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Lee Hi “It’s Over” – Kpop Music Mondays

March 12, 2013

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DUH LEE DUH LEE EE EE EE! This week we’re talking about Lee Hi’s “It’s Over” for Kpop Music Monday. It’s awesome! It’s fun! If you haven’t seen it yet, check it out here, and then sing it in your heads incessantly afterwards

Isn’t this video so odd? It’s a really fun concept. A big grumpy jerky teddy bear. Hilarious. Especially when he Rick-James-to-Charlie-Murphy’s all over the shopping cart. The whole video just looked like loads of fun, and it was fun to watch as well. Match that with the super catch chorus and it’s clear why this video would get so many views so fast.

We also like that the cute innocence of this video is actually cute and innocent, and not lolita-esque, like “I’m cute and innocent oppa but I’m so sexy!” Lee Hi is just cute, and – though I know she’s in high school – I swear, she looks like, 9 years old TOPS in this video. See, what struck us about Kpop a while ago is that it seems so much more innocent than Western Pop music, and that’s what’s part of it’s appeal to us and to a lot of other people, but it seems to be losing that more and more lately. This video, though, harkens back to that sweetness, you know?

One theory we tossed around back and forth when we were scripting for Music Monday, but ultimately scrapped, is that Lee Hi might become Korea’s new sweetheart, now that IU seems to have lost that title, from what we read in the news somewhere a while ago after that whole IUnhyuk thingy. We’re not fully convinced that this is the case, but we’re not fully not-convinced, either. We just abandoned it when we tried to squeeze in an Eunhyuk joke in there, and realized we’d be murdered. Screw that! We’re dedicated to corny jokes, but not that dedicated!

Otherwise, this is the first video that we’ve talked about on our KpopCharts that wasn’t in first place since we announced the Personal-Choice-Among-Top-3 rule. You guise vote for the top 3, we pick one and make our video on that. This rule is, amongst other things, to try to prevent the vast amount of boybands out there from ruling our Kpop Music Mondays, like they did in 2012. Sure, it sucks that we didn’t review U-Kiss this time, but hopefully we’ll review them next week! Uggh. Tumblr ban for the next week!

Anyhow, if you’re a fan of this song like we are (and you definitely must be. This song RAWKS!) pick it up on either iTunes or YesAsia. Do it! And, we were rather on point this week for Music Monday, so we don’t have as many bloopers as usual, but if you’re addicted to watching us mess up, here’s Martina making out with our giant Unicorn a bit too much…

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Lee Hi “It’s Over” – Kpop Music Mondays

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  1. I loved the editing on this video. Good job, Intern Leigh! :D

    7 years ago
  2. I thought that this was a dream. And, in the dream, she was the pink bear girlfriend that he was holding. When he threw the pink bear down, it turned into her, and that was why she was wearing a pink outfit and bear ears…maybe that is why her boyfriend was a stuffed bear?

    7 years ago
  3. What you say is quite reasonable~^^

    U-KISS is not so popular in Korea unlike outside Korea, true~ but that actually pisses me off coz they ARE improving so much for the past years but Koreans just don’t pay attention T.T Maybe they should do some more variety? idk~

    Avex is bigger then NH, true but here I mast say, NH did a good job (in the MV shooting) with Neverland and after but Standing Still feels like era BEFORE Neverland (ManManHani for ex. and even that one has some set changes).
    Besides the only Avex MV for U-KISS i find perfect is TickTack, the others are lacking in some kind (doesn’t mean I don’t like them!). Even Alone – when I saw THAT black room with light holes I thought of Changmin in Keep Your Head Down and Alone has bunch of other kpop references….which doesn’t bother me but still~^^

    We all know SM with their expensive boxes and ANNOYING never-closing ads [ughh >.<] so never mind, they have no imagination to make an INTERESTING MV… sadly -___-

    and Avex did release the short pv of Alone! http://www.youtube.com/watch?v=CZqQl2Zk3-A

    7 years ago
  4. well reviewing one U-KISS MV doesn’t necessary mean you’ve reviewed all the others… but I must agree their MVs usually have something in common, the dance moved in particular~^^
    lmao those hats were awful, especially Kevin’s! >.<

    7 years ago
  5. I LOVE this girl’s VOICE! I’m glad they are hanging onto her and helping her live up to what hopefully will be her full potential. Simon, seriously? Were you once her Teacher? I think you guys should be able to make a “judgement call” that sometimes overrides your fan’s voting results. You guys are supposed to be running this show AND its YOUR SHOW! Go for it! Love your outfit this week, Martina. You have really been mixing it up lately with the hair styles. I really like it. Go girl! You MUST understand that I am ALSO a big HK fan and a big fan of HK Pink. I pull out my wallet at a register and the cashiers all FAREAK OUT (Hello Kitty wallet that is very rare and hardly ever seen, they don’t even offer it anymore but its Fuchsia Pink and Purple and has the Geek HK (one of my favs) on it. So I am always reminded of your passion when I see you with your pink hair and I LOVE IT! Simon, stay sweet and cute and adorable…you are all of these! Good work you guys! Posting your videos once again on my fb account.

    7 years ago
  6. I vote for cooking cooking! I loved that mv *ugga *ugga

    7 years ago
  7. where’s spudgy? :O

    7 years ago
  8. Where did Nu’est Hello go?, it’s not on the kpop chart

    7 years ago
  9. Thanks for doing LeeHi this week S&M~~ I as a Nasty and an “Annyeong!” fan, appreciate it. XD And SuJu’s ‘Cooking Cooking’ definitely wins my vote. XD

    7 years ago
  10. man the make out scene was disturbing to see…. LOL

    7 years ago
  11. I agree! It’s so refreshing to see an artist acually produce something innnocent and carefree with a lack of sex appeal. Glad there’s room for a cute girl to just be without sexying herself up especially since she’s just a teen! Good for Lee Hi. Hopefully it was her decision to go this route.

    7 years ago
  12. I like Lee Hi’s jazziness. And you can tell her awkwardness from before in 1,2,3,4 is slowly getting better! :D
    I also love that mash-up of all those fist clenching “Yeah~~” and “Whooaaaaa~”‘s.
    I admit to never really watching Lee Hi’s video closely, so I never even noticed the bear with a normal face at the beginning until you mentioned it.
    Also (unless someone already noticed it), Simon said 4.95/5 and minus 5 points. Martina corrected -0.5. But wouldn’t it be -0.05. . .? Them maths! D:

    And ack! The Meemers! You adorable curious cat, you.~ Especially at 3:58. 8D
    Thanks for the review! :3
    And oh golly, Martina in those bloopers. o.o

    7 years ago
  13. I love U-KISS and anything they release but I understand that although their music video isn’t bad, it’s been done before, which would make KMM REEAAAALLLL repetatvie too. Either way, I enjoyed your review :)

    7 years ago
  14. I never vote on the K-pop Charts anymore, because I prefer watching what you guys want to review. That, and it being a surprise for me whenever I get on the computer every Monday/Tuesday. Love Lee Hi! Her, BoA, and Ailee are my favorite artists.

    7 years ago
  15. meemers video bomb .. thanks S&M for want to review this song ^_^

    7 years ago
  16. OKAY, I have heard the Cooking Cooking song before during the live performances of them dressed like vegetables. I did not realize that it was a song they had a MV for! XD You can’t unsee that video, it gets my vote!

    7 years ago
  17. i dont know if anyone noticed or if anyone already said this but the part where the bear and Lee Hi look at each other before the bear throws her shopping cart is a parody of this video of a person in a panda suit doing the same thing. its totally hilarious you guys should watch it.
    http://www.youtube.com/watch?v=N5oYdKJEpNo

    p.s there is a longer version that you haftaaaa watch its hilariousssssss

    http://www.youtube.com/watch?v=XYz3sl0LEA4

    7 years ago
  18. You want to know what i am happy you guys’ picked Lee Hi. Because You have reviewed ever ukiss mv and as much as love U-kiss i am happy you picked something else. Thought I’ll never be fully happy until Nu’est gets reviewed. you are now holding up to the fact of a 3.9 or of 5. Sorry I am so Nu’est Biased it’s not even funny.

    7 years ago
  19. Aw. That means Teen Top has no chance. :(

    7 years ago
  20. I really liked the review of “It’s Over” – well done.

    I vote for Super Junior’s “Cooking”, that was the first time I have ever seen it but it was really fun and funny too. I can’t believe Shin Dong in it though, why don’t they let him do that kind of thing more often? He totally rocks! Usually he’s shafted to the back row or even out of the shot in a lot of the MVs but his voice changes (from “Cooking”), fun comedy acting, and dancing are the best, they would totally help liven up what’s becoming a bit of a SJ machine.

    7 years ago
  21. where’s real spudgy???!!! lol

    7 years ago
  22. “How do you even start a relationship with a stuffed toy?”

    I’m still wondering why Tiffany from SNSD married that bear in that video a few years back…

    7 years ago
  23. I would like it if before the Music Monday video was reviewed there was an announcement of the top 5 videos counting down to number 1. Because making it to number 1 is an honor in and of itself.

    7 years ago
    • I’d like that, too. Plus, even those that can’t get reviewed cause they couldn’t quite hang on ~coughnu’estcough~ would get SOME type of recognition.

      7 years ago
  24. honestly i loved both U-Kiss AND Lee Hi’s songs and videos and if it takes picking one of the top three to make ya’ll happy, go for it. this was the funniest music Monday ya’ll have made in a few months :) so it seems to be a good combination.
    5 stars from me ^_^

    7 years ago
  25. I also had never heard of or seen the “Cooking Cooking” MV so I looked up. This was definitely one of Super Junior’s best concepts. They SO should make more music videos like this!

    7 years ago
  26. Nic

    Sooo glad you reviewed this song. And thank you for explaining the bear’s point of view haha.

    7 years ago
  27. Awesome KMM guys! I laughed so hard at the unicorn skit! You guys always come up with the most creative theories and skits for music mondays! I’m glad you reviewed Lee Hi because I really wanted to know what you guys thought of the song/mv. EYK fighting!

    7 years ago
  28. i can say I’m quite dissapointed with this time kmm not that ukiss isnt be reviewed. is just that i personally feels that the song wasnt that great compared to teen top miss right. this iis the first time i feel okay seeing ukiss isnt being reviewed. its true that their mv doesnt have really much to talk about. anyhow… still going to watch this

    7 years ago
  29. Huzzah! I love Lee Hi! She revived my waning love for k-pop.

    7 years ago
  30. They’re probably manifesting some kind of “Ted” thing…u know that bear. :P

    7 years ago
  31. I loved this KMM! Not only because you guys are hilarious and always so friggin cute, but also because you always teach me more about the Korean culture/traditions and so on. I am such a huge fan of Eat Your Kimchi, and I want you guys to always have as much freedom as possible to do whatever you think is the best. Haters will hate alone, but the rest of us love you guys because you are genuine and real. Keep fighting! (And I’ll dream of bear nipples tonight)

    7 years ago
  32. I vote for Super junior!

    btw, when is that WANK from last thursday coming out?

    7 years ago
  33. I love both of them but I gotta go with super junior on this one

    7 years ago
  34. Martina making out with a stuffed unicorn was deeply disturbing.

    7 years ago
    • Yes, I was almost wondering if it would go even more disturbing if she magically transformed (into wearing her own unicorn costume) – LOL! Perhaps they don’t have any other huge stuffies at the EYK studio, but that it was a unicorn and Martina made it perfect (partially because it WAS disturbing). The bloopers scene made me laugh so hard – I feel for you Martina, I think Simon was wondering just how far you would go XD

      Cyber_3 – Martina is just sooooooo cuuuuuute in her unicorn costume

      7 years ago
  35. okay you guyz, I’ll have to vote for Lee Hi, because Super Juniors Cooking Cooking just … whoa. Maybe if it was for a kitchen electronic commercial I would let it slide but … I wonder how they will react if someone starts playing the song and they are told to dance to it? Oh yeah … do you guys mind LEDApple Let the Wind Blow… or Taeyang I’ll be There, plz?

    7 years ago
  36. Yay Lee Hi review! Thanks for reviewing it. (^▽^)
    As much as I love UKISS’ new song/album, I love this song and Lee Hi’s album (I can’t wait for the second part!)
    Her music video is so adorable until you consider that there is probable some sweaty guy in the Teddy Bear outfit
    Interesting take on the bear, I never considered Lee Hi to be dating the bear… to me it was her childhood toy and eventually you grow out of it and let it go

    7 years ago
  37. I felt it in my bones that you won’t review U-KISS… but I was hoping for Teen Top! I just like “Miss Right” soooo much. But I like “It’s Over” as well, so complaints aside. It must have been a tough decision for you. But I’m not giving up on Teen Top yet! It’s been so long since a video that I voted for got reviewed *sigh*

    To the review:

    1) I agree about the colors!
    2) When you said “bear nipples” I heard “bare nipples”. Bare bear nipples. Well, maybe it’s better that it was Taeyang and not Kiseop- imagine a giant teddybear wearing a MANBra (BearBra?). BTW, I spot some bear trend in Music Mondays. TaeMAN had bears in the background (it was my wallpaper for some time ;]), SISTAR19 were like bear in the woods and now this one…
    3) I know that many people already commented on this, but WHAAAT, how come you haven’t seen “Cooking Cooking” before? Just don’t tell me you haven’t seen “Haengbok” as well!

    7 years ago
  38. I vote for Cooking Cooking!!~
    I’m so happy that you guys viewed this ^ ^

    7 years ago
  39. The Meemers in the background!!! XD So cute~~ <3

    7 years ago
  40. I haven’t watched it (still at work) but yay for sticking with your own choice! I was getting tired of too many boybands (and I’m a girl) too. Yes, they’re great but it’s a lot more entertaining if s&m choose a bizarre video (like this bear loving MV) that they can have fun with!! Music Monday got dull after awhile when s&m gave in the pressure of the vote. I actually wished that the vote was scrapped altogether and s&m pick whatever they like. But I understand that you need to do what’s on demand to get views. Anyhow, I can see this one will be a fun music monday even before I watch it. Can’t wait till I get home!! YAY!

    7 years ago