Ok, so we’re not sure if this claim is true or not. We haven’t had all of the sushi Japan has to offer. I’m sure there’s a guy somewhere that’s better. But, I’ll quantify our claim this way:

A guy we know is a serious foodie in Japan. He’s been to many awesome places. He’s eaten at Jiro Sushi. Yes, that Jiro Sushi. He’s eaten there a couple of times. And he’s eaten at this place we went to as well. He easily, EASILY recommends this place above Jiro.

For starters, Jiro is a 20 minute experience, and then you’re kicked out. Sushisho Masa, though, is a 2+ hour experience. Our friend had friends insist on going to Jiro, which he took them to, and then he took them to Sushisho Masa afterwards, and they were muuuch more impressed with the latter.

So, even though Jiro has more fame and better marketing, it’s not necessarily the best. Not that Sushisho Masa is the best, either. But, if Jiro’s supposed to be the best, and this place is better, then, well, that’s how we make our claim. Sounds convoluted, I know. I just feel like I Bucket Listed “Have Best Sushi” and will convince myself that this is it.

But that’s not a fair thing to say, either, because it makes it seem like this sushi wasn’t phenomenal. IT WAS FREAKING MIND BLOWING. Guise, seriously. This is 100 times better than any sushi we ever had, and we ate boatloads of sushi in our lives. Really, a lot a lot a lot of sushi. But, as soon as we ate this sushi we knew we were ruined. RUINED. We ate sushi a couple days afterwards, in Tokyo, at a place that we would have loved otherwise, but instead we were like “meh. It’s not Sushisho Masa.” Damn! The experience was great at the time, but the repercussions now are decreased appreciation of Sushi :(

Also, this wasn’t cheap. This was the most we ever paid for food ever. Yes, it was a lot of food. I ate till I felt ill from eating too much, and we didn’t even eat everything there. More pieces were to be had. But we had to give up. So, altogether, for the two of us to eat the sushi, and have four bottles of sake (WORD!) and unlimited green tea, it cost $525. JESUS! It’s not a meal we can have every day, or even every month. Maybe every leap year? It’s not even a meal we’d want to eat if we were immensely rich. It’s so good that I can still taste it now, a week later. Damn. My eyes are getting watery thinking about the day. It was phenomenal. Really expensive, but whoa: it’s an experience we’ll never forget.

Side note: I like how our reactions to the sushi are different. I eat the sushi and then gush about it for a few minutes. Martina eats a piece and just stares in silence. Also, sorry about the bad quality! It’s too small to bring in full equipment, and – even then – we didn’t have our full gear with us, because we were in Japan and only had iPhones with us. You can still see the sexiness of the food, though, right?

Anyhow, if you’re interested in going there yourself, you can find more information about the restaurant here. It’s got better pictures and maps and phone numbers and everything. We didn’t get that information ourselves because we were too busy orgasmating over the food to think about responsibly getting the proper information.

Edit: for those of you who don’t know what I’m talking about when it comes to ootoro, and what anime I was referring to, here’s a video snippet of it. Check it out:


  1. Ok so i know this is super late. But I’ve been stuck in bed the last 4 days with the flu (now it looks like pneumonia instead UGH) Anyway, for some reason I decided I wanted to learn about sushi. I watched documentaries on it and read a bunch of articles and from what I understand, Jiro’s is about the food. Nothing else. So a lot of westeners go there and aren’t impressed because their so used to the restaurant eating experience and you will not get that there. Like you said above, you’re there for 20 minutes. But in terms of the sushi it’s the best. It’s a very simple sushi that he perfected and he’s very strict about the quality of fish used. It is also so quick because it’s generally believed that sushi is at its best when served within 5 seconds after its made. But this can be off putting because many people love to be able to sit and chat and drink while they eat and that is not done there. He’s also not considered the best in Japan. Japan has SO many sushi restaurants (like here in the video) and people have so many different tastes that Japan actually doesn’t really call anyone the best. Jiro’s has a bit more fame because it was rewarded 3 stars by the Michelin so it was brought to the attention of the outside world, hence the documentary.

    SO in conclusion. There can be no best in sushi but you can damn well enjoy yourself trying to find. Oh and lose a few bucks to cause the places ain’t cheap!

  2. Have you tried sushiro it’s in Japan and Korean it’s really cheap 1.00 +tax

  3. You make sushi look like a religious experience. Saved by sushi!

  4. You guys should link to their website.

  5. I’m going to japan in january and i was wondering how the pricing worked?
    Do they foot you for the session or for each individual sushi you eat?

  6. AHH!! you guys are so lucky!!~ I watched a documentary called “Jiro Dreams of Sushi” and I was so moved by it. Jiro’s incredible. So when I saw you guys had posted “The Best Sushi in Japan” I was thinking OH PLEASE LET IT BE JIRO! hahhaha :D

  7. wow im seriously drooling and i love how they teach you how you are suppose to eat. i so want to try that purple sea urchin.

    I live in san francisco and you guys make me want to go to Japanese restaurant called kappou gomi right now. Roughly $10 usd a dish. like each different type of seafood can be made in about 7 different styles that you can choose from. You can eat cheap or expensive here depending how you order. I can’t say how authentic it is because im not Japanese, but it’s definitely the best Japanese food I’ve ever had when comparing taste and freshness. They even have a sign that literally says no sushi, no combination dinners on the front door.

    bad idea to watch this at 1am. I’m trying to lose weight here!

  8. Wow ! We went there 3 years ago and some of the pieces we had looked exactly the same. My boyfriend is a food geek, he has a gallery and all. You can check our pics (sorry for the spam) http://plus.google.com/photos/113873863861047818065/albums/5458554632293418945?banner=pwa
    It was an amazing meal but we can’t say they were the best sushi we had. We had also an amazing experience at Sushiso Sawada (https://plus.google.com/photos/113873863861047818065/albums/5460163470328370961?banner=pwa).
    Thanks for sharing !

  9. I kept on thinking “Aren’t you two full yet?!” Wow, that was a lot of sushi. They all looked so beautiful. I could see the tears forming in your eyes, especially Simon.

  10. Can’t stop watching this! Don’t ever remove it okay? When I get hungry I come here to fill up. :(

  11. I think it’s terrible that you beg your ‘fans’ for thousands of dollars and then brag about eating $250+ per head meals.

    • Heya Towelthief, first of all I’d like to thank you for stating your displeasure here, where we can discuss it, instead of mumbling behind their backs like some people do. ^^b

      Now that I’ve heard your thoughts on this issue, I’ll share mine.

      First of all, I don’t think they begged their fans for all that money. Arguably they might have ‘begged’ for $40 000, but they raised over $100 000, which to me seems to show that at least $60 000 was given out of love and generosity, instead of pity and charity (since they didn’t technically ‘need’ it). For the record, I’ve actually donated money to them long before they even thought about a studio – mainly because I felt it was unfair that I was receiving all this education and entertainment without giving anything in return. Thus, for me, I donated freely because I thought it was due to them, not as a charity. I was paying them for their services, and as far as I was concerned, they could spend that money on anything they liked.

      I can’t speak for the other 1500 people who donated, however. I have heard similar sentiments of wanting to pay for the entertainment (similar to renting videos or paying for cable TV) – but I’d assume most people donated because they felt really needed it, for the studio and such. This is where my next point comes in.

      It’s not as if they used the money donated to eat sushi. In spite of a lot of people donating purely to EYK and not specifically to the studio, S&M did take special care to keep records of all the money spent from the fundraiser, and has a blog specially dedicated to it: http://eatyourkimchistudio.tumblr.com/ From what I see, they’re using the money dotaed towards the studio solely for the studio. They’ve also done what they can to show their appreciation for the people who donated, in the form of perk packages, the Nasty Wall of Fame, having interviews for us to enjoy, increasing the quality of their videos, arranging visiting days, and having fan giveaways. They feel deeply indebted to all the Nasties, and they’ve never ceased to express that. I can’t imagine them being irresponsible with the usage of that money.

      But you know that, right? Am I right in assuming that the issue here is with them using their money for their own pleasures, when they could have used that money towards the studio, instead of asking for the fans’ money? I mean, this is $500 vs $100 000 dollars, but I can see how you could argue that by saving that $500, instead of asking fans for $40 000, they could’ve asked for only $39 500.

      Here’s what I think: It all comes down to our attitudes towards the giving of money. I think this is not a moral issue, but a cultural one. And since you seemed to have mentioned Asia for some reason, let me tell you something – the stigma of using money given to you by other people is largely due to the western culture of independence.

      Warning: Broad generalisations ensue!!

      I’m half Thai/Chinese and half Australian/American, and I’ve also lived in 10 countries which include Asia, Southeast Asia, America, and Australia. From my experiences moving between these various cultures, I’ve noticed that Asians, in particular Southeast Asians, are a lot more open to accepting help, monetary or not. In Western countries, people would rather borrow money from the bank than accept gifts from people. It’s as if, in western cultures, being indebted to someone is something to be ashamed of, whereas in many Asian cultures, being indebted to others is a part of life, and builds a sense of inter-dependence and community. Please correct me if I’m wrong!!

      Now this issue has shown itself in many different forms. For example, traditional family life. Generally, Asian families will completely provide for their children until they get married, whether it be accommodation, food, money, education, toys – almost everything. Children get money packages every year. Western families, on the other hand, will encourage their children to become independent as soon as possible, by getting a job, paying the rent, moving out, and buying all their own stuff. It makes Asian kids seem spoilt in comparison, and a common source of teasing and/or racism in western countries. But it balances out eventually – because Asian children have a responsibility to take care of their parents after they get married. They’re expected to provide for their parents completely, often by living together and nursing for them, and giving a large portion of their income to their parents. Western parents do expect their kids to come visit, but I have not noticed a great demand for much monetary help. Am I right? (being a Eurasian, I happened to get the short end of the deal both ways – not only was I forced to pay all my own expenses since I was 16, I’m also expected to completely provide for my parents. So unfair T_T)

      That’s just the differences in family finances. The attitude towards charity is also similar. I’ve seen many people give money to charity, yet look down on people who receive charity. I know for sure that many people in the country I’m currently in tend to look down on the recipients of government funding. There seems to be an idea that those who are poor are that way because they just don’t work hard enough, and thus are unworthy of pity. I’ve seen people shake their heads at slum-dwellers who use government benefits to buy a mobile phone. Why? Because if you receive charity, you don’t deserve to get anything better than the bare necessities?

      The other extreme is when people really do beg. Yes, i know lots of them – professional beggars, actually. The type that dress in a particular way to attract pity, and stow away the money they get at regular intervals, so it seems that they don’t have much in their bowl. Or the kind that kidnap babies and cut off their limbs and say their child was born that way. Or if they ask for money for a taxi, but instead use it for cigarettes. Horrible right?
      But consider that they were born from a poor, uneducated family, in a country that doesn’t care for the lower class residents. I’m sure you could list 101 better ways to earn money, but could they do the same, with their lack of education? How about you put it this way – that by begging for money, they’re making the people who give them money feel good about themselves. In Buddhist countries, it’s actually taken quite seriously – giving money to beggars is considered virtuous. It would not matter in the least what the beggar does with that money.

      Another issue that I’ve already mentioned earlier is the fact that giving money (not lending) between friends in some cultures is actually considered a way of strengthening bonds. I’ve noticed this a lot in Southeast Asia. If I give you what I have in excess (eg money), you will at a later time, give me what you have in excess (eg have your sons help me move furniture). The money giver is not necessarily of a higher status than the recipient, and the recipient does not think any less of themselves for asking for that money. Also, it doesn’t mean that they absolutely needed that money – they could’ve found a way to earn that money somehow, eventually, if they really wanted to – sold their daughter to prostitution, or something. But what if the friend wanted to give them money? Happily, because they’re friends? Say a person was given money to buy a house, so they used the money to buy a house, and then with their own money, they bought a TV to put in it. If the person who gave the money complained about that – isn’t that really fickle? Do they control their friend’s life, to say what they can / can’t buy? I would be happy for them, that they still had some extra money to get a TV.

      I’m not sure where I personally stand on this issue. I’ve seen it from both sides. I’ve accepted charity and given to charity. I have been hesitant in giving money to people who I know are heavy smokers. I have also received scholarships which helped pay for tuition and accomodation – and then went overseas for my holidays (which raised a few eyebrows). I suppose that compared to you, who I assume has never been indebted to anyone your entire life, I have lived my life entirely dependent on other people. But I’m happy about that, because it makes me more willing to help other people in similar situations, having received similar help myself. That is why I can’t judge S&M for asking for money, nor for using their own money as they please. Because I guess I know how it feels to be on the receiving end.

      Sorry, I guess that ended up as a super long rant ^^;; My main hope is for you to see that different cultures have different values, and what may appear to be undignified for you, may not be for others. Would you still think the same way if you were born into another family?

    • Brag? Why? I appreciate knowing how much it costs to have good sushi and where. I also appreciate their disclosure which I did not think was bragging. I do not think it is fair to judge them on the one expensive meal they had.

    • okay…I debated with myself about answering this, but decided I can’t let this pass. Please know that I am replying to you as a mom and as someone who has lived 60+ years, so my intention here is not to rag on you, but to try to get you to think of this in a different way. In this life you have one go around. It’s trite, but no less true. I have no idea what your circumstances are, but I hope that in your life, when you have worked hard to achieve your goals, have striven to do your best in life, that you will not deprive yourself of the things in life that give you joy and happiness, whatever they may be and whatever they may cost. To the best of your ability, grab hold of those things and experience them, even if just once, so you don’t reach your old age wishing and regretting. Equally, when you take joy in the things that you love, that you have earned through your hard work and effort, know also that others are also entitled to take joy in what they have earned through their own hard work and effort. I cannot address your concern about where the money came from to purchase the memory Simon and Martina made for themselves and for us. Frankly, I couldn’t care less. This is, after all, part of their job here too. Anyone with sight and hearing could understand the pure, unmitigated joy they took in this lifetime experience. Through them, I too was able to experience it, to share some of that joy….an adventure that will never happen to me in my life nor to many others, no matter how much I wish it could, This is what they are supposed to be doing for us, their viewers. Looking at others’ happiness or success and disparaging it does not lessen them, it lessens you. Don’t do it. There is a reason Jealousy is one of the 7 deadly sins…it destroys you from the inside. Don’t make any room for it in your life.

      • First of all, I’m not jealous. Lets just get that straight. Why would I be? I earn enough money and have enough free time to travel and ‘not deprive myself of the things in life that give you joy and happiness’. The fundamental thing is I have done this all off my own back, never once have I asked anyone for any money and nor would I ever dream of doing so. I just feel that it is wrong to one day be asking for money, the next to be splurging on expensive meals. If they had never asked for thousands of dollars to continue doing what they are and were self funded, then I have no problem with eating expensive meals. In my mind it is about respect for the people who gave (not lent) them that money. If Simon and Martina had any respect, they would realize that this is a very undignified way to act, especially in Asia.

        • Towelthief, I am pretty sure with or without the fundraiser Simon and Martina world have splurged on high class sushi. Before they started the fundraiser, I am pretty sure they are well saved up for $500 dinner and since its one of their missions to try high class sushi, I don’t think this was an impulsive oh-we-got-thousands-of-money-lets-eat-expensive-food splurge.

          Before you spout out harsh comments like these, maybe think why so many people did not have the same thought as you. Because we trust them to not handle the money insaintly, and from the new studio, new house and being invited to such trips (like interviews and gatherings), I think it’s paid off.

          “If Simon and Martina had any respect, they would realize that this is a very undignified way to act, especially in Asia.”

          Sorry, I had to laugh at that comment. Assuming that you are Asian, where do get that idea from? Dramas or living abroad asians? How long have you lived in Asia. I know there is this stereotypical perception that Asian people are conservative and dignified, but I thought that long viewers of EYK will know that isn’t exactly the case. LOCAL businessmen are all about asking money. This is predominant through the Asian governments, business and rich kids. But that is straying from the topic. I just hope you don’t randomly spout out assumptions, thinking that they can be facts and assumptions. (Simon and Martina aren’t sleazy businessmen. They were genuine about needing money and we were happy to help.)

        • But I’m pretty sure they didn’t use any of the money from the fundraiser. They used that for the studio, which the fundraiser was for.

  12. OMG! so jealous, i would so wanna go there, especially my brother since he loves sushi!
    and the clip of Ouran High School Host Club!! :D love that anime!

  13. Okay, I’ll go there one day. Saving ALL the money!

  14. Even though you guys said Sushisho Masa is the best, you two should at least try Jiro’s sometime. Just because your friend said it wasn’t as good as Sushisho’s, it doesn’t always mean Sushiso is better. Like all food, it’s based on taste preference and it appears your friend prefers that place over Jiro’s. Also if you two have watched Jiro: Dreams of Sushi, you would understand why it’s only 20 minutes. It’s for a unique experience and appreciation of sushi as an art, not just the taste. Jiro perfects that. Top chefs like Joel Robuchon and Anthony Bourdain come to Jiro’s because they consider it the best sushi they ever tasted. If this is coming from top chefs who knows food inside and out, then you know you have to try it out.


    That sushi looked amazing though. AH-MAZE-ING.

  16. Simon, you kept making me want to steal your sushi!! You are a SUSHI TEASE!! Martina, steal his sushi!!

  17. I’m not a fish eater but this video made me want to try some good sushi! But $500! Sheesh! I’d need to save up lol

  18. i always thought that fusion sushi-s are better than this kind of.. more simple sushi. But now after seeing you guys eat them and reacted after it… I can’t help but drooling for them. I’m so want to go to Japan and eat them too!

  19. Ouran High School!!! Love It!!!

    And dang now I want to go to Japan just to taste that awesome Sushi!!!

  20. So bloody jealous right now….

    That delicious Hamachi will be mine one day. Just you wait.

  21. love ur strawberry earring!

  22. I drooled the entire time watching this. I must visit this place! MUST!

  23. Jealousy and anger, that is what i feel towards you two while i watch you eat high quality dishes of my favourite food.

    I would be the type to tear up eating amazing food, which makes it worse, because i have some understanding on how Simon feels, and it makes me realize that im not feeling that feeling!

    This day will scar me.

    • On a side note, my newest (probably not new, but just newly recalled) ambition in life will be eating top quality sushi in Japan. How costly was that place? (not that food can ever have a price)

  24. YES!!! OURAN HIGH SCHOOL HOST CLUB!! That’s EXACTLY what I thought of when y’all said ootoro. I’m so glad we were on the same page. :D

  25. Ouran High School Host Club!!!! I love you EYK! But seriously you gave me food envy. I wanted to jump into the screen and steal a piece, and I’ve never wanted to steal in my entire life. Even now I can’t stop salivating!

  26. For that price, you guise probably ate a fair proportion of disappearing species…

    • To tell the truth I was thinking the same thing as I watched, especially since I know the issues with Japan and their fishing industry.

      My island also has a vital fishing industry and we are always reminded about sustainability.

  27. I don’t like fish at all but even my mouth was watering T_T

  28. WANT! TT.TT
    also Martina seems to be a foodie too.. always smelling her sushi before eating it! XD

  29. LOL! Piano music during Simon’s post-sushi glow^^

  30. i have a question, it seemed like alot of wasabi was used on individual pieces, like the ootoro had quite the hunk on it, was the wasabi actually alot lighter/less intense than your usual store variety(which is usually a mix a horseradish and mustard because actual wasabi is alot more expensive). from watching jiro and other travel shows with high end izakayas iv never seen that amount of wasabi used either, the amount on the ootoro alone is the amount i would use for like half a meal of sushi. or was it even more intense since its real wasabi but the quality of the fish countered it in taste?

  31. T_T i hate you guys!!!!!!!!!!!! i wanna eat sushi now!!! TT_TT
    hahaha when Simon said “I have a question. A serious one” i thought he was talking to us nasties!!!

  32. ~~the cutest and most emotional FAPFAP ever…..not just for eyk’s fapfap but i think of all food reviews i’ve ever watched…Simon’s reactions are daebak!!…wow!!the food must be really amaaaazingly delicious….gonna add this to my bucketlist..nyamm..nyamm!!thanks guise for this awesome FAPFAP!!=^.^=…..and btw,..i hope to see u guise here in the Philippines sooon!!~~^^

  33. It’s probably because I’m not a sushi person that all of this looks totally revolting. Raw fish bleh. Being a zoologist that has studied parasites probably doesn’t help either. I’m sure it’s the best ever but that’s not saying much for me

  34. I drooled on my computer. Thank You for that….

  35. Super hilarious coincidence? After Simon acts like he’s dying at the end of the sushi vid, the player immediately goes to the scene of Simon “dying” from the vampire in the previous video. You almost think “Well, at least he died happy that he had the best sushi” – LMAO!

    Cyber_3 – is it really a coinkidink?

  36. That sushi did look PHENOMENAL……

    Since you filmed eating it and put the results up on the site, couldn’t you count at least part, if not all, of the price of dinner as a business expense? I don’t know where you do your taxes, etc. but you could definitely claim that in Canada, probably Korea too.

    Cyber_3 – now pictures Simon and Martina scheming for reasons to go back and eat more…..LOL

  37. AAAAHHHH! OURAN HIGH SCHOOL HOST CLUB! I love the live action version better but OMG! AAAH! ok I’m done. But now I’m hungry and want sushi T^T

  38. Jiro’s sushi has just got bad service. Especially if you’re a foreigner; I feel that this taints people’s appreciation of the food and dining experience that they had. It’s really hard to separate the two food and the dining experience, especially when you’re paying so much money. You just don’t get the chance to appreciate the food at Jiro’s. I was disappointed when I went there (even though it was damn tasty!).

  39. EAT EAT fall in love! na na na na, na na na na, hey! hey!

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