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Lee Hi “It’s Over” – Kpop Music Mondays

March 12, 2013

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DUH LEE DUH LEE EE EE EE! This week we’re talking about Lee Hi’s “It’s Over” for Kpop Music Monday. It’s awesome! It’s fun! If you haven’t seen it yet, check it out here, and then sing it in your heads incessantly afterwards

Isn’t this video so odd? It’s a really fun concept. A big grumpy jerky teddy bear. Hilarious. Especially when he Rick-James-to-Charlie-Murphy’s all over the shopping cart. The whole video just looked like loads of fun, and it was fun to watch as well. Match that with the super catch chorus and it’s clear why this video would get so many views so fast.

We also like that the cute innocence of this video is actually cute and innocent, and not lolita-esque, like “I’m cute and innocent oppa but I’m so sexy!” Lee Hi is just cute, and – though I know she’s in high school – I swear, she looks like, 9 years old TOPS in this video. See, what struck us about Kpop a while ago is that it seems so much more innocent than Western Pop music, and that’s what’s part of it’s appeal to us and to a lot of other people, but it seems to be losing that more and more lately. This video, though, harkens back to that sweetness, you know?

One theory we tossed around back and forth when we were scripting for Music Monday, but ultimately scrapped, is that Lee Hi might become Korea’s new sweetheart, now that IU seems to have lost that title, from what we read in the news somewhere a while ago after that whole IUnhyuk thingy. We’re not fully convinced that this is the case, but we’re not fully not-convinced, either. We just abandoned it when we tried to squeeze in an Eunhyuk joke in there, and realized we’d be murdered. Screw that! We’re dedicated to corny jokes, but not that dedicated!

Otherwise, this is the first video that we’ve talked about on our KpopCharts that wasn’t in first place since we announced the Personal-Choice-Among-Top-3 rule. You guise vote for the top 3, we pick one and make our video on that. This rule is, amongst other things, to try to prevent the vast amount of boybands out there from ruling our Kpop Music Mondays, like they did in 2012. Sure, it sucks that we didn’t review U-Kiss this time, but hopefully we’ll review them next week! Uggh. Tumblr ban for the next week!

Anyhow, if you’re a fan of this song like we are (and you definitely must be. This song RAWKS!) pick it up on either iTunes or YesAsia. Do it! And, we were rather on point this week for Music Monday, so we don’t have as many bloopers as usual, but if you’re addicted to watching us mess up, here’s Martina making out with our giant Unicorn a bit too much…

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Lee Hi “It’s Over” – Kpop Music Mondays

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  1. Great work guise!! :D Thank you for the laugh! (I so needed it – . – )

    Where’s Spudgy? : /

    ♥♥♥♥

    7 years ago
  2. Actually, I can say I’m a KISSME and an HIHEEL too. Even if Standing Still is one of my favorite Ukiss’ song, the MV is a bit disappointing. Then, I voted for It’s Over, ’cause I’m really in love for Lee Hi’s new work. So, I’m really happy to see you choose this one.
    p.s: Eli and Kevin are outstanding in Standing Still. ;)

    7 years ago
  3. …. they almost reviewed Epik High’s “Don’t Hate Me”…I’ve tried to categorize this as family material…but it isn’t… we’re called “Nasties” after all… so “You so Nasty” is part of our existence

    7 years ago
    • It’s not that EYK isn’t family friendly material; it’s more like they can easily provide fuel for ‘sibling blackmail material’! xD

      7 years ago
  4. YES! i’m so glad this was reviewed! I voted for both UKISS and Lee Hi, but I’m glad you choose this one! There was so much more to work with and you made it so entertaining to watch. Martina I hope you didn’t swallow to many fluffy fuzzies there…. :P

    7 years ago
  5. well that’s prob (in my case) because I’m a tomboy :3

    7 years ago
  6. yessss….agree….sorry to KissMe….ukiss mv is abt them in room dance…no mny diff w/ other mv actually….for me…tenntop hv mny thing to talk abt than ukiss

    7 years ago
  7. I have to say I LOVE Lee Hi, she is so unique and sweet. She really doesn’t need flashy costumes or cool dance moves to totally captivate me…I really am a fan~! I love this Music Monday, really fun and quirky as always. Can’t wait for next Monday..wait actually I can…it’s March Break and I don’t want to go back to school~~~

    7 years ago
  8. Bleh… I think that the video is cute… but it didnt make me wanna dance or even show that I enjoyed the 3 minutes that it took out of my life to watch it. Bleh…

    7 years ago
  9. Loved how you took the bear’s side. He’s just so misunderstood. :P

    7 years ago
  10. I did not like Standing Still at all :( I love UKISS to pieces but even though I tried listening to the song over and over to see if it would catch on it did not. I am really glad Lee Hi got reviewed because both the song and video were extremely catchy and creative. WAIT Eli looked really really really good in the video. Like whao changing my bias from Kevin to Eli? NAHHHH <3 Kevin forever!

    7 years ago
  11. I love Lee Hi and this video was super cute! She seems to be getting more and more comfortable with everything and while I liked 1234 better as a song, I feel this mv is more appropriate for her. There was some bad girl sexyness in 1234 that made me uncomfortable and it seemed to make her unsure as well, she was more stiff and it came off in the video. She’s too young for the whole bending to show my behind stuff, and it doesn’t fit her sound to me. You can be sexy and not wiggle lol

    7 years ago
  12. I’m just kind of sad this was reviewed instead of U-Kiss… =/ Not even just because I don’t care for the song/I love U-Kiss, but because of the mentality to me. I mean, if it was “Oh U-Kiss can hang on another week” well… SHINee could’ve hung on another week as well easily and perhaps NU’EST could’ve actually been reviewed? IDK, it just kind of bothers me…

    7 years ago
  13. As one who fully believes in successful human/pigeon relations, I find dating a stuffed bear not even slightly implausible. /bricked.

    …let’s see if anybirdie’s out there. ò >ó

    7 years ago
  14. I appreciate you guy’s work,but,seriously you are soooo YG biased!!!!this is not fair!!

    we KISSMEs votted our asses off for a week and we get this boring video reviewed…

    If you guys are gonna choose what video you wanna review,then get rid of the voting system seriously…

    You have every right to pick the video you wanna review but not with this whole voting system..

    7 years ago
    • Honestly? Wow. It was a VERY different video from what we usually see. And Lee Hi’s song was recent enough that it was pretty clear her fans voted their asses off, too. And did you ever think that maybe YG puts out music that just happens to be the kind of thing they personally like? It’s not necessarily about an ENTERTAINMENT COMPANY, but about the companies doing a good job and it paying off. UKISS has a huge fan group, and, honestly, they HAVE reviewed AND INTERVIEWED for you! Please, be patient enough to allow other fandoms to see their biases reviewed. Also, the voting system still promotes the most popular items up – if you weren’t voting so much you might not have ANY chance of seeing them get reviewed. Would you prefer that? The systems work together in a way that is more fair to S&M – this way it’s less likely that they will grow bored of doing K-pop Music Mondays or decide to stop doing it because it no longer appeals to them. They may cater to us, but it’s still their own show.

      7 years ago
      • Just talking about my opinion here…like everyone does and i thought that was boring..
        That’s why i’m talking about getting rid of the voting system…

        7 years ago
    • And when they did pick the #1 song, people would complain that they rigged the votes. Either way SOMEONE is always there to complain about who gets reviewed for KMM. They’ve never denied being YG biased, however their voting system isn’t biased. They explained a couple of weeks ago of the new changes to the voting system. So, no biasness was involved.

      7 years ago
      • Lol that’s not the voting system,but the change about selecting the video to review,and there was definitely biassness involved,it’s just that you don’t understand, ”they have more to talk about this video” ”they like this video more” etc..
        these are also being biased..be it YG or whatever…

        7 years ago
        • You don’t get it,do you?
          voting system has not changed,that’s just the change in picking and selecting process…
          So what?that’s why i’m talking about getting rid of the voting system…they can just choose the video they want…

          7 years ago
        • you say it yourself…they pick from the top three..the voting system hasn’t changed..just the way the select the video to review has..

          7 years ago
        • SYSTEM: “a group of devices or artificial objects or an
          organization forming a network especially for distributing something or
          serving a common purpose”- Merriam-Webster Dictionary
          YUP the voting SYSTEM changed.

          7 years ago
    • You’re a new kissme aren’t you? I’m a Kissme and I’m not that bothered by it.why? because they can get reviewed next week. So if you really want a review you can help out by leaving a (non-spam) comment or two. Thank you for your understanding!

      7 years ago
      • Not really,been a kissme since 2009!!lol
        Actually,i think yours is a spam..

        7 years ago
  15. I think Martina in the library with the unicorn may go down in history as one of my FAVORITE KMM skits. Still LOLing.
    Glad you picked Lee Hi – I think that bear is hilarious. And hooray for actual cute, instead of the disturbing Girls Generation version.

    7 years ago
  16. The part with the shopping cart reminded me of a scandinavian cheese ad xD at 1m 42s

    http://youtu.be/oFthAZgP0iw?t=1m42s

    7 years ago
  17. this video’s totally awesome!!! thanks for finally doing a girl. I have a request for a showdown: TVXQ’s balloons vs. G-dragon’s crayon. I don’t think either have ever lost, and it would be great to see them pitted against eachother. oh yeah! COOKING COOKING!!! (and pajama party)

    7 years ago
  18. Yay, another great KMM! I was actually shocked to see you had chosen Lee Hi! I thought for sure you would have stuck with U-Kiss, but I am glad you decided to go in the direction you did. I like U-Kiss, don’t get me wrong, but I thought more could be said about “It’s Over” versus “Standing Still”.

    My whole interpretation of the video is that Lee Hi is a sweet girl (hence all the candy) and the bear was a sweet bear, ’til he saw some stuff in a magazine that made him want to be a bad ass and have a bad ass girlfriend.

    On a separate, more sappy note, I hope you guys read the wonderful, supportive comments and not just the bad. People will say hurtful stuff just because they can hide behind the keyboard. But from all the comments I’ve been reading, for every rude note written there appears to be three more Nasties popping up to support you two.

    Aaaaannnyways, yeah. Keep doing what you do. You guys are awesome.

    7 years ago
  19. I love you guys for putting your foot down and FINALLY reviewing a female! I feel like the only person in the k-pop universe who is girl group/soloist biased so I really appreciate it.

    7 years ago
    • I’m not saying it wasn’t fun. I’m generally like that voice in the back of everyone’s heads that they try to ignore. I may not say what you want to hear but I’m going to say it.

      7 years ago
  20. then why didn’t you review nuest last week they were second and you did a review of a lot of shinee’s videos

    7 years ago
  21. Where the fluff is Spudgy?!!?

    7 years ago
  22. i’m glad it wasn’t ukiss, but i kind of wanted miss right to get reviewed…. but then lee hi’s video was HiLeerious…. see what i did there? and it should’ve been -.05 points.. tsk tsk ;]

    7 years ago
  23. I actually prefer that you guys reviewed Lee Hi…..I liked her song and video.

    7 years ago
  24. I totally agree, the video was super adorable but I always think reviews are better when the MV has a story and not just people making faces at the camera, dancing, singing, acting cute, etc…

    7 years ago
  25. OH MY GOD SIMON I cannot believe you haven’t see COoking Cooking!! You need to get into the olllld SUJU videos they are hilarious Pajama Party, Rokugo, they were incredible!!!!!! My love for Cooking Cooking is could power a hot air balloon for centuries one of the first videos I ever watched getting into Kpop I love Super Junior Happy it makes me cry tears of joy every time I see it I squealed like a tiny pig when it appeared on the screen on dear Buddha *breathes into bag*
    Achem
    Yes I vote for Cooking Cooking love love love it

    7 years ago
  26. Thank you for opening our eyes to the plight of the bear!

    7 years ago
  27. Bears, Teddy Bears

    7 years ago
  28. I just realised something

    7 years ago
  29. “relevent girl video” is a bit rude. There were a lot boybandvideos reviewed which weren’t at all relevant, but bad researched with funny dancescenes and strange shooted. But that’s the point: really funny kpop music mondays are about funny videos, and a lot girlbands don’t do videos with THAT akward sexy dances and strange faces. So it’s eather a good video or a bad video, but not that much to talk about… And the strange ones get overlooked often, because they have not the great fan-base boybands got.

    7 years ago
    • I believe they keep raising the fact that they are reviewing a girls video is because they want the fans who watch KMM to go out and listen/watch girl music. They didn’t review Lee Hi this week because she’s a girl, they reviewed it because, out of the top 3, hers is the most unique. It is easy to say “oh theyre covering her video because she has two xx chromosomes” and just brush her off. I know you’re not brushing her off, but I am genuinely glad they’re doing female idols since we keep getting male bands week after week. It’s sad when a video like Lipstick, which was an amazing visually and plot pleasing MV, is overlooked because another popular male group released a single. I can’t be the only one tired of the Big Bang reviews every week, or the constant focus on popular bands like Ukiss, instead of less covered ones like Special Girl – Infinite H. Yes Lee Hi’s video is a bit boring, but she’s a newbie, and everyone starts at the bottom in this industry. She needs our support because shes an amazing singer and has the potential to be an amazing artist. I’m not bashing on Big Bang or U-Kiss, I love their music, but they have a certain style and after a while there’s only so much you can comment or say about how crazy/awesome GD is.

      7 years ago
      • No, they reviewed her because she’s a girl. That’s the whole reason the new Top 3 Rule was enacted. Because girls don’t get enough “love” on KMM. Teen Top doesn’t get every single video reviewed, why not that video then? If we are going for top 3 why not choose one that will likely fall out of 3rd place by the end of this week and not be eligible any longer? Lee Hi has released 2 music videos and both of them have been reviewed. Right now her KMM success rate is higher than Teen Top’s. :/

        7 years ago
        • I understand, I also wanted Teen Top to be reviewed this week, same person as before btw, but you need to think of it like this: “Why is EYK mentioning and highlighting women in kpop?” “Why is this video not getting a lot of attention if they like it?” and “What does this say about media representation of women in media?”. Im bringing this up because why are people focusing on that one thing as a reason why she was reviewed. We both watched the same KMM, so we both saw what they discussed and the interesting things they brought up. It was a very good video this week because it was their choice, so they picked something they had a lot to say. Also, Teen Top has been around way longer than Lee Hi, they have a fanbase that has kept them at Number 2/3 for the past like 2 weeks now? How likely would Lee Hi have stayed in the top 3 passed this week? Not very, so yeah they took advantage of it. Instead of saying “They reviewed her cuz shes a girl”, pay attention to what they’re talking about, what theyre bring up. Yeah this is a lot of fun, but it is also educational. I learned a lot about Kpop, the industry and Korea by watching them. And this is something that I’m also learning about, there are a ton of awesome female artists that get to the top 3, like BOA, but they don’t get reviewed. So if EYK needs to step in be like “we;re going to review this because its awesome and doesnt have the attention it deserves” then that’s a reflection of the massive kpop fanbase. Why don’t we support our female idols? And why do we rage so much when they’re chosen over a boy group? Especially since, from what I saw from their videos when meeting nasties in rl or at cons, we are mostly women who watch EYK.

          7 years ago
    • Agreed. “It’s Over” is a good video with quite a lot of KMM potential, but emphasizing the fact that Lee HI is a girl made it look a bit like Simon and Martina chose this MV because it’s by female artist and not because of the MV itself.

      7 years ago
    • I agree, the reason Simon and Martina bring up the fact that girl’s videos never get reviewed is because of the boy band’s massive fan-base. There have been plenty of interesting girl videos they could have reviewed, particularly some great rookie groups, but they just don’t stand a chance.

      7 years ago
  30. Leo

    I never heard of cooking cooking before so I just saw the mv and the live perfomance for the first time..
    Well that was quite a video O.O
    Right now I find myself in a weird state between excessive laughter and total disbelief !! xDD
    I guess my parents must think I’m gone crazy.. :D

    7 years ago
  31. btw its minus 0.05 if you have lee hi’s english a 4.95 out of 5 – not minus 5 or 0.5… a top set mathematician can’t stand incorrect sums :3

    7 years ago
  32. “We also like that the cute innocence of this video is actually cute and innocent, and not lolita-esque, like “I’m cute and innocent oppa but I’m so sexy!” Lee Hi is just cute, ”
    There you have it. Cute versus aegyo (flirt)

    7 years ago
  33. kkkkkkkkkk, loved your explanation on the plot! Poor bear was misunderstood, hehe.
    Thanks for the KMM!!
    Btw, couldn’t help but follow Memmers while Martina was talking! lol

    7 years ago
  34. They don’t hate aegyo just sometimes find it a bit disturbing, I think Simon said he didn’t like Martina being aegyo, or that for some people it didn’t suit them (like BAP). Well that’s what I understood,… Sorry if I misunderstood.

    7 years ago
  35. I can’t watch the video so I won’t complain! Youtube sucks,… it always bans me from watching videos, what have I done sooo bad???!!!!!!!!!!!! *sobs*

    7 years ago
    • Huh? Sign out (if you’re sign in) and try again? Lastly clear everything (cache, cookies, history) and try again? Oh and change your browser (chrome maybe). That’ll fix it for sure:D unless you’re in china…

      7 years ago
  36. Super Junior’s cooking cooking! It’s so corny, and I love it >_<

    7 years ago
  37. Zoe

    Isn’t it minus 0.05 points to be technical….. ;)

    7 years ago
  38. *sigh* …I’m slightly disappointed in you guys… unicorns do not sound like that. That sounded more like a wookie. Unicorns have more of a twinkling sound of magic, rainbows, and happiness. Other than that good music Monday.

    I gotta vote for Super Junior – Happy ( it’s not Super Junior. It’s actually a sub group of them called Super Junior – Happy) Cooking Cooking.

    7 years ago
    • TT__TT The pink and blue one kinda made me hate unicorns… =___=*

      7 years ago
      • That wasn’t my intention… Sorry!

        7 years ago
        • LOL. It’s ok. I immediately went to my Twinkling sounds of magic, rainbows, and happiness place.

          7 years ago
    • Thats how ‘normal’ unicorns sound like. Martina’s fling is definitely not normal lol he’s been sat on too much (; _;)

      7 years ago
      • ah! So the repeated squishings has given it chest problems which in turn lowered it’s voice and has taken away the twinkling. *nods nods* makes sense.

        7 years ago
  39. Buwhahaha, the bear is fighting against diabetes. You know, it actually makes sense! :P Hilarious! I don’t mind a couple of more skits myself, the video might be longer but it’s worth it. :)

    7 years ago
  40. I kinda want a bear with that angry expression now …. and I’m craving gummy bears. >< Wasn't a huge fan of the song. I have a hard time remembering the melody because I always remember 1,2,3,4 instead. The video was really interesting though.

    Oh yeah and … Meemers videobomb!!!

    PS. KissMes – Please don't be negative about Standing Still not being reviewed this week. I'm sure we can keep it on top for next week.

    7 years ago