We love Orange Caramel. It’s no secret. They’re great. This video’s great. Check it out if you haven’t seen it yet:


So, we talked a bit more seriously about Kpop as a whole in this Kpop Music Monday. Sorry! We love Orange Caramel’s stuff and want to talk about their importance and why we like them, rather than just for qualities they have on their own, but more for their place within our scope of Kpop’s landscape and its emerging trends.

Kpop’s becoming too heavily dependent on sexiness and fan service, rather than making videos that are accessible to the general public. Some might argue that’s a good thing. It’s better to get 10 diehard fans than 1000 casual ones. The diehard fans will buy 20 copies of your CDs and go to all of your events, while 1000 casual fans will just watch you from time to time. Kpop knows this, and they’re making good bank off of really dedicated fans.

Our problem is that we’re not really dedicated fans of anyone. We’re not part of any fan club. We just like songs from some groups and artists from time to time. We don’t watch their TV appearances or care about their personal lives. We don’t think about how hard someone’s worked on an album, because everyone works hard. We don’t know the names of every artist from every video we talk about. We just like music and music videos, and we like making videos talking about our thoughts on Kpop.

In our position, we don’t really care for videos that are catered more to the dedicated fans than the general crowd. I want to see a video that has qualities outside of how attractive the artists are. SM for a long run, especially with Super Junior videos, made very formulaic videos: flashy box room. Wide shot of group dancing. Closeup shots of single artist’s face. Back and forth, back and forth.

Kpop videos oftentimes look like videos of a model’s photoshoot. At first it’s cool, but see that enough times and you get a little bored. The two of us here at the point now, after watching Kpop videos for so long, that we need something different. Give me something crazy from Psy that totally breaks the norms. Give me something like Ponponpon. I don’t care! Just make it different!

Orange Caramel gives me something different. “Lipstick” was hilarious. “Catallena” wasn’t as funny, but it was still funny. People who aren’t attracted to Orange Caramel get something more out of this video than just a photoshoot. But they don’t forsake that altogether. If you have a crush on them you still see how pretty they are. It has a great balance of appealing to both diehard fans and casual fans. See Kpop! That wasn’t too hard!

And look at its attention to detail. Pay attention to the price stickers. It says Mermaid both in English AND Korean. It even has a little “Pledis” in code to the left of the barcode. That’s not something you can rush. It’s not a freaking meaningless giant chess piece in the middle of the room that everyone uses. That piece will be used again and again, but how many Kpop Groups are going to reuse Orange Caramel’s price stickers? No one, because it’s made specifically for them and serves the meaning of the video. And they’re not wearing random outfits that were just slapped together with no oversight. No random Welcome Motherf*ckers hat like in Girls’ Generation’s “I Got a Boy”.

Ok I’ll stop. TL;DR – Catallena is a very well thought out video that caters both to hardcore and not hardcore fans. We like Orange Caramel for that. Oh, and it doesn’t hurt that the song’s freaking awesome as well.

Side note: I’m not sure if this is sacrilege in the Kpop world, but is it ok that I like Orange Caramel more than After School? They’re a subunit of After School, right? I’ve never liked any After School song as much as I’ve liked Orange Caramel’s stuff. And, let’s be real here, subunits usually don’t offer things that are much different from their parent group, but I barely associate Orange Caramel with After School. I can’t be the only one here, right? Guise? Guise?

On to the poll, let us know what Orange Caramel video you preferred:

On a less serious note, we’ve got some bloopers. Whoa: accents are not my strong point. Forgive me for that gobbledygook of nonsense at the end. I’m not an actor!


And lastly, click on this pretty button below! It’ll protect you from the Yellow Dust storm coming your way! Seriously guise: Yellow Dust is super sucky!

  1. Thank you guys for introducing me to the awesome sauce that is Orange Caramel, although my family might disagree since I’ve only been singing their songs in nasally tones for the past two weeks.

  2. Hey guise, did you erase the review??? :’c

  3. Ok guys, don’t get me wrong, I am loving this song and music video but it has been bothering me that nothing has been said about the similarities with this song and this> https://www.youtube.com/watch?feature=player_embedded&v=r8DpbHjWXeY
    I just want to know why??? Please don’t hate on me I’m just curious about it

  4. Simon where did you get your hat from, if you don’t mind me ask? I want to get one for my sister, she loves DC comics

  5. I voted for Lipstick, but I really love Shanghai Romance and Bangkok City.

  6. Toheart plug in the background! :D
    Woo-Key. Hee hee.

  7. Can anyone please tell me what the MV means? I have no proclivity for abstract thinking, and from what I got out of this, it suggests lesbianism a bit due to the lyrics, and I’ve read elsewhere somehow it also comments on female idols in kpop industry? Someone elucidate me please!

  8. if everything in this post is true then why are they always reviewing horrible boy bands.

  9. I heard this MV was banned by KBS? Does anyone know why? Because I can’t understand why…..

  10. I just read that KBS banned this video as “unsuitable for
    broadcast “ because it “made light of human life especially in its scenes where
    Orange Caramel is seen sitting on top of rice pretending to be sushi or
    struggling under plastic wrap,” this is a strange ruling considering what does
    pass as suitable like Trouble Maker’s “Now.”

    Guy wakes up with in bed with two prostitutes. (Implied threesome)

    Guy verbal abuses said prostitutes. Check!

    Alcohol abuse. Check!

    Smoking. Check!

    Guy and girl getting their sexy on. Check!

    Guy has a gun (illegal) with a silencer (super illegal) and
    points it at his head. Check!

    Girl defaces pictures. Check!

    Girl beats on Guy. Check!

    Girl throws bottle at wall in public place. Check!

    Guy sets fire to trash at same public place. Check!

    Guy and girl stand in middle of road while two cars drift around
    them. Check!

    This video passes KBS standards; there is nothing here that
    could possibly give anyone ideas.

    Orange Caramel’s Catalina has three girls and one cross-dressed
    guy dress up as sushi in plastic wrap and suddenly that constitutes making
    light of human life?

    OMG, if kids see this they’ll turn into Hannibal Lector and
    commit mass suicide by cling wrap! O-o

  11. These bloopers are some of the best. Seems like y’all are full of the crazies lol

  12. Guys, do you have any idea why KBS banned this MV from broadcasting? I still don’t get it. I don’t see any controversial thingy in this MV.

    • Here’s the quote from Soompi:

      [On March 22 KBS announced that the “Catellena” music video was not appropriate for broadcasting because of a scene that depicts a disregard for human life. In the music video, Orange Caramel dress up as mermaids being trapped in wrapping and then also as pieces of sushi on rice.]

      There’s so much BS (or ‘ultra-conservatism’) at Music Bank that after they banned PSY’s ‘Gentlemen’ from the show, citing ‘damaging city property’, I couldn’t bring myself to watch the show anymore. However, KBS do make good variety shows.

  13. I heard the oi oi oi part is supposed to be a spell.

  14. I was confused as to why Chewbacca was on their laptop screen in the background, until I saw ToHeart’s Delicious MV with “WoohKey”. My first though about their name was “oh, WoohKey…Wookiee….AGGUUURGGARGGHHH.” Hope they review Delicious this Monday!

  15. I’d definitely go for Catallena if it weren’t for the very beginning and the very end… those parts seem out of place to me so as a whole I have to go with Lipstick.

  16. i like Lipstick’s music better but i prefer the video of Catallena ^^
    and i also love Orange Caramel more than AS, and i think that Kahi is better alone… Sorry Playboyz and Playgirlz

  17. I liked AS so much better when Kahi was still around. She brings so much to the table and she’s a badass rapper too. She introduced tap dancing in Shampoo and drumming in Bang. And Because of You was the golden age of AS. On a side note, I loved the meaning of Catellena. I thought it was just a funny video at first but seeing the English translations changed my perspective of it. The fact that the lyrics were depicting a girl you love to hate/girl crushing match so well with the mv. Beautifully done OC. Beautifully done.

  18. I love hearing you guise quote homestar runner! You remind me of me and that makes me love you…great jorb. ^-^

  19. hat hat hat hat hat hat hat hat hat hat hat hat hat hat hat everybody!
    simon where did you get that hat? !!!!!!!

  20. Where did you get that DC hat? I must know.

  21. I love them both but Lipstick is just perfect in every way. Case closed.

  22. The fairy godmother reference cracked me up, XD hahaha!

  23. Lipstick is still my favorite Orange Caramel song. Catallena has a
    slightly better video but the song isn’t as catchy to me as Lipstick.
    Over a year hearing Lipstick I’m still playing it on Youtube at work.

  24. Becoming a fan of Orange Caramel.

    Martina, I was reminded of the Lorax when I saw your dust monster. :)


  25. I like both videos alot! But actually at first view, I have to admit I like Lipstick better, because its just funnier! But the costumes and attention to details in Catallena is just amazing and everything is just very pretty~

  26. I had almost given up on Kpop before this video came out. I’ve been listening to more Japanese music in 2013 and was slowly unsubscribing from my Kpop music channels on Youtube. Orange Caramel gives me some hope that there is still some originality in Kpop.

  27. Usually I agree with you guys 100%, but I couldn’t disagree more this time ._. I cannot see the great thing about Lipstick or Catallena at all. I hate those *cute* *cute* kind of girl groups and I hate that squeaky voices to make everything more “cute”. I don’t hate aegyo, but I haaaate that kind of forced aegyo and this two videos are just so… bleh to me. Like seriously. I couldn’t even laugh about it ._.

    • Hmm…interesting. I didn’t really view this as aegyo, compared to the other aegyo videos I see. When I think of aegyo, I think of it in context with an oppa. Like “omg oppa I’m scared! bwoing bwoing!” This video wasn’t in the context of a relationship to a man, as far as I can tell. So, I found this video to be more on the side of silly, rather than aegyo.

  28. It’s so rare I love any outfit in MV that I feel the need to mention it. It’s just plain gorgeous!

  29. Thanks for the great review! I like it when you get serious sometimes, when there’s a lot to talk about.
    Stay safe from the dust! It sounds like it would make for a good horror movie.

  30. it kinda bothers me when you guys portray yourselves as part of the ‘general crowd’ and sound like you’re writing off korea’s pop in general, when the country and its music is what is putting bread on your table and allowing you to live out your dream

    • I don’t think they are writing off Kpop, but are simply saying that they are not part of fandoms and thus the fan service and over sexy concepts don’t attract them. If you watch their indie segments you would see that they show how much they love Korean bands and music. Remember Kpop is not the only music in Korea, neither is it the most popular music in Korea. Also you don’t have to love something just because you review it. Most real music reviewers( which S&M are not) actually can completely bash music and hate artists that they review and have it be their career.

      Actually, since I am the one that updates the charts I noticed that the majority of the music on the chart isn’t even from idols. It’s mostly music that just happens to be Korean.

      • i do understand kpop isn’t the only music in korea ^-^ and s&m don’t necessarily have to enjoy it to talk about it. but the eatyourkimchi brand built most of its viewer base through music monday, which -does- focus on kpop specifically, and when they act blasé about this segment and either a) don’t bother making it because it bores them or b) make it and then put out a rather superficial review like the one above, while simultaneously putting down pretty much every other music video they’ve ever reviewed, it bothers me a little.

        i would just enjoy it if they showed a little more insight into the thing that helped them get where they are today, even if the thing is superficial and formulaic, and if they didn’t go out of their way to portray themselves as not that invested (we don’t know the names of every member of every group~), when it’s literally their job to know. i would like it more if they mixed opinions and funny segments with solid background knowledge, considering they’re in a unique position to offer insights to their english-speaking audience that go beyond their own western perspective, having english-speaking korean staff; eg something along the lines of this comment http://www.eatyourkimchi.com/kpop-orangecaramel-catallena/#comment-1290900495

        that being said, i’ve been watching for years because i do really enjoy their brand. i just wish it would grow instead of, what feels like, stagnating

        • Thank you for your input. I think a lot of confusion about us and our brand comes from people making generalizations about our audience and demographic. I’d like to clarify some things, if that’s ok?

          1) We’re not a Kpop blog. Kpop isn’t our most popular segment. TL;DRs are. Look at the views and the likes for those as opposed to our Kpop Music Mondays. And our other non-Kpop videos oftentimes outperform our Kpop videos, like our WTFs and our WANKs and FAPFAPS. We talk about Kpop once a week, out of the 6+ videos we make per week. Just because our Kpop videos are popular, that doesn’t mean that they’re the ONLY thing that we’re popular for. Can we agree on that?

          2) At the same time, we’re doing our best to separate ourselves from the rabid fandoms of Kpop. They’re scary, and we don’t relate to them very well. We’re just casual listeners of Kpop. We always have been, so we’re speaking from our perspective and – I hope – we can also speak to those who digest Kpop as casually as we do. Just because our Kpop related videos have become popular, that doesn’t mean that we have to speak about Kpop in a way that caters to sensitive fandoms. We didn’t get popular for speaking that way. Should we change that and alienate our general audience? Our kpop videos were popular for losing our pants, soy un dorito-ing, flaccid jaw syndrom-ing, setting our pants on fire-ing. We’ve always spoken about Kpop in a silly joking manner, and we’re not going to change.

          3) It’s not “literally our job” to know anything. It’s not literally our job to do anything. We don’t have jobs. We just have a hobby, which is to make videos about things we like…and we’ll never change that. That’s what got us to where we are. Why would we change that now? We’re going to keep doing things as they’ve always been done.

          Please, get this last point: our only job is to follow our passions and our dreams. We don’t work for anybody. This, above all: we’re going to be true to ourselves. Always. Forever. And if we have to start lying to ourselves and doing things we’re not interested in, we’ll quit. Because our personal satisfaction in making our videos, the following of our passions and the expression of our opinions, is what matters most to us. And we hope that people can continue to share in our passions the way we do.

        • But, they don’t want to and thus they probably will not. They do it because they like it and to tell the truth, if they stopped doing Kpop music Mondays, I think they would survive. For all we know they could shut down the studio when their rental contract runs out and move to Sweden ( I think they are looking at a sweet house in Old Town at the moment.

          Ok all joking around aside. Yes EYK is a brand that built itself on talking about Korea but it is also built on what Simon and Martina like to do. They are old hippies at heart and many people support them because they like -them- as a couple and not because of Kpop. The reason they started EYK was to share things about Korea that not many people were talking about. At the time Kpop was one of those things but now, Kpop has a huge Internet industry pushing it. If by the by, they move on from Kpop and focus on something else, then we would just have to deal with it. Also, to tell the truth, Kpop music Mondays are no longer the biggest draw to the website, the Korean information and TLDRs get far more interest now. They are also trying to help promote the Korean Indie music side of things.

          I do see your points as valid, but not everyone has that view. And regardless of what they do, there will be criticism and some people will not like what they choose to do simply because they are public figures. However, I don’t think they ‘owe’ us anything or it is their ‘duty’ to do what someone asks them to do.

  31. btw I love your white board messages you have by the studio’s front door xD EYK CREW DANCE COMPETITION AT 8. I wanna join that dance off! O:

  32. Ahahaha! The Aussie Aussie Aussie thing from the livechat made it in! :D

  33. I like Orange Caramel own their own better than all of After School, they just have more shazam!

  34. what’s the meaning of “jutti meri oye hoi hou,paula mera oye hoi hou…” sounds like hindi to me.

  35. Love this song so much! And the vid is just so much fun. I may be one of few here but it’s my favourite of theirs to date. The attention to detail just blew me away. Furthermore their delivery assures that their message isn’t lost as it so often is post-editing. Also: cowbell. Awesome that they made it to a KMM. There’s also been a lot of girl groups climbing the charts lately which is wonderful (‘*-*’)

    Be careful out there; that yellow dust sounds dreadful (x_x”)

  36. I totally agree with you Simon & Martina. Heck i gotta give props to you for still watching all the MVs cause i don’t watch MVs. not even the teasers. cause i know they will all be the same. I only watch them if i hear its a different kind of MV or if i am curious about the choreography. & i really don’t know why you guys even bother to learn everyone’s names. haters gonna hate. i am a Cassie so i obviously know who all are there in DBSK & JYJ. but outside of that, i hardly know anybody either. & no i am not a newbie to kpop. i am an oldie. i know the members in SHINee, SJ, BB & Lee Hyori. that too not cause i have listened to their music but by their appearances on variety shows that i like. if they are funny on those shows that is. notice the absence of girl groups. why? cause all they do is act cute & docile anywhere they go. so none of them are memorable to me. companies DO only do things for the fandom. as i said, i am a Cassiopeia & yes i watch DBSK & JYJ’s MVs but only once, when they are released, & only cause they look hot in it. to see what their new look, dance & concept is going to be. not cause i want to see the MV itself. i don’t watch even THEIR MVs more than once. some that is. they do have some good MVs that i like.

    I have noticed that its the new kpop fans nowadays who…………well to say in short, who will like any artist & swoon over him as long as he is Korean. & judge anyone who doesnt think like them. & i really dont get them at all. the bias thing, the bias list thing, etc etc. like……….sigh. this is going to turn into a huge post if i keep going on so i will just finish this at “STOP”

    Anyways, i too really like Orange Caramel. i think they just might become my fav girl group musically. their songs & MVs are just so FUN. especially their songs! so yeah, good job Orange Caramel. they need to be more recognized. sadly only groups from the big 3 (read as: SME & YGE) get any real recognition >.>

    • I totally agree with your statement on why some people would even bother to learn the names of all band members . I really like B1A4, but only for their music and their ‘fun, colorful’ image overall, but if you’d show me a picture of them and asked me who’s who I’d have absolutely no idea.

      That Kpop fans will swoon over any artist (or even non-artists) as long as he’s Korean (or looks ‘Asian’ regardless of country) is something I have observed as well, unfortunately . It’s a kind of fetishism that I find to be very disturbing , as it indicates that someone who fits in with the Orientalist idea of ‘exotic & mysterious/brooding’ appeareance-wise is more important than getting to know someone as a human being with a personality, interests etc. In short, people of East Asian descent (not only boys but girls as well) are being seen as objects to parade around like the newest designer handbag. This is also evident in that most people will picture someone from the Japan-China-Korea area when you say ‘Asian’, while Asia comprises of a much larger area and many more countries than those three.

      Anyway, what Orange Caramel is doing here is great, even though I don’t really like their singing , it sounds a bit too cutesy and nasal (?) for me in parts. The song as a whole , however , is very catchy, although I’m not sure how the phrase ‘Jutti meri’ relates to the rest of the lyrics (according to my relatives it means ‘my sandals’ in Hindi or Punjabi). The MV is absolutely wonderful , not only because it is different in terms of presentation but also because , as is mentioned, it’s humorous, and humor tends to be more accessible to audiences of various backgrounds than supposed sexiness is.

  37. I like both videos a lot, but lipstick was, like, one of the best songs of 2012.. and I also like orange caramel more than after school.

  38. i loved the little cameos!!! there were a lot of comedians and the stuck up octopus sushi is a GUY comedian (famous for being prettier than most of the female comedians^^)

  39. Is it just me or are the actors from the cast of Gag Concert? I have a suspicion that Kim Daesung is the Octopus… Na Aeri for life!!!

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