We love Orange Caramel. It’s no secret. They’re great. This video’s great. Check it out if you haven’t seen it yet:


So, we talked a bit more seriously about Kpop as a whole in this Kpop Music Monday. Sorry! We love Orange Caramel’s stuff and want to talk about their importance and why we like them, rather than just for qualities they have on their own, but more for their place within our scope of Kpop’s landscape and its emerging trends.

Kpop’s becoming too heavily dependent on sexiness and fan service, rather than making videos that are accessible to the general public. Some might argue that’s a good thing. It’s better to get 10 diehard fans than 1000 casual ones. The diehard fans will buy 20 copies of your CDs and go to all of your events, while 1000 casual fans will just watch you from time to time. Kpop knows this, and they’re making good bank off of really dedicated fans.

Our problem is that we’re not really dedicated fans of anyone. We’re not part of any fan club. We just like songs from some groups and artists from time to time. We don’t watch their TV appearances or care about their personal lives. We don’t think about how hard someone’s worked on an album, because everyone works hard. We don’t know the names of every artist from every video we talk about. We just like music and music videos, and we like making videos talking about our thoughts on Kpop.

In our position, we don’t really care for videos that are catered more to the dedicated fans than the general crowd. I want to see a video that has qualities outside of how attractive the artists are. SM for a long run, especially with Super Junior videos, made very formulaic videos: flashy box room. Wide shot of group dancing. Closeup shots of single artist’s face. Back and forth, back and forth.

Kpop videos oftentimes look like videos of a model’s photoshoot. At first it’s cool, but see that enough times and you get a little bored. The two of us here at the point now, after watching Kpop videos for so long, that we need something different. Give me something crazy from Psy that totally breaks the norms. Give me something like Ponponpon. I don’t care! Just make it different!

Orange Caramel gives me something different. “Lipstick” was hilarious. “Catallena” wasn’t as funny, but it was still funny. People who aren’t attracted to Orange Caramel get something more out of this video than just a photoshoot. But they don’t forsake that altogether. If you have a crush on them you still see how pretty they are. It has a great balance of appealing to both diehard fans and casual fans. See Kpop! That wasn’t too hard!

And look at its attention to detail. Pay attention to the price stickers. It says Mermaid both in English AND Korean. It even has a little “Pledis” in code to the left of the barcode. That’s not something you can rush. It’s not a freaking meaningless giant chess piece in the middle of the room that everyone uses. That piece will be used again and again, but how many Kpop Groups are going to reuse Orange Caramel’s price stickers? No one, because it’s made specifically for them and serves the meaning of the video. And they’re not wearing random outfits that were just slapped together with no oversight. No random Welcome Motherf*ckers hat like in Girls’ Generation’s “I Got a Boy”.

Ok I’ll stop. TL;DR – Catallena is a very well thought out video that caters both to hardcore and not hardcore fans. We like Orange Caramel for that. Oh, and it doesn’t hurt that the song’s freaking awesome as well.

Side note: I’m not sure if this is sacrilege in the Kpop world, but is it ok that I like Orange Caramel more than After School? They’re a subunit of After School, right? I’ve never liked any After School song as much as I’ve liked Orange Caramel’s stuff. And, let’s be real here, subunits usually don’t offer things that are much different from their parent group, but I barely associate Orange Caramel with After School. I can’t be the only one here, right? Guise? Guise?

On to the poll, let us know what Orange Caramel video you preferred:

On a less serious note, we’ve got some bloopers. Whoa: accents are not my strong point. Forgive me for that gobbledygook of nonsense at the end. I’m not an actor!


And lastly, click on this pretty button below! It’ll protect you from the Yellow Dust storm coming your way! Seriously guise: Yellow Dust is super sucky!

  1. Melisa Sotmer

    Hey guise, did you erase the review??? :’c

  2. Ok guys, don’t get me wrong, I am loving this song and music video but it has been bothering me that nothing has been said about the similarities with this song and this> https://www.youtube.com/watch?feature=player_embedded&v=r8DpbHjWXeY
    I just want to know why??? Please don’t hate on me I’m just curious about it

    • Oh thank you for this!!! I was so sure I heard something that sounded like Punjabi in there! I kept wondering if they had reused some 80s Bollywood or something :P

  3. Simon where did you get your hat from, if you don’t mind me ask? I want to get one for my sister, she loves DC comics

  4. I voted for Lipstick, but I really love Shanghai Romance and Bangkok City.

  5. Toheart plug in the background! :D
    Woo-Key. Hee hee.

  6. Can anyone please tell me what the MV means? I have no proclivity for abstract thinking, and from what I got out of this, it suggests lesbianism a bit due to the lyrics, and I’ve read elsewhere somehow it also comments on female idols in kpop industry? Someone elucidate me please!

  7. if everything in this post is true then why are they always reviewing horrible boy bands.

  8. I heard this MV was banned by KBS? Does anyone know why? Because I can’t understand why…..

  9. I just read that KBS banned this video as “unsuitable for
    broadcast “ because it “made light of human life especially in its scenes where
    Orange Caramel is seen sitting on top of rice pretending to be sushi or
    struggling under plastic wrap,” this is a strange ruling considering what does
    pass as suitable like Trouble Maker’s “Now.”

    Guy wakes up with in bed with two prostitutes. (Implied threesome)

    Guy verbal abuses said prostitutes. Check!

    Alcohol abuse. Check!

    Smoking. Check!

    Guy and girl getting their sexy on. Check!

    Guy has a gun (illegal) with a silencer (super illegal) and
    points it at his head. Check!

    Girl defaces pictures. Check!

    Girl beats on Guy. Check!

    Girl throws bottle at wall in public place. Check!

    Guy sets fire to trash at same public place. Check!

    Guy and girl stand in middle of road while two cars drift around
    them. Check!

    This video passes KBS standards; there is nothing here that
    could possibly give anyone ideas.

    Orange Caramel’s Catalina has three girls and one cross-dressed
    guy dress up as sushi in plastic wrap and suddenly that constitutes making
    light of human life?

    OMG, if kids see this they’ll turn into Hannibal Lector and
    commit mass suicide by cling wrap! O-o

  10. These bloopers are some of the best. Seems like y’all are full of the crazies lol

  11. Guys, do you have any idea why KBS banned this MV from broadcasting? I still don’t get it. I don’t see any controversial thingy in this MV.

    • Here’s the quote from Soompi:

      [On March 22 KBS announced that the “Catellena” music video was not appropriate for broadcasting because of a scene that depicts a disregard for human life. In the music video, Orange Caramel dress up as mermaids being trapped in wrapping and then also as pieces of sushi on rice.]

      There’s so much BS (or ‘ultra-conservatism’) at Music Bank that after they banned PSY’s ‘Gentlemen’ from the show, citing ‘damaging city property’, I couldn’t bring myself to watch the show anymore. However, KBS do make good variety shows.

  12. Amy Le

    I heard the oi oi oi part is supposed to be a spell.

  13. I was confused as to why Chewbacca was on their laptop screen in the background, until I saw ToHeart’s Delicious MV with “WoohKey”. My first though about their name was “oh, WoohKey…Wookiee….AGGUUURGGARGGHHH.” Hope they review Delicious this Monday!

  14. Carly Barrow Billings

    I’d definitely go for Catallena if it weren’t for the very beginning and the very end… those parts seem out of place to me so as a whole I have to go with Lipstick.

  15. i like Lipstick’s music better but i prefer the video of Catallena ^^
    and i also love Orange Caramel more than AS, and i think that Kahi is better alone… Sorry Playboyz and Playgirlz

  16. I liked AS so much better when Kahi was still around. She brings so much to the table and she’s a badass rapper too. She introduced tap dancing in Shampoo and drumming in Bang. And Because of You was the golden age of AS. On a side note, I loved the meaning of Catellena. I thought it was just a funny video at first but seeing the English translations changed my perspective of it. The fact that the lyrics were depicting a girl you love to hate/girl crushing match so well with the mv. Beautifully done OC. Beautifully done.

  17. I love hearing you guise quote homestar runner! You remind me of me and that makes me love you…great jorb. ^-^

  18. hat hat hat hat hat hat hat hat hat hat hat hat hat hat hat everybody!
    simon where did you get that hat? !!!!!!!

  19. Where did you get that DC hat? I must know.

  20. I love them both but Lipstick is just perfect in every way. Case closed.

  21. The fairy godmother reference cracked me up, XD hahaha!

  22. Lipstick is still my favorite Orange Caramel song. Catallena has a
    slightly better video but the song isn’t as catchy to me as Lipstick.
    Over a year hearing Lipstick I’m still playing it on Youtube at work.

  23. Becoming a fan of Orange Caramel.

    Martina, I was reminded of the Lorax when I saw your dust monster. :)


  24. I like both videos alot! But actually at first view, I have to admit I like Lipstick better, because its just funnier! But the costumes and attention to details in Catallena is just amazing and everything is just very pretty~

  25. I had almost given up on Kpop before this video came out. I’ve been listening to more Japanese music in 2013 and was slowly unsubscribing from my Kpop music channels on Youtube. Orange Caramel gives me some hope that there is still some originality in Kpop.

  26. Usually I agree with you guys 100%, but I couldn’t disagree more this time ._. I cannot see the great thing about Lipstick or Catallena at all. I hate those *cute* *cute* kind of girl groups and I hate that squeaky voices to make everything more “cute”. I don’t hate aegyo, but I haaaate that kind of forced aegyo and this two videos are just so… bleh to me. Like seriously. I couldn’t even laugh about it ._.

    • Hmm…interesting. I didn’t really view this as aegyo, compared to the other aegyo videos I see. When I think of aegyo, I think of it in context with an oppa. Like “omg oppa I’m scared! bwoing bwoing!” This video wasn’t in the context of a relationship to a man, as far as I can tell. So, I found this video to be more on the side of silly, rather than aegyo.

      • Oooh, I see, I see. Yeah, I kind of think about this as a forced cute video too, plus silly, of course. Idk, I just don’t like it XD.

  27. It’s so rare I love any outfit in MV that I feel the need to mention it. It’s just plain gorgeous!

  28. Thanks for the great review! I like it when you get serious sometimes, when there’s a lot to talk about.
    Stay safe from the dust! It sounds like it would make for a good horror movie.

  29. it kinda bothers me when you guys portray yourselves as part of the ‘general crowd’ and sound like you’re writing off korea’s pop in general, when the country and its music is what is putting bread on your table and allowing you to live out your dream

    • I don’t think they are writing off Kpop, but are simply saying that they are not part of fandoms and thus the fan service and over sexy concepts don’t attract them. If you watch their indie segments you would see that they show how much they love Korean bands and music. Remember Kpop is not the only music in Korea, neither is it the most popular music in Korea. Also you don’t have to love something just because you review it. Most real music reviewers( which S&M are not) actually can completely bash music and hate artists that they review and have it be their career.

      Actually, since I am the one that updates the charts I noticed that the majority of the music on the chart isn’t even from idols. It’s mostly music that just happens to be Korean.

      • i do understand kpop isn’t the only music in korea ^-^ and s&m don’t necessarily have to enjoy it to talk about it. but the eatyourkimchi brand built most of its viewer base through music monday, which -does- focus on kpop specifically, and when they act blasé about this segment and either a) don’t bother making it because it bores them or b) make it and then put out a rather superficial review like the one above, while simultaneously putting down pretty much every other music video they’ve ever reviewed, it bothers me a little.

        i would just enjoy it if they showed a little more insight into the thing that helped them get where they are today, even if the thing is superficial and formulaic, and if they didn’t go out of their way to portray themselves as not that invested (we don’t know the names of every member of every group~), when it’s literally their job to know. i would like it more if they mixed opinions and funny segments with solid background knowledge, considering they’re in a unique position to offer insights to their english-speaking audience that go beyond their own western perspective, having english-speaking korean staff; eg something along the lines of this comment http://www.eatyourkimchi.com/kpop-orangecaramel-catallena/#comment-1290900495

        that being said, i’ve been watching for years because i do really enjoy their brand. i just wish it would grow instead of, what feels like, stagnating

        • But, they don’t want to and thus they probably will not. They do it because they like it and to tell the truth, if they stopped doing Kpop music Mondays, I think they would survive. For all we know they could shut down the studio when their rental contract runs out and move to Sweden ( I think they are looking at a sweet house in Old Town at the moment.

          Ok all joking around aside. Yes EYK is a brand that built itself on talking about Korea but it is also built on what Simon and Martina like to do. They are old hippies at heart and many people support them because they like -them- as a couple and not because of Kpop. The reason they started EYK was to share things about Korea that not many people were talking about. At the time Kpop was one of those things but now, Kpop has a huge Internet industry pushing it. If by the by, they move on from Kpop and focus on something else, then we would just have to deal with it. Also, to tell the truth, Kpop music Mondays are no longer the biggest draw to the website, the Korean information and TLDRs get far more interest now. They are also trying to help promote the Korean Indie music side of things.

          I do see your points as valid, but not everyone has that view. And regardless of what they do, there will be criticism and some people will not like what they choose to do simply because they are public figures. However, I don’t think they ‘owe’ us anything or it is their ‘duty’ to do what someone asks them to do.

        • Thank you for your input. I think a lot of confusion about us and our brand comes from people making generalizations about our audience and demographic. I’d like to clarify some things, if that’s ok?

          1) We’re not a Kpop blog. Kpop isn’t our most popular segment. TL;DRs are. Look at the views and the likes for those as opposed to our Kpop Music Mondays. And our other non-Kpop videos oftentimes outperform our Kpop videos, like our WTFs and our WANKs and FAPFAPS. We talk about Kpop once a week, out of the 6+ videos we make per week. Just because our Kpop videos are popular, that doesn’t mean that they’re the ONLY thing that we’re popular for. Can we agree on that?

          2) At the same time, we’re doing our best to separate ourselves from the rabid fandoms of Kpop. They’re scary, and we don’t relate to them very well. We’re just casual listeners of Kpop. We always have been, so we’re speaking from our perspective and – I hope – we can also speak to those who digest Kpop as casually as we do. Just because our Kpop related videos have become popular, that doesn’t mean that we have to speak about Kpop in a way that caters to sensitive fandoms. We didn’t get popular for speaking that way. Should we change that and alienate our general audience? Our kpop videos were popular for losing our pants, soy un dorito-ing, flaccid jaw syndrom-ing, setting our pants on fire-ing. We’ve always spoken about Kpop in a silly joking manner, and we’re not going to change.

          3) It’s not “literally our job” to know anything. It’s not literally our job to do anything. We don’t have jobs. We just have a hobby, which is to make videos about things we like…and we’ll never change that. That’s what got us to where we are. Why would we change that now? We’re going to keep doing things as they’ve always been done.

          Please, get this last point: our only job is to follow our passions and our dreams. We don’t work for anybody. This, above all: we’re going to be true to ourselves. Always. Forever. And if we have to start lying to ourselves and doing things we’re not interested in, we’ll quit. Because our personal satisfaction in making our videos, the following of our passions and the expression of our opinions, is what matters most to us. And we hope that people can continue to share in our passions the way we do.

  30. btw I love your white board messages you have by the studio’s front door xD EYK CREW DANCE COMPETITION AT 8. I wanna join that dance off! O:

  31. Ahahaha! The Aussie Aussie Aussie thing from the livechat made it in! :D

  32. I like Orange Caramel own their own better than all of After School, they just have more shazam!

  33. what’s the meaning of “jutti meri oye hoi hou,paula mera oye hoi hou…” sounds like hindi to me.

  34. Love this song so much! And the vid is just so much fun. I may be one of few here but it’s my favourite of theirs to date. The attention to detail just blew me away. Furthermore their delivery assures that their message isn’t lost as it so often is post-editing. Also: cowbell. Awesome that they made it to a KMM. There’s also been a lot of girl groups climbing the charts lately which is wonderful (‘*-*’)

    Be careful out there; that yellow dust sounds dreadful (x_x”)

  35. I totally agree with you Simon & Martina. Heck i gotta give props to you for still watching all the MVs cause i don’t watch MVs. not even the teasers. cause i know they will all be the same. I only watch them if i hear its a different kind of MV or if i am curious about the choreography. & i really don’t know why you guys even bother to learn everyone’s names. haters gonna hate. i am a Cassie so i obviously know who all are there in DBSK & JYJ. but outside of that, i hardly know anybody either. & no i am not a newbie to kpop. i am an oldie. i know the members in SHINee, SJ, BB & Lee Hyori. that too not cause i have listened to their music but by their appearances on variety shows that i like. if they are funny on those shows that is. notice the absence of girl groups. why? cause all they do is act cute & docile anywhere they go. so none of them are memorable to me. companies DO only do things for the fandom. as i said, i am a Cassiopeia & yes i watch DBSK & JYJ’s MVs but only once, when they are released, & only cause they look hot in it. to see what their new look, dance & concept is going to be. not cause i want to see the MV itself. i don’t watch even THEIR MVs more than once. some that is. they do have some good MVs that i like.

    I have noticed that its the new kpop fans nowadays who…………well to say in short, who will like any artist & swoon over him as long as he is Korean. & judge anyone who doesnt think like them. & i really dont get them at all. the bias thing, the bias list thing, etc etc. like……….sigh. this is going to turn into a huge post if i keep going on so i will just finish this at “STOP”

    Anyways, i too really like Orange Caramel. i think they just might become my fav girl group musically. their songs & MVs are just so FUN. especially their songs! so yeah, good job Orange Caramel. they need to be more recognized. sadly only groups from the big 3 (read as: SME & YGE) get any real recognition >.>

    • I totally agree with your statement on why some people would even bother to learn the names of all band members . I really like B1A4, but only for their music and their ‘fun, colorful’ image overall, but if you’d show me a picture of them and asked me who’s who I’d have absolutely no idea.

      That Kpop fans will swoon over any artist (or even non-artists) as long as he’s Korean (or looks ‘Asian’ regardless of country) is something I have observed as well, unfortunately . It’s a kind of fetishism that I find to be very disturbing , as it indicates that someone who fits in with the Orientalist idea of ‘exotic & mysterious/brooding’ appeareance-wise is more important than getting to know someone as a human being with a personality, interests etc. In short, people of East Asian descent (not only boys but girls as well) are being seen as objects to parade around like the newest designer handbag. This is also evident in that most people will picture someone from the Japan-China-Korea area when you say ‘Asian’, while Asia comprises of a much larger area and many more countries than those three.

      Anyway, what Orange Caramel is doing here is great, even though I don’t really like their singing , it sounds a bit too cutesy and nasal (?) for me in parts. The song as a whole , however , is very catchy, although I’m not sure how the phrase ‘Jutti meri’ relates to the rest of the lyrics (according to my relatives it means ‘my sandals’ in Hindi or Punjabi). The MV is absolutely wonderful , not only because it is different in terms of presentation but also because , as is mentioned, it’s humorous, and humor tends to be more accessible to audiences of various backgrounds than supposed sexiness is.

  36. I like both videos a lot, but lipstick was, like, one of the best songs of 2012.. and I also like orange caramel more than after school.

  37. i loved the little cameos!!! there were a lot of comedians and the stuck up octopus sushi is a GUY comedian (famous for being prettier than most of the female comedians^^)

  38. Is it just me or are the actors from the cast of Gag Concert? I have a suspicion that Kim Daesung is the Octopus… Na Aeri for life!!!

  39. bigbangfosho

    Eh…I still like AS more. They have a special place in my heart. Their last comeback was pretty flat for me because the song was AWFUL. I really really dislike Brave Sound–he can turn some of the most talented performers into a bland mass. I do recognize that he wrote one of their best loved songs- Because of You- but look how much talent and inspiration he’s lost. Brave Sound really ruins groups imo. Their pole dancing concept was really impressive and different (pole dancing in itself is something very difficult to do) but I didn’t follow them as much because the song was so so terrible. OC has been blessed with really addictive, catchy songs and yes, that’s their style. I just feel AS could have developed into so much more based on their previous releases.

  40. Hmmm… Do you think maybe the Kpop peeps are trying to start trends with their repetitious prop placement? Like “hey guys let’s see if we can get people to start using chess pieces in clothing/everyday life!”?
    If so… I don’t think it’s catching on.

  41. Anthony Cidro

    A very boring Music Monday for an amazing song and music video. This was the golden opportunity to come up with hilarious skits about the video. You could have at least did a sushi eat-a-thon or compare seafood prices or something. Martina could have done a make up tutorial about the polka dots in the lashes thingy. YOU CAN DO A LOT OF THINGS HERE GUYS!!!! I’m glad that you used this video as a chance to talk about how you prefer OC over other groups but isn’t that why you have blog posts?

    May I suggest you do a WANK or FAPFAP of the sushi places in Korea and insert maybe a few skits here and there. You know to make up for this bad music video. FAPFAP Catallena edition. You like it so much right? So maybe you wouldn’t mind?

    PS. Damn yellow dust. </3

  42. Hey Simon & Martina. This is what I read from one Korean fan in his/her blog. This whole MV concept of orange caramel is to depict how people are commercialized now in Korea. Many people in Korea determine about others based on their “specs” or “labels”. If I go to Seoul National University (my label) everyone will envy you and think you are better than them. So, Koreans are trying so hard to get better labels by studying overnight, getting better clothes, trying so hard to get into Samsung etc in order to get that labels.

    At the middle of the MV, you can see how each sushi’s are labeled in different prices. These people are victims of the commercialism or modern culture in Korea (you name it). But throughout the MV, these victims start to eat other sushi’s meaning they are also the consumers of this culture.

    The blogger points out why these three girls were crying at the ending and more details of the MV. You can ask your Korean friends to translate this for you. Anyway, there are so many interesting messages in Orange Caramel’s MV including Lipstick so you may try to search them too!

    Blog URL: http://blog.naver.com/ready2start?Redirect=Log&logNo=10187427240

    • “학력 수준, 재산 수준”
      More direct translation of 수준 would be “level”. Clique might be more natural translation but often involve rewriting the whole paragraph.

  43. And yes, as an Australian I totally did think of the “oi oi oi” part. ALSO: The octopus person was a lady?? I thought it was a man (maybe because she looks a lot like Bubzbeauty’s husband, I’m sorry XD)

  44. As an Australian I didn’t even realise the “oi oi oi” thing the first time I watched it. Oops…. am I losing my Australianess now that I’m in Korea?

  45. i’m just a causal fan too and orange caramel keeps me interested. i cant say the same for some of the other girl groups. everyone tends to blend in after awhile. i like their lipstick mv more than this one, but it is still an enjoyable mv.

  46. HAHAHAHA omg i died at the “fairy godmother” part. SImon’s rhymes XD

  47. TMCP

    Dear Simon, thank you for speaking on behalf of male Nasties and male Kpop fans in general. Boygroup videos are phenomenally boring, and their music is scarcley any better.

  48. I loved Afterschool up to when they made Bang! after that they just relied too much on gimmicks.. marching band, tap dancing, red & blue, pole dancing you name it.. I wouldn’t care if they only made great songs but all have been meh.. Where are the amazing songs like ‘Because of You’ ‘Diva’ & ‘Ah’ also that Amoled CM song with Sondambi which are a huge part of my introduction to Kpop

  49. Yes finally OC! OC and perhaps Afterschool will get more recognition with this cause they deserve it! Their works are usually good and they are extremely underrated

  50. This week’s KMM (and the MV itself) was hilarious especially when it came to the Yellow Dust and Ddung Fairies. Hopefully you guys are safe indoors!

  51. I like all of the difference costumes in Catallena but I’d have to say my favorite of the two is Lipstick. To me, the song is catchier.

  52. I love Lipstick -the MV and the song!! But Catallena’s MV is ridiculously well thought out, but I’m not a fan of the song =P

    P.S. I’m Aussie and I didn’t think that; I actually thought they were saying “Heol” but Idk XD

  53. I love Catallena but Lipstick will always have a special place in my heart because it’s the first Orange Caramel MV I ever watched. I also want all of Lizzy’s shrimp outfit, including the pink hair.

  54. The two videos are currently tied at 557 votes each, which is great because I had a hard time deciding.

  55. did S&M really just review three different girl groups three weeks in a row? hoi hoi hoi~

  56. FancyJude

    Guh.. The poll was difficult to decide, but I’ve got to say Lipstick was the one that put OC on my radar.

    You guys aren’t the only one who favor OC more than After School. The only After School song that caught my attention is Heaven, and that was their Japanese single!

    And thank you EYK for taking the time to do a KMM! I personally get pretty bad allergies during the spring, so I can only imagine what breathing polluted yellow air is like.

    • You heard Shh by After School? Same album and producer as Heaven. Was released in January I think.
      (The full Japanese album with both comes out today and it’s basically all dancey/electronic music.)

      First Love actually had some really good songs on it.
      (I wouldn’t say First Love was one of those.)

  57. To be honest, I’ve never been interested in After School either. Not because they aren’t talented, but because I never found their music interesting. It just wasn’t for me. In comparison, I’ve loved Orange Caramel since the very beginning, and they have always been one of my favorite groups. I’ve always thought, considering Orange Caramel’s popularity and After School’s graduation system, that Orange Caramel should separate from After School and become it’s own separate group. That way both could promote more. But perhaps they are afraid of a backlash should they do something like that.

    I absolutely loved the song and video. Orange Caramel did not disappoint! If you look up the lyrics of the song, they really add to the meaning of the video, which is another plus in it’s favor. Oftentimes the lyrics and video don’t seem to go well together. The song is about Orange Caramel loving a girl, but she is a bit arrogant, and they don’t think they can get close together. The music video is therefore Orange Caramel admiring the Octopus. However, they begin to think little of themselves. Girls suffering from low self esteem. At the end when they eat themselves they cry because they realize that even though they might not be valued as much as the octopus (aka, society might not value them) they are still delicious, and therefore beautiful. They are worth something. They are just as good as octopus girl.

    Thanks for the great review, guys! And I’m glad you loved it too!

  58. i saw comment on youtube saying that this video was a commentary about the state of the kpop or whatever. like, catallena represents the elite groups that will smash with every song/album they put out (aka. 2ne1, snsd) and orange caramel represents the countless number of groups that try to achieve that level of success but just never do. oc as mermaids represents their debut into kpop scene and them being plastic wrapped and stuff and discounted is representative of them flopping. fast forward to the ending where (i guess) they “taste” themselves after a couple of comebacks of changing their image and turning into sushi(????) and they start to cry and have flashbacks of the artists they used to be. basically losing yourself to the industry and stuff and i think that’s a really beautiful message and the execution of it was just A++++

    i just wish the live stages could send out that message too bc it really is something to think about

  59. Can every kpop company out there watch this show and at least take a few notes? PLEASSSSSSEE?????
    ‘Cause I agree fully with what you guys are saying… once the sparkle and magic of kpop wears off, the videos get so freakin boring after a while..

  60. Hector Ahmed Hernandez

    All I have to say is Chewbacca and David Bowie hair..

  61. Martina, I love your eyelashes! XD They were distracting but very pretty. Made me think of rainbow sherbet. ^_^

  62. Please please please try and get an interview! Pledis isn’t that big so I think you’d have a pretty good chance, and c’mon you can reunite with Lizzy for a third time!

    Oh and thanks to ppl for getting this in first and thanks for reviewing it.

  63. PunkyPrincess92

    gosh it was so hard not having internet for more than a week!! so glad to watch your videos again!!


    i really like this video!! so creative and fun!! (as well as their other ones of course!)
    but that song….not for me! and i thought some of their voices we’re just too cutesy sounding!

  64. I don’t know for which one to vote… Lipstick is definitely hilarious, but the sushi concept is priceless.

    Anyways, I’m glad you finally got to review Orange Caramel ! It’s refreshing to see you guise being so enthusiastic !

  65. Something I found interesting were the undertones the MV had. For example my first impression of the video was that it was about how idols, particularly female idols, are objectified and marketed to the public. Since last year, we’ve seen more and more female groups stretch the boundaries of what is socially acceptable sexy-wise.In the MV, Catallena (The Octopus) is shown with a high and stable price which could represent top tier groups like SNSD, 2NE1 ect. Meanwhile, the smaller fish (Smaller company groups/rookie groups) are going down in price (aka their popularity) so they try to become noticed by basically exploiting their bodies. In the end we see the girls “eating themselves” and crying (cuz they didnt stay true to themselves and their careers dying) , and all thats left is the Catallena. What do you guys think?

    Regarding Afterschool, I have to disagree, they are arguably one of SK’s best performing groups. Back when they debuted in 2009 they (and BEG) basically pioneered the sexy concept, and throughout the years Afterschool has brought tap-dancing, drum-line, cane-dancing, and pole-dancing to the K-pop world. Sure they’re known for having a sexy image but they’ve always kept it classy. Song-wise, they’ve had hits like ‘Because of You” and “Bang” and “AH” which are all fantastic songs. Its a shame they arent more well known. I know the graduation concept that Afterschool follows is kind of a turn off to some people, but they are definitely worth checking out.
    Anyway, Im glad Orange Caramel has had such booming success and thank you EYK for spreading the word.

    • You are completely right! You actually made me remember how much I liked “First Love”. I edited my first comment as an apology.

      And your analysis of “Catallena” is really good. I can see the director actually aiming for that exact message. Thanks for sharing your thoughts.

    • Agree!! I think After School had good enough concepts that brought them unique-ness (yes, the tap dancing, drumline, and pole dancing) that no other girl group has ever traversed or even thought off. Most girl groups stuck to the basic formation of dancing with their bodies. No extension to the choreography whatsoever. Then BOOM, AS brings in a snare drumline! It wasn’t just minor usage of props, the ran with it and made it so out-of-norm in Kpop!

      Though First Love might not be everyone’s cup of tea, you have to awe the amazing synchronization that occurs when they were performing live! It’s awful to see those bruises, but their hard work paid off. AMAZING SYNC EVERY PERFORMANCE. EACH LANDING HITTING EXACTLY AT IT’S MARK!

      To relate that to Orange Caramel, AS was a great springboard for their greatness. Because of these different concepts, the Orange Caramel sub-unit brought in their own taste of uniqueness while still managing to form a link with the greater group. I think that it’s a group concept worthy of shipping across the seas.

    • i was a about to post the same thing lmao but i absolutely agree with everything that’s been said but i think it could be taken as shade towards all the sexy groups. orange caramel being represented by catallena and the sexy groups represented by orange caramel in the video. idk just an idea. :-))

      also if anyone needs recommendations to check out after school, i strongly suggest you get their latest japanese album, dress to kill, bc it really is different from all of the latest releases. ^.^

    • There’s that, and there’s also a “lesbians in the fish market” thing going on… since the song is about cunnilingus lol.

  66. Lipstick is my favourite kpop video+song of all time. Hands down. I got completely obsessed with it when it got out, I couldn’t stop listening and watching. I voted for it on the EYKAs. Even though I loved Catallena, it’s easy for me to choose. And I couldn’t agree with you more. For me, After School songs are all bland at best, but OH-HO BOY! I love me some Orange Caramel. The songs are great and the videos are just freaking perfect. The girls are excellent at acting, makes everything even better. I am fanboygorilling here XD

  67. I love After School, and the firsts Orange Caramel’s songs I didn’t love as much I love their lasts songs, they were sooooooooooo sweet, that gave me cavities :(

    I prefere them being cute and funny like now.
    I still love After School <3

    Kisses from Brazil :)

  68. The “hoy hoy hoy” sounds like an old indian song to me cant remember cus i stopped listening to indian songs for 4yrs now but i know i heard it before cus it used to freak me out a little and it still does so Cantallena is a freaky song and mv altogether for me

  69. Finally! I love me some OC and I love that they finally get some recognition. There is some serious art direction here and it shows. Every little detail here is perfect and I love that they stay away from those boring “secshi” videos that the other groups are releasing just to get some attention. NANA I LOVE YOU!!!
    Also: Why are Simon and Martina SCREAMING in this video? I pressed play and got scared :S

  70. Why do you try and make me choose between Lipstick and Catallena! Ugh, both are too amazing! Such harrd life decision.

    Also I totally agree with this song being shareable with non K-Pop friends. I don’t usually post a lot of Kpop on Facebook, but couldn’t resist sharing this video. And one of my friend’s responses was:
    “I watched the video you posted. And then I watched it again. Then I watched a different one. Then a different one. And I’m still watching more. I feel trapped. But in the best kind of way.
    And I give you all the credit.
    Who knew I would LOVE this so much.”

    And now I am working on converting her to more Kpop. Haha, yes! Join me in this beautiful world!

  71. David Matthew Barton

    Argh, this is a hard decision! Ultimately I give my vote to Lipstick because of Nana’s scowl at the opposing player in that video, but Catallena is a strong follow-up and only JUST barely edged out.

    On a related note, Orange Caramel’s acronym (OC) is also a common acronym for something else on the internet- ORIGINAL CONTENT. Food for thought.

  72. First time I saw the video I thought they where saying “hull hull hull” (not sure that´s how you spell it) instead of “oi oi oi” :P

  73. Natsu W.

    I was really happy that you guys reviewed Orange Cameral instead of Toheart because their MV and song was definitely more interesting. Of course, I really do love Key’s & Woohyun’s sweet fanservice/humor in their MV but I found their song was very… mainstream (song concept-wise, I mean- I like upbeat cheerful songs but I just wasn’t feelin’ it) and the lyrics were very… very repetitive.

  74. Soooo..Did anyone else realize that this is the third week in a row that EYK reviews a girlgroup for KMM? HOLEYMOLEY!
    Da powuhrrr of gurlbandzz!!
    Though, I reckon this is the first and only time that happens this year..haha

    *Flashback from Eat Your Kimchi anno 2012 when it took 13 weeks until a female group topped the charts.*

  75. I’ll admit, I like the sexy concepts in K-pop, BUT I do feel like they’re a bit overdone lately. A genre overusing any concept -sexy, funny, angsty, sad, whatever -is inevitably going to make that concept boring at some point. My personal favorite music videos tend to be the serious ones (“Abracadabra,” for example), but I agree that humorous MV’s are probably the most accessible to an international audience and “Catallena” is definitely one I would share with a non-K-pop friend.

  76. Can I just say how much I appreciate Martina’s look for this KMMT? I always liked it how her outfits were matching the video you reviewed in a given KMM and I didn’t see it that much lately. So yay for bringing it back!
    Music-wise Orange Caramel is not my cup of tea but I like them anyway because their videos are always super fun and unique and the girls are just lovely. As for the showdown, Catallena is a feast for the eyes but I enjoyed watching Lipstick more.
    I was wondering what picture will be on your laptop and I snorted when I saw the Wookie ;D Also, the wigs crack me up the Yellow Dust Fairy reminds me of Zlad’s Elektronik Supersonik and if you don’t know Elektronik Supersonik, you’re missing out, just saying

  77. Can I just say that I love the kind of Kpop fans that you guys are. I don’t see it as a problem that you aren’t die-hard fans of any one group, that way you can produce unbiased, well-thought out, insightful, and entertaining videos. I also don’t think there is anything wrong with not knowing all the names of everyone in every single group. You guys rock~

  78. All of their concepts are so cute! Even when “cutesy” theme was in they’re concepts were always different than everyone else’s i think

  79. I haven’t seen this mentioned anywhere… Isn’t “Hoi hoi hoi” referring to the motion and sound you make… kind of like an ET pointer-fingers-touch when making new friends? It’s from an old tv show or something… It’s explained briefly on “My Girlfriend is a Gumiho” in one of the earlier episodes. It’s one of my favorite parts of the song considering what the song is about…? Really great review of a really total-package song. I love the subject of the song — it’s so different but completely universal. I Also tried to show it to non-kpop friends… they were not having it.

  80. I wonder what EYK crew 80′s dance off means….

  81. OC always reminded me of a blend between Kpop and Jpop. They have amazing songs and dances & the crazy costumes and cuteness.

  82. I’m not sure I like the “women posing as things to eat” concept, though. It’s like another objectification of the female body and being, implying – at least to me – that a woman is like a piece of food you can pick up, munch on, digest and spit out.

  83. their video is so cute! their video and their general style remind me of perfume with a touch of kyary pamyu pamyu! it’s much more jpop than kpop, but i like that in this instance! :3

    the props were amazing, and even though my korean is basically non-existent i could still gather the feeling and message of the song and video, which is what i would hope from a music video! i love the dancing and costumes and whatnot that are in other videos, but you can have dancing and fashion and plot all in one!! i think it has to do with kpop idols not really having that much control over their music, so not much thought or any concept is behind the songs and thus nothing much to pour into a music video. in the US many of the ~super stars~ still write their own lyrics and have a large part in composing the music, and work together with directors to make music videos. it’s not kpop by any means but i think you will get a kick out of this MV based on what you’ve said in the past about american MVs! https://www.youtube.com/watch?v=c4oiEhf9M04 haha

    also i feel you on the yellow dust!! stay safe guys!

    i live in fukuoka and although it is much worse more north, i went outside today for just a bit to teach some english, and after an hour and a half of talking (while inside mind you), my voice and throat went horse! still hurts as it is 3:30am and i should be sleeping but i’m not hehe

    i’m interested what koreans think of the smog, i mean besides blame china and hate it hahaha but has the government made any stances about it or have tried to deal with it in some way? you guys don’t tend to talk about politics (understandably so) so thanks for reading even if you don’t have a comment on it :D

    i might be moving to seoul for school around fall time, and i look to see if coco curry sold any curry packets to bring you, but they don’t )))): i wanted to be a brown noser but i am failing already haha sorry for the long comment :D much love!

  84. Yay Orange Caramel!!! So happy they finally got a review! Loved Catallena, but Lipstick is still my favorite (of those two – nothing can beat my funny hunny, I love yooouuuuuuuu). The oi oi oi could totally be oy oy oy, like an old Jewish grandmother. Especially given that they all bend over like their backs are hurting when they sing that part. “Oy, my aching back!”

  85. The subunit fan club should be Macchiatos (Zoolander reference)

  86. hahaha as an Aussie the first thing I thought was Aussie Aussie Aussie Oi! Oi! Oi! when I heard them haha. Now everytime I have to do that chant, it needs to be followed up with the OC Dance move hahaha. Martina you are safe! Simon stop picking on her

  87. I don’t really like any of After School’s songs, but I love Orange Caramel <3

  88. I actually don’t really like the song, if it wasn’t for the hoi hoi hoi part, I would listen to it more often, but that part is really irritating. The MV is interesting but I don’t find it funny at all, it looked more like a campaign for vegetarianism (is that a word?) to me. I liked Lipstick much much better, in fact, I love it still.
    And I hope your reference in the background to WooKey helps keeping ToHeart in the top three til next week, so you can talk about them :)

    Btw, Martina, your hair is especially gorgeous in this vid.

  89. The yellow dust Martina fairy makes me think of a covered up Miley Cyrus. I don’t want to compare Martina with her… but I just felt like I had to say it … And I totally don’t mind this being late, this MM was realllly funny and the video was also lovely. So much color and it suites the weather here in the Netherlands…

  90. I love Catallena too, great mv + song. Also yeah all the sexy in kpop has gotten kinda old. I liked 4minute’s new mv cuz at least it was quirky and interesting with the sexy. I wish kpop would go that route more and not the angsty sexy they like, its boring. I vote Lipstick’s mv cuz its original and simple plot.

  91. Thanks so much for the epic review of Catallena. I was so thrilled to see it made it through to Music Monday – I’ve been waiting for an Orange Caramel review for ages. I agree with everything you said! Hopefully they can get more recognition because they really do deserve it.

  92. Before I continue watching this video I just wanted to comment on the Wookie idea (since I see it on the computer in the background lol) for what ToHeart’s name should’ve been. When I saw that tweet, I died from laughter! lol Wookie would’ve been such a perfect name and a perfect excuse to have Wookies in the video. Maybe a little Wookie sleepover.

  93. Toxic levels of yellow dust?? Holy bananas, seal yourselves in the EYK and buy a fashionable gas mask! (Type that into google, they exist LOL)

    OC is a reliable source of entertainment, fun dance moves, and comprehensible plots!
    Anyone else craving sushi??

  94. hapagirl

    Hope you guys feel better soon and the yellow dust goes away. And I can definitely agree with you on how it’s sorta become very monotonous in kpop. The fact that I’m able to name a set or a prop from at least two other videos I’ve seen, is really sad. I get that you gotta stay budget conscious, but come on you can at least make the set look slightly different or shoot it from a different angle. Can someone like go into business against Mr Brohoho already or can he like expand on his inventory? Even with the songs, when something sounds different I gravitate a lot faster to it and usually end up liking it. Hell, unless I actually know a group well I can’t even distinct songs on the radio from each other.
    I remember a person who likes after school said they like Orange Caramel because it gives the members the chance to be silly and cutesy and it doesn’t create a jarring effect with After School. I personally am fine with people bouncing from concept to concept, but not with sexy and aegyo. You can’t just make idols, especially when they’re grown women go from two extremes and sorta fetishize them and then not let them do any other concept. Let them do something different.

  95. thisisjustforfunval

    At just the mention of Lipstick it gets stuck in my head! It’s so dang earwormy!

    Song wise I like Lipstick more than Catallena, but MV wise I favor Catellena. It is so well thought out and master crafted. I love seeing all the attention to detail that went into this video, as well as all OC videos. They are visually remind me of Wes Anderson films.

  96. lady_kire

    Hah the yellow dust fairy is hilarious. My boyfriend comes from Daqing (Super close to Harbin and close to the NK border and Russian border) and he comes from the homeland of the dust fairy. He’s told me how dusty it gets because if it isn’t raining, or somewhat clear, there’s dust storms. Apparently dust storms are common and he’s told me that dust pollution is more prevalent than factory/car pollution.

    Diarrhea fairy is hilarious too. It really applies when you’re traveling and attacks whenever it feels like.

  97. Those were some rockin’ faeries!!

  98. Wishy

    3:27 Oh my eyelashes, Martina…

  99. Isabel Ruby

    the video was spectacular, but i wasn’t sold on the song. i’m kind of boy-band biased, since i like songs i can sing along with/that are in my range

  100. Lipstick = best song + best video + best plot + best editing + best dance moves + best costumes!
    I love orange caramel so much for being different, they really have their own identity in kpop and nobody can imitate them!

    • Das Schafchen

      Yeah i agree lipstick was unforgettably awesome! So different to anything else, and yet it still made perfect sense, with an awesome plot, awesome acting and awesome costumes, and it was hilarious! I didn’t like Catallena AS much when I first watched the MV, but it is definitely growing on me!

  101. And are we supposed to vote for the song or video? Because I like Lipstick the song a bit better while I like Catallena’s video better. Hmm….also Youtube comments aren’t working?

  102. Wishy

    Yesh~! Orange Caramel Love~. Pledis Entertainment always does a great job with OC videos. :D (Now if only they did the same with NU’EST…)

  103. Aside from the awesome of OC, Simon where did you get that hat.???

  104. The ‘oi oi oi’ part is actually hindi!

  105. Alicia Davis 알이샤 데비스
    Alicia Davis 알이샤 데비스

    Martina you look a bit like the Lorax XD

  106. I agree with the sexiness things… and their quirkiness is kind of enchanting…

  107. im pretty sure that every indian out there noticed the hindi that they slipped into the song as well :’) not being a hindi speaker, i not only asked for a translation, i also showed my non-kpop-liking friends the video and they couldnt get over the outfits orange caramel had on. from what i remember, “jutti meri” means “my liar” and i cant remember what “paula mera” means

  108. OC is far stronger than AfterSchool and with just 3 members, perfect for the export market. Pledis could do far worse than spin them off into an international unit. Their uniqueness is a very strong selling point and they sure do have a lot of potential with one member being fluent in English.

    • Agreed. An upvote for your comment!

    • Agreed. I feel like After School is an average girl group, sexy concepts and all while Orange Caramel is GOLD. They’re so different and unique, and their vibe is what initially brought me into k-world. S

      • i wish i could upvote this 1000x. i watched just 1 after school’s MV and i’m tired of it. so many girl groups are doing the same thing, its so boring. orange caramel on the other hand, is awesome. i watched their videos over and over and over, i’ll never get tired of it.

        i think orange caramel will most probably outlast after school.

        • it makes me INCREDIBLY sad and angry that you all think AS is average/boring, because if it wasn’t for AS, OC would’ve never made it this far. Pledis shoved Lizzy/Nana/Raina into AS to promote them with AS’ fame, then put them into this “sub-unit”, when it was so clear that the company planned all along for them 3 to debut as OC.

        • just to add that most subunits have names like GG-TTS, 100% V, AS Blue, U-Beat, Infinite-H, SJ-M/KRY

          names that reflect the ORIGINAL GROUP the subunit belongs in/to. look at Orange Caramel. their name alone indicates Pledis planned to make them a separate group.

          p.s. toheart doesn’t count because it’s not a subunit.

        • i apologize i came across harsh towards after school. just to clear things up, i’m not very much a kpop listener, i would say i am even more casual then a casual kpop listener.

          i believe every single kpop group out there has their own unique style in someway, maybe it just didnt struck me upon first impression. the moment i saw a video of girls dancing in a formation with cuts to sexy close up shots kinda makes me not want to continue watching.

        • Just out of curiosity which Afterschool MV did you watch?

        • That’s why. Flashback is probably one of their weakest songs in terms of uniqueness. Even though you said you’re a casual K-pop listener, I highly recommend “Bang”, “Lets Step Up”, and/or “Because of You”. They’re not overly sexy MV’s and they really showcase their talent.

        • Minuit Soleil

          First Love was great too. It was more sensualized and sexy, and the vulnerability of the video just made it hard for me to tear my eyes away. Not as fun as OC, but definitely not a weak mv/song either.

        • forgivemenot1 .

          I would say AS is as different as you can get in K-Pop terms
          to other groups and don’t rely on sexy concepts and always seem to bring in
          something new like drum lines or tap dancing or even pole dancing which other
          groups never seem to even try, even in debut they were in training suits or
          full tracksuits for AH, not exactly what everyone else was doing, they have
          always been ahead of the curve.

        • i believe every group has their unique style, sexy or not sexy. it can appeal to some, it cant appeal to some. i’m sorry my first impression of after school wasnt good, but then again first impression is something that determines whether a first time viewer will continue watching your program.

          the same thing happens for me when i walk into a restaurant. if the display of the dish in the menu comes across as plain and uninteresting, i will not want to put in time finding out how it was cooked or where does the ingredient comes from and how fresh it is. i just don’t want to order it.

          i just want to make it clear that i am not bashing after school, just stating my opinions. i am sure there are people out there feels the same way but that does not diminish the value of after school. after school’s value is defined by their fans and only their fans know their value.

    • One of them if fluent in English? hmmm news to me lol

    • no. this is like saying TTS is better than SNSD. NO.

    • Much agreed. Whoever is the creative director (if Kpop groups have them) of Orange Caramel is brilliant. I think Orange Caramel (and After School) are really good at coming up with different concepts and ideas. I include After School because they had some cool costume ideas for different single. I mean the marching band for Bang! and the pole dancing for First Love were pretty and different. But Orange Caramel takes these ideas to a new level and executes them best. Maybe it is because the focus of the video isn’t JUST about their hot bodies? Maybe not.

    • Ahah I love both (Nana is just so great) but it’s definitely undeniable than OC is a lot more interesting and fun (and their songs are better, too boot) than After School is. However, regarding the international unit thing I don’t actually think that would work. OC may be a fun, quirky group but they do rely quite heavily on the aegyo, and even though its a thing in South Korea, I’m pretty sure the rest of the world prefers the sexy, especially USA (hello, Lady Gaga, Britney Spears?)

  109. I agree with the AS/OC thing. I wish we had a fanclub name xD

  110. Simon did you whisper “Best boobs in kpop” in the bloopers?

  111. martina!!! how did you do your eyelashes and chubaka on your desktop!!!! yaaaaaay

  112. the indian lyrics part so sooo well thought…i didnt even watch the music monday/wednesday yet!! i just want an early spot!

  113. I love this video so much <3 This song brings my three favourite things together: Food, music and fun :D Martina your lashes are soooooo awsome!!

  114. sunnyhill

    The “Jutti meri oy oy oy” part is soooo addictive :D

  115. cool lashes!

  116. Yehet!
    So happy Orange Caramel is back :D
    I don’t care if the music monday is a little late, i just hope you don’t get too stressed out of getting videos out on time.
    You shouldn’t care about those that are irritated or unhappy by the delay.
    The real nasties are happy for everything you post, whenever you post it ;)

  117. I really wanted you guys to review Toheart, but I was 100% sure you’d review Orange Caramel. Well, let’s see what you have to say about it :D the MV was really interesting anyways.

  118. I’m 2nd! Take that! :P

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