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My Love Letter to Balmuda, the Toaster

February 20, 2018

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Welcome back to another episode of Wonderful Treasure Find, the first in about two years. Next one will be THIRTY YEARS FROM NOW so buckle up!

I wasn’t even sure what to call this video. I just really love this toaster. And I love it for many reasons.

1) I love that a dude was like “fuck, I really want to make perfect toast” and he threw himself into designing a machine to fit his needs. How bloody random. It seems like such a huge task to undertake for such a small payoff. I’ve just been suffering with crappy toasters my whole life that would burn by bread to a crisp, and they’d pop up loudly and throw my bread out of the toaster into whatever the hell is closeby. That was just an accepted part of life. You’re born. You pay taxes. You eat shit toast. And you die. But this guy said, no, I will make toasters better. Why hasn’t anyone made umbrellas better? Why are airplane chairs still so horrible? It’s so commonplace for us to use crappy things that we don’t even think about it much anymore, but this guy not only thought about how to make toast better, he actually did it. Made a steam injection oven with perfectly controlled temperatures and different settings and programs to revitalize bread. I never would have done it, but I’m glad he did.

2) It really shows us a slice of what we see so often in Japan: a profoundly thorough diligence in the details. My god! He realllllllly focused on making toast better, instead of letting it slide. You know, we know a sushi chef here who doesn’t keep his fish in a fridge. Instead, he keeps it in an ice box with ice cubes from glaciers up north. Why? Because a fridge runs on freon, and freon can affect the taste of the fish. Reeeeeaaaalllllyyyy though? That’s such a small detail, but he found it and worked on it. Just, the details here in Japan are really appreciated, and this toaster exemplifies that for me.

3) Bread is delicious. I’ve not thought about it much since moving to Asia. My experience of bread in Korea was disappointing. Here in Japan it’s a lot better, but this toaster here resparked a fire! I feel like when I was a kid and I just discovered Macaroni and Cheese, and then I ate a box of it a day for a decade. I feel like I just rediscovered the Legend of Zelda. I’ve been eating so much bread now that it’s starting to show and I’m both concerned for my figure and delighted at eating this magical, magical bread.

And thus concludes my high school essay with three supporting paragraphs on why I love this toaster. It’s not available outside of Korea and Japan so it’s not like I’m even trying to sell it to you. I just love it and want to share. If you come to Japan and go to a coffee shop, if you see one of these toasters SWEET GRASSHOPPERS you buy yourself a slice. And then cry. Deeply. For, unless you have one of these at home, you might not be able to eat bread so good again.

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My Love Letter to Balmuda, the Toaster

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  1. I found out that my friend has a Balmuda toaster! I have to try it! Also, I wonder if it’s good for heating pizza?

    9 months ago
  2. Now my partner and I decided to save up for a Balmuda… Are they even available in Belgium?

    10 months ago
  3. I’m craving toast now mmm

    10 months ago
  4. TOOOOOOAAAAASSSSTTTTTTYYYYYY!! That *is* one fine toaster Simon! In my lifetime, I’m sure I’ll eat infinity toast XD so I’ll add this to my wish-list! You certainly demonstrated it’s amazing toasting abilities, I can only imagine that it’s great as a small oven too (didn’t Martina cook a cake in it?) The Simon-dream-world sequence is hilar—I mean so cool! The text graphics were way too short, I had to keep rewinding and pausing to read them, but they were funny (thumbs up!). The bonus content was super awesome as well. You are very persistent to find that drink Martina, but it is sosososososo pretty! Heh, does this mean that Wonderful Treasure Find is no longer a sarcastic title? XD ………………I will get to the amazing sushi restaurant video comments soon but I’m sorry, I’m on, like, my FIFTH flu this winter so…I’m a little slow recovering here. BTW, I’ve been watching the Olympics to while away my illness(es) and I was thinking, have you ever considered Sports Medicine for your rehab(s)? Most rehab schedules are created based on someone who works full time, if you have time during the day and want to get better faster, you can. It’s not about being more intense, but about taking more frequent, more effective, smaller steps and being in less pain in between. It could help you recover from any injuries much faster and with less pain. It doesn’t matter if you’re not an athlete, they take “regular” people too. My chiropractor in London (Ont) is also a sports medicine specialist and he is like a miracle worker compared to even the best chiro I’ve ever seen. They have different techniques and machines. Laser acupuncture/wave-eletro-muscle-stim/hot-cold-treatment in conjunction were already used even 20 years ago. Just a thought, most people don’t know that this kind of treatment is available.

    10 months ago
  5. So, um… Martina… would you consider posting a photo of the pleat detail on the beret you wore in the bonus video? Asking for a friend.

    10 months ago
    • Ha! I’ll let Martina know you’re – I mean, your friend is – interested :D

      10 months ago
      • Cool! The one I am playing around with is a medium weight wool felt and I can’t get the fine detail work she has on hers. Is hers wool felt? Or another fabric like silk velvet? Or suiting wool?

        10 months ago
  6. I was happy to wake up this morning and see a new video from you guys. I’ve really been enjoying watching all of your videos..just started this month. Visually I much prefer your videos since moving to Japan. While watching this video I kept thinking of a new series I’m watching on Amazon Video called “Croissant Man”, you should check it out I think you would find it funny. Have an Awesome day! http://a.co/5v3jQmy

    10 months ago
  7. Guys I LOVE the bonus videos concept! They’re like slices of life in Japan, like how you filmed inside a shopping mall or hunting for Starbucks at night. I like the fancier style you’ve adopted lately, but seeing more spontaenous videos makes me happy too. Yay for more Simon and Martina!

    10 months ago
  8. Man that toaster looks amazing – but damn Yodobashi Camera lists it as 24,730¥
    I am in the market for a toaster, but sadly I believe it is out of my price range and I doubt I will be able to secure one as a gift. I guess I can dream.

    Fun fact – stale bread can be brought back to life in the oven, just get a paper bag damp with water and place the bread in said bag and set the oven to a low setting for like 5 – 10 minutes if I recall correctly. It was a trick they taught us in the bread making class at McCall’s bakery in Etobicoke, so I got really excited when you added the water because part of the class came rushing back to me.

    Thank you for sharing another video – I really want that toaster XD

    10 months ago