Voting for Music Monday closes at 11:59pm Saturday (Korean time)

BoA – The Shadow

  1. Why is this not on the first page ?!?!

  2. HOW IS IT POSSIBLE THAT THIS IS #26?!!????? *epic sad face*

    • I just saw that too.. :(((((((((
      It’s the decay rate.. As newer videos are released, older videos get bumped down faster. It’s so that the newer videos have a higher chance of getting reviewed, along with the votes and shares, etc.

      Sigh. BoA, I’m still fighting for you.
      You’ll get a review one day. </3

  3. OMG She’s back up to 8 !!!

    We can do this guise!!!

    While I’m here, I wanted to ask – wouldn’t it have been cool for one of the boys to have danced “The Shadow” with BoA? Like, they danced “Only One” with her… Well, on second thought, “The Shadow” is more of a BoA song, one she wrote about herself so I guess it wouldn’t work if another person danced with her.. (But that’s what makes it powerful and great.) <3

    Anywho, I'm probably just trying to make another opportunity for Hyukjae to dance with BoA, so excuse my feelz. XD

  4. BoA keeps dropping, and I slowly die a little more inside…

    It’s sad that because of the decay rate this video will just keep falling until it disappears on the chart.. It happened to NU’EST and now I really feel the pain… It just makes me hope and pray for a Simon & Martina Super Special Arbitrary K-Pop Music Monday, because this video REALLY deserves an honest review. I don’t think they’d have anything bad to say about it.

    At all.

    Well, BoA, I’m still fighting, and I won’t give up! After all, you’ve been doing this for 13 years and you haven’t given up, so why should I?

    “I wanna show you what I mean” – Always Keep the Faith ! <33333333

  5. The Shadow is dropping!! Guys, we can do this, as long as we stay dedicated!

  6. Maaaannn, it just keeps falling down in rank :/ Too bad it wasn’t released more recently!


  8. I find myself singing myself silly to this.

    BoA has such a captivating, strong voice. It’ll really be a shame if this isn’t reviewed.

    BoA-unnie fighting!!

  9. i love this song :)

  10. I need more vote! We need a review! Love BoA <3

  11. BoA needs to be reviewed! She is the queen of K-Pop after all!

  12. please guys, let’s make this happen!

  13. why has the video not been reviewed yet or maybe i’m just being a fangirl. i don’t think BoA gets as much love as she should from most people. I love how her set are usually light but not super blinding or flashy or… the same repetitive set.

    • It hasn’t been reviewed yet because we need to get it to the top, which means more people need to vote and share on a daily basis, and comment on an hourly basis with relevant comments to the video or live performance.

      I agree with you, BoA needs more love, which is why we need to vote/share more! BoA and “The Shadow” Fighting ~!! Her sets are always relevant to her songs.. <3

  14. I kind of loved how BoA performed this song live before actually releasing the music video.
    Because then when I saw her amazing army camo outfit at the end, I FLIPPED. /the feeeeeeelz


  15. 4th place guys! We can bring it up!
    Has anyone been trying to learn the dance? My friend is trying to teach me the finger tutting part at the beginning, but it’s just too fast. :( Ah well, practice makes perfect!!

    • I’m trying to learn the finger tutting as well.. She just does it so sharply, the only thing I can get is the box and flourish at the end. xD

      You’re right though, practice makes perfect! And if we keep working hard at this, BoA-unnie will get a review!! Even though ZE:A just beat her down to #6 (#5 really because “One Of A Kind” is bumping down).. We just have to keep BoA on the main page! Fighting!!

      • YES! A fellow comrade in finger tutting tutelage~ I’ve gotten everything up to speed EXCEPT the ending flourish. I don’t know… after getting the first part down, I guess my brain gives up XD
        And I’m still commenting and voting away~~ Every now and then I also use Twitter share because I don’t want my friends to get mad at me for spamming it all the time XD BoA hwaiting! Shadow hwaiting!

  16. Also still can’t believe they’ve never reviewed a BoA video! Afterall she is the queen of K-pop!

    • If we keep fighting and voting, she can eventually get the review! :)

      • Yeah I noticed! hopefully she can beat out Kara or T-ara to be reviewed after a 2 week install of GD!
        Also I really hope that if it does get reviewed they use your exo correlation!! SO brilliant! XD

        • GD will probably release “Crayon”‘s MV by then though… All those weeks in between, gah I’m really worried unnie won’t get a review, but I refuse to give up! Nasties have power, that’s obvious – we can do this, guys!

          And oh, thank you so much. I’m glad so many people like that wacky idea. xD I just try to contribute to the following.. Simon and Martina are really the amazing ones for thinking up all this craziness for us to love in the first place. <333

          But honestly when I first saw the lighting and the set, I instantly thought EXO's ethereal intro in the beginning of "MAMA." And she's sitting atop a tree for Christ's sake – the correlation is OBVIOUS. xDDDD

          Also – I'd love to see Simon in a tree for that one. EPIC TREE SKIT FTW

        • Dang! I like GD, TOP, Big Bang and all, but I think I like it more when they get to review a whole bunch of different groups! I mean I loved Blue, Bad Boy, and Fantastic Baby but I would have liked to have seen a break in the 3 consecutive weeks of BB at the beginning of the year!
          It doesn’t help that I’m for sure SM biased! I love all of them! From H.O.T. down to EXO! <3
          Guess I better suck it up and get ready for 3 weeks of GD :/

          And totally thought of History when the first scene came up! You're right even the lighting feels similar! Also that dress!!!! SO, SO, SO PRETTY!

        • I agree! I love me some YG.. I like when their reviews are varied as well, but they let us vote, so we dictate! (Except Junsu, but that’s fine by me.) And truthfully, they could review whatever they wanted and I’d still be fine with it. xD

          I’m an SMTowner too. <3 I really just want to see BoA reviewed, especially since "Only One" didn't get a review as the title track – but in my opinion, "The Shadow" is stronger. It's a great follow-up track with a fantastic video that I can totally see Simon and Martina loving to review! And they haven't yet reviewed BoA, which is just – gah, HOW LOL

          We'll see. We have to keep voting and fighting for BoA so she can at least stay on the main page. I asked NU'EST fans whose MV dropped to the 3rd page to help out kindly if they could.. I've been voting for NU'EST as well, hoping they finally get a review. The power of many is powerful, lol~

          Isn't it though ?! FILTERS ARE SIMILARRR LOL
          I mean it might just be an SM thing, but I wouldn't be surprised if they did it on purpose to correlate EXO with BoA since she is one of SM's original talents!

          I love her dress, zermahgahhh. She's so flippin' gorgeous. *__*

      • Geez, I left for 5 minutes and it’s down to 6 :C WHHAAAA!

  17. I feel like this is her best song to date!

  18. I wouldn’t be surprised if BoA has a harder time now since everyone’s so busy donating to help S&M out with their new studio ! Then again, that would be the entire K-Pop Chart, huh? xD

    I was rewatching this today (for like the bajillionth time) and I caught on to Simon and Martina’s Janet Jackson reference. BoA is definitely Janet Jackson-esque here… Especially in that hat. But now that I think about it, even the song and dance have their Jackson correlations. Awesome. :D

  19. Thought I should mention how much I seriously love the camera angles in this video.. My favorite is when the camera makes it appear as if BoA is walking in mid-air, then she lays down on her bed and you feel retarded for only just realizing it was an upside-down angle. Oh BoA, making us babo’s over here with your awesomeness. xD

  20. Yayyyyy 1 million views !!!!

    BoA jjang! You guys are awesome! BoA would be proud ! :D

  21. Commenting again :)
    I really wish BoA performed this more… As a SONE and SHAWOL, I sometimes get bored while watching a billion of their live performances, and I could barely even watch Only One (she had some weird interactions with the background dancers in that one), but in Shadow, the dance just seems so effortless and know-you’re-awesome sexy that I watched her performances for an hour >_>
    As for the MV, BoA with the ship captain’s hat is ayyyyy sexay ladayyy

  22. Nearly 1mil ! BoA go, go, GO!

    Aw, I love BoA’s fandom. ~<33

  23. Simona and Martina! you just….you just HAVE to review Boa, I mean its B.O.A as in T.O.P ya know? She is the legendary Queen of kpop, and one of the oldest sunbaes among the entertainment industries as well~! gogogogogo Shadow is such a badass song(choreo, lyrics[by the way makes sense]) yeshhh~

  24. ç__ç I can’t see the video, not shared with my country ç__ç seriously SM aren’t you global? But I want this reviewed anyway yes, please vote vote!!!

  25. Come on guys, let’s at least get BoA to 1mil views!!

    Maybe Simon and Martina will see our efforts and take pity on us… =. =

    JK! Come on, let’s do it !!! BoA JJANG ~~~

  26. I love this song so much! It’s so catchy! ^^ The tune and rhythm is awesome :D

  27. It doesn’t even have 1 million views yet… I feel so sad suddenly. :(

    Ah, the double standard of K-Pop groups….

  28. I vote for this video so many times a day, I really think that if we keep fighting, BoA will get a review! Come on guys! BoA 화이팅!!!!

  29. I love this song! Sure, I liked Only One, but Shadow is just so freaking amazing, I can’t stop listening to it.
    Even if you guys never review it, I’ll vote for it for as long as it’s on the charts. It’s one of my favorite K-Pop songs of the year.

  30. I think BoA needs to be on kpop music mondays. cause she is the queen and i really would like to see one of her songs reviewed….

  31. sharing it with friends through facebook (their FB page or someones email) or Google+ gives 4 points each. Thats gonna have to be the key to going up the charts quickly if we want her song to be reviewed.

  32. I totally agree BoA is so underrated. But i think it could be because the “in” thing right now is groups and i guess sub groups. Not so many solo acts which is such a shame. Im from NYC so as far as I know groups are the most popular thing but i could be wrong.

  33. DANG! BoA was in 4th place and then totally got bumped back down to 6th place!! NO BUENO! Cmon Nasties!! Lets bump BoA back up!

  34. I’ve never been a FAN fan of BoA (except for Every Heart from Inuyasha), but this new wave of Korean promotions she’s been doing have caught my eye. As a girl, I really respesct her for dancing without looking cheap. She’s fully clothed, and doesn’t spend the whole time making sexy faces at the camera and showing off her curves. I really respect that, and a lot of K-pop girl groups could learn from it (OK, I know it’s their managers). She rocks at dancing and her confidence itself makes her sexy.

    • Omg! Every Heart is such a classic! I loved that show but I was so upset at how they ended it. -__- oh well. BoA can still sing her heart out. lol! Pun intended.

  35. to me, she is THE SEXYIEST lady I’ve ever known in kpop 
    dance, sing, expression etc.
    I’ve really anticipated only one to be reviewed…. :’-) 

  36. review Review REVIEW !!! è___________é

  37. why boa never in kpopmusicmonday

  38. lets at least bump boa to 2nd place

  39. Hmmm I tried to watch the video from this page and told me is not available in USA!!!

  40. Come on guys, we can still win this! Top 4, Top 4!!

    If NU’EST fans haven’t given up the fight after their loss, we can do this! After all, the fandom nearly toppled SJ up to the last ten minutes so if we fight for BoA, this video could get reviewed after GD’s !

    Vote vote vote share share vote vote ! BoA deserves a review from this awesome duo. ;D

    BoA jjang!! HWAITING!!! BoA always the Queen of K-Pop/MAMA. XD

  41. I would like to see this vid get reviewed. BoA is pretty awesome.

  42.  I’d love to see a review for this! ;_; She is just amazing!

  43. I love the choreography so much .. that shoulder/neck dance  from 1:30 to 1:37 is my favorite part of the choreography and also 2:01 to 2:09 <3 .. and I love what she wears in the mv .. the sailor hat is amazing and her whole fashion throughout the mv is really beautiful !!

    • It totally has a janet jackson/michael jackson flavor to it mixed with BoA’s unique flavor. I love the sailor hat too!!! I want it! Im even considering making it myself. Hm…. i wonder if there are any DIY tutorials on youtube for it?

  44. I love this song! Learning the lyrics. :D

  45. Such a great song ! why haven’t you reviewed it yet the video is freaking amazing and there’s a LOT to say about it (tree of Life) so just review it !!!! è______é

  46. I would love this to get reviewed– but I know it won’t. BoA is just too “old” not say she doesn’t have any fans, but I think her fans kindof faded out, got lives, and spend more time off the computer. XD

    I do feel like if BoA DID get reviewed once, she would have more EYK fans. *sigh* one day. one day.

    • I agree, one day! But at least BoA fans are much more mature compare to other kpop fans.

      • I don’t disagree with you, but after seeing all the comments on this website, I can guarantee you that there has been at least one person from every single fandom that has tried to describe themselves as being more mature than other fandoms. Not to mention that describing yourself as being more mature than others is not, in itself, a very mature thing to say.

        Another observation I’ve made is that when a group is losing, the fans will try to dig up all kinds of excuses of why they’re losing in spite of the fact that they deserve to win more than the groups that are winning. It’s quite amusing.

  47. am not originally a fan of boA .. I’ve only seen some of her songs/promotions but am really liking this one! .. oh no, am not just liking it, AM IN LOVE WITH THIS SONG!!!

    the mv is so original and different, the many different boAs in the mv, the sets, the dance and story,, everything was really just perfectly done..

    the song itself is so addictive, I found myself randomly singing some of the few english lines in the song, and I’ve been playing it on repeat ever since !! and then of course I had to google the english translations of the lyrics and I fell in love even more!!

    I think for a change, SM is giving some depth and thoughts into the lyrics.. don’t get me wrong, am a huge SME fan, however, am always pissed about how shallow most of the lyrics are, ( but let’s face it, that’s how pop music is) .. however, this song has an actual depth to it and the lyrics ( which, from what I understood, is not about sex/love/men ) matches the mv and the story and everything fits well perfectly !!

    I just love it, and it makes me want to check boA’s older mvs and songs ..

  48. i like this song and vid a lot.  I think it might be the first BoA song that I really like actually. lol

  49. I love BoA! This song is so great too!!

  50. What the–
    BoA has a new song out?!  Why was this not on my YT homepage?!?!
    T_T now I’ve gotta split my votes…

  51. i hope BoA doesnt get lost on the kpop charts

  52. I really really liked this! a lot better than the other one she just came out with (the name has escaped me)…I wish you guys could review this, but alas, these new youngins don’t recognize the Queen smh so sad

  53. I’m so in love with this song!

  54. There have been a lot of reviews for kpop boys, so I’d really like to have a review for a female singer. And, I’m really loving this song and music video. It wasn’t filled with a ton of unnecessary shots of her posing and showing off her legs. There was a story.   

  55. you have to review this… please….

  56. Some awesome cuts/transitions and creative art direction in this MV. It gets my vote for BEST of the YEAR so far. It’s a prize winner no matter from where. Someone at SM made the best choices this time: spending not just time and money but THOUGHT! How could you NOT review this!??!

  57. More people need to vote for BoA! At this rate, we’re gonna have to wait another 2 years for the chance to get reviewed ;_;

  58. Oh man.. Would I love for this to be reviewed. it is such an awesome music video you honestly cannot stop watching it.  Shes so beautiful its ridiculous this woman does not age (although shes not actually old at all. Being 26 is not old LOL) Her dance moves in this MV were awesome :D 

  59. Don’t really understand why this MV hasn’t more views on youtube… srsly that’s BoA.

  60. i want eatyourkimchi to review BoA once !!!

  61. hot backup dancers :3 i love this video and boa! you must review it

  62. the shadow <3 so addicting

  63. The lovely miss kwon!
    God damn I love BoA! Awesome music, awesome dancing, and this video is a gem i the sm machine! I also love that BoA doesn’t have to show much flesh *cough*Hyuna*cough* and still manages to be the sexiest kpop singer out there!

    Please review this song! I feel that BoA isn’t appreciated as much as she should be nowadays,,,

  64. Cool SM video for the win!

  65. I hope this song can be reviewed! T3T 

  66. i think the queen deserves more attention…

  67. The queen of k-pop needs reviewed for once.

  68. This was actually a lot catchier than Only One for some reason…

    I know you guys are junsu biased and many kamilias will try to vote for KARA, but come oooon it’s the queen of kpop we’re talking about here! and the shadows might be one of the best MVs SM have ever produced … at least in my narrow opinion.

    • I’m a BoA-biased moderator, but even I can’t do anything about it if people don’t vote for it. The video with the most points will get reviewed – if it were done any other way, S&M would be getting a loooot of complaints (they get a lot regardless).

      So, I’m just gonna watch it and review it in my own head. lol.

  70. I am fairly new to the world of K-Pop fandom, but this is definitely the best music video I’ve seen recently. It doesn’t have boxes so much as fantastical scenery, and it also managed to avoid the whole “I’ve parked my car in the Southwest USA somewhere and am singing about love” trope that seems to infiltrate a lot of the non-boxy movies I’ve seen.

  71. I fell in love with this song, and this was actually the first time i got to post up a video on here and Simon and Martina accept~! I know i’m kinda late for stating this but WE HAVE LIKE 12 HRS TO VOTE FOR BOA!!!! 


  73. if this video beats out G-Dragon, i will do a poorly produced rendition of this video! i promise as a kpop fan keke, but knowing my fellow v.i.p’s(i’m a jumping boa too but lets be honest) our queen of kpop will not get reviewed once again! ;(

  74. I really hope this video gets reviewed! If you guys did, it would be the first BoA video you guys reviewed, no? BoA is so sexy in this video and she doesn’t even have to wear sexy, revealing clothes to do it! She is naturally sexy, baby!! This is an awesome video and I hope it gets reviewed!

  75. oh and i can totally picture simon dancing to BoA’s sexy janet/michael jackson moves. this video must be reviewed!! i will cry if it doesnt. cmon Nastys we can do this! Nastys Unite For BoA!

  76. WOOOOOOOOO!!! BOA STILL GOT IT!!! omg the dress in the beginning was gorgeous~

  77. it’s her 12th debut anniversary today, let’s get our queen #1 ! :DD

  78. Today is BoA’s 12th year anniversary for her Korean debut! Let’s get BoA to number 1!

  79. I loved this song!! And the video is so awesome! I hope this get reviewed, because it would be great to know what Simon and Martina think about it.
    I’m so glad i met her at smtown now i know why she’s a leyend in kpop 

  80. Pls pls get this reviewed ! The MV totally matches the song ! BoA is awesome !

  81. I LOVE BoA. It makes me so glad that SM consistently invests money with BoA’s videos. It might be because they are only paying BoA instead of 9+ members in SNSD & Super Junior.

    Seriously! This video is a million times better than Spy. Yes, she is still dancing in a box, and everything is confined to a controlled set, and not the video doesn’t blow away any crazy kpop standards or create new ones.  But it is probably the best video to come out in awhile… other than Psy.

  82. Have you guys seen this? Now THAT’S what an audience should be like.
    BoA is just freaking talented. Great singer, great dancer, not to mention incredibly hot. Yessir!

  83. Simon and Martina.. Boa’s fans maybe not as many as other k-pop group. She may not attract a lot of teenagers. But she has great contribution in introducing k-pop worldwide. Hence many international fans (including me) have more interest in k-pop, hence k-pop industry getting big, hence.. more k-pop group appear. So..will you grant our wish to review “the pioneer”? ^__^

  84. BoA is too Damn SEXY >_______<

  85. This dance is epic and wouldn’t it be the first BoA song Simon and Martina reviewed EVER?! I find that impossible. This NEEDS to be reviewed

  86. df.ksjhd.kfjgh THIS NEED TO BE REVIEWED T_T I am a fangirl of hers! :D

  87. wow two videos so close together we are so spoiled!!! let’s help her get to no 1!!

  88. I would really like it if there would be a review of this, so people vote for BoA! :D I mean, only one didn’t make it but let’s get the shadow on top of this list! :)

  89. She is so epic and gorgeous and AMAZING.

  90. I must say…this is very impressive – especially compared to her last song -.- 

  91. PunkyPrincess92

    i wanna see a review of this awesomness that is BoA!!!!

  92. Funny story: I really love this song. My constant replaying of it led me to remember my old love of BoA, and I went back through and watched all her music videos over again. It was amazing! I had just started to get a little into dance when I became her fan, and I can trace the style of dance I use today all the way back to her Valenti days.
    She has always inspired me, with her strong, clean dance moves and unique vocals.
    I can honestly say that BoA really influenced my life.

  93. I really hope this gets reviewed! :D it’s not a typical SM music video~


  95. Now we’re talking SM! This MV deserves to be review! And it’s so funny how many interpretations you can have for the video as well. The video, dance and music are awesome and it’ll be a Music Monday review I’d like to watch! :)

  96. T.T Boaaa
    so cool video won’t get review(

    • I know….it’s so sad……T_T I loved how intricate the whole video was, with shadows that seemed to have a will of their own. I guess it’s just really bad timing for BoA – releasing a song at the same time as Super Junior/Junsu/GD. Oh well. :(

  97. omg people PLEASE review this!

  98. Wow, I want this to be reviewed!

  99. go BoA!!!!!!!!!!!!!!!!!!

  100. although im a cassie i absolutely love boa and voting for her as well :)! the shadddoww <3

  101. let’s go BoA!! props to the queen!

  102. One of the best MVs nowadays…

  103. Great song, great video too, please review it! :(

  104. People!!! send this to your friends, beg them to vote for it!! I’ve posted it on my facebook, tumblr, and emailed it to all of my close friends~
    Let’s get this reviewed!!!!

  105. The song had to grow on me, but I really like it now. The MV creeped me out a bit though, when they showed her ‘shadow’ or when they were dancing in front of another her. And I love that shoulder dance during the chorus, it’s so BOSS :D

    Queen BoA <3

  106. I fell in love with this song when she performed it on MCountdown. The video has an interesting concept, but what I really love is the dancing. I’m reminded of late 80s-early 90s Janet Jackson for sure~! Love it~♥

    • I thought I was the only one who was thinking that too the video and music made me think back to 80/90′s Madonna or Janet Jackson but I love it BoA is amazing and the video although still has those oddly lit rooms that SM Ent is so fond of it was more interesting then SuJu videos or Girl’s Generation

    • Glad to see I wasn’t the only one who thought Janet Jackson when I saw this. It reminded me of Rhythm Nation a bit. 
      This video has to get reviewed, the concept was amazing & didn’t resemble the oddly lit rooms like Suju or SNSD(though I really have no complaints about SNSD’s MVs lol)

  107. I will look forward to your review of this MV

  108. Such a good song!! i hope it can reach the top!!!!

  109. Wow I feel so touched that so many people like my wacky “MAMA” idea. xD

    BoA must win next week! IT IS TOTALLY POSSIBLE 8D

  110. OMG U guys HAVE to review this! >w<
    esp after not being able to review Only one T_T

  111. This new MV is amazing OMG!! <333 THIS WAS THE COMEBACK I WAS WAITING FOR~~~ ♥♥♥

  112. I know this probably won’t get reviewed as NU’EST and Junsu fans would never allow it, but I’m just here to do my part to help it climb as high as possible. I believe you would have more to say about this video than most other SM videos, and I love this song and dance. Make EXO references and I LOST MY ____ IN RIPPIDO FLIPPIDO SIPI SLOW MOTION jokes if you wish, but I feel you should have a chance to talk about the Queen of K-Pop.

    • what no? I’m a junsu fan but i still love boa :D good music is good music no matter who your bias is! honestly i find this whole fandom type thing really stupid that you cant support other artists. i’ll support whoeever i want. just because i like one artist doesnt mean i wont support the other! 

      • No, I don’t mean that NU’EST and Junsu fans don’t like BoA. I just mean that since they are voting for their own biases as well, BoA has a lower chance of making it for KMM. I’m just disappointed because NU’EST, Junsu etc have more fans who vote for them for Kpopcharts, and BoA might not have the chance to be reviewed, and I find it a pity. Sorry if you misunderstood ^^ I think it’s totally fine to have your own bias, and I appreciate you for not being overly biased and supporting this awesome MV as well XD

      • A very great statement! “Good music is good music no matter who your bias is!” There are definitely k-pop fans that need to remember this!

  113. I know that this is unlikely to get voted in, what with SuJu and Nu’est and Junsu and all that, but I still had to come here and rave about how awesome this video is.
    Apart from the song and dance, which were predictably amazingly awesome (duh, it’s BoA), the video itself was so incredible. Even though there’s no real plot there’s just so much to talk about and it’s all executed so well. The use of camera angles when BoA is lying down and walking is just incredible. It plays with your mind and is just so perfectly disorienting. And my personal favourite thing was that although there was the obligatory dance sequences they actually *interact* with the rest of the video. The bit where she’s sitting on her bed and watching the dance sequence. And then how her three “personas” from the three segments of the video meet up. Wow. Just wow.
    I don’t really understand why BoA’s videos are so much better than every other SMent video. Does anyone know if she helps plan them or something? Or does SM just consider BoA worth investing time in (and it’s worth it)? Or do they think since she doesn’t have as many rabid fangirls they need actual quality for her videos? Anyone?

    • Well, if it helps you, her brother actually directed “Only One” and “The Shadow,” so that may have something to do with it.

      Additionally, BoA is a solo artist. Having a concept for her videos is sort of necessary since she is the actual talent in the video apart from the back-up dancers.

      Just my thoughts. :)

      •  I wouldn’t be surprised if she has bigger videos because of two factors:

        1) She is big in Japan and has a well established fan base internationally. Yes, she releases stuff specifically for Japan, USA, and Korea, but I am sure that SM feels somewhat obligated to make the video acceptable for all countries to keep up appearances. That said, making a bigger video for BoA means making a video for more than just one country, even if she isn’t singing in English or Japanese.

        2) BoA is a solo artist. I am sure most people noticed that solo artists have “bigger” videos. Part of it since you have only one artist you need more shots to cut to. If you have a boy band it is pretty easy, get 2 or 3 different spots of the guys/girls and cut back and forth from them. Kind-of harder with only one person.

        And I think some people also forget these people are EMPLOYEES of companies. That is just how Kpop companies work. Not saying the artists don’t have any say about what they release, but majority of what we see isn’t the actual artists’ choice. That isn’t the point I am making. The point is that if you view the artists as employees it is easy to do a little math- SNSD = 9 employees BoA = 1 employee. And take in mind, you need even more make-up artists for those 9 members of SNSD. Yes, I know it isn’t 100% that simple, but it does make sense.

  114. Lay <3

    And I must say, I am a big EXO fangirl, but TVXQ's talent is just no.1 in my books ^^
    Totally got what you meant by the EXO references, Even the orange tone at the beginning is like the MAMA opening. 
    Whatever it is, SM trying to be symbolic, hopefully not recycling sets, fan interpretations are always fun :3

    • Agreed. Totally fun. ^^~

      Well, the apple must fall far from the tree in SM. XD EXO are amazing but yes, TVXQ! precedes them. So those sunbaes most definitely inspire the younglings. :)

      Thanks again. Really praying on a review for this one! VOTE IT UPPPPPPP~~

  115. You have to review this. It’s serious….

  116. I was actually wondering if they made a video since her comeback performance had some random clips of this! another great job and great video

  117. BoA deserves to get reviewed! if not Only One then definitely The Shadow!


  119. Simply amazing. Cool concept, catchy beats, beautiful voice & outfits, not to mention kick ass choreography (as always) and unique meanings. She never fails to deliver! We need to get this reviewed to more new K-Pop fans can know about BoA! And although this is kinda off topic, regardless of what other people said, BoA has and always will be No. 1 to me! She is the Queen of K-Pop. PERIOD. LONG LIVE THE QUEEN

  120. BoA rocks with this amazing MV!

  121. LOVE THE MV!!! <3 This needs to be reviewed<3

  122. This should definitely be reviewed this next week, I wish BoA would be reviewed more! I love this music video and it’s not a typical SM video! I would really love to see your interpretation of this music video!

  123. I hope you guys review this! You guys have never reviewed BoA’s videos before..not even once T_T PLEASE DO!!!

  124. This needs to be reviewed! Vote, share, tweet, comment! This is one of the best MV’s Sm has produced. 

  125. Queen of Kpop! And she’s not in a box =D

  126. This MV was so good! I loved her flowery dress. Makes her look like a tree hehe. And her slow and low rap was also really cool.

  127. Please get reviewed! Please get reviewed! Jumping BoAs let’s make this MV jump even higher!!

  128. This totally needs to get reviewed!!! This is an amazing video and BoA’s never been reviewed on EYK!! (or at lease i think she hasnt)


  130. Yes, be free BoA, fly from the confines of the infamous SM boxes! (although those were some pretty square looking clouds…). If SM is going to continue to use indoor sets for their music videos, they need to set this one as the example. It kept me interested and didn’t look cheap.

  131. FINALLY! There is a non-boxed music video from SME! It’s also from BoA, my favorite K-pop solo artist! :D

  132. BoA’s forever my girl crush<3

    Really, how many female solo artists are out there? I really hope this gets reviewed~ 

  133. Best K-Pop video in ages! They have got to review it!

  134. Come on Jumping BoA’s! we can do it this time! lets get it up there by next monday! We can do it!

  135. pleaaaase review it <3

  136.  Best MV of SM so far….because it’s not directed by SM but BoA’s brother =))))

     Love it :X This one definitely should get reviewed. BoA’s the QUEEN !!! ( Goddess in my heart <3 )

  137. Review this please. It could be an Ode to the 360 degree slow motion camera.

    Also, one word: SUNLIGHT.

  138. BoA’s videos have been getting better and better. I totally like them more than her hurricane venus era. This song is unique and the dance is awesome too. Hope you guys review it.

  139. Hope that it can be reviewed!! >.< Awesome song and dance and MV!!

  140. You really have to do a BoA video review and there is a great occasion ;)

  141. Want want want want want want want want want want wan!!!!!!!!!!!!!! lol
    This simply has to be reviewed. Her MVs get better and better with each release…

  142. I love everything about The Shadow it’s just simply amazing!
    Boa’s voice, her acting, dancing… JUST ABOUT EVERYTHING!! <3 please review this~

  143. I can’t believe Only One wasn’t reviewed -_- so this better make it to the top this time!! BoA deserves a review!

  144. This so should be reviewed. I can’t recall them ever reviewing a BoA video. It is a really good song too. Please get it up there so Simon and Martina can review this. I know many want Super Junior and it will more than likely win this week. But lets do something different and the Queen of k-pop.

  145. boa… never ceases to amaze me.. her singing.. or dancing. FINGER TUTTING IN A KOREAN VIDEO. 

    .. and she totally cut down the MAMA tree…

  146. BoA and her brother made another awesome MV. It was sweet that BoA made a song (and MV) for her fans ^^

  147. We must get this reviewed!!!!

  148. OMG You guys have to review this! Besides, this COULD BE the FIRST BoA video you guys ever reviewed! It’s not like the typical SM “Boxes” this time. It was BOACEPTION with sexayyy dance!!! It would be awesome!! I’m not feeling the SPY – SuJu MV though, but I think you guys will be impressed by SM this time with BoA!

  149. I feel like this video would be awesome to review

  150. BoA is sexy.

  151. I love when BoA has a little bit darker songs! I think it suits her voice very well.

  152. I love BoA and would love for this song and video to be reviewed! So worth it! 

  153. Best SM video in a while. definitely should be reviewed!

  154. i hope you guys review this! I MEAN FINALLY A NONBOXY SONG FROM SM? i mean i was hoping for only one but this one is chock full of hidden meanings, i’d really like to see your opinions on it! ^^

  155. that’s so good! I think it’s better than super Junior – Spy

  156. I really want this to be reviewed!!! This is like my favorite song right now and I can’t stop listening to it when she did her live comebacks!!!! I liked Only One but I think this song so really good and too good to pass up to talk about! So much random symbolism!!!

  157. OK like this!! Really my hips were swaying to the beat. This is a cat walk strut song. The video is crisp and clean the dancing moves are smooth. 

  158. This is one of the best Music videos SM has produced! You have to review it! It needs to be reviewed!

  159. Simon and Martina, you HAVE to review this! You could totally connect EXO here!

    See, you said that the boys got kicked off EXO Planet because Yeollie (Chanyeol) was messing with fire and burned the Tree of Life down… Well… BoA is “MAMA”! So she kicked them off the Planet and they were singing to her! She sits atop the remains of the Tree of Life and calls to the boys with her many “Shadows”…

    Got it all figgered out. CHYEAH.

    (You can’t deny – even the sets are similar… BoA is light and EXO are caked in darkness as punishment.)

    And how about putting Spudgy in a dress? Huuh? Huuuh? I should totally work for you guys!

    Oh yeah. I’M SO NASTY

    ~Lily :P

    • I also see links with TVXQ, she’s trapped in a room with the mirror that looks like Mirotic (and possibly becomes the secret captive lady :P), the stormy area looks like a pre-Break Out set (they both promote in Japan so…) and the snowy scene is a nod at Xiah’s Tarantallegra and the long dress, Tri-angle?

      …Yea, maybe your explanation is better XP

    • I really like your explanation… and it would make sense that BoA is “MAMA,” because, let’s face it, she’s the–if not one of–the leading forces for giving K-Pop an international face.

      • Haha, after all she’s the queen of kpop :D

        • I would say Goddess of kpop this is how I think it is

          BoA–Goddess of kpop
          TVXQ–Gods of kpop
          Girls Generation–Queens of kpop
          Super Junior–Kings of kpop
          SHINee–Princes of kpop
          F(x)–Princesses of kpop

          SM Family, don’t you think??
          But, that’s just my opinion though

        • alicia ouyang

          EXO-Wizards of Kpop?
          Maybe? XD

        • LOL, maybe….?
          EXO–Subjects of kpop?
          I dunno yet xD

        • I would say… Hybrid Humanoid Aliens of K-Pop.

          After all, they came from another planet and can magically gaze into an eclipse without retinal damage…. HUZZAH

        • it’s funny how they are all from sm entertainment .. what about 2ne1 which are definetly the queens kpop

        • Well, I did say it was my opinion……

        • Nancy Columb

          That was my thought too!! I’m a super diehard 2NE1 fan, so it’s hard for me to concede any Kpop power to anyone else (except BoA because she definitely had that term before anyone else). Glad I’m not alone :D

    •  I agree with this.

    • hahaha that is so great. I can imagine you creating jokes with them and having cameos as as dothraki… woman… warrior? haha

      • Haha, thank you! And that would be so amazing.. I wish. Maybe if Simon and Martina instated a “K-Pop Abroad” segment in which they travel to far-off lands (like Florida, LOL) and ask their Nasty fans like myself to participate in these awesome skits that they do. I would love to be in their videos, especially their EXO vids because I am such a die-hard EXOtic. (I can’t tell you how much I love Simon and Martina for reviewing EXO. “Rippito flippito slippy slow motion” is now a part of my basic vocabulary.) XD

        Truly, it doesn’t even bother me that they’ve been promoting “MAMA” for 6 months now. I’m just glad SM is sharing their EXOplanet pizzazz with us mere mortals. XDDDDDDD

  160. Much cooler than her previous MV!

  161. Her brother did outstanding work. I loved the song but now that is has a video even more. Of course BoA owns the choreo with her dancers. Would love to see this reviewed. BoA is just awesome.

  162. ….no wonder Suju was dancing in a box. I see where all the company budget went :p

    In all seriousness, the editing for this video was amazing.
    Ofc the song and dance were fantastic – as expected of BoA, but it was the video that struck me the most. Rife with possible interpretations. Mmm <3

    • LOL I agree, the budget went to BoA’s awesome set! She DOES have some of the characteristic “weird oddly-lit room” theme going on that seems to creep up in every single SM video in the past 3 years. BUT that being said, it’s got a lottttt more depth to it than SuJu’s video or the last one from f(x). Plus, I have to agree with virtually every other person’s comments here about the relation to the EXO video… SM has symbolism.. WHAT!?! lol :D


    She is seriously by far the queen of kpop.