in their careers as you seem to be. It’s not that we don’t care that they have been working hard or anything like that. Try not to look at it that way or to take it so personally.

  10. I’m glad to see NU’EST in KMM.. it’s not like I have waited for it couple years or anything.. cough. Yes well I pretty much anticipated that S&M won’t like the song much since it’s ballad (and they don’t that often like those) so I wasn’t disapointed or mad or anything about the review. I think it’s was entertaining to watch :)

    Personally I really like the song, it’s one of my favorite ballads and I like the mv lot too. I did find it quite artistic and having intresting references like the scene where JR kissed the girl who was hugging Minhyun same time. Overall I think the mv portrayed well boyfriend who clings desperately on his girlfriend although she is clearly cheating him. There is many ways cheater can react when her/his wrong doings comes up and I think being mad and blaming the victim is one way which makes weaker person to bend and accept the cheating.

    I think there still would have been better songs from NU’EST to review but I enjoyed this review as well.

  11. Hmm! That was interesting. I was scared to click that link because it was on Tumblr, so I was pleasantly surprised :D

  12. Omg I missed your KMMs, I literally was laughing the whole time xD
    And yessss Key and Peele :DDD

  13. Yeah…Hello doesn’t do much for me either. :/
    But! That’s not to say they don’t have catchier, more interesting-sounding songs that stand out from the norm. You guys should check out Sleep Talking. The rapping is cool, as is the dancing. Though I’m not sure how well snoring sounds fit into music… (Spoiler alert: it doesn’t)

    Also! My vote is for Nu’est for the Cheater-McCheaterson girl, because while I’m a way bigger fan of B1A4 than I am of Nu’est, Nu’est’s girl was way crazier and considerably more douchebaggy (can I say douchebaggy?) than Bilasa’s. Which may be a good thing for Bilasa now that I think about it.

  14. Ermahgawsh that bear pillow in the background! I assume it was a fangift??

  15. Am I the only one who thought it was pronounced “new-east?”

  16. Lol. While I do love the song, I totally get Simon’s rant…but I have to agree with Martina that it’s a K-pop problem (and I lurved that U-Kiss comeback). I also don’t think it’s fair to only blame NU’EST for the silly acronyms in K-pop. Also, I really loved this KMM because it made me laugh out loud so much. You guise certainly haven’t lost your quirky and hilarious sense of humour. Hwaiting!

  17. Yeah, Kpop group names are so weird. B.A.P aren’t the best, absolute (how can one be absolute) or perfect. Not saying I don’t love B.A.P, but their name is stupid.

  18. hi
    I know that as a fan who supported your singer form day 1, it is exceptionally hard for you to accept how this group has been treated by the industry. I totally get that.
    However, we should know that entertainment industry is a very competitive industry and if you don’t do something hype or eye-catching, you wouldn’t survive in the harsh reality. It is a tad bit unfair to say that since this group work hard, they are the only one deserve recognition. Keep in mind the hard hours many korean singers have to endure for practice, performance and others.
    Thus, it is important for them to be more outstanding than the others in terms of music, performance, lyric and others if they want to succeed. Using the same generic, formulaic kpop recipe that has been used by countless other band won’t do the trick. I think that is why simon and martina are particularly harsh on them. They want this band to stand up to its name, as kpop right now is getting to bland and too formulaic.
    I just wanna stressed out I am not a fan to any band, I just enjoy the vids published by S&M. So, maybe I did not feel the fandomness of kpop the way many of you did, but music is my thing and I had a long year of experience on this industry and whatever I write in this comment is purely based on observation and experience.

    • As far as the name goes, there are definitely groups out there with equally cringey names. B.A.P. and MBLAQ for example. However, I think the reason more criticism is being placed on Nu’est’s name is because it actually sounds like newest. New is in the pronunciation of the name… it practically IS the name. B.A.P. and MBLAQ have horrible acronyms, but they aren’t really part of their names. People don’t go around calling them by what their acronyms stand for. They are simply B.A.P. and MBLAQ.

    • oh, now i see. so sorry if i misread your opinion. It is sucks when you are talented but nobody acknowledge your talent. However, I stressed the opinion where they should do something eye-popping. this way, they will have the coverage they needed for them to propelled

  19. You know what other song in k-pop sounds almost like a stalker-ish song? “Greedy Man” by CN Blue. I love the song but I do understand it sounds kind of creepy…Also I vote b1A4~!

  20. i’m friends with aron’s cousins

  21. Could you pretty please make the bleeps a bit quieter between the bloopers? I love watching the bloopers, but the beeps just blare so much louder than the dialogue and are so obnoxious that I often don’t watch them.

  22. Glad you two are back! I love your video’s.


  24. I think Sleep Talking had a much better concept and sound. It came out in 2013, and I was so disappointed when Hello went on the nominee list instead of Sleep Talking.

    • Actually I don’t find this mv cute at all. They all look great but that’s the fanservice part to me. I think this is just mv with pretty scenery and pretty boys and pretty solid storytelling.

      I guess I pretty much disagree with you, this is one of best songs NU’EST has in my opinion. It’s ballad but not too slow for me and I like it music wise and I think the mv is great also. It’s okay to think their other songs are better, I like Face and Action myself (though I don’t understand what is sexy about those) but there is always people who thinks other way. It’s all about preferences and I really like that NU’EST sometimes does more emotional ballads and sometimes upbeat songs (and I think all Action, Face and this has message).

      • Yea, I didn’t really see Hello as cutesy either. I also don’t dislike the song, just the fact that it’s a bit generic, along with the video. NU’EST… T.T Pledis Entertainment is a bit lacking in promoting bands/songs, but their MV concepts and styles are usually great- look at Orange Caramel. I hope that NU’EST will be back to a unique image soon.

      • Ah, yes, well in the heat of the moment maybe I overreacted a little >_>” Of course, I don’t think this is a bad song, poorly written, or badly composed, it’s just a complete 160 turn around from what they started off as. I thought when I decided I really wanted to be a fan of this group after their first songs came out I would be hearing more of what I first heard. I followed just about everything they did including their show. But my excitement quickly died down when they started to release all this other ballad stuff, and I guess my disappointment after the dedication I put into this band (the FIRST band I’ve ever liked from debut and have ever been REALLY passionate toward), it just put me in such a grrrrr mood. I appreciate that some people like the ballads just like I love it when some of the other bands I haven’t followed as closely really push that stuff out in a beautiful way, but Nu’est was supposed to be… NEW :c

        I won’t take back that they were sexy in Face/Action and cute in Hello… To me, it’s more like… I separate MV into these categories most times. Yeah.

  25. I think that Hello was a… less “new”-ish single from NU’EST. Their other songs/videos are quite interesting- they are from the same company as Orange Caramel. Like Sleep Talking- I loved the concept and the sound. I really don’t think Hello fits their style.

  26. I’m really glad that Nu’est finally got a KMM. For me, I really like the song and find myself randomly singing it. I know that I voted for Hello to be reviewed though, not because of the song since ya’ll don’t like ballads, but because the video was not like any other kpop video I’d seen at that time. One girl for them all yes, one girl for them all at the same time in the same scene?! O_O No. I think since then I’ve seen other videos that touch on it but not like Nu’est did. Overall I love this KMM, it had me rolling. Simon, though, you gotta let your acronym obsession go. Nu’est debuted almost two years ago, that’s like 20 years in kpop, so they aren’t exactly new anymore, and their “new” style has moved away from the sound/theme they had when they debuted. I don’t take the group names serious, if I did Teen Top would have to switch out their members like Menudo did when they reached 20 years old. :-P

  27. I agree, I mean I wanted a review but just talking to everybody and discussing the video was what kept me coming back. I have other groups I like but in the votes I don’t feel like talking to people but on the NU’EST videos everyone was talking and I had a few nice conversations.

  28. Noooo the curse almost lived on for me!! After the first 30 secs in suddenly the sound just stopped!! I thought you guys where playing a joke so i continued watching, but it didnt come back. I don’t know what happened but it fixed when I reloaded the page. But that was scary guise!

  29. s&m…can u count next KMM on 00:00 kst friday so that u can filming it b4 u fly to japan again this week?? im afraid u cant make KMM next week… there will b many cb this week n so many potential mv that u should review

  30. yeah…i want it too but the full PV will b out later… the mv now actually te short version oF MV

  31. Really happy that Nu’est got their KMM, but slightly disappointed about the song. I’ve been meaning to get into them, but all I’ve seen is this. I like the fact that instead of making it about being in love and using the same girl, she’s actually cheating. Seriously, is it that hard to find multiple girls to be in a video? I like the beginning, but the song kinda dragged for me. Also you poor things! But I didn’t realize how happy I get from watching this, I smiled so hard when I saw Spudgy.

    Also the acronym thing, even as a Starlight and a Kissme, I agree. I actively don’t look for what their names stand for. Also doesn’t U-KISS make out with each other? Or that could be their side job, run a kissing booth, they’d make millions.
    And even though Nu’est actually did show cheating a lot better than B1A4, What’s Happening got me into them and was one of my favorite songs of last year.

    • Well the mv and song was about cheating girlfriend and boyfriend who just doesn’t want to let go and pretenst that it isn’t true that she’s cheating him although evidence is all over the place.

      NU’EST is still fairly new and doesn’t have lot of stuff.. so if you want to watch their other stuff there is Face, Action, Not Over You and Sleep Talking, that’s it :)

  32. I love these 30 seconds to disagree skit. Sometimes I disagree with your opinions (either I agree with Simon, Martina, or both if you are at the same level), but I enjoy KMM anyways because you always make it seem to be very entertaining like comedians. I am with Martina this time that “Hello” by NU’EST is not a bad song (*whispers* although I like SHINEE’s “Hello” as well…).

  33. So, I’d just like to say that I really love this song. Although I am a L.O.Λ.E (Just like I am in a couple other fandoms), that doesn’t mean I discriminate other songs or bands xD I was positively surprised by the video and so I’ve seen it a lot of times. “fan-eroticism”? Well, that’s a term I haven’t heard before. I was blown away by the kiss not being K-Drama material; it actually looked pretty real. Rookies… Reinventing the market. (Note: halfway sarcastic here. They do… But not always.) I laughed totally hard at some poins and damn! I’ve missed KMM.

    I wasn’t worried about you having a different opinion than me or just down right not liking the song (because people are fully capable of having their own opinions without being wrong. Right? Oh… This is the internet. OH NO! A troll ~ *Hides* Anyways…), I was just looking forward to them getting a little PR and your jokes and personality. I mean, that’s why I’m here. But when you were like “Is it a curse?” I worried if you were gonna go all “Troblemaker” on it.

    Luckily not. But I accept your opinion (And I freaking love the god-damned dance. Ugh! Such a good song.) and I am gonna go back to looking forward to more of your videos. Yeah! (and stop filling your walls with momomomo.

  34. Well, I think one thing is new: ROOKIE IDOL KISSING?! o.O
    Hahaha, didin’t expect that.. Anyways, the video was great!
    Simon, as for the humor I’m giving this a 3 outta 5. Kidding, you guys are hilarious, loved it! :D

  35. Funniest video I have seen in a while, of course I think Donghae and Eunhyuk make hilarious videos…except for Still You…but I love them all…

  36. Aahaha loved this! I totally agree with everything and I don’t think there was any bad comments, they were all true but they don’t make the song bad or anything. But I gotta say that I practically LMAO through the whole video, ahaha. :’D Thank you for reviewing this. :’D

  37. HOW DO YOU JUST GET FUNNIER AND FUNNIER?!?! You guys are great. And awesome. And hilarious. And I vote for BILASA

  38. I haven’t laughed this much in weeks! D: Seyeballmon…

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