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EXO – What is Love: Kpop Music Mondays

February 20, 2012

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YESSSSSS!!!!!!! FINALLY!!!! Exo-K! We’ve wanted to talk about this song since it came out. It’s so bloody amazing, and if you haven’t heard it yet, listen to it in the video below. Then listen to it again and again, on loop, cuz it’s that awesome

Uhhh! That was such an awesome song, even if there’s a lot of weird stuff happening with SM, EXO, and this song. First off, this isn’t considered EXO’s debut single, even if it’s the song they’ve debuted with. It’s just a song, a taste of what their music is like, supposedly, and thus should be considered a “Prologue” or whatever. It’s also not all of EXO, but just two members. Also, this is just the Korean version of the song, while there’s a version in Mandarin as well, hence the names Exo-K for this song, and Exo-M for the other song. Also, after this song was released, many more teasers have been released for the band, for some odd reason, even though we’ve already got a “Prologue” of what their music is like. We’d understand if each of the teasers were supposed to introduce different members of the band (which, in our opinion, has eight members too many), but supposedly most of the teasers are of just Kai.

I don’t know. I want to say that I just don’t care about how ridiculous this whole situation is, and laugh off how bad the marketing for this has been, but – well – this song is so damned good that we have no choice but to pay attention to it. And hopefully we can just pay attention to that: good music by good singers mismanaged by their company. And I hope SM diehards aren’t going to get too upset about this. I’m sure some people can agree with what we’re saying here. We like EXO. Their first song: awesome. Just don’t like the marketing strategy for them, which just gets us more annoyed at the marketing team than at EXO themselves.

So, now that that’s off our chest: umm. Who likes…stuff? Stuff’s cool. This video was cool in some respects, not cool in others. Love that they’re not in silly rooms for most of the video. The whole Indiana Jones-esque feel to the video was really cool, and makes it look really fun, almost like they were out WANKing with each other. Ha!

Anyhow, that’s it for this week. We usually link to albums for you to buy if you like the song, but EXO still hasn’t released an album, so best we can do is just link to the song on iTunes. Otherwise, check out this week’s bloopers, in which Spudgy demands bananas. What a spoiled dog!

Oh! And for those of you who might, for some reason, want our cheesy remake of the Exo-K “What is Love” loop, here it is! We didn’t embellish it at all. Just got the basic DUM DUDU DUM DUM part down :D

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EXO – What is Love: Kpop Music Mondays

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  1. Also, is anyone else kind of scared and disturbed by the number of people that seem to be in EXO from that final shot? I mean, I have issues with the 9 people in SNSD so 12 guys seems…. out of control. But maybe I’m alone here.

    Also, if they have 12 members, why does this song only have 2 of them?? Does this mean they’re gonna release 6 ‘prologues’, a song for each two members before having the group actually release a song song? Talk about over-hyping…

    8 years ago
  2. I’m voting for EXO, even thought I had pretty much no idea what was happening in the video. I did like that they got outside though, at least SM let them get some fresh air. XD
    Also, does anyone know if Teddy Riley also produced SM the Ballad’s Hot Times? I know he’s produced quite a few songs for SM and my friend mentioned he may have. I’m curious because they have sort of the same vibe.

    8 years ago
  3. EXO <3

    8 years ago
  4. I’m sick of their teasers and I haven’t watched a single one of them. However, I really love this song and can’t wait to hear EXO’s next song, to which I’m sure SM will release about 20 more teasers before they actually debut the video.

    8 years ago
  5. Frankly, all I think of when I see/hear this song is this: 
    http://www.youtube.com/watch?v=6zlViU5PBPY
    … T_T 

    I’ve got to vote for “The Boys”. The song’s really grown on me and I even like the “rap” sequences. I’m kind of just bored by Exo and “What Is Love”. I

    8 years ago
  6. EXO totally owns SNSD! :D (No offense!)

    8 years ago
  7. JSB

    Okay, I’m not a huge fan of either group, but my vote is for EXO. EXO has some awesome talent, but I find their “prologue” rather boring. Lol. I haven’t even been able to listen to the entire song. Great vocals though. 

    8 years ago
  8. EXO!!!!!!!!!!!!!!!

    8 years ago
  9. I vote for EXO!!! 

    8 years ago
  10. EXO to the max!! Their song is AWESOME!!!!!!!

    8 years ago
  11. never really got into the hype from the 18 teasers but i have to give my vote to EXO because the girls generation song  with English like “we get it in” just is wrong

    8 years ago
  12. what is love

    8 years ago
  13. EXO without a doubt.

    8 years ago
  14. Exo. Of course.

    8 years ago
  15. EXO!<3

    8 years ago
  16. I really like “What is Love”, I can’t stop listening to it!!! Their voices are just so nice~ 
    C’mon, the “forever alone” dance was kinda sexy!! ~<3 
    I can't wait until… uh… I guess an actual song comes out? =_= ::sigh:: 

    8 years ago
  17. “What is Love” is a thousand times better than “The Boys” in my opinion. I can’t even get myself to listen to that song all the way through. 

    And I see your screensaver Martina. I’m super excited for Big Bang’s comeback!!!

    Random side note: while typing ‘what is love’ above, i immediately started to bob my head and sing the following, “baby don’t hurt me, don’t hurt me, no more”

    8 years ago
    • lol. i thought i was the only one. the early 90s were a magical time.

      8 years ago
  18. I vote for Exo “What is Love”! First time I heard it, I didn’t really like it…Now I’m hopelessly addicted! And I really like songs that grow on you, as opposed to sound catchy the first time, but then get boring after a few plays. This song gets better each time I listen to it! * o*

    8 years ago
  19. EXO, even if it just a prologue :P

    8 years ago
  20. Apparently the ‘logic’ behind “What is Love” being a prologue single is that the vast majority of the group is not actually on the song. Apparently it’s just the two main vocalists of the respective groups singing (two for K, two for M).

    8 years ago
  21. Haha when I first opened eatyourkimchi up and saw the new thing at the top I almost started hyperventilating.

    8 years ago
  22. the chorus always gives me goosebumps, really good song.

    8 years ago
  23. Definitely EXO because I couldn’t listen to the boys more than 4 times. I listen to EXO’s song on repeat for hours everyday. Awesome song <3

    8 years ago
  24. That broken down barn set the used was also in FTIslands “Like The Birds” and Orange Caramel’s “Aing” BROHOHO!

    8 years ago
    • That’s what I realized too, when I watched this ^ MV! It’s rather sad… (and the sets looked better in it’s original MVs)

      8 years ago
  25. I find Exo’s “Prologue” so hauntingly beautiful that it wins over any SNSD song any day. SNSD is waaaay too set on keeping their whole “omg we’re cute but sexy but still cute so let’s act all innocent” scheme.

    8 years ago
    • That’s why SNSD is the most unique group.They keep their sheme, which is rare.

      7 years ago
  26. My vote goes to EXO. I have to say that The Boys kind of grew on me after a while since I listened to it a lot, but What is Love had me immediately. So, EXO!

    8 years ago
  27. exo what is love get smy vote!!!

    8 years ago
  28. EXO wins hands down!!!

    8 years ago
  29. I love how BIG BANG is in the backgorund…go MARTINA!

    8 years ago
  30. EXO WINS!!! Hey in the mandarin ver. “Get in Slow Motion” at 2:09 there like a mini spin but only like 90 degrees? hee really no 360s

    8 years ago
  31. EXO What is Love!!!!!! Stuck in my head tooo!!! Yeah I wish SM would stop all the teasers but it’s b/c they are trying to promote them better, since before people had trouble remembering who was who in SJ or SHINee, etc. Well, that aint happening to Kai. xD

    8 years ago
  32. Martina, that is the coolest sweater I have ever seen. WANT.

    I didn’t know Teddy Riley produced this! My vote’s for EXO, because I… I really can’t stand “The Boys.”

    However, now I will forever think of EXO’s song as “I lost my pants….” :D  

    8 years ago
  33. Wait, Teddy Riley produced this?  Didn’t he also use a cowboy sounding beat on “No Diggity”?  

    8 years ago
    • I love “No Diggity”

      If that song reminds me of anything its the song from Holes…haha

      8 years ago
  34. They haven’t even debuted and they already had their song reviewed by Simon and Martina! That’s a great career achievement right there!

     You know what would have been epic? If they had released “Two moons” instead! I mean, “Roll like a buffalo” and Simon+Martina sounds like a winning combo :’)

    Anyway, I like both “The Boys” and “What is love” but my vote goes to Exo because I think it’s pretty funny that they win stuff before even debuting.

    8 years ago
  35. “…Because regardless of what the band looks like, the sound of their music is the only thing that really matters.”

    Preach it Simon!!

    8 years ago
  36. EXO ♥♥♥

    8 years ago
  37. @simonandmartina:disqus : did you know that Teddy Riley will also be producing a song for shinee’s comeback?
    what do you think about it?
     

    8 years ago
  38. Exotic, nice name

    8 years ago
  39. i prefer SNSD the boys ..

    8 years ago
  40. I vote for SNSD’s The Boys not so much because I like but because I find What is love so anoying. I find it long, slow and repetitive and to have the bad version of stuck in your mind writen all over it. The MV was kind of lame as well. To me it is unbelivable that this got to #1.

    8 years ago