Okay! It’s my first eyeshadow tutorial and honestly, I’m so scared of the responses that I’ll get because I am in NO WAY trained to do make up. I’m sure you’ll be surprised to know that I only started wearing make up about two years ago in Korea. In fact, I was a real tomboy growing up. I was hanging out with all male friends, playing video games and sports, and breaking a million bones (actually more like, 5 to 6 bones: my poor stressed out parents!). The point is, I didn’t have time for make up, nor did I care for it. My longtime friends and family are just floored that I have so much make up now, ironically, only AFTER I met my dream husband, back when I was completely make up free. Isn’t it supposed to be the opposite? You take off your make up once you’re married and your husband is like, WHOA! WHERE ARE YOUR EYELASHES!!! Hahahahhahaha…I digress…

I used to be one of those people who judged people for wearing a lot of make up, like, “Why is she doing that? She’d be so much prettier without make up!” But then, after my first year in Korea, I became really inspired to get in touch with my feminine side. I realized that make up isn’t just about covering up your face or hiding something, it’s also an expression of yourself, it’s like fashion for your face!

So how did I get to this drastic change of heart? Well, the women and men in Korea dress impeccably, for starters. In Toronto, people are very stylish too, but not in a Korean way, you know what I’m saying? Korea (and I think a lot of Asia in general) is very okay with girls embracing their girly side. I’ve never seen so many pretty, frilly, dresses, or billowy fitted coats with giant buttons before. I was really amazed and felt like I could never dress like that, but then one day I was like…wait, I’m a girl! I can wear a frilly dress too! I can do it! After a big pep talk, I finally started to unleash the inner Hello Kitty within me, and it was like an explosion of cute. Soft dresses, hair accessories, and pink! I realized there was a whole new world of fashion expression out there that I was avoiding due to my rock/metal/gothy/tom boy side.

So, after that I started playing with make up, having fun with BRIGHT colours and sparkles! Things that expressed my happiness for life through my vibrant eyeshadows or giant watermelon earrings. I received a lot of encouragement from my viewers, who noticed small details, like my earrings, or matching colours, or eye shadow. All the comments made me feel like, “wow, Martina, you can be a girl too!” So exciting for me…but I still can’t and won’t do heels. Sorry, I’m like a drunk newborn baby deer.

WHOA that was a long story! Can anyone relate? I hope you can forgive my lack of technical knowledge and enjoy my little eyeshadow tutorials on the random and crazy colours schemes I come up with! If you have any suggestions or ideas for colours ideas, please please let me know!

Back to the video (yeah, that was the whole point of this after all!) the first video is my makeup box and the stuff that I use. I don’t know all of their proper names. Sorry! The second video is my Girl-Verine Eyeshadow tutorial. Not sure if it’s really a tutorial, but, oh well. Open the Happy! (I need a new kick phrase)


  1. It’s a super old video, but I just needed to write it out : I can relate to the “sudden discovery of femininity”. I just started getting interested in make-up and cosmetics in general (’cause whaddya know, taking care of your skin is good for you) and wanting to dress more, um… prettily ? Not necessarily girly with bows and frills, but like being more classy in my everyday look. And I never was the type to take care of what I was wearing so it was new. A weird thing is that I feel a bit embarrassed of this ? Not that I’m not enjoying these wonderful discoveries but I think I had some pride in being completely “make-up free” and not being a girl who needed an hour to prepare for going out. Now I don’t really take more time either since I’m such a disorganized dork (so I’m too much in a hurry to put on some make-up), but I would… given I’m locked in a room with a mirror, make-up, brushes and make-up remover (I’m so bad at setting my mind on doing stuff >_<). But yeah, I'm trying to shake off that embarrassment I might have in front of others. Because it's not good for me, will make me more anxious than I already am, and, well, if I want to look good I can, can't I ?

  2. I know this post is super old, but I just wanted to second someone else’s mention of Sugarpill cosmetics. Seriously, you guys were made for each other.

  3. I love your tutorials! Like me, I never really got into make-up till recently. MY GOD THE COLORS. I love anything to do with colorful eyeshadows. I would like to suggest you check out BH Cosmetics (bhcosmetics.com) they have HUUUGE eyeshadow palates (I have a 120 palate from them) and they work sooo well! They even have a red that is.. *gasp* RED and not some pinky tone. 

    I love your brush names too. I have blendy, line-y, POWdah (for my loose face powder), and bitchbrush (cause it does most of the work lol) I can’t wait for your next tutorial!!

  4. hey are u gonna do some videos of your hairstyles? i realy love how u do your hair!!

  5. You should do hair tutorials too, I love the many ways you wear your hair! There always fun and cute and I would love to try them out.

  6. LOL funny like aways.  I didn’t know you wear BB cream and all eye base and shadows and stuff.  I guess that’s a good thing right?  Your make up looks so natural that I couldn’t pin point? lol ;)  Anyways, I like your new channel! <3

  7. ok, you pronounced bourjois right, i speak french.  I believe it is a play on words because joie is joy in french.  but the word itself is bourgeoi ( ihope i spelled that right) which refers to those of a higher class, like the entrepreneurs in the industrial revolution.  Yeah… can you tell I’m a history nerd? 

  8. OMG u mentioned SHINee so much <3 <3 <3 love u even more than before. thanks 4 this!!!

  9. Martina, if you want to do more make-up tutorials, I’d love to see how you did your make-up for the Music Mondays about IU’s You and I. That was a particularly great look for you. And I can relate to your story. I wore very little if any make-up for years and years and now I’m 25, a total amateur, and just discovered what the big deal is about primer. Better late than never I guess!

    • Same story here. 23 and just began using make up on a regular basis. (Though, I use only bb cream, eye liner, eye shadow and mascara.) I didn’t know what primer was till u mentioned and had to google! lol.

  10. Hey ! I can totally relate to your makeup story. I am also into videogames and I guess working in a geeky environment with almost no women doesn’t help… Well, in my case I started makeup when I got married, 2 years ago, so that my make up would match my raspberry wedding dress .Then I ended up with the same conclusion as yours : that is some kind of extended wardrobe , but for your face.
    However, my husband doesn’t see any difference, except if I put LOTS of it “OMG WHAT HAVE YOU DONE?” XD. He is working in chemistry, ingredients in makeup are much more than names for him and he knows exactly what the effects on your skin are… Hum hum …

  11. Did you get your velcro hair bow in Korea? I definitely need one for my bangs, too! 

  12. Could you type all those products in some list form as well in the video info box for quick reference?

  13. Aww I can definitely relate~ Actually Martina, you were a big part of me embracing my ‘inner hello kitty’ lol

    I’ve always really liked Asian fashion but I was REALLY awkward and hesitant in attempts to adopt it mainly ’cause a) I’m not Asian for starters and it always suited them so well and I felt I would come across as a wannabe trying to dress that particular way and b) Never felt like I could pull it off without drawing some negative feedback especially since I live in Australia: it’s seems a lil’ out of the social norm…

    After I started watching Eat Your Kimchi videos I was surprised by how amazing you always looked and how similar our interests were, and to see you comfortably expressing such a style and always complimented on in comments… It really inspired me, “Martina ALWAYS looks amazing…. Why aren’t I just trying it? >.<"

    … I'm now labeled the 'cute one' amongst people I know lol XD And sure I probably get looked at really weird sometimes behind my back but I try to shrug it off and just be my hello kitty self lol

    Sooo~ I just want to say thank you, you really did inspire and encourage me to not shy away from my interests and simply be myself and be happy *^^* You guys definately 'open the happy' in my life and have taught me to embrace styles and cultures I'm interested in regardless if its the norm here or not *hugs* Thank you guys~

    Annnnnd I'll stop writing this creepy sounding fan essay now, I hope I don't come across as strange lol XD

  14. i relate! i think i’m in the transition period right now, and this is giving me a lot of encouragement.
    “i was really amazed and felt like i could never dress like that, but then one day, i was like… wait i’m a girl! i can wear a frilly dress too! i can do it!”
    thank you for opening my happy today ^-^

  15. I really would never have guessed about your tomboy side! Once I started watching your videos, I was really inspired by you to start fooling around with how I did my makeup! ^^

  16. Wow, I’m in love with your new channel! I’m looking forward to those promised cupcake recipes ^^ also, I have a question, have you ever tried to make your own kimchi?? To Martina, you’re such an inspiration, I just might have copied your hairstyle (when it was cut short on one side), must say it’s an awesome summer haircut. It’s great even now, when it’s below 0 degrees here in Sweden. If it wasn’t for you I would never have thought of cutting my hair this short, but now when the deed is done I’m happy that I did. I feel like I’ve found myself.
    Good luck with future videos! And hurray for spontaneity, creativity and epic comments (shinee’s pants- hehe)!

  17. This is awesome! I never identified myself as a tomboy, but I also never got in touch with my girly side. I was just kind of plain for a long time, and then I started to admire pretty clothes, hair, makeup, etc. but I always thought “oh, that looks so good on her, but I would never wear it because it wouldn’t look good on me”. Basically, I thought I was simply too ugly to look pretty or that it didn’t suit my personality… so I would pass by heels, purses, jewelry and just ooh and aah but never buy any for myself. Now I’m 21 and I’ve just started trying new looks (tentatively for now) and it’s so fun! I’m definitely a girly girl at heart and I don’t want to be afraid of that anymore. I’m really glad we can be smart and deep but still have a love for more shallow and frivolous things. Just because I’m not talking to you about the manifestation of gender neutrality in modern literature (or something like that I guess) doesn’t mean I’m stupid. I simply think it’s fun to get excited over sparkly and pretty things or to talk about the relevance of my favorite tv show to daily life.

    It’s funny, because I have noticed that change in you through your videos. You’ve always looked really nice but I feel like both of you have gotten so much more confident and that’s amazing to witness. Plus I always love your hair, clothes, headbands, jewelry, makeup… everything lol. It really does brighten up my day. ^_^

    And I also just want to say I like your style in these videos, it’s fun and random but informative. Many makeup videos feel boring and long and make me feel like an idiot because I’m not well-versed in makeup, but not yours. Cheers!!! Can’t wait for the next one!

  18. I can totally relate Martina! I’ve always been a bit of a tomboy, I believed that makeup was hiding your face and not revealing the true you!! I also thought that the type of dresses I wanted to wear were to ‘kiddish’ or ‘cutesy’ and since I live in Australia I feel that that is sometimes frowned upon as the masses of teenagers tried to look older I wanted to look my age and dress cutely. However, when I went to Seoul I saw people were dressing exactly how I wanted to! I realized that it’s ok to dress in an unboganish manner and I didn’t have to care what other people think!! Also I really admired the lengths they went to to look after there skin and appearance.  So I guess like you I had a light bulb moment and now I believe that makeup is a way for me to look my best and be the me that i always wanted to be!!  I still feel a bit out of place with my sense of fashion (given that most teens here wear singlets and short shorts) but I’m happy with the way I am!! Time to give Australia the fashion injection that it needs LOL

  19. Martina! dammit! you have created a monster!!! i knew nothing about coastal scents, and now after having browsed the website and having several makeup-gasms (that’s a word, right?) i am about 100 bucks poorer (damn you shipping) but the proud owner of several new makeup palettes!! i can’t even describe how giddy i am! lol.

    i loved this video, and i love this video idea! something for the girls! yay! poor simon though, he has nothing to do while you play around with girly stuff, eheh… oh well!

  20. So I’ve just started watching your videos relatively recently (this is my first time commenting) BUT I felt like I could relate because I have always been a bit of a tomboy while also simultaneously loving girly things like dresses and make up.  Who says you have to be girly or a tom boy…I want to be both! Does that make me multi…sexual? Oh well I do what I want and I love that you do too!

  21. Boy was that the best makeup tutorial ever or what?! Keep those coming Martina! :D

  22. I’m in Korea and have actually been looking for a new black eyeliner option–does anyone know where I could get the Clio eyeliner mentioned in the video?

  23. I’m a girl, and I still don’t like make-up. On myself, that is. I think it’s very troublesome.

  24. To be honest i don’t know the first thing about make up or about how other people put on make up… normally (i’ve watched some cosplay ones ^.^’) So these should be really helpful for me :D

  25. I completely feel the same way as you Martina!

    I wasn’t ever really girly when I was younger but I wasn’t a tomboy either.I didn’t understand why my friends wore makeup and when I see women with makeup caked on their faces I didn’t really think the best about them…but now I completely understand the power makeup has on your self-confidence and regard it as just another way of expressing yourself.
    I feel like my personality doesn’t fit with the makeup/style I enjoy so I still don’t really wear makeup often, but I love applying makeup on others and just doing research about it.
    I feel like in certain places you just can’t outwardly express yourself in such ways without those stereotypical characteristics.

  26. I did not wear makeup until I was 21. Even now, I only wear it for special occasions, or when I want to get my mind off of things ( e.g. nervous before  test,etc) .

  27. i can totally and completely relate to u martina :) iv just barely started wearing make up like last year (im 21 now) and it feels awesome! not cuz i wanna hide my imperfections but like u said, its like fashion of ur face! :D and i LOVEEEEEEEEEDDD ur tutorial cuz its so simple and straight forward and it makes me feel like i can ACTUALLY do it. not hating on other “professional” make up gurus out there but they make it seem so expensive/technical/complicated that i stopped watching those tutorials cuz in the end it won’t help much.

    as for the ideas, i was thinking maybe in the future u could like experiment with kpop idol looks and see if u like something u can post that for us to see :D

    and for my personal request; i was wondering if u could do a purple+black mix tutorial since those r my favorite colors! :D

    keep up the good work.

    much love from Houston! :)

  28. You’re so cool martina! You’re very pretty and I think you’re really good at putting on makeup. I spent a half an hour trying to imitate your makeup once a couple of weeks ago (Ok maybe not only once….eheheh…) but I’m beyond exited to see more of your frilly videos, and the random amazingness that you two posess. 
    ” I met my dream husband”…aaaaaaww  <3

  29. I can relate to some degree. I was a total tomboy before I went to Korea. All my friends were boys apart from one. Having been there for a year I’m just 85% tomboy now.

    Starting to do heels and dresses, for formal occasions. Haven’t got my head around make up yet though. Actually I freak out in make up shops because I have no clue (and then in Korea it’s all written in Korean or has a mental English name), so your tutorials are very inspiring and helpful!!! More please! :)

  30. pfft! forget the professionals! i’d rather learn how to put on makeup from martina~ XD

  31. Actually my experience is similar to yours. My problem was that while growing up I used to be bullied/teased for liking “childish” things so I associated anything girly or cute as childish.  I didn’t want people to call me childish anymore, I wanted to be seen as more grown up. So I decided to leave behind cute and girly things so that people would take me seriously. It wasn’t until last year or so that I really got into the Korean culture and one of the things I liked the most was how women embrace their femininity/cuteness and it’s completely ok. No one really doubts them or thinks they’re stupid. In fact most that I’ve met are really bright. I was floored to find that it’s even ok for guys to do cute things, wear cute things, and have plushies in their bed and no one questions their sexuality! So it was then that I decided to unleash all the cuteness and girlyness that I’d been repressing and I’ve actually become way happier now that my clothing and possessions reflect my mood! Maybe it’s sad to read, but I feel like I’m more ok with myself now that I don’t feel the need to suppress this side of me. 

    • And it feels so good to discover that all those different aspects of our personality don’t exclude each other – it’s just who we are, right?

      But still… When I’m listening to metal music surrounded by my Hello Kitty stuff I can’t help imagining the musicians facepalming :)

  32. your story about being tomboy turned girly reminds me so much of my sister….growing up she was all dark baggy clothes and chains and all her friends were mainly guys (which i thought was the coolest thing ever and of course wanted to be just like her) then suddenly right before she graduated she ditched her band shirts and started getting all girly…..i mean she isnt that girly but i remember her being so excited when she was putting on eye shadow for the first time and i was like katherine you’re 18 this literally is not a big deal at all … and yeah i guess that the end of my story lol bye

  33. Why did you film the tutorial in lower quality? :( I did click the 1080p

  34. I never had time or the inclination to wear makeup either until I got interested in Korea too haha. 

    I tend to but a lot of E.L.F makeup just because I think the name is awesome. (SUJU!!! *a-hem*) I also use costal scents. It was recommended by this really awesome makeup guru on youtube named manwomanfilms. She’s awesome. Also, you should check out beatylish.com. They have a lot of great hair, makeup, and nail tutorials/photos to get you inspired.P.S. please make MAttE a website too. I would totally join! oh wait, I LIKE SHINee…

  35. OMG! u.u Love the channel and the new video o/ keep going guise! You’re doing it right! xD! 

  36. lol, I’m already sure I’ll love ur new channel xD

  37. Oh,my,god! I loved this! :D You have inspired me so much with this <3 I too grew up through high school make-up-less and all tomboy-ish, this made me realize how awesome one can do their make up but looking their best while being yourself ^_^ Hope you do more of these Oh and hair tutorials! Hope you one in the future. :D!

  38. i LOVE your jokes, i think i watch it just for the dorkiness since my eyes are not the same shape as yours and so I can’t put makeup on the same way

  39. These videos were awesome. I’ve really grown to love make-up throughout my teenage years, I love experimenting with different styles and colours. I only wish I had more time in the mornings to go crazy with eyeshadow.

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