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A Drinking Guide to Psy’s “Hangover”

June 10, 2014

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We’re talking about Psy’s “Hangover” which just came out today for this week’s Kpop Music Monday. Yes, we’re talking about it instead of other Kpop videos, because – don’t deny it – Psy’s a lot more important than most Kpop artists. Stop denying it! And, hey, we like Psy’s video a lot more than everyone else’s video. If you haven’t seen it yet, check it out here:

So, this video here isn’t in our typical Kpop Music Monday review style. We thought it’d be a good opportunity to explain a lot of the scenes for those of you who aren’t really familiar with Korea’s drinking culture. While Gangnam Style was pretty far out there, Hangover is – for us – more of a documentary than a pop video. Well, except for the flaming destruction at the end, of course.

What we didn’t really talk about, though, is our thoughts on the song. Err, well, let’s just say it’s our least favourite of Psy’s songs. It’s still really fun, but not as high energy as what we’re used to from Psy. And, really, it seems more like Snoop Lion featuring Psy, rather than Psy featuring Snoop Lion. Snoop coulda done this song with someone else and it woulda been ok. Psy couldn’t have done this song without Snoop, though.

But that’s just our thoughts on the song. We freaking LOVE the video, though. Oh man! This is what we’re looking for! We were so disappointed with CL’s bizarre “The Baddest Female” which is nothing like Korea whatsoever. Psy’s video, though, is very much Korea. These are scenes from our lives, people! This is a FAPFAP for alcohol, just with a bigger budget and better soundtrack and cooler people. But the idea is the same! Psy’s video shows what makes Korea cool. CL’s video shows what makes CL seem cool, though we can smell through it. It’s almost like Psy makes videos for, you know, Korean people, while so much other Kpop tries so hard to emulate Western Culture, Batoost’s Beautiful Night and Troublemaker’s Now being the prime examples. Psy, we like your videos.

One major thing we forgot to mention in this video is how it depicts 1cha 2cha 3cha, which I don’t think we talked about in any of our videos before. Basically, it’s Korea’s version of barhopping. You go to one place, eat some food and drink, then go to another place and eat food and drink, then another place and do the same, then noraebang, then something else, until you pass out or give up. You see that a bit with Snoop and Psy, when they go for Chinese food, then to the noraebang, then to the amusement park, then for some more food, and then it’s sunrise. Interesting info on this video: we just watched the interview of Psy and Snoop on Kimmel, and Snoop said how they shot nonstop for 18 hours. Kinda fits the vibe of the 1cha 2cha 3cha, but it’s mostly just because that’s how music video shoots in Korea usually are. Drink till you pass out, work till you pass out.

Also interesting to note: G-Dragon’s singing in the Noraebang wasn’t weird for weirdness’ sake. He’s emulating the trot lounge singer style. Kinda like a jazz singer, almost. There are lounge bars in Korea where people sing like this, and throw the mic around like that as well. It’s not common to see for people in our demographic, but it’s out there. We’ve seen it, fleetingly :D

And, I gotta say, this is probably the best crossover collaboration I’ve seen in Kpop. G-Dragon’s song with Missy woulda been better if Missy was back in her prime. Instead, it kinda felt out of place and just a paid for verse, like JYJ’s Ayy Gurl with Kanye. Both seemed forced. Psy doing a song with Snoop about substance abuse: now that’s something that makes sense. Though, I will admit, Snoop rapping about being in Korea…did seem a bit awkward to me.

Anyhow, those are our thoughts on the video. The song’s growing on us but it’s still not fully hooked in. I’ll give it a week once every freaking store in our neighbourhood plays it all day everyday. OH WAIT! We’re going to LA on Wednesday! We should be safe! Well, we’ll see.

We’ve got some bloopers from today’s video as well, if you’re interested in seeing us fumble at pool, check it out. Hot damn that game is difficult!

And, lastly, if you like this video, here’s an awkward product placement telling you to click on the bottom button right here for more! Aww yiss!

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A Drinking Guide to Psy’s “Hangover”

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  1. this was Amazing!!!!!! I love PSY

    6 years ago
  2. Psy should make watching your video with the explanation of his video first so that folks can really understand some of the scenes.

    It was really helpful and gave me more insight to the scenes by watching and understanding the cultural and meaning of some of the action.

    Thanks guise!

    6 years ago
  3. I definitely prefer gentleman and gangnam style to this.. there just wasn’t really anything to sing or dance along to in this one… it was just repeating hangover all the time… not really catchy… But the video was good!

    6 years ago
  4. My first thought after watching this video was literally, “Wow, this is pretty reflective of real Korean culture.” If I didn’t live here, I wouldn’t have understood all of the cultural innuendos. Of course, there are a lot of cartoon’ish antics, but this is very close to legit life in Korea.

    I think the appearance of CL and G.Dragon is so random though. They just show up awkwardly and really aren’t contributing anything. True, they are completely unknown in the U.S. popular market, but they are hugely successful stars in Korea. But maybe it was just meant to excite Korean audiences? If that’s the case, it would have been funnier to make G.Dragon a waiter or bus driver. Now THAT would have been a funny wink at the difference in cultural notoriety! I would have flipped (in a good way) at that! “Haha! American audiences have no idea that this ‘BUS DRIVER’ is a HUGE POP STAR!!” Like that. ;)

    6 years ago
    • “I think the appearance of CL and G.Dragon is so random though.”

      THIS! Lol. Maybe it’s to promote CL and GD to international audiences? I legit had to look close to make sure that it was GD because I just didn’t believe it at first xD. Having him as a waiter or bus driver would’ve been better, like you said :P

      6 years ago
    • CL is a friend of Snoop, so when he was in town, he invited her over and she went into the video as a spur-of-the-moment feature. I read (on another review) that GD was cast as Psy’s beer-goggle image of himself.

      6 years ago
    • GD and CL appearance is like cherry on a cacke, small but gives good emotion :D

      6 years ago
  5. So glad I’m not the only one who thought that it was really Snoop feat Psy which is exactly what I thought half way through the video the first time I watched it! I really wanted to like this song. :( The videos entertaining but honestly I probably wouldn’t watch it again and the song just bugs me with the above mentioned point. :( overall disappointed.

    6 years ago
    • To clarify – Psy’s video NOT Simon and Martina’s video! Very important distinction! :D

      6 years ago
  6. I feel that even if S&M did review one of the top 3 on their charts, people would still complain about how they didn’t do the other two videos or criticize the way they’re doing the KMM. It reminds me of the fable about an old man and a boy taking their goat to the market. “If you try to please everyone, you will end up pleasing no one.”

    That being said I really liked the video(minus the actual song and the parts with the female backup dancers) and this was an awesome KMM. It felt like a combination of a TL;DR, WANK,and a FAPFAP. It really reminds me of why I started to take an interest in this channel and what Eat Your Kimchi is about-Korean cultural education.

    6 years ago
    • I agree. I’m not a Kpop fan, so it took me a while to realize that people don’t vote on those polls based on what they thought was the most interesting video that week- it’s almost all fandoms voting for their favorite group, regardless of whether or not the oppas made something interesting. (And even if their video does get picked, they inevitably get super mad if eyk says anything interesting about it, they seem to just want lots of praise heaped on their idols). Appealing to that demographic would make KMM really boring. I am all for Simon and Martina picking whatever they think will make the most interesting video.

      6 years ago
    • idk lets be honest… doing this was the best choice. they can get back to the charts next week… Psy is one of those artists who’s actually international… so he’ll get more attention faster by more people, and staying current like this is VERY important, you know?

      6 years ago
    • It’s always that way. No matter who we pick, even if they’re on the charts or not, there will be some people who are upset. Hopefully, people can just watch our videos and have fun with them, regardless of who we talk about :D

      6 years ago
  7. The funny thing about this song is it’s the absolute LAST kind of music you’d want to listen to when you were hungover, lol.

    6 years ago
  8. Ive lost whatever little respect I had for you guys. Since this is your business now I suggest you get rid of the voting system already, you know you want to.

    6 years ago
    • oh and thank you Shinnicakes for calling ukiss, vixx and boyfried crap. Look Im looking for their best interest too, I understand this is their business not their hobby, so it is only logical they go for the more popular mvs. Just get rid of the kpop chart cause its meaningless.

      6 years ago
    • Why did you lost respect for them? But yeah they should get rid of the voting thing because they will like that better and it will be easier but if they don’t review someone’s favorite group fans will get butthurt

      6 years ago
    • You know, we do something like six videos a week, and Kpop Music Mondays are one of the smallest of them. Why would us not picking something from the kpopcharts negate everything else we do?

      6 years ago
      • is just annoying, makes all the voting pointless (kpop music mondays is the only reason I got into you guys). We have known for a while that you dont want to review all the vids that win on the kpop charts, which is why you came out with that new rule to choose from the top 3, since you dont want to review the top 3 either just get rid of the voting system.

        6 years ago
        • I think you need to have a little bit of respect for Simon and Martina. For as much as they have catered to their fans they also need to do things for themselves once in awhile. You’re being a tad bit selfish since you didn’t get what you wanted. There are tons of wonderful videos that get skipped over because fandoms vote crazy crappy things, so I have all the respect for S&M for picking the video the wanted.

          6 years ago
        • Psy transcends the international attention because of his 2 previous songs, one of which was the single most viral video in… god if I remember… forever? It makes total sense that they would review Psy as soon as the video came out.. it’s a great move, and they can get back to the charts next week…
          I can accept not going by the charts this week, even if it’s a crappy song just because of the more popular appeal here…

          6 years ago
  9. I want to like the video because it’s typical Psy: quirky and fun. I can’t get over the autotuned “Hangoverhangoverhangover” part, though. I just… can’t. :(

    6 years ago
  10. Oh My Psy, how did you guys organise, shoot and edit this video since last night?!
    can’t say I like the song but WHO CARES, the video is awesome!! the theme is universal but given a uniquely Korean treatment, I laughed a lot and squealed embarrassingly when a certain someone suddenly appeared in the noraebang…I just love how Psy’s videos are packed with stereotypes but he exposes and embraces them and just has fun with it, I also adore the ahjummas! five out of five stars :D

    6 years ago
  11. lol, the video is hilarious!! my favourite part is them drinking/skipping with the ajhummas (spell?) lol.

    6 years ago
  12. I promise this is relevant! This video (while maybe a bit offensive to some, and contains a wee bit of NSFW Korean) shows a bit about the drinking ‘ajeosshi’ culture of Korea, as well as some local Korean video footage. I think the theme goes well with Psy’s new release :D Plus, it’s westerners singing in Korean, so bonus points, right?

    http://youtu.be/7naYsYLh2VM

    6 years ago
  13. I loved this video! and I got a lot of the scenes and the meanings from watching previous EYK videos. Also, I have always been a fan of Snoop since I’m in my 30’s and I used to dream that he was like a big brother/friend of mine back in the 90’s lol.

    6 years ago
  14. I am really excited that this was chosen for today’s KMM. While the song itself isn’t my favorite, I think it is the label’s way of re-introducing PSY to international audiences (aka WESTERN audiences). I think the song that is dropping in the summer will be more of a Psy-centric song.

    As for all the people complaining about how “Hangover” wasn’t in the top three- honestly, it’s time to move on. Obviously I can’t speak for Simon and Martina, but I would imagine that doing the same freakin’ thing every week is getting a bit tiresome. Yes, EatYourKimchi was born on YouTube and is for the online viewers. But EYK has suddenly blossomed into a very real business. They are getting interviews with Korean celebs, endorsements from Kia, invites to all sorts of events and tours- and yet they still post for their loyal nasties.

    I would be disappointed if Simon and Martina stayed the same. I am glad they are moving away from viewer suggested videos to review. I want them to talk about the things they want to talk about- not what some rabid fangirls want in order to be satisfied.

    People and businesses evolve. EYK has continued to be a source of entertainment, and I won’t stop watching them just because Simon and Martina (The OWNERS, btw), want to grow and expand their horizons.

    Mini-rant over. Again, I don’t speak for Simon and Martina. But I just wish people would view them as humans instead of video making robots designed to bow down to the masses.

    6 years ago
    • I want to like this comment!
      Much as I love the usual KMM style, “random” videos in between are very refreshing. I understand that people want to see the band they have voted for but I really want to see EYK talking about things they like. Also, being disappointed is not a reason to bash people but that’s the internet for you, I guess :/

      As for the video itself: I don’t like the song at all but the video was fun to watch.

      6 years ago
    • I also think it was better for them to put this video out now too. For non-Koreans that are watching the MV, there are a LOT of references that would have been missed. By not waiting until next week (if it even made it into the top 3 by then) a lot of non-Koreans who were watched the MV and wanted to understand more wouldn’t have this information at hand.

      6 years ago
    • Yes, in a way, perhaps Simon and Martina have been clever (smarter than me) in just quietly migrating gradually away from the top 1 to top 3 to whatever because the backlash is just…..urg. I, for one, never really cared much which video they reviewed except the odd time I got swept up in the voting but honestly – I enjoy KMM more when S&M enjoy making it. I still think that they should take down the “vote your song to victory” line though…….Wouldn’t it be great if every week there was a “Hey Guise! Look at these 10 videos from the charts!” from S&M so we could foster more discussion on them? I hear Martina likes lists so……;)

      6 years ago
      • I agree, they’ve definitely been clever in the slow transitioning. And I will admit, I too have caught myself getting swept up in the voting and stuff! Sometimes I can’t help it, lol. And to a certain extent I get the whole mania around the boy or girl group of the week. People are fans and they support their favorites. But sometimes people can be so mean!

        But I guess there is no way to please everyone. S&M have consistently been pretty honest with their viewers- “hey, we don’t like this and here’s why…” and “this is just our personal experience…” but some people refuse to even deal with a perspective that is different that theirs.

        I dunno. I guess I feel bad for them sometimes. But they’re pretty positive people, so hopefully they rebound well.

        And I really love the whole discussion aspect of their videos. I think some people forget that EYK is a community of individuals who want to geek out over Kpop and Korea and stuff.

        6 years ago
      • Yeah, we’re gonna change the message on the KpopCharts. I feel like our videos are better when we’re talking about stuff we’re passionate about, rather than only doing what’s in the top 3.

        6 years ago
  15. Zoe

    My dad’s friend who’s living in Korea at the moment said he’s actually seen a drunken fight spill out onto the street with 30 guys just like in the video. Although apparently some Koreans don’t like the video because it portrays a slightly negative side of Korea, or so I’ve heard. Psy was very clever about the song, the high-pitched Indian snake charm sound that rips through the whole song a headache-inducing amount actually recreates the hangover feeling. Nicely done Psy, nicely done. Just don’t put it in the next song though, because it sounds terrible. Excited for U-Kiss next week ^_^

    6 years ago
  16. I did a much smaller scale thing when I went to Korea last year, I met my Korean friend and he tok us for dinner and drinks, then we wandered for a while then went for fried chicken and drinks, then again somewhere else for more drinks…I think I have to try some more of the stuff in this video now ;D

    6 years ago
  17. I actually liked the song, a huge improvement to the previous one (Gentleman was one of the worst songs I have ever heard. E V E R! I don’t mind people liking it, I just want to eradicate any memory I have of that pathetic excuse of a song. SO BAD)
    The song is just how current hip hop is, a bit of unnecessary auto tune, synthesizers and well rapping ofc. I happen to like it.

    I see a lot of people complaing about having a KMM for this particular song though (ahh the youtube comment section makes me barf on every video). It’s just like people are obsessively trying to make their idols “happen” or give them a platform, but it’s just some songs don’t need that anymore (and some don’t deserve it whoops). VIXX don’t need that, everybody know their song and video, they won again on a music programm. U-Kiss might have been nice to watch as as KMM but Simon and Martina have literally done every single video of U-Kiss since they have been around.
    I feel like the charts somehow got stuck with the same boring generic boy band concept that gets voted in almost every week and that’s super duper boring. I feel like a lot of people are expecting that Simon and Martina are gonna praise their oppars to heaven and ramble about how adoreable they look in their costumes and blah blah blah. I think they made it clear, that they don’t give two shits about that. And it’s really nice to see you guys break out of your KMM routine. I feel like we need another un-sausagefest edition of KMM though, there have been a lot of girls coming out with great songs lately and it’s been boys boys boys all over again (80% guys in the top 10, that’s waaaaay too much)

    6 years ago
    • Great comment about how some people are just looking for a platform for their “oppas”. If people want to watch someone praise their favourite group every single time they can watch reaction videos. The other thing people can do is make their own videos. Take the step from being just a consumer to being a creator as well. Yes it’s lots of hard work and takes time, but if it’s something they are passionate about, why not try to make videos and create a platform themselves? I just recommend not doing reaction videos, firstly because it’s not really creating something new and interesting and secondly because they’ll realise how much hardcore fans want them to praise everything every group does no matter what and one day they’ll want to say something negative and discover what getting backlash feels like.

      This video was way more interesting than if they had done another boyband.

      6 years ago
    • If I ever meet you, I’ll give you a hug for this comment.

      6 years ago
    • THIS! That was a great comment on the kpopcharts top songs lately – totally agree. This week, I finally set my preference to “Newest” rather than “Most Popular” and the charts were great for me again. I discovered a whole lot of music that I liked that wasn’t the same old boy bands and I even found “Humming Urban Stereo” – what a freaking awesomesauce band – I love almost everything they have out and that’s a lot! You try it too! You’ll like it! ^_^v

      6 years ago
  18. I loveeedd this song and video!! Its so funny and not over the top. So catchy!!!

    6 years ago
  19. “Psy doing a song with Snoop about substance abuse: now that’s something that makes sense.” Hahahaha!!

    6 years ago
  20. This was a great KMM – both learning and laughs combined into one happy package! Funny song picks for the Noraebong – is it hard to get current western music? You guise look tired, sleep on the plane – ‘kay?

    As for PSY’s song…..it strikes me more as a nice drone where you can drunkenly jump/bash/bobble/fall over to at the end of the night one more time. I think it’s clever marketing on his part – it will totally be the hit of the summer around the world for sure.

    Cyber_3 – I believe that it’s call a “Boiler Maker” and a “pubcrawl” on this side of the pond, not my thing(s) but popular in uni. Sometimes you’re having so much fun you just don’t want the night to end, it just looks like the opposite somehow in Korea (how do I get off this crazy ride?)

    6 years ago
  21. I’m just sad that this is going to go viral, while some really good korean songs won’t. I prefer Gangnam Style and Gentleman over this, it’s not even catchy, and Snoop Dogg isn’t fun AT ALL. The video is really good, the song was just meh. Another thought, where the hell is Psy in the song? I can only hear Snoop singing.

    6 years ago
  22. Thanks for explaining it a bit! I’m bracing myself for rasict hate on psy from people who don’t know what the heck korean culture or korean music is. I agree that this is def not my fav psy song, but the vid is good as always :)

    6 years ago
  23. The song is catchy. Even though I’m sad it wasn’t a U-KISS, VIXX or Boyfriend review, your review on “Hangover” did clear up a lot for me. Thanks a lot! :3

    6 years ago
  24. Ugh this song is just ‘monkeyballs awful’ as you guys would say. Video was kind of cute but I’m going to watch it on mute if I ever watch it again…I’ve watched it twice, serious ‘hangover’ from it now.

    6 years ago
  25. I have kdramas to thank for my knowledge of Korean drinking culture and EYK for explanations (that’s why they pat the back).

    6 years ago
  26. I’m on the same level as you. I liked the video which is all fun and boom-pows and shows a bit of korean culture about alcohol. The “song” though…. is very very average to me xD. It goes with the video, but I don’t think I would listen to it only. I also thought this was more of a music video for Koreans rather than for the international public, which is pretty cool in my opinion.

    6 years ago