I originally bought this hair treatment with the intention of doing a WTF with it because it just seemed like a wonderful find. But after reading the instructions I realized it would be pretty hard to accomplish that on camera at the studio. No shower and all! What was I thinking? Well now it’s an Open The Happy find! WAHOO! There are so many neat things coming out in Korea cosmetic wise that I really want to be able to do more product reviews. I just saw a Dust Off spray or something like that at Etude House which is supposed to be able to keep off pollen and yellow dust. HRM. But this will become an expensive habit if I’m just buying stuff to try and then finding out I hate it…so luckily I didn’t hate this mask! YEAH!!!

Okay, so as I mentioned in the video, I think this treatment is good for people who find that oil treatments are too heavy for their hair. I remember the first time I tried to do an intensive coconut oil hair treatment. Even with my current level of hair damage (due to everyday hair drying and the bleaching for the pink) the coconut oil was just too intense for my hair. I ended up with heavy flat hair, that looked smoooooooth but also greasy. I was like, Snape 2.0 without the scowl and magical abilities. So I wasn’t like Snape at all. But I wish I was like Snape ‘cause he has some serious eye stare abilities. And he’s a wizard. Okay, focus Martina, focus.

So yes, those of you with fine wimpy hair like me, or those of you with just normal – not great hair damage, I think this mask would be great. I left it in longer than 15 minutes out of pure neglect because I was watching a TV show, but it didn’t seem to cause any problems. I also tossed the hair dryer on my hair while under the cap because I also find heat and hair treatments to go hand in hand. Who knows if it helped out? All I know is I usually can’t brush through my hair after a shower if I don’t super duper condition it. Since this hair mask was the only product I put in my hair after shampooing, I was very hesitant. I actually considered adding conditioner to my hair after I rinsed out the mask but in the end thought that wouldn’t be a very fair test. So science fair project of me, right? Just picture a colourful poster board below.

Project Title: Will The Hair Mask Suck?
My Hypothesis: the hair mask will suck.
Testing My Hypothesis: use the hair mask.
Conclusion: the hair mask did not suck.

A++ right there people! I’ll even include some diagrams of me ripping the mask open. I’ll even demonstrate my hair washing abilities with a barbie doll in a bathing suit and a mini shower equipped with real water through a squeeze tube. This is getting out of control. I just really liked science fair projects and was very good at them. Kindof want to enter a science fair project again now…

OKAY so that’s my story! Anyone else use this hair mask and have anything to say about it? Do you guise know my feel about oils being too heavy for your hair or do you have think and supple hair that can take it? My hair is SO fine that even gel and hairspray can murder the curl out of my hair. Hours of hair curling murdered by one bad spray.

Also, we’re publishing this now because our Music Monday is going to be a bit delayed, as some people might already know. It’ll be out tomorrow early afternoon. We didn’t want today to be totally empty, though, so hopefully you’re ok with this video. And, if you like it, you can always subscribe for more, you know?

  1. Or can you do a list of recommended products you should buy. This will help so I don’t buy the whole store! I cannot thank you enough!

  2. Dear Martina,

    I am coming to Seoul during the summer and I can’t wait to check out Etude House. Can you please do an etude house favorites video? Thanks

  3. i’m using the same product too now..it feels good after the whole treatment..i think u guise can review bout the foot mask from etude too.

  4. The oh so familiae sound of a kakaotalk message ^^

    It seems nice though (the product, not kt, even though I love that ~~), I saw it when I was in Hong Kong ^^

  5. that ending was so funny! :D

  6. I have yet to try a hair mask, as my hair sounds a lot like yours, Martina! So hard to manage with the thininess ._. *le sigh*. I love chocolate strawberry face masks though :D

  7. Between the ending of this video and the screen shots of the zits, I’m dying over here! LOLOLOLOLOLOLOL!!!! :D

  8. Hey, Martina! Where do you get your hair bleach in Korea? Or do you still get it professionally done?

  9. yay! i’m gonna try this! <3

  10. where are the diagrams of the hair washing technique? or was that a joke? [i’d actually really like to see those; i’ve been growing my hair out from ultra short and i’m realizing i don’t remember how the hell one washes long hair ;A;] i’ve also got super fine hair, and every time i’ve tried styling my hair and spraying it, 5 minutes later it’s flat again. grumble grumble.
    hope the meemers is feeling better

  11. I LOVE hair masks! I actually love all kinds of hair products and currently have bout 6 different sets of shampoo and conditioner that I cycle through on a daily basis.

    I tried that Wen ‘cleansing conditioner’ that you’re supposed to use as shampoo and hated it! It leaves my hair flat and makes it greasy too fast. By the end of the day, my hair was one big greasy mess. yuck.

    I might have to see if I can find anything like this or ebay it! YAY!! I really do love hair masks. ^^

  12. Dumb question: I would love to try this product, but i live in Cali. Do you know if Etude House might to do international shipping?

  13. Is “Silk Scarf” a brand name, or just a weird name?

    I hope that Dr. Meemersworth feels better soon. It’s super good that you caught it early. I had a 14-year-old cat die from the same problem (in the big melamine catfood recall of 2005) because we didn’t realize she was sick and not just getting older until it was too late (she had been given special “treat” food since she had recently come out of spaying surgery and it turned out to be in the recall). Take your kitty home as soon as you can, being at home helps them get better faster and most of the time cats are just left alone in cages overnight with no one actually there supervising (despite being there for “observation”).

  14. HAHAHAHHAHAHAHAHAHAH the ending killed me

  15. Hmmm… a hair mask. While I colour my hair (mine’s been greying in weird patterns since I was 19), I haven’t really considered needing a mask because it was too dry. It’s something to consider though as I get older. Dying it takes almost an hour and I do that only when needed, I’m not sure I could shower-sit and wait-shower very often. You take great care of your hair Martina! Maybe it would be great in the summer though. Also, there are a lot more chemicals in the water in some places in the world (to the point where you can’t drink tap water) so this may make it harder on your hair, or if you swim in the ocean often, I could see getting dry hair easily then. In any case, I love these videos. The ripping/brains part was so funny!

    My whole life, I found that my chin is where I get most of my pimples (I have ridiculously sensitive skin, can’t even share towels), but I also recently found that it was because I was drooling without realizing it (it’s dry when I wake up). Since I started washing my face right when I first get up (or just swiping my chin with teatree oil soap and then rinsing), I don’t get them any more. Even waiting until after breakfast is too long for some reason. Since Simon claims you drool, it might be something easy to try ;) .

  16. I’ve yet to have chance to watch the video, but did read the blog, funny how that worked out. Anywho, heat helps to open up the hair follicles and allows the conditioner or oil treatment to better be absorbed into the hair. I’ve had a few hair stylist tell me this and they have recommended before that when you condition your hair do it with warm water and when you’re done hit with a moment of cold water to close the hair follicles back up. Like the reverse of why you shouldn’t use hot water on recently dyed hair.

  17. I just use this thing on occasion. Don’t ask me what it is, because I have no idea. It just says that it’s a hair mask for shine and deeply moisturising with coconut and hibiscus. All you have to do is, after washing your hair, apply it like you would conditioner (massage), leave it in for 2 minutes and then wash it out. It worked like a charm for me, but I also just have hair that’s naturally really silky and soft, so it ends up nicely after just using conditioner, as well… Hohoho~

  18. Simon’s rant in the description box is always something to look forward to each time Martina posts a beauty related video. XD

  19. i think i heard a ‘KATALK’ in that video…
    hehe that ending!

  20. Can i just say i totally love videos involving your hair, like the one where you showed us how you dyed your hair pink, because i think i am in love with your hair. It always looks perfect! @_@
    I made the poor decision to cut off all of my hair, and now i spend most of my time oogling other people with long hair while i wait for mine to grow back again.

  21. The 47 failed attempts to jump out of frame were hilarious!

    BTW you failed because forgot to say “NaNaNaNaNaNaa” as you did it.

  22. This more than suffice! Hope the meems is fine!

  23. Hey Martina, try the Nature Republic hair mist for an awesome finish after blow drying your hair. It leaves the hair sikly and shiny without it getting greasy fast.

  24. I tried an olive oil treatment for my hair when it was still long. It made the part of my hair that was dry from heavy bleaching nice and smooth, but my healthy hair turned super oily and gross. But some of my black friends with really dry, coarse hair tried the same treatment and it worked swimmingly for them, so I suppose it depends on the hair texture.

    And did you mean THIS pimple? Sorry, I just haad to screen shot it xD
    As a side note, I actually have a pimple in the exact same spot, but I’ve been putting a spot treatment with salicylic acid on it and it’s gotten much smaller :D

  25. Woo more open the happy videos! I’m totally not a girl who does this, I’m just wake up and put it in a bun because I don’t leave the house, plus my hair’s really thick. So this is all new to me. I remember the only thing I remember doing to my hair was straightening it and that left me with chunks of my hair falling out and rocking a mullet during 8th grade.
    And I hope Meemers gets better and come home soon~ *sends happy vibes*

  26. Martina, is your hair that straight or do you straighten it?

  27. Oh maaan I love your open the happy videos! They definitely cheer me up and I totally know what you mean by hair feeling heavy…such fine hair uuugh…i totally want to try that mask thing tho sounds fun haha :)

  28. I might try this because I’ve been having trouble with my hair in Korea. I’ve had oil treatments suggested to me but they always seem too heavy because I have fine hair. My hair has been so dry, it didn’t like coming from humidity in Australia to a cold, dry winter here.

    I also will need to get my hair dyed again and I’m terrified of getting that done in Korea.

  29. It’s 5:35am, doing an all nighter and this pops up! I wish Meemers is all right, I’ll wear the Meemers hat in support.

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